If you're a marketing manager, you know the challenges of aligning your team and driving results. You might be looking for an alternative to Gong because it doesn't quite fit your needs or budget. In my experience, finding the right tool can make all the difference for your team's efficiency and success.
In this article, I'll share my top picks for Gong alternatives and other conversation intelligence tools. I've tested and reviewed each one to give you an unbiased view of its strengths and weaknesses.
You'll learn how these tools can support your account-based marketing and GTM efforts and tackle your specific business challenges. Let's find the best fit for your team.
What Is Gong?
Gong is an account-based marketing software that helps teams analyze sales conversations and improve performance. It's commonly used by sales reps, marketing managers, and team leaders who want to understand customer interactions better and drive results.
Call recording, analytics, and AI-driven insights help with understanding customer needs and improving sales strategies. Overall, Gong provides sales intelligence to help your team make data-driven decisions.
Gong Alternatives Comparison Table
This comparison table summarizes pricing details for my top Gong alternative selections:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for bundling call recording with B2B data | Free plan + 14-day free trial + free demo available | From $49/user/month (billed annually) | Website | |
| 2 | Best for privacy compliance, meeting agendas, and team rituals | Free plan available | From $7/user/month (billed annually) | Website | |
| 3 | Best for Salesforce-native conversation intelligence | Free demo available | Pricing upon request | Website | |
| 4 | Best for managing high-volume sales cadences | Not available | Pricing upon request | Website | |
| 5 | Best for managing full meeting lifecycles | 14-day free trial + free demo available | From $19/user/month (billed annually) | Website | |
| 6 | Best for managing and optimizing outbound sequences at scale | Free demo available | Pricing upon request | Website | |
| 7 | Best for deal-focused sales call insights | Free demo + free trial available | Pricing upon request | Website | |
| 8 | Best for revenue forecast visibility | Free demo available | Pricing upon request | Website | |
| 9 | Best for CRM-driven pipeline alerts | Free 14-day trial | Pricing upon request | Website | |
| 10 | Best for measurable sales coaching and performance insights | Free demo available | Pricing upon request | Website |
Why Trust Our Software Recommendations
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Best Gong Alternatives Reviews
Below are my detailed summaries of the best Gong competitors that made it onto my shortlist. My reviews offer a detailed look at the key features, add-ons, pros and cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Best for bundling call recording with B2B data- Free plan + 14-day free trial + free demo available
- From $49/user/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Apollo.io centralizes pre-built analytics dashboards for tracking sales activity. Apollo.io, or Apollo, is a sales intelligence and engagement platform with conversation intelligence features for revenue teams that need call insights, prospect context, and fewer disconnected sales tools.
Who Is Apollo.io Best For?
Apollo.io suits B2B sales and marketing teams that need prospect data, engagement tools, and call insights in one platform.
Why Apollo.io Is a Good Gong Alternative
I picked Apollo.io because it bundles conversation intelligence with B2B prospect data. I use call recording and transcripts to review discovery conversations, then connect insights to contact and company records. Its filters and engagement workflows help my team act on call findings without switching between separate sales tools.
Apollo.io Key Features
- Email sequences: Build automated, multistep outreach sequences.
- Buying intent data: Identify accounts showing research activity.
- Contact enrichment: Update records with verified prospect details.
- Deal management: Track opportunities through customizable sales stages.
Apollo.io Integrations
Apollo.io offers native CRM integrations with Salesforce, HubSpot, Pipedrive, Zoho CRM, and Microsoft Dynamics 365. It also connects with Zapier and provides an API for custom integrations.
Pros and Cons
Pros:
- Turns call discoveries into follow-up actions
- Combines recording, transcripts, and sales engagement
- Connects call insights with prospect records
Cons:
- Contact data can require accuracy checks
- Conversation analytics trail Gong’s coaching depth
Learn more about Apollo.io:
Best for privacy compliance, meeting agendas, and team rituals- Free plan available
- From $7/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Fellow documents meetings with shared agendas, private notes, and permissions. Fellow is a meeting management platform built for managers and teams who want to run better meetings and keep notes organized. It helps you plan agendas, record decisions, and follow action items across your team’s work.
Why Fellow is a good Gong alternative: With Fellow, you get meeting tools that keep conversations documented concisely, without extraneous data. Its shared agendas, private notes, and clear permission controls help your team protect sensitive information. You can keep discussions organized in one place while keeping your records clean and compliant. The way it stores meeting content gives you more confidence about how your team handles internal conversations.
Standout features and integrations:
Features include task assignment tools that help you keep work moving after meetings, feedback forms you can use to collect input from your team, and meeting templates that keep your conversations focused.
Integrations include Google Calendar, Microsoft Outlook, Slack, Zoom, Microsoft Teams, Google Meet, Jira, Asana, Trello, and more.
