Top 17 Consumer Psychology Podcasts for Marketers in 2024
Consumer psychology is one field that always has a new data point or new study every now and then. But not everyone has the time to go read a research report (especially considering how boring they can be) or buy a new hardcover.
One shortcut? Consumer psychology podcasts. You get access to the new insights, explained in an easy-to-understand manner, at no cost. Well, there's the time spent listening when you could be doing something else.
But you get the point. Well, here's a list of 17 of the best consumer psychology podcasts for the consumer psychology trends, updates, and insights.
For top-notch advertising strategies, the advertising podcasts are essential listening.
17 Best Consumer Psychology Podcasts
Here you go, nerd:
- Nudge Podcast with Phill Agnew
- Marketing Over Coffee with John Wall and Christopher Penn
- Choice Hacking with Jennifer L. Clinehens
- Behavioral Science for Brands with Michael Aaron Flicker and Richard Shotton
- MindSet with Michelle Niedziela and Kathryn Ambroze
- The Brainy Business Podcast with Melina Palmer
- Sales Influence - Why People Buy with Victor Antonio
- Time For A Reset with Paul Frampton
- Back to the F**Kture with Martin Raymond
- HRW Shift Podcast by HRW Shift Behavioural Science Consultancy
- Hidden Brain with Shankar Vedantam
- You Are Not So Smart with David McRaney
- Nir And Far with Nir Eyal
- Brainfluence with Roger Dooley
- Everyone Hates Marketers with Louis Grenier
- The Uncensored CMO with Jon Evans
- The CMO Podcast with Jim Stengel
Best Consumer Psychology Podcasts Overview
1. Nudge Podcast with Phill Agnew
Summary:
Nudge Podcast is probably the best podcast out there on consumer psychology. It blends expert interviews with actionable insights as host Phill Agnew guides listeners through the nuances and shibboleths of marketing and behavioural science.
Discover innovative techniques and strategies to influence consumer behavior, tailored for entrepreneurs and marketing professionals.
Why You Should Listen:
Stay ahead in the real-world business environment with cutting-edge psychological insights that can transform your marketing approach.
Best Episode:
“#6: The psychology behind effective pricing” - In this episode, the discussion centers on the psychological factors that influence how consumers perceive pricing and the impact this has on their buying decisions.
Links To Listen:
About The Host:
Phill Agnew is a renowned figure in marketing and consumer psychology. With his profound expertise, he makes complex concepts accessible, providing valuable insights for businesses and individuals alike. His work is not only informative but also inspirational, especially for those looking to excel in marketing.
Listener Review:
“I cannot recommend this podcast enough! This is one of the few podcasts that actually captures my attention and holds it for the duration of each episode. I find behavioral economics fascinating and, come to find out, I’ve been using it within my own marketing without even being aware of it. Thank you, Phil, for all your time and effort to share these insights!” - Mrs Tacmedic
2. Marketing Over Coffee with John Wall and Christopher Penn
Summary:
Marketing Over Coffee isn't your classic consumer psychology podcast. But hosts John Wall and Christopher Penn's all-round curiosity means they criss-cross the topic often.
What You'll Learn:
Listeners will gain insights into various aspects of consumer psychology and how it affects various marketing channels and strategies, from SEO and social media growth to email marketing and branding, all discussed in an easily digestible format.
Why You Should Listen:
This podcast is perfect for marketing professionals and enthusiasts looking to stay updated with the latest trends and tools in the industry, presented conversationally and engagingly.
Best Episode:
“Use Generative AI for Marketing!” - This podcast episode explores how artificial intelligence is revolutionizing marketing strategies and the potential it holds for transforming customer engagement and content creation.
Links To Listen:
About The Host:
John Wall and Christopher Penn are seasoned marketing experts with a wealth of experience in the field. John Wall is known for his expertise in marketing technology and business communications, while Christopher Penn is recognized for his skills in digital marketing and data-driven marketing strategies. Together, they provide a diverse and comprehensive perspective on marketing.
Listener Review:
“I have been listening to the MOC podcast for more than 10 years now. I have used the information in client-side positions, at media agencies, and for my own business. Indispensable knowledge and always entertaining. I truly get more enjoyment as a marketer because of this podcast. Keep ‘em coming, please!” - Berg2013
3. Choice Hacking with Jennifer L. Clinehens
Summary:
Choice Hacking focuses on how behavioral science and psychology influence customer experiences and marketing. Jennifer L. Clinehens discusses various techniques and strategies that tap into customer biases and decision-making processes.
What You'll Learn:
The podcast offers insights into applying behavioral science principles to improve customer experiences and marketing strategies.
