As 10 melhores alternativas ao HubSpot Marketing a considerar em 2026

Análises das melhores alternativas ao HubSpot Marketing

1. 

   1

   Klaviyo

   Best for personalized email marketing

   • Free plan + free demo available
   • From $25/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klaviyo is an email and SMS marketing platform built for ecommerce businesses that want to send behavior-triggered, personalized campaigns without the CRM overhead that comes with tools like HubSpot.

   Who Is Klaviyo Best For?

   Klaviyo is a strong fit for ecommerce businesses that want to send behavior-triggered, personalized email and SMS campaigns without the CRM overhead of a broader platform.

   Why I Picked Klaviyo

   I picked Klaviyo as one of the best HubSpot alternatives because its behavior-triggered flows make personalized email marketing feel genuinely automatic. I love how flows can branch based on purchase history, cart value, or browsing behavior, so a customer who views a product but doesn't buy gets a different email than one who abandoned checkout. Layered on top, predictive analytics like churn risk and predicted lifetime value let me build segments that target the right customers before they disengage.

   Klaviyo Key Features

   • Omnichannel campaign builder: Create and send coordinated campaigns across email, SMS, WhatsApp, and push notifications from a single platform.
   • Dynamic segmentation: Build audience segments using up to 100 conditions, including tracked behavior, profile properties, location, and predictive analytics.
   • Pre-built flow templates: Choose from 60+ customizable automation templates to launch triggered workflows without starting from scratch.
   • Landing page and form builder: Design hosted landing pages with embedded forms to capture email or phone subscribers, with UTM-based traffic source reporting.

   Klaviyo Integrations

   Klaviyo lists 400+ integrations, including Shopify, Salesforce, Meta, WooCommerce, and Google Ads, plus a HubSpot marketplace integration. It also supports JSON and client-side APIs, webhooks, SDKs, and OAuth for custom connections.

   Pros and Cons

   Pros:

   • Email and SMS campaigns share automated flows
   • Segmentation uses purchase and browsing behavior
   • Behavior-triggered flows support targeted lifecycle campaigns

   Cons:

   • HubSpot workflows require manual rebuilding
   • No native lead scoring or routing
   Learn more about Klaviyo:

   • Check out Klaviyo on their website
   • Read my in-depth review of Klaviyo
   • Explore best alternatives to Klaviyo
2. 

   2

   Ortto

   Best for customer journey mapping

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Ortto is a marketing automation platform that unifies customer data, email, SMS, push notifications, and journey building in one place—making it a strong fit for teams that want to orchestrate cross-channel campaigns without stitching together multiple tools.

   Who Is Ortto Best For?

   Ortto is a strong fit for marketing teams that want to orchestrate cross-channel customer journeys—email, SMS, and push—from a single platform without relying on a separate CRM.

   Why I Picked Ortto

   I picked Ortto as one of the best because its visual journey builder is genuinely one of the strongest I've used for mapping cross-channel customer experiences. I can build behavior-triggered sequences that coordinate email, SMS, and push notifications in a single canvas, with event-based entry and exit rules that respond to what contacts actually do. The built-in CDP ties everything together, so the audience segments powering those journeys update from real customer data rather than static lists.

   Ortto Key Features

   • Lead scoring with score decay: Build custom scores from demographic, firmographic, and behavioral data, with automatic decay that reduces behavior-based scores over time to reflect recency.
   • SMS preference center: Let recipients unsubscribe from a specific audience without opting out of all communications, giving contacts more granular control.
   • Multi-attribution reporting: Choose from last-touch, first-touch, linear, time-decay, or position-based attribution models to analyze campaign revenue impact.
   • AI audience filters: Define audience segments using natural-language text or speech descriptions instead of manually configuring filter conditions.

   Ortto Integrations

   Ortto offers native integrations with HubSpot, Salesforce, Pipedrive, Shopify, Stripe, Slack, Google Ads, and Twilio Segment. It also supports a public API and Zapier.

   Pros and Cons

   Pros:

   • Lead scoring supports data-driven segmentation
   • Email and SMS coordinate within journeys
   • Visual journeys simplify behavior-triggered campaign logic

   Cons:

   • No built-in CRM for sales management
   • Reporting filters and attribution need refinement
   Learn more about Ortto:

   • Check out Ortto on their website
3. 

