As melhores alternativas ao Whatagraph unificam os seus dados de marketing, vendas e finanças e automatizam relatórios provenientes de várias fontes — proporcionando-lhe a flexibilidade e o controlo de que precisa quando a configuração do Whatagraph fica aquém das expectativas. Se está à procura de alternativas ao Whatagraph, provavelmente