Pros and Cons
Pros:
- Very low-friction onboarding and Google Meet integration
- AI search recalls decisions across many meetings
- Agenda templates keep recurring meetings consistent
Cons:
- Heavy note threads can feel overwhelming
- Less suited to deep sales analytics reporting
Learn more about Fellow:
Best for Salesforce-native conversation intelligence- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Revenue.io integrates with Salesforce for analytics and performance insights. Revenue.io is a sales acceleration platform to enhance productivity and drive revenue growth for sales teams. Its main user base includes sales professionals, managers, and teams seeking to optimize their sales processes.
Why Revenue.io is a good Gong alternative: Revenue.io is known for its Salesforce CRM integration, making it a strong alternative to Gong. The platform provides call tracking and analytics, helping your team better understand customer interactions. It offers real-time performance insights so your team can adjust its strategies as needed and make AI-driven recommendations to support data-driven decisions.
Standout features and integrations:
Features include automated call logging to save your team time and ensure accurate records. The platform also provides a power dialer that increases outbound calling efficiency. With its performance dashboards, your team can monitor key metrics and optimize workflows.
Integrations include Salesforce, Zoom, Microsoft Teams, Gmail, and more.
Pros and Cons
Pros:
- Automated routing speeds up lead response
- Real-time prompts support managers during live calls
- Salesforce embedding minimizes tab-switching
Cons:
- Occasional glitches reported in dialer performance
- Complex admin setup demands dedicated RevOps attention
Learn more about Revenue.io:
Best for managing high-volume sales cadences- Not available
- Pricing upon request
Visit WebsiteCustomer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Salesloft shows clear cadence analytics with call, email, and activity insights. Salesloft is a sales engagement platform that can help sales teams manage and optimize their workflows. Its main users include sales representatives, managers, and teams that want to enhance customer interactions and drive sales growth.
Why Salesloft is a good Gong alternative: Salesloft focuses on workflow optimization, which differentiates it from Gong. The platform offers sales cadences to help your team structure its outreach efforts and real-time analytics so it can adjust its strategies quickly. Salesloft's call recording and coaching tools support ongoing team development and performance improvement.
Standout features and integrations:
Features include email tracking, which helps you monitor engagement with prospects. The platform's dialing capabilities allow your team to make calls directly from the app. With its analytics dashboard, your team can easily track performance metrics and make data-driven decisions.
Integrations include Salesforce, LinkedIn Sales Navigator, Slack, Zoom, Microsoft Dynamics 365, Gmail, Outlook, HubSpot, and more.
Pros and Cons
Pros:
- Consistently rated among the top sales engagement platforms
- Coaching dashboards highlight rep activity patterns
- Cadence builder is intuitive for multi-touch sequences
Cons:
- Can miss context nuances
- Interface can feel busy on smaller screens
Learn more about Salesloft:
Best for managing full meeting lifecycles- 14-day free trial + free demo available
- From $19/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Avoma boosts meeting efficiency with AI insights, auto notes, and analysis. Avoma is a conversation intelligence platform and AI meeting assistant that helps professionals improve meeting productivity. Its main users include sales teams, customer success managers, and team leaders who need to capture, analyze, and optimize meeting interactions.
Why Avoma is a good Gong alternative: Avoma offers meeting efficiency through AI-driven insights, which is a key differentiator from Gong. The platform provides automatic meeting transcriptions, allowing your team to focus on the conversation rather than note-taking. It also features smart note suggestions to capture essential points quickly. Avoma's ability to analyze conversation patterns can help your team refine its communication strategies.
Standout features and integrations:
Features include automatic transcription of meetings, which saves you time. The platform's smart note suggestions help you capture important points easily, while conversation analytics offer insights into your team's communication patterns.
Integrations include Zoom, Microsoft Teams, Google Meet, Slack, Salesforce, HubSpot, Pipedrive, Zoho CRM, and more.
Pros and Cons
Pros:
- Tracks the entire meeting lifecycle in one place
- Email recaps arrive quickly after each meeting
- Lower cost than Gong for similar coverage
Cons:
- Rigid contract terms
- Recording reliability can be patchy
Learn more about Avoma:
Best for managing and optimizing outbound sequences at scale- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Outreach offers call, email, and task insights with filters and visual metrics. Outreach is a sales engagement platform that helps sales teams automate and optimize their engagement processes. Its main users are sales professionals and managers who want to enhance their outreach efforts and improve sales performance.
Why Outreach is a good Gong alternative: Outreach excels in AI-driven workflows, which makes it a compelling alternative to Gong. The platform automates repetitive tasks, releasing your team for more strategic activities. It provides advanced analytics to help make informed decisions about sales strategies and AI-powered recommendations to help personalize communications for better engagement.