   3

   ActiveCampaign

   Best for small business automation

   • 14-day free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ActiveCampaign is a marketing automation platform built for small and mid-sized businesses that want to run behavior-triggered email campaigns, segment contacts, and automate multi-step customer journeys without the overhead of an enterprise tool.

   Who Is ActiveCampaign Best For?

   ActiveCampaign is a strong fit for small and mid-sized businesses that want deep email automation without the complexity or cost of an enterprise platform.

   Why I Picked ActiveCampaign

   I picked ActiveCampaign as one of the best because its automation depth genuinely punches above its price point for small businesses. I love how the visual workflow builder lets you branch journeys based on real contact behavior, like triggering a follow-up sequence when someone clicks a specific link or visits a pricing page. The 950+ pre-built automation recipes also mean my team can launch sophisticated, multi-step campaigns without building every logic tree from scratch.

   ActiveCampaign Key Features

   • AI campaign builder: Generate full email campaigns from a text prompt, including copy, layout, subject lines, and images.
   • Cross-channel automation: Coordinate email, SMS, WhatsApp, and on-site messages within a single automated workflow on Plus plans and above.
   • Contact scoring: Build rule-based scoring models that add or subtract points based on contact behavior, then trigger automations when scores hit defined thresholds.
   • HubSpot migration support: Move up to 10 objects—including contacts, lists, forms, templates, and automations—with dedicated migration assistance included on every plan.

   ActiveCampaign Integrations

   ActiveCampaign claims 1,000+ apps and integrations, including native Salesforce, Shopify, and WooCommerce integrations. It also provides a REST API and webhooks for custom integrations.

   Pros and Cons

   Pros:

   • HubSpot migration support covers key marketing assets
   • Contact scoring prioritizes engaged leads for follow-up
   • Behavior-triggered workflows branch across customer journeys

   Cons:

   • Contact-based billing can grow with list size
   • Reporting metrics can be difficult to locate
   Learn more about ActiveCampaign:

   • Check out ActiveCampaign on their website
   • Read my in-depth review of ActiveCampaign
4. 

   4

   Delivra

   Best for data-rich marketing teams

   • Not available
   • From $33/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Delivra is an email and SMS marketing platform built for teams that run data-heavy campaigns, offering dynamic segmentation, behavioral automation, lead scoring, and Salesforce integration in one place.

   Who Is Delivra Best For?

   Delivra is a strong fit for small and mid-sized marketing teams that run segmentation-heavy email campaigns and need Salesforce integration without paying HubSpot prices.

   Why I Picked Delivra

   I've included Delivra in my top picks because it handles data-heavy segmentation in a way that maps directly to how structured marketing teams actually work. I particularly like how its dynamic segments update in real time using behavioral triggers, demographic data, and Clickstream-tracked website interactions, so a contact who visits a pricing page can automatically enter a nurture workflow without manual intervention. The custom lead scoring, which lets you weight actions, inaction, and field changes over time, makes prioritizing follow-up genuinely precise.

   Delivra Key Features

   • A/B and multivariate testing: Test subject lines and email designs against a segment, then automatically send the better-performing version to remaining subscribers.
   • Salesforce two-way sync: Map custom fields, sync contacts as leads or contacts, and use Salesforce data directly in Delivra segmentation and automation workflows.
   • Subscription and preference center: Let contacts manage their own email subscriptions and preferences through a Delivra-hosted or embedded web form.
   • Click heatmaps: Visualize where subscribers click within emails and browser sessions to inform future content and layout decisions.

   Delivra Integrations

   Delivra offers native integrations with Salesforce, Google Analytics, Shopify, Eventbrite, Facebook Custom Audiences, and Optimizely, plus REST API and webhooks for custom connections. It also supports Zapier.

   Pros and Cons

   Pros:

   • Reviewers praise responsive onboarding support
   • Reusable campaigns simplify scheduled email sends
   • Flexible behavioral audience segmentation

   Cons:

   • Advanced reporting options remain limited
   • Automation paths can feel restrictive
   Learn more about Delivra:

   • Check out Delivra on their website
5. 

