14 Must-Listen Content Marketing Podcasts For 2024
Listening to content marketing podcasts is not just a way to keep up with the latest tactics du jour. But in a time when tried and true content playbooks don't cut it anymore, they help me keep abreast of new trends industry folk are trialing out at any point in time.
Yes, there are dozens of content marketing pods out there. But these are the 14 content marketing podcasts you'll find me listening to most of the time.
14 Best Content Marketing Podcasts
Here you go:
- The Content Strategy Podcast with Kristina Halvorson
- Marketing Over Coffee with John Wall and Christopher Penn
- Online Marketing Made Easy with Amy Porterfield
- The Digital Marketing Podcast by Target Internet
- Social Media Marketing Podcast with Michael Stelzner
- The GaryVee Audio Experience with Gary Vaynerchuk
- Marketing School by iHeartPodcasts
- Call to Action with Giles Edwards
- Copyblogger FM by Copyblogger Media LLC
- The Blogging Millionaire by The Blogging Millionaire Media Network
- Content Inc with Joe Pulizzi
- Everyone Hates Marketers with Louis Grenier
- The Art of Online Business with Kwadwo [QUĀY.jo] Sampany-Kessie
- This Old Marketing with Joe Pulizzi and Robert Rose
Best Content Marketing Podcasts Overview
1. The Content Strategy Podcast with Kristina Halvorson
Summary:
Kristina Halvorson's podcast is a deep dive into the world of content strategy, content design, UX writing, and more. If you care about all things content, this is one podcast you want to bookmark.
What you'll learn:
You'll learn about creating compelling content, content ops, generative AI and its role in content, and how you can build a content marketing strategy that supports business goals.
Why you should listen:
Kristina's expertise, combined with her carefully selected guests, makes for a potent content marketing potion. All you've got to do is slip on your AirPods, and voila.
My best episode:
Episode #51, Leading Content Strategy at Scale, with Joanne Ward, is a great treatise on how content strategy works at an enterprise business.
Links to listen:
About the host:
Kristina Halvorson is a renowned content strategist with years of experience. She's the brain behind successful content strategies for various top-tier companies.
Listener’s review:
“I learn so much from Kristina and her guests! I look forward to each episode.” - Natalie G. Pope
2. Marketing Over Coffee (MOC) with John Wall and Christopher Penn
The MOC podcast, hosted by John Wall and Christopher Penn, isn't exactly a content marketing podcast. But a content marketer needs a solid grasp of marketing, and MOC satisfies that itch. You get a blend of marketing tips, strategies, and case studies, all delivered in John and Christopher's casual yet informative tone.
What you'll learn:
The podcast covers a wide range of marketing topics. From SEO to social media marketing to email marketing and "old school" direct response marketing strategies.
Why you should listen:
It's only 20 minutes long. Plus, the hosts' chemistry and their ability to simplify marketing topics and make you feel you're listening in on a water cooler chat is top drawer.
My best episode:
The episode Talking the Art of SEO with Stephan Spencer explores the roles of AI and humans in creating remarkable content, common SEO mistakes, and a ton of other nuggets you'll find helpful for your content marketing career.
Links to listen:
About the hosts:
John Wall and Christopher Penn bring a wealth of marketing expertise, each with a unique perspective that enriches the podcast's content.
Listener’s review:
“Marketing Over Coffee is one of the most actionable podcasts out there. Every week Chris and John pack a ton of really useful information into the show. Even better, it is the kind of information that you can immediately act on. Topics range from the simplest things that many people overlook to more complicated marketing strategies.” - Ryan Holota
3. Online Marketing Made Easy with Amy Porterfield
Summary:
Amy Porterfield's podcast is your go-to if you're a content marketer looking to go solo. She does a great job of demystifying the process of starting an online business, with an authenticity most listeners fall in love with at first listen.
What you'll learn:
Listeners learn actionable steps for leaving their 9 to 5 and becoming a solopreneur, how to build their email list, how to set business goals, content creation as a business owner, and more.
Why You Should Listen:
Amy's practical advice and easy-to-understand approach make this podcast ideal for anyone looking to set up their own online business or consulting practice.
My best episode:
Amy's episode #621, Time Mastery: Automate & Elevate What You Do in a Day, shares essential time management strategies a content marketer can use to take control of their to-do list.
Links to listen:
About the host:
Amy Porterfield, a seasoned online marketer, shares steps, strategies, and tips that help folks start or grow a profitable online business.
Listener’s review:
“Amy is one of my top podcasts that 100% leaves me feeling so inspired, and I always learn new insights to help my business.” - Lisa Blackaby Forsterer
4. The Digital Marketing Podcast by Target Internet
Summary:
Advert-free, with great interviews, and the latest digital marketing techniques and tools, the Digital Marketing podcast has a lot of good things going for it. Plus, its listened in over 180 countries, which says a lot about the quality of the episodes.
What you'll learn:
Listen for in-depth discussions on evolving digital marketing strategies, trends, tools, and techniques. The interviews with global industry experts are also a must-listen.
Why you should listen:
The podcast shares expert advice on the future of social media, content, how to manage creator partnerships, large language models, and all the topics that concern a content marketer in today's world.