Standout features and integrations:
Features include customizable sales sequences that allow your team to tailor their outreach efforts. The platform offers a single pane of glass view, giving your team a comprehensive overview of its activities. With its performance insights and detailed call summaries, your team can quickly identify areas for improvement and optimize its strategies.
Integrations include Salesforce, LinkedIn Sales Navigator, Microsoft Dynamics 365, Gmail, Outlook, Zoom, Slack, HubSpot, and more.
Pros and Cons
Pros:
- App ecosystem and integrations suit large sales orgs
- Detailed reports expose conversion by sequence step
- Sequence logic handles complex multi-channel playbooks
Cons:
- Power features feel overkill for tiny teams
- Some customers report frustrating billing experiences
Learn more about Outreach:
Best for deal-focused sales call insights- Free demo + free trial available
- Pricing upon request
Chorus shows call timelines with talk-time analytics and team comments. Chorus is a conversation intelligence platform that can help sales teams improve their performance by analyzing sales calls. It primarily serves sales leaders and managers looking for insights into customer interactions and coaching opportunities.
Why Chorus is a good Gong alternative: Chorus focuses on sales enablement and sales intelligence, which sets it apart from Gong. It provides detailed call analytics to help your team better understand customer needs. The platform offers coaching insights to improve sales techniques and align strategies. It also tracks sales trends and offers deal risk intelligence, so your team can make informed decisions.
Standout features and integrations:
Features include real-time call transcription for accurate conversation capture and sentiment analysis to understand customer emotions during calls. It also provides deal intelligence, helping your team track sales opportunities.
Integrations include Salesforce, Gainsight, HubSpot, Zapier, and more.
Pros and Cons
Pros:
- Deal boards highlight at-risk opportunities clearly
- Tight Salesforce and Zoom integrations aid workflows
- Great for coaching using real rep call clips
Cons:
- Navigation takes practice for new managers
- Transcripts skip detail; markers become essential
Learn more about Chorus:
Clari provides CRM scores, deal analytics, and relationship insights. Clari is a revenue orchestration and revenue intelligence platform for sales, marketing, and finance teams to enhance productivity and optimize revenue processes. It uses AI-driven solutions to support functions such as deal inspection, forecasting, and sales engagement across various industries.
Why Clari is a good Gong alternative: Clari focuses on revenue orchestration, which makes it distinct from Gong. It automates data capture, ensuring your team has accurate and up-to-date information. The platform's AI-driven health scores help your team identify risks and prioritize actions, while its comprehensive forecasting tools let your team track performance and make informed decisions.
Standout features and integrations:
Features include data capture automation to save time and improve data quality. The platform also provides analytics and reporting capabilities, offering better visibility into business performance. With its sales engagement tools, your team can make workflows more efficient and boost productivity.
Integrations include Salesforce, Microsoft Dynamics 365, Oracle, SAP, Slack, Zoom, Google Workspace, LinkedIn, Outreach, and more.
Pros and Cons
Pros:
- Surfaces risk signals earlier than basic CRMs
- Rollups give leadership one consistent pipeline view
- Forecasting accuracy praised by enterprise revenue teams
Cons:
- Complex configuration slows the initial time to value
- Can feel heavyweight for leaner sales teams
Learn more about Clari:
Revenue Grid offers pipeline tracking with AI insights and accurate forecasting. Revenue Grid is a sales engagement platform to enhance sales productivity and provide visibility into sales processes. It is primarily used by sales teams and leaders who want to optimize sales pipelines and improve forecasting accuracy.
Why Revenue Grid is a good Gong alternative: Revenue Grid offers pipeline clarity, making it a strong alternative to Gong. The platform provides visual pipeline management, allowing your team to easily track deals and identify bottlenecks. Its AI-driven insights and forecasting tools help your team make informed decisions, prioritize actions, and predict outcomes with greater accuracy.
Standout features and integrations:
Features include automated activity capture to save time and ensure data accuracy. The platform offers customized sales playbooks to guide your team through each step of the sales process and advanced analytics for insights into performance and strategy optimization.
Integrations include Salesforce, Zoom, GoTo Meeting, Siebel, Oracle Sales Cloud, Workbooks, Creatio, and more.
Pros and Cons
Pros:
- Customized sales playbooks
- Auto-captures emails and meetings into CRM
- Timeline views clarify stalled and moving deals
Cons:
- Interface can feel dense for new sellers
- Advanced analytics feature is still evolving for power users
Learn more about Revenue Grid:
Best for measurable sales coaching and performance insights- Free demo available
- Pricing upon request
ExecVision boosts skills with automated coaching, call scoring, and feedback. ExecVision is a conversation intelligence platform that focuses on improving sales team performance through call analysis and coaching. Its main users are sales managers and team leaders who want to improve communication skills and drive results.