   5

   Iterable Nova Agent

   Best for advanced customer engagement

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Iterable is an AI-powered customer engagement platform built for mid-market and enterprise marketing teams that need to coordinate personalized campaigns across email, SMS, push, in-app, and more from a single system.

   Who Is Iterable Nova Agent Best For?

   Iterable is a strong fit for mid-market and enterprise marketing teams running data-driven, cross-channel engagement programs at scale.

   Why I Picked Iterable Nova Agent

   I picked Iterable Nova Agent as one of the best because it takes cross-channel customer engagement further than most platforms through its Nova AI layer. I especially like how Nova Decisioning selects the right channel and message frequency per individual in real time, and how Predictive Audiences surfaces churn risks and high-value segments before you'd spot them manually. These two capabilities work together to make campaigns adaptive rather than just automated.

   Iterable Nova Agent Key Features

   • Visual journey builder: Design multi-step cross-channel journeys across email, SMS, push, and in-app messaging using a drag-and-drop studio interface.
   • Adaptive journey logic: Adjust live journey flows using real-time behavioral signals without rebuilding the entire program from scratch.
   • Copy Assist: Generate alternative copy for email subject lines, SMS text, and push notification titles and body text directly within campaigns.
   • Salesforce bidirectional sync: Map Salesforce standard and custom objects to Iterable user profiles or events, with configurable sync intervals as frequent as 15 minutes.

   Iterable Integrations

   Iterable offers a documented native Salesforce integration, plus integrations with Facebook, Google, and Unbounce through its partner ecosystem. It supports REST APIs and webhooks for custom connections, and the Unbounce form-capture route requires Zapier.

   Pros and Cons

   Pros:

   • Predicts conversion likelihood for audience targeting
   • Adapts journey flows to live behavior
   • Coordinates email, SMS, push, and in-app journeys

   Cons:

   • Reviewers report inconsistent campaign attribution and reporting
   • No native landing page or form builder
   Learn more about Iterable Nova Agent:

   • Check out Iterable Nova Agent on their website
6. 

   6

   SALESmanago

   Best for data-driven strategies

   • Free plan + free trial + free demo available
   • From €213/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Manago AI is a customer engagement platform built for marketers who want to unify customer data, automate multi-channel journeys, and personalize experiences across email, SMS, WhatsApp, and web—all from one place.

   Who Is SALESmanago Best For?

   SALESmanago is a strong fit for ecommerce marketers who need to unify customer data and run behavior-triggered campaigns across email, SMS, and web from a single platform.

   Why I Picked SALESmanago

   SALESmanago earns its spot on my shortlist because of how deeply it leans into behavioral data to drive marketing decisions. I particularly like its RFM segmentation and AI transactional segments, which let you build audiences around real purchase patterns rather than broad demographic buckets. Pair that with a visual journey builder that triggers omnichannel campaigns across email, SMS, and WhatsApp based on live customer signals, and you get a platform genuinely built for data-driven strategies.

   SALESmanago Key Features

   • Visual journey builder: Design multi-step, omnichannel workflows that automatically trigger based on live customer behavior across email, SMS, WhatsApp, and web.
   • Agentic AI campaigns: Use a single prompt to generate an audience, draft content, build a workflow, and prepare a campaign for your review and approval.
   • Website personalization engine: Display behavior-triggered banners, dynamic content, and segment-tailored experiences to individual visitors in real time.
   • MCP server integration: Connect SALESmanago to tools like ChatGPT and Claude to query customer data, trigger actions, and run reports without leaving your existing workflow.

   SALESmanago Integrations

   SALESmanago lists integrations with Shopify, PrestaShop, BigCommerce, Magento, WooCommerce, and Google Analytics. It supports API v2, API v3, a JavaScript Frontend SDK, and MCP connections with ChatGPT, Claude, and Cursor for custom connectivity.

   Pros and Cons

   Pros:

   • Unified profiles connect data across campaigns
   • RFM segments sharpen ecommerce audience targeting
   • Behavior-triggered journeys support nuanced automation

   Cons:

   • Complex workflows can slow initial setup
   • Reporting customization draws reviewer complaints
   Learn more about SALESmanago:

   • Check out SALESmanago on their website
7. 

