8 Best ABM Conferences for Marketing Professionals in 2024
Good CMOs know that they can enhance your marketing knowledge by attending the top marketing conferences. And now the 2024 account-based marketing (ABM) conference circuit is heating up already.
So if you are looking to gain insights on the latest ABM personalization strategies, learn from the mistakes of others, create new connections, and stay up-to-date with the industry, here are the top 8 ABM conferences in 2024.
My Best ABM Conferences 2024 Shortlist
Here's a shortlist of the best account-based marketing conferences I think are worth attending in 2024:
- B2B Marketing Exchange - Scottsdale, AZ (February 2024)
- Account-Based Marketing Workshop - Multiple Locations and Dates
- Writing a New Data-Driven Playbook as an ABM Marketer - London, UK (March 2024)
- Adobe Summit 2024 - Las Vegas, NV (March 2024)
- KAMCon 2024 - Boulder, CO (April 2024)
- B2B Marketing Leaders Forum APAC - Multiple Locations and Dates
- The Global ABM Conference - London, UK (November 2024)
- Account-Based Marketing at B2B Marketing Expo - London, UK (November 2024)
Find more details about each conference below:
Best ABM Conferences of 2024
1. B2B Marketing Exchange - Scottsdale, AZ (February 2024)
- Dates: Held between February 26-28, 2024
- Location: The Phoenician, Scottsdale, AZ
- Pricing: Register to see current pricing
- Website: B2B Marketing Exchange
- Social Media: Instagram | X | LinkedIn
- Keynote Speaker: Phyllis Davidson, VP, Principal Analyst at Forrester.
Overview:
The B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, is a must-go event for professionals in the B2B marketing sector. It covers various topics, including account-based marketing (ABM), content strategy, demand generation, and sales enablement.
The conference is known for its insightful sessions, workshops, and case studies.
Why You Should Attend:
2024's B2BMX lived up to its billing. Phyllis Davidson of Forrester led the way with a keynote where she drew parallels between B2B content strategies and Taylor Swift's meteoric rise. Steve Armenti of Digital Ocean also took the stage to advocate for ABM and the importance of personalization in today's marketing.
On the final day, the brilliant Ann Handley spoke about creating authentic brand experiences in a digital world. Here's a more detailed recap of B2BMX 2024.
Here's a teaser video from the just concluded B2BMX edition to give you a sense of what you missed out on:
2. Account-Based Marketing Workshop - Milwaukee, WI (March 2024)
- Dates: Held on March 14, 2024
- Location: Indeed Brewing Company, Milwaukee, WI, USA
- Pricing: Register to see current pricing
- Website: Account-Based Marketing Workshop
- Social Media: YouTube | LinkedIn
Overview:
The Account-Based Marketing Workshop by Brilliant Metrics was designed for B2B sales and marketing leaders looking to enhance their ABM strategies. The workshop covered various aspects, including the definition of ABM, the distinction between demand generation and ABM, target account identification, and a sustainable approach to building pipeline with your ABM programs.
Steve Robinson, the Founder and CEO of Brilliant Metrics, led the workshop, and brought his expertise in digital marketing and ABM strategies.
Why You Should Attend:
Attending this workshop would have offered you the opportunity to address common ABM mistakes and challenges such as lack of organizational alignment, knowledge, and a concrete ABM plan. With a focus on practical, battle-tested tactics that integrate with existing GTM strategies, the workshop promises a significant impact without needing expensive ABM software or major process overhauls.
It's a chance to learn from industry experts in a hands-on setting, making it valuable for those looking to make a significant impact in their ABM efforts in 2024.
If you need persuading, here's Steve Robinson on why you should attend their ABM workshop next time they open registrations:
3. Writing a New Data-Driven Playbook as an ABM Marketer - London, UK (March 2024)
- Dates: Held on March 20, 2024
- Location: Chancery Lane, London, UK
- Pricing: Register to see current pricing
- Website: Writing a New Data-Driven Playbook as an ABM Marketer
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
This roundtable event in London focused on enhancing ABM strategies using creative data practices. It addressed the challenges ABM marketers face in leveraging tools for revenue growth and aligning with sales. The discussions included data-driven ABM centralization, spotting revenue opportunities, and precision plays for cost-effective results.
Why You Should Attend:
This conference brought together B2B marketing leaders seeking to leverage data for strategic advantage in the data-driven marketing landscape. It was an opportunity to learn from senior marketing leaders about implementing effective ABM strategies, overcoming common obstacles, and driving revenue growth through targeted data utilization.
4. Adobe Summit 2024 - Las Vegas, NV (March 2024)
- Dates: Held on March 26-28, 2024
- Location: The Venetian® Resort, Las Vegas, NV
- Pricing: Starts at $2,095
- Website: Adobe Summit 2024
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
Adobe Summit 2024, a prominent digital experience conference, took place at The Venetian Convention and Expo Center in Las Vegas. The event gathered influential thinkers, business leaders, and trendsetting brands to share insights across over 200 keynotes, talks, and hands-on labs.
The 2024 summit explored the future of digital marketing in the era of generative AI. The various keynote speakers explored the transformative potential of generative AI in ABM, digital marketing, and creating personalized customer experiences.