Why You Should Listen:
Ideal for marketers and business leaders, this podcast provides a deeper understanding of how to leverage customer biases and psychology for more effective and engaging customer interactions.
Best Episode:
“How Peloton Used Psychology to Perfect Its Experience” - This episode examines how Peloton harnessed psychological principles to craft an engaging and highly successful user experience for its customers.
Links To Listen:
About The Host:
Jennifer L. Clinehens is currently a leader in the field of customer experience design, using her expertise in behavioral science to enhance customer engagement and satisfaction. Her background combines psychology with marketing, providing a unique perspective on consumer psychology.
Listener Review:
“As a former psychology student and now marketer, I’m thrilled to hear Jen talking about how companies successfully use behavioral sciences to improve their product and services. Every week, this podcast will give you useful tips and insights, ready to use in your own work. Same thing happens with the newsletter. Jen, keep up the great work!” - adavedreaming
4. Behavioral Science for Brands with Michael Aaron Flicker and Richard Shotton
Summary:
Behavioral Science for Brands is a podcast that examines how behavioral science can be applied to branding and marketing. The hosts, Michael Aaron Flicker and Richard Shotton, author of The Choice Factory share insights and case studies highlighting the impact of behavioural science on consumer decision-making.
What You'll Learn:
Listeners will gain an understanding of key behavioral science concepts and how they can be leveraged to create more effective brand management strategies and marketing campaigns.
Why You Should Listen:
This podcast is a valuable resource for marketers, brand strategists, and anyone interested in how behavioral science shapes consumer perceptions and behaviors.
Best Episode:
“Cakes, furniture, and making it easy” - This episode explores the intriguing ways in which subtle adjustments in design and presentation can lead to significant behavior changes in consumer choices and actions.
Links To Listen:
About The Host:
Michael Aaron Flicker, founder of the Consumer Behavior Lab, and Richard Shotton, a leading expert in behavioral science, combine their expertise to explore the nuanced ways that behavioral science can inform brand strategy. Their background in consumer research and psychology provides a unique lens through which to understand the intricacies of consumer behavior.
Listener Review:
“Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.” - Dr.Pickleball
5. MindSet with Michelle Niedziela and Kathryn Ambroze
Summary:
MindSet is a podcast that explores the fascinating intersection of neuroscience and human behavior. Hosts Michelle Niedziela and Kathryn Ambroze discuss how these insights can be applied in various fields, including marketing and product development.
What You'll Learn:
The podcast provides a deep dive into how neuroscience principles can be used to understand and influence human behavior in various contexts.
Why You Should Listen:
It's an excellent resource for professionals and students interested in the practical applications of neuroscience in understanding consumer psychology and crafting effective marketing strategies.
Best Episode:
“♻️ Can neuroscience answer the problems within green consumerism? | Featuring Michael E Smith PhD | MindSet Episode #77” - In this episode featuring Michael E. Smith PhD, the hosts chat about how neuroscience can provide insights into the challenges of green consumerism and influence more sustainable consumer behaviors.
Links To Listen:
About The Host:
Michelle Niedziela is a renowned expert in neuroscience with a focus on consumer psychology, while Kathryn Ambroze at HCD Research specializes in the application of neuroscience in marketing. Their combined expertise offers a rich and practical perspective on the role of neuroscience in understanding consumer decisions and behaviors.
Listener Review:
“This is a really interesting and insightful podcast. From topics ranging from AI to research to sensory memes, the new ideas and thoughtful discussions are always great for my professional understanding. Worth the follow!” - Bobalina14
6. The Brainy Business Podcast with Melina Palmer
Summary:
The Brainy Business Podcast focuses on applying behavioral economics to business strategy. Melina Palmer offers insights on how understanding human behavior can significantly improve marketing, product design, and customer engagement.
What You'll Learn:
This podcast provides a thorough understanding of behavioral economics principles and how they can be practically applied in business to influence customer decisions and behaviors.
Why You Should Listen:
It's an invaluable resource for small business owners and marketers looking to leverage behavioral economics for more effective and customer-centric strategies.
Best Episode:
“354. Discover the Secrets to Successfully Increase Prices for Your Business (Refreshed Episode)” - In this latest episode, uncover effective strategies and insights for implementing price increases in your business without losing customers.
Links To Listen:
About The Host:
Melina Palmer, an expert in behavioral economics, has dedicated her career to helping businesses understand and apply the psychology of decision-making. Her work focuses on applying these principles to improve business strategies and customer relationships.