   7

   Act-On

   Best for Agile marketing automation

   • Free demo available
   • From $900/month

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Act-On is a lifecycle marketing automation platform built for demand generation and marketing operations teams who need to orchestrate multichannel campaigns, score and nurture leads, and connect their marketing activity directly to CRM data and revenue outcomes.

   Who Is Act-On Best For?

   Act-On is a strong fit for demand generation and marketing operations teams at mid-market companies that need advanced lead scoring, CRM-connected nurture programs, and multichannel campaign orchestration in one platform.

   Why I Picked Act-On

   I picked Act-On as one of the best because its agile marketing automation model lets demand generation teams adapt campaigns mid-flight without rebuilding entire workflows. I particularly like how journey orchestration pairs with multi-dimensional lead scoring: a contact's behavior across email, SMS, and web visits continuously reshapes their score, triggering the right nurture stage automatically. Act-On's predictive scoring layer then surfaces high-intent leads using historical conversion patterns, so my sales handoff is based on real signals rather than guesswork.

   Act-On Key Features

   • Multichannel campaign orchestration: Build and run coordinated campaigns across email, SMS, social media, events, and direct mail from a single platform.
   • AI Create content generation: Generate brand-compliant email, web, and social content from a text prompt directly within the platform.
   • Bidirectional Salesforce sync: Connect Act-On to Salesforce with configurable field matching, push/pull controls, and built-in lead deduplication.
   • Data Studio BI export: Push marketing data from Act-On into external business intelligence tools for advanced reporting and analysis.

   Act-On Integrations

   Act-On documents integrations with Salesforce, Microsoft Dynamics 365, Oracle, Zendesk Sell, Zoom, and Webex. It also supports REST API and webhooks for custom connections, plus Zapier.

   Pros and Cons

   Pros:

   • Email and SMS journeys coordinate engagement
   • Automated nurture reduces repetitive campaign work
   • Advanced lead scoring supports sales handoffs

   Cons:

   • Landing pages can look plain and dated
   • Custom reporting can feel clunky
   Learn more about Act-On:

   • Check out Act-On on their website
8. 

   8

   InfiniGrow

   Best for predictive marketing analytics

   • Free demo available
   • From $1,500/month (billed annually)

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   InfiniGrow is a marketing analytics and attribution platform built for teams that need to connect their CRM, ad spend, and revenue data to understand which channels and campaigns are actually driving pipeline.

   Who Is InfiniGrow Best For?

   InfiniGrow is a strong fit for mid-market and enterprise marketing teams that need to connect CRM, ad spend, and revenue data to measure attribution and forecast budget impact.

   Why I Picked InfiniGrow

   I picked InfiniGrow as one of the best because it does something most marketing tools don't: it connects your CRM, ad spend, and revenue data to show you exactly which channels and campaigns are driving pipeline. I especially appreciate its multi-touch attribution and what-if budget scenario modeling, which let you forecast how reallocating spend across channels would affect revenue before you commit. Its SecondBrain AI proactively surfaces risks to pipeline and budget goals without waiting for you to ask.

   InfiniGrow Key Features

   • CRM data hygiene: Deduplicates records, links orphan leads to deals or accounts, and enriches contacts directly within your CRM data without altering the CRM itself.
   • Custom funnel builder: Adds lifecycle stages, groups stages by contacts, deals, or accounts, and accounts for skipped transitions and reconversions.
   • No-code report builder: Lets you create ad hoc reports by asking questions about your marketing data without writing queries or exporting spreadsheets.
   • Plans vs. actuals tracking: Monitors your marketing investment targets against live results so you can spot budget drift before it compounds.

   InfiniGrow Integrations

   InfiniGrow offers native integrations with Salesforce, HubSpot, Marketo, LinkedIn, Facebook, Google Analytics, Google Ads, and Bing. Its native connections are no-code and one-click, with continuous data updates.

   Pros and Cons

   Pros:

   • Flags budget risks against revenue goals
   • Unifies marketing data for clearer reporting
   • Tracks campaign influence through pipeline and revenue

   Cons:

   • Users report slow data loads and reports
   • No built-in email or campaign automation
   Learn more about InfiniGrow:

   • Check out InfiniGrow on their website
9. 