My best episode:
The episode on Building Custom Reports in GA4 is a great listen, considering the trouble a ton of content marketers are having with setting up GA4.
Links to listen:
About the hosts:
Ciaran Rogers, Daniel Rowles, and Louise Crossley are great professionals in digital marketing, and each brings unique insights to the podcast.
Listener’s review:
“Absolutely brilliant podcast. If you are trying to keep up with the ever changing digital marketing world, then this podcast is a must listen.” - Mark McCammon
5. Social Media Marketing Podcast with Michael Stelzner
Summary:
Social media is a key distribution channel for content marketing. Michael Stelzner of Social Examiner does a great job of mining how marketers use social media, their strategies, and tactics.
What you'll learn:
You'll learn social content repurposing, content strategy in the age of AI, how to use social to build in public, and a ton of other topics that you'll find immediately useful.
Why you should listen:
Michael Stelzner has been working in the social media industry for over 13 years. His expertise shines through in how he approaches every interview and deftly guides the guest through the questions.
My best episode:
The episode, YouTube Content Strategy for Businesses, is a good listen especially with the rise and rise of video content formats.
Links to listen:
About the host:
Michael Stelzner, founder of Social Media Examiner, is a leading expert in social media marketing, offering invaluable knowledge for content marketers and writers.
Listener’s review:
“Michael asks the questions every listener has. When he interviews a guest, you feel like he’s able to hear what you’re wondering because that’s the next question that comes out of his mouth.” - NHarhut
6. The GaryVee Audio Experience with Gary Vaynerchuk
Summary:
Gary Vaynerchuk's podcast is a mix of Gary's keynotes, interviews, segments of his DAILYVEE series, and his #AskGaryVee show episodes. Gary's podcast is a great place for content marketers looking to learn more about entrepreneurship and marketing.
What you'll learn:
The podcast is a treasure trove of insights on personal branding, marketing tactics, and content marketing strategies from one of the industry's thought leaders.
Why You Should Listen:
Gary's no-nonsense approach and deep understanding of the digital landscape make this a must-listen for anyone in content marketing.
My best episode:
The episode, Why You Need to Make Even More Content in 2022 is one of Gary's most popular episodes, and for good reason. Gary talks about the future of content marketing and why making quality content is key.
Links to listen:
About the host:
Gary Vaynerchuk is a well-known entrepreneur, speaker, and internet personality, with a keen understanding of marketing and consumer behavior.
Listener’s review:
“Gary is one of the best in the entrepreneurship game. He gives practical advice that works and is applicable for any business.” - Jennifertherealtor
7. Marketing School by iHeartPodcasts
Summary:
Neil Patel is one contentious marketing industry leader. But you can't deny the digital and content strategy value bombs you get with his and Eric Siu's podcast. The quality of guests is top-notch. And they do a thorough job of dissecting any topic they pick on.
What you'll learn:
Expect to hear about the latest trends in digital marketing, with practical advice on content writing, content strategy, SEO team structure, audience research, marketing trends, and more.
Why you should listen:
The short, focused format makes it easy to digest key marketing concepts quickly, ideal for busy professionals.
Best Episode:
The episode on How to Create More Engaging Content is a practical discussion on the dangers of using AI-generated content and how to go about creating great content in the age of AI.
Links To Listen:
About the hosts:
The hosts, Neil Patel and Eric Siu are seasoned marketers with a wealth of experience, offering insights from their own successful ventures.
Listener’s review:
“I’ve been listening to this podcast for a couple of months now regularly, I appreciate the fresh timely content and banter between what is important, interesting and relevant.” - Mike Lenda
8. Call to Action with Giles Edwards
Summary:
Great content marketers take time to understand the wider world of marketing and business. Call To Action with Giles Edwards is a great source for that sort of knowledge.
What you'll learn:
You'll get insightful deep dives into brand strategy, behavioral science, copywriting, the culture of marketing, and about any marketing topic under the sun.
Why you should listen:
Giles Edwards not only brings a great perspective ( a combination of deep technical know-how with marketing savvy), but he's above to find some of the smartest folks in the world and get them to share their insights with us all.
My best episode:
The episode with the acerbic Mark Ritson was a gem of insights. Dive in to learn all about how to plan your marketing and pricing from the lenses of marketing.
Links to listen:
About the host:
Giles Edwards is an experienced marketer with a deep understanding of marketing and the role it plays in the wider business landscape.
Listener’s Review:
“There are many marketing podcasts. There are a few good marketing podcasts. And there’s Call to Action. A podcast about actual marketing, not what people think marketing is. Listen. Learn. Listen Again.” - Graeme Fraser
9. Copyblogger Podcast by Copyblogger Media LLC
Summary:
The Copyblogger podcast is your ideal content marketing podcast. Tim Stoddart finds some of the most interesting experts in copywriting, content strategy, and audience building to come to share their insights with listeners.
What you'll learn:
Listen for tips on email marketing, conversion rate optimization, copywriting, content marketing, building an engaged audience, and much more.
Why you should listen:
Copyblogger's focus on everything related to content marketing and strategy offers invaluable lessons for content marketers looking to enhance their content approach.