Listener Review:
“Seriously, I went to business school and didn’t learn a fraction of what I’ve learned via podcasts. This podcast specifically helps you understand consumer behavior. Being bit by the entrepreneurial bug, I have received exceptional value and ROI from listening to the brainy business as she pinpoints the cause and solutions to many of the constraints we all face in business. I’ve seen many business concepts and products fail, and they didn’t fail because they were bad, they failed because the marketing strategy and behavioral approach weren’t considered paramount. Melina won’t let you fail, I promise you.” - peter lara kares
7. Sales Influence - Why People Buy with Victor Antonio
Summary:
Sales Influence - Why People Buy is a podcast that explores the intricate dynamics of consumer behavior and sales psychology. Victor Antonio provides insights into how sales professionals can enhance their techniques using principles from neuromarketing and psychology.
What You'll Learn:
Listeners will discover effective sales strategies and understand the psychological factors that influence buyers' decisions.
Why You Should Listen:
This podcast is a valuable tool for sales professionals and marketers seeking to deepen their understanding of consumer psychology and refine their sales approach.
Best Episode:
“#05 - This Week in Sales with Victor Antonio and Will Barron” - In this podcast episode, Victor Antonio and Will Barron discuss new research and current events in the sales industry, offering insights and commentary on the latest trends and developments.
Links To Listen:
About The Host:
Victor Antonio is renowned for his expertise in sales and neuromarketing. With a rich background in sales leadership and motivational speaking, he brings a unique blend of experience and insight, making complex sales concepts accessible to a wide audience.
Listener Review:
“Listen to his podcasts every morning as part of my inspirational and positive routine. Apply his teachings and you will get results! Always fist bump to intro/ending theme and can't help but speak along when he says "Selling ain't hard when you know how" Woot woot!!” - KC Marx
8. Time For A Reset with Paul Frampton
Summary:
Time For A Reset is a marketing podcast that addresses the evolving landscape of media, marketing, and technology. Host Paul Frampton invites industry leaders to discuss challenges and opportunities in the digital era, and every now and then, some of these experts explore consumer psychology and how leaders can use it to reset their approach to marketing.
What You'll Learn:
Discover the latest trends, strategies, and innovations in marketing, along with actionable advice from leading experts in the field.
Why You Should Listen:
This podcast is essential for marketing professionals looking to stay ahead in a rapidly changing digital environment, offering diverse perspectives and expert guidance.
Best Episode:
“Episode 43 - From Irrelevant to Iconic: Inside KFC's Record-Breaking Brand Transformation. Jack Hinchliffe” - In this episode, Jack Hinchliffe shares the story of KFC's impressive brand transformation, highlighting key strategies that led to record-breaking success and enhanced brand loyalty.
Links To Listen:
About The Host:
Paul Frampton is an experienced marketing leader with a deep understanding of digital media and technology. His expertise lies in helping businesses navigate the complexities of modern marketing, making him a valuable resource for insights and strategies in the field.
9. Back to the F**Kture with Martin Raymond
Summary:
Back to the F**Kture offers a provocative and insightful look into future trends, innovations, and societal shifts. Hosted by Martin Raymond, the podcast explores a wide range of topics from technology to marketing psychology to cultural changes.
What You'll Learn:
Gain insights into emerging global trends and how they're shaping our world, from technological breakthroughs to shifts in consumer attitudes and behaviors.
Why You Should Listen:
This podcast is a must-listen for those interested in staying ahead of the curve in understanding and preparing for the future's impact on various industries and aspects of life.
Best Episode:
“S2 Ep1: Herman Konings on Drama, Storytelling and the Human Condition” - This episode with Herman Konings discusses the powerful role of drama and storytelling in understanding and shaping the human condition, offering unique insights into their impact on society and culture.
Links To Listen:
About The Host:
Martin Raymond, co-founder of The Future Laboratory, is a respected futurist and author. His expertise in forecasting trends provides a unique perspective on how upcoming changes and innovations might shape our future society and business landscapes.
Listener Review:
“This show is provocative and engaging; I love it and hope more episodes will be added soon!” - rik derris
10. HRW Shift Podcast by HRW Shift Behavioural Science Consultancy
Summary:
HRW Shift Podcast by HRW Shift Behavioural Science Consultancy presents a deep exploration of how behavioral science principles can be applied in healthcare market research. This podcast provides unique perspectives on patient behavior, healthcare decision-making, and the development of effective communication strategies in the health sector.
What You'll Learn:
Listeners will gain insights into the latest behavioral science applications in healthcare, understanding patient behaviors, and improving healthcare market research techniques.
Why You Should Listen:
This podcast is ideal for healthcare professionals, market researchers, and anyone interested in how behavioral science can be used to enhance understanding and strategies within the healthcare industry.