   9

   Adestra

   Best for targeted email campaigns

   • Free demo available
   • From $10,000/year (billed annually)

   Visit Website

   

   Adestra is an enterprise email marketing platform built for high-volume senders—think media companies, financial services teams, and multi-brand organizations—that need advanced segmentation, lifecycle journey automation, and AI-driven personalization across email, SMS, and web push.

   Who Is Adestra Best For?

   Adestra is a strong fit for enterprise marketing teams at media companies, financial services firms, and multi-brand organizations that run high-volume email programs at scale.

   Why I Picked Adestra

   I picked Adestra as one of the best because it's purpose-built for high-volume email programs where precise audience targeting actually matters. I appreciate how its real-time engagement-based segmentation lets you build audiences from live behavioral signals like past email interactions, website visits, and engagement history, then act on them immediately. Its Automated Programme Builder makes it straightforward to run lifecycle journeys across email and SMS, so you can reach subscribers with the right message at the right stage.

   Adestra Key Features

   • Multi-brand workspace: Manage multiple brands and teams in a single workspace with governance controls and permissions to prevent cross-brand overlap.
   • Salesforce integration: Create Adestra lists and campaigns directly within Salesforce, keeping your CRM and email program in sync.
   • Dedicated IP management: Control your sending reputation by managing dedicated IPs for high-volume email programs.
   • Bot click filtering: Identify and exclude bot-generated clicks from campaign reporting to keep engagement data accurate.

   Adestra Integrations

   Adestra offers native integrations with Salesforce, BlueConic, Shopify, and ONEcount, plus API access for custom CRM and campaign connections. It also lists Zapier.

   Pros and Cons

   Pros:

   • Reliable high-volume campaign sending
   • Lifecycle journeys across email and SMS
   • Real-time behavioral audience segmentation

   Cons:

   • Reporting offers limited comparisons and exports
   • No documented lead scoring or routing
   Learn more about Adestra :

   • Check out Adestra on their website
10. 

    10

    Zeta Marketing Platform

    Best for omnichannel marketing

    • Not available
    • Pricing upon request

    Visit Website

    

    Zeta Marketing Platform is an enterprise-grade marketing platform that unifies customer data across paid, owned, and earned channels—making it a strong fit for teams that need advanced audience segmentation, omnichannel campaign orchestration, and AI-driven insights in one place.

    Who Is Zeta Marketing Platform Best For?

    Zeta Marketing Platform is a strong fit for enterprise marketing teams that run campaigns across multiple channels and need a single system to unify customer data, segmentation, and activation.

    Why I Picked Zeta Marketing Platform

    I picked Zeta Marketing Platform because it activates campaigns across email, SMS, CTV, display, video, mobile, and in-store channels from a single interface, which is exactly what omnichannel marketing demands. I especially like how the Experience Builder lets you coordinate timing and suppression across channels using live engagement signals, so a contact who clicks an SMS doesn't get the same message pushed via email an hour later. The AI agents add another layer I find genuinely useful, particularly the Campaign Builder Agent, which generates a configured campaign from a marketing brief and recommends next steps using live performance data.

    Zeta Marketing Platform Key Features

    • Unified customer profile: Merges anonymous website activity with known contact records when a visitor logs in or submits a form, giving you a single view of each contact across sessions.
    • A/B and multivariate testing: Lets you test creative, offers, and channels natively within the platform without relying on third-party testing tools.
    • Real-time segmentation: Updates audience segments in real time, periodically, or at campaign-send time based on behavioral and engagement data.
    • 24/7 technical support: Includes round-the-clock technical support as part of the subscription, alongside dedicated strategists and access to ZMP Learning Studio training.

    Zeta Marketing Platform Integrations

    Zeta Marketing Platform has documented integrations with HubSpot, Salesforce Marketing Cloud, Slack, Airship, Braze, Adobe Campaign, Adobe Experience Platform, and BigCommerce. It also provides REST API access and a JavaScript library for custom integrations.

    Pros and Cons

    Pros:

    • Dashboards connect campaign activity to ROI
    • Coordinate email, SMS, and display campaigns
    • Unified profiles support targeted audience segmentation

    Cons:

    • Complex analytics queries complicate reporting work
    • Advanced campaign setup takes extra steps
    Learn more about Zeta Marketing Platform:

    • Check out Zeta Marketing Platform on their website