My best episode:
The episode with Britney Muller, The Truth About AI's Roles in Writing and Marketing, is timely and a much-needed discussion on how large language models work.
Links to listen:
About the host:
Tim Stoddart is an authority in content marketing, offering years of experience and expertise.
Listener’s Review:
“I recently found Copyblogger Podcast, and it’s quickly becoming one of my favorites.” - B. Hoskins
10. The Blogging Millionaire by The Blogging Millionaire Media Network
Summary:
This podcast focuses on blogging strategies, including up-to-date traffic-generating tactics and how you can use blogging to generate an income.
What you'll learn:
Expect insights on content creation, SEO, and tactics to maximize ad and affiliate revenue through blogging.
Why you should listen:
The practical, results-oriented approach makes this podcast a must for content marketers looking to set up a niche website or make ad revenue from their personal blogs.
My best episode:
The episode on Handling a Google Helpful Content Update Traffic Loss is great for content marketers looking for ways to recover any lost traffic during the November 2023 Google algorithm update.
Links to listen:
About the host:
The host, Brandon Gaille, is a successful blogger and has built deep expertise in generating revenue via blogging.
Listener’s review:
“Brandon’s podcasts are packed full of info and helpful tips.” - Cowboy PJ
11. Content Inc with Joe Pulizzi
Summary:
Joe Pulizzi is known as the "godfather of content marketing." And his podcast delivers the goods on creating and using remarkable content to sell products or services.
What you'll learn:
Learn how to create compelling content that aligns with affiliate marketing goals and drives conversions.
Why you should listen:
Joe has been in the content marketing industry for over 20 years. So, if you are looking for the perfect blend of the past and the future of content, Content Inc. should be in your bookmark folder.
My best episode:
The episode on Critical Content Productivity Tips is a masterclass on how to approach content writing and strategy without burning out.
Links to listen:
About the host:
Joe Pulizzi is a leading figure in content marketing, offering years of expertise and practical knowledge in the field.
Listener’s review:
“This podcast provides an engaging exploration into the world of content strategy, offering listeners a wealth of knowledge delivered in digestible episodes.” - Deirdre Tshien
12. Everyone Hates Marketers with Louis Grenier
Summary:
Louis Grenier's podcast takes a contrarian approach to marketing. Come for the acerbic takes, and stay for the insightful tips and strategies from his guests.
What you'll learn:
The podcast covers topics such as building an authentic social presence, content planning, branding strategy, audience building, and much more.
Why you should listen:
Louis's straightforward and practical approach demystifies marketing jargon, making complex concepts accessible.
My best episode:
His episode with Joe Pulizzi, How to Build Your Content Marketing Empire, is the practical playbook on content marketing from the "godfather of content marketing."
Links to listen:
About the host:
Louis Grenier is known for his direct, honest, and actionable takes on marketing. And he's a refreshing listen every single time.
Listener’s review:
“Louis does a great job of approaching marketing from a different perspective” - Tariq
13. The Art of Online Business with Kwadwo [QUĀY.jo] Sampany-Kessie
Summary:
For content marketers looking to create courses or host webinars, the Art of Online podcast is a great listen. Kwadwo holds nothing back in sharing all he knows about these topics.
What you'll learn:
You'll gain insights into effective online business strategies, including how to create a winning sales page, sales emails for your online course, and much more.
Why you should listen:
Kwadwo's expertise, combined with the industry experts he brings on the show, ensures listeners get their time worth every time they tune into an episode.
My best episode:
The episode, How I Write Sales Emails for My Online Course with ChatGPT, has Kwadwo sharing the prompts he uses to craft emails on ChatGPT. He also shows how he teaches the generative AI tool about his audience.
Links to listen:
About the host:
Kwadwo Sampany-Kessie is an experienced online entrepreneur who offers valuable insights from his own journey in course creation, content creation, paid ads, and more.
Listener’s review:
“Kwadwo is such a natural host. He's curious, he acts great questions, and you can tell he really cares about the story of each person he interviews. I personally appreciate the humility he has. You can tell he's learning along with you and that's comforting.” - Brittany Verlenich
14. This Old Marketing with Joe Pulizzi and Robert Rose
Summary:
Joe Pulizzi and Robert Rose host a weekly beat on what's happening in content marketing and digital media. Tune in for an expert view on the recent newsworthy trend.
What you'll learn:
Refreshing and insightful takes on all things content marketing and digital media.
Why you should listen:
The combined expertise of Joe and Robert is a hard one to resist. They are some of the best in the business and do a great job of highlighting the implications of major content trends and news.
My best episode:
The episode, The Next Thing in Content, has Joe and Robert field questions from LinkedIn. They answer questions on marketing trends, great examples of content marketing, the next big thing in content marketing, and much more.
Links to listen:
About the hosts:
Joe Pulizzi and Robert Rose are veterans in content marketing, bringing decades of experience and insights to listeners.
Listener’s Review:
“Always worth listening. Two respected marketing experts, who are also good buddies, and who’ve got their finger on what’s working, their eyes on what’s coming, and are relaxed enough to enjoy sharing generously.” - Robin Kirkley