Best Episode:
“Podcast 3: Behavioural Economics vs Psychology”- This episode presents an engaging discussion on the distinctions and intersections between behavioral economics and psychology, exploring how each contributes to our understanding of human decision-making.
Links To Listen:
About The Host:
The HRW Shift Podcast is brought to you by the HRW Shift Behavioural Science Consultancy, a team of experts dedicated to integrating behavioral science into healthcare research. Their expertise lies in applying psychological insights to uncover deeper understandings of health-related behaviors and decision-making.
- HRW Shift Behavioural Science Consultancy LinkedIn
- HRW Shift Behavioural Science Consultancy Website
11. Hidden Brain with Shankar Vedantam
Summary:
Hidden Brain uncovers the unconscious patterns that drive human behavior, bringing to light the psychological forces and biases that shape our choices and actions. Host Shankar Vedantam blends storytelling with science to reveal the unseen influences on our lives.
What You'll Learn:
This podcast offers a deep understanding of the subtle intricacies of human behavior, combining scientific research with engaging stories that illuminate the complexities of our minds and social interactions.
Why You Should Listen:
Ideal for those intrigued by psychology and sociology, Hidden Brain provides insights that challenge and expand our understanding of ourselves and the world around us.
Best Episode:
“The Sorting Hat” - This episode explores the intriguing concept of categorizing and understanding people through unique perspectives, drawing parallels to the famous sorting process in the Harry Potter series.
Links To Listen:
About The Host:
Shankar Vedantam is a distinguished journalist and author with a deep interest in psychology and human behavior. His insightful approach to exploring the hidden dimensions of our lives has garnered widespread acclaim, making him a respected voice in the field of social science.
Listener Review:
“As an Economist, I absolutely recommend this podcast to anyone who’s slightly interested in why we behave the way we behave. Kudos to Shankar for being such an amazing storyteller, and the same goes to the behind-the-scenes fellas.” - Jamal - NMSU
12. You Are Not So Smart with David McRaney
Summary:
You Are Not So Smart is a podcast that challenges common misconceptions and reveals the often surprising truths behind what we think and believe. Host David McRaney dives into the realms of cognitive psychology, neuroscience, and behavioral economics to uncover the fallacies and biases affecting our everyday thinking.
What You'll Learn:
Understand the flaws and quirks in human perception, decision-making, and belief, gaining insights into why we behave the way we do and how we can think more critically and rationally.
Why You Should Listen:
This podcast is perfect for those interested in psychology and self-improvement, offering a blend of scientific research and practical knowledge to help listeners better understand themselves and others.
Best Episode:
“225 - Blindsight and Neuromarketing” - This episode discusses the fascinating relationship between blindsight and neuromarketing, revealing how unconscious visual processing can influence consumer behavior and decision-making.
Links To Listen:
About The Host:
David McRaney is a journalist and author known for his fascination with the psychology of reasoning, decision-making, and judgment. His engaging style and thorough research make complex psychological concepts accessible to a broad audience.
Listener Review:
“Much of my understanding of identity, belief, critical thinking, and all around what it is to be a good, contemplative human being has been deeply influenced by this podcast. I find myself recommending it a lot.” - Serack Ex Betai
13. Nir And Far with Nir Eyal
Summary:
Nir And Far is a podcast that examines the intersection of psychology, technology, and business. Host Nir Eyal, author of Hooked and Indistractable, shares insights on how to create success habits and products that can positively impact our lives and businesses.
What You'll Learn:
Discover the psychology behind habit-forming products and strategies for staying focused in an increasingly distracting world.
Why You Should Listen:
This podcast is essential for entrepreneurs, designers, and anyone interested in creating products that stick or seeking to understand and manage their distractions better.
Best Episode:
“4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far” - This episode explores four effective psychological strategies to attract and win over customers from competitors, enhancing your competitive edge in the market.
Links To Listen:
About The Host:
Nir Eyal is a best-selling author and influential expert in the fields of behavioral design and habit formation. His work focuses on the intersection of psychology, technology, and business, making him a sought-after voice in understanding user behavior and designing products that influence it.
Listener Review:
“Nir Eyal hosts a smart, insightful, and thoughtful podcast on behavior and the brain. Listen and learn!” - nfluencereconomy
14. Brainfluence with Roger Dooley
Summary:
Brainfluence explores the application of neuroscience and behavioral psychology in marketing and business. Host Roger Dooley talks with various experts to uncover strategies that can enhance marketing efforts, customer experiences, and overall business performance.