Speakers included Shatanu Narayen, Chair & CEO, Adobe, Kelly Jordan, CMO, Enova International, Ely Greenfield, SVP CTO, Digital Media, Adobe, and more.
Why You Should Attend:
Adobe Summit 2024 was a unique opportunity to immerse yourself in the latest digital experience trends and innovations. The event stood out for its comprehensive exploration of how experiences can drive business growth, offering insights from industry-leading companies.
Here's a recap of this year's event:
5. KAMCon 2024 - Boulder, CO (April 2024)
- Dates: Held on April 24-25, 2024
- Location: Boulder Marriott, Boulder, CO
- Pricing: $999
- Website: KAMCon 2024
- Social Media: Facebook | LinkedIn
Overview:
KAMCon 2024, held in the scenic city of Boulder, Colorado, is an essential gathering for professionals in the Key Account Management (KAM) field. It delves into the latest strategies, tools, and trends in managing key business relationships and accounts.
The conference covers advanced KAM techniques, digital transformation in account management, customer success strategies, and integrating AI and machine learning in customer relationship management. Notable speakers at the event include Alex Raymond, CEO of Kapta and Gail Montgomery, CEO, ExperienceYes.
Why You Should Attend:
This event stands out by offering attendees the latest insights and practices in account management and fostering an environment where networking and peer learning are paramount. Attending KAMCon 2024 will empower you with the knowledge and connections needed to elevate your account management strategy, ensuring your business remains resilient and competitive in changing market dynamics.
6. B2B Marketing Leaders Forum APAC - Multiple Locations and Dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: See the registration page to see current pricing
- Website: B2B Marketing Leaders Forum APAC
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
The B2B Marketing Leaders Forum APAC is the premier event for marketing leaders and professionals operating in the B2B space across the Asia-Pacific region. This forum spans multiple locations and dates, providing a platform for discussing the latest trends, challenges, and innovations in B2B marketing.
Key takeaways to expect include how to take advantage of ABM, digital transformation in marketing, customer experience optimization, and leveraging data analytics for strategic decision-making.
B2B Marketing Leaders Forum APAC: Conference Locations and Dates
| Locations: | Dates: |
| B2B Marketing Leaders Forum APAC: Doltone House Jones Bay Wharf Sydney, Australia | May 8-9, 2024 |
| B2B Marketing Leaders Forum APAC: PARKROYAL Collection | Marina Bay, Singapore | August 21-22, 2024 |
| B2B Marketing Leaders Forum APAC: Crown Melbourne | Melbourne, Australia | October 24, 2024 |
Why You Should Attend:
As the B2B sector continues to navigate digital transformation and heightened market competition, the B2B Marketing Leaders Forum APAC offers invaluable insights and networking opportunities to stay ahead of the curve.
This forum is unique in its APAC-wide perspective, providing diverse viewpoints and strategies tailored to the region's dynamic market. By attending, you'll gain cutting-edge marketing strategies and the chance to connect with leading professionals and stakeholders, setting your business up for success in the evolving B2B landscape.
7. The Global ABM Conference - London, UK (November 2024)
- Dates: November 6, 2024
- Location: The Queen Elizabeth II Conference Centre, London, UK
- Pricing: Starts at £799 ($993.67)
- Website: The Global ABM Conference
Overview:
The ABM Global Conference in London is a leading event focused on Account-Based Marketing (ABM) strategies and practices. It covers various topics essential for B2B marketers looking to drive growth through targeted ABM techniques. Key areas of discussion include the integration of ABM with digital marketing, personalization at scale, measurement and analytics in ABM, and using AI and machine learning to enhance ABM efforts.
Why You Should Attend:
The one-day conference is uniquely positioned to offer in-depth knowledge and practical insights into the evolving field of Account-Based Marketing. It provides an excellent opportunity to learn from industry leaders, network with peers, and discover the latest ABM tools and technologies to help your business thrive.
Here's a recap of last year's conference:
8. Account-Based Marketing at B2B Marketing Expo - London, UK (November 2024)
- Dates: November 27-28, 2024
- Location: ExCeL London
- Pricing: Free
- Website: Account-Based Marketing at B2B Marketing Expo
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
The Account-Based Marketing segment at the B2B Marketing Expo is integral to one of Europe's most significant marketing events. It focuses on the latest ABM strategies, technologies, and case studies. Attendees will explore topics such as creating a customer journey through ABM, leveraging data for precise targeting, aligning sales and marketing teams within an ABM framework, and the role of content in ABM.
Why You Should Attend:
Participating in this conference is essential for marketing professionals seeking to deepen their ABM knowledge and skills in the context of broader B2B marketing trends. The conference offers a rare opportunity to gain insights from ABM pioneers and interact with various solution providers. This is a must-attend event for those looking to leverage ABM to its full potential in a dynamic and increasingly digital market landscape.
Here's a vlog from Waseem Bashir exploring the 2023 B2B Marketing Expo:
Time to Go Register
There are a ton of ABM conferences out there that didn't make our list, and we acknowledge that we're just scratching the surface. Heading to an ABM conference I didn't add here? Share your recommendation with me on LinkedIn.
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