Why ExecVision is a good Gong alternative: ExecVision offers automated coaching tools, which make it distinct from Gong. The platform allows your team to identify key areas for improvement through call scoring and feedback. It provides personalized learning paths to help your team members develop specific skills. Additionally, ExecVision's focus on actionable insights ensures your team can continuously improve its performance.
Standout features and integrations:
Features include call tagging, which helps categorize conversations for better analysis, and trend analysis to identify patterns in team performance. It also includes a searchable call library and coaching playlists, making it easy for your team to find and review past interactions.
Integrations include Salesforce, Slack, HubSpot, Zoom, Microsoft Teams, Outreach, Salesloft, and more.
Pros and Cons
Pros:
- Hands-on vendor support during rollout and training
- Tagging and snippets simplify sharing coachable moments
- Scorecards link specific calls to coaching goals
Cons:
- Search and organization can feel clunky
- Occasional glitches or slow call upload times
Learn more about ExecVision:
Other Gong Alternatives
Here are some additional Gong alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- 11tl;dvBest for multilingual video meeting recordings
- 12MeetGeekBest for AI-generated meeting summaries and action items
- 13FirefliesBest for searchable call transcripts at scale
- 14InsightSquaredBest for revenue analytics dashboards
- 15JiminnyBest for collaborative call coaching
- 16Observe.AIBest for call center coaching and compliance
- 17FathomBest for live call highlights and instant recaps
- 18GrainBest for shareable video meeting highlights
- 19SybillBest for emotion and sentiment insights on calls
- 20People.aiBest for automatic activity capture for RevOps
How I Evaluate Gong Alternatives
I split my evaluation into baseline requirements—like AI transcription and CRM sync—and differentiators like VoC dashboards and pricing flexibility that separate the best options.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Conversation Recording & Transcription: I check whether a tool auto-records and transcribes across Zoom, Teams, and Google Meet with speaker identification and reliable accuracy.
- AI Conversation Intelligence: Each tool should surface topics, sentiment, competitor mentions, and buyer signals from calls rather than just providing raw transcripts.
- Voice-of-Customer Analytics: I look for aggregated trend dashboards that pull themes and customer language across hundreds of calls to fuel messaging and positioning work.
- CRM & Marketing Stack Integration: The platform should sync conversation data to CRMs like Salesforce or HubSpot and connect to marketing tools for pipeline-level reporting.
- Searchable Conversation Library: Teams need to search, tag, clip, and share call snippets across departments—for example, pulling a customer quote into a case study deck.
- Deal & Pipeline Insights: I evaluate whether the tool ties conversation activity to deal stages, win/loss outcomes, or funnel metrics that marketing teams use for attribution.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Competitive intelligence trackers are a big one—I look for tools that let marketing teams build custom trackers to flag competitor mentions, objections, and feature requests across calls in real time. Content snippet sharing matters just as much, especially when product marketers need to pull authentic customer quotes directly into battlecards or campaign assets. I also evaluate AI-generated call summaries, since a good recap saves hours when you're scanning dozens of calls for campaign insights.
Beyond Features
Pricing structure matters a lot here. Some platforms require full sales-tier licenses even when you only need marketing-focused access, so I check whether a vendor offers role-based seats or marketing-only plans. Security and compliance is another factor I evaluate—tools recording customer conversations need SOC 2 compliance and consent management at minimum. I also consider scalability and team fit, particularly whether a platform supports permissions that give marketers access to call data without full sales-level visibility.
Why Look For A Gong Alternative?
While Gong is a good choice of account-based marketing software, there are several reasons why some users seek out alternative solutions. You might be looking for a Gong alternative or exploring Gong competitors because…
- You need better integration with your existing tools
- Your team requires more customization options
- You're looking for more affordable, cost-effective pricing plans
- You need support available in your time zone
- Your business demands advanced reporting features
- You want a tool with a shorter learning curve
If any of these sound like you, you’ve come to the right place. My list contains several account-based marketing software options that are better suited for large or small teams facing these challenges with Gong and looking for alternative solutions.
Gong Key Features
Here are some of the key conversation intelligence features of Gong, to help you contrast and compare what alternative solutions offer:
- Conversation capture and analysis: Automatically records and transcribes calls, emails, and meetings, helping your team identify patterns that affect deal outcomes.
- Sales engagement: Automates and personalizes outreach so your team can focus more on selling.
- Deal health tracking: Monitors the status of deals and identifies at-risk opportunities, providing solutions based on successful patterns.
- AI forecasting: Analyzes conversation data and CRM metrics to generate accurate sales forecasts and identify deals needing attention.
- Team development intelligence: Supports consistent coaching by tracking high-performing behaviors and training effectiveness.
- Sales enablement: Uses AI to analyze conversation trends, identify skill gaps, and refine training, allowing your team to scale successful messaging.
- Tech administration: Lets tech admins configure platform settings, manage CRM updates and integrations, and ensure data synchronization for optimal performance.