What You'll Learn:
Gain insights into how brain science and consumer psychology can be applied to improve marketing tactics, sales strategies, and customer engagement.
Why You Should Listen:
This podcast is a valuable resource for marketers, business leaders, and anyone interested in leveraging the power of neuroscience and psychology to drive business success.
Best Episode:
“The Psychology of Incentives with Richelle Taylor” - In this episode, Richelle Taylor, a leader in performance improvement and marketing services in North America, discusses the psychology of incentives and how they effectively motivate and engage people in various settings.
Links To Listen:
About The Host:
Roger Dooley is an author, speaker, and consultant specializing in neuromarketing and the psychology of persuasion. With his expertise in brain science and consumer psychology, he provides actionable advice to improve marketing strategies and business outcomes.
Listener Review:
“Roger Dooley’s book on neuromarketing is a personal favorite. This podcast brings all the psychology of persuasion from his blog and book to a new format. Plus, he interviews the people doing the research and in the trenches in the field. Listen to this podcast and you will understand how to better market your business.” - jen@makemention
15. Everyone Hates Marketers with Louis Grenier
Summary:
Everyone Hates Marketers is a refreshingly honest podcast that challenges conventional marketing wisdom - and isn't that the core of consumer psychology. Louis Grenier interviews marketing experts and thought leaders to uncover practical, no-fluff marketing insights that push back against industry clichés and tactics.
What You'll Learn:
Discover actionable marketing strategies that focus on honesty and respect for the consumer, steering clear of manipulative and aggressive tactics.
Why You Should Listen:
Ideal for marketers who want to cut through the noise and learn ethical, effective marketing practices that prioritize customer value and trust.
Best Episode:
“Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising” - This episode reveals five little-known facts about consumer behavior in advertising, offering valuable insights into marketing psychology and how it shapes consumer responses.
Links To Listen:
About The Host:
Louis Grenier is known for his straightforward and no-nonsense approach to marketing. He is passionate about helping marketers become the most respectful and successful in their industry by focusing on what truly matters: creating real value for their audience.
Listener Review:
“It's an amazing podcast, and each episode is packed with lots of good insights that are very practical.” - Oz.poniman
16. The Uncensored CMO with Jon Evans
Summary:
The Uncensored CMO offers a raw and honest take on the world of marketing. Jon Evans engages with a variety of industry experts to discuss the challenges and triumphs in marketing, providing unfiltered insights and perspectives that often go against the grain.
What You'll Learn:
This podcast uncovers the truths about marketing strategies and practices, offering lessons on navigating the complex and ever-changing marketing landscape effectively. They discuss common topics such as brand management, budgeting, and even go as deep as discussing SEO team structures.
Why You Should Listen:
It's a must-listen for marketing professionals seeking candid discussions and practical advice, free from the usual industry jargon and gloss.
Best Episode:
“Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew” - In this episode, Phill Agnew shares the top 10 marketing and behavioral science insights, providing listeners with a concise overview of key concepts and strategies in the field.
Links To Listen:
About The Host:
Jon Evans is a seasoned marketing expert with a passion for uncovering the unspoken truths in the industry. His experience as a CMO and his willingness to challenge norms make him a compelling voice in the marketing world.
Listener Review:
“Binged through these in two sittings and loved them. So great to get a fresh perspective and an honest discussion on working in the marketing world.” - SC-D
17. The CMO Podcast with Jim Stengel
Summary:
The CMO Podcast is a series of candid conversations with some of the industry's most influential marketing leaders. Jim Stengel explores the challenges, successes, nuances, and thinking behind some of the successful marketing campaigns and programs in various sectors.
What You'll Learn:
Gain insights into the strategic thinking, leadership styles, and personal philosophies of successful Chief Marketing Officers from various industries.
Why You Should Listen:
This podcast is invaluable for current and aspiring CMOs, brand managers, and marketing professionals looking for deep dives into leadership and strategy from top marketing minds.
Best Episode:
“Ali Weiss (Glossier) | Consumer-Centric Brands Listen to Consumers” - In this episode, Ali Weiss of Glossier discusses the importance of consumer-centric brands and how actively listening to consumers is crucial for building brand loyalty and success.
Links To Listen:
About The Host:
Jim Stengel is a highly respected former CMO of Procter & Gamble, author, and industry thought leader. His vast experience and insightful interviews provide listeners with a roadmap to marketing excellence and innovation.
Listener Review:
“I love this podcast! The CMOs being interviewed have great stories to share and I've had so many takeaways. I've even had 'aha' moments discovering something about myself when listening to other CMOs on the show. An inspired and easy listen you're sure to learn from.” - jengulvik
