Businesses can no longer afford to silo their brand and demand gen strategies. It’s time to explore how these two approaches can—and should—work together for optimal success.

CMOs are facing the challenge of declining returns from demand generation efforts and the overpromised impact of intent data. And what happens when your demand gen isn’t delivering the results it used to? How do you integrate a meaningful brand strategy into an ecosystem built around lead generation? Without answers to these questions, you’re leaving long-term, sustainable growth on the table.

Join us on November 21, 2024 at 9am PT / 12pm ET for part 2 in our 4 part series with brand marketing expert, Liam Moroney, where we’ll tackle these challenges head-on. Discover practical strategies to address the pain points plaguing today’s marketing teams, and learn how to build a more resilient, integrated approach to both brand and demand.

We’re excited to feature Liam, Co-founder and CEO of Storybook Marketing, who brings deep expertise in helping B2B companies bridge the gap between brand marketing and demand generation.

In this session, you’ll learn:

• Why intent data often falls short of expectations and how to respond
• What to do when your demand gen campaigns stop working
• Strategies for integrating brand marketing into demand-focused environments
• How to create synergy between brand and demand to drive long-term success

We’ll also dedicate time for a live Q&A session with Liam toward the end of the call. Don’t miss your chance to get your most pressing questions answered by an industry expert who’s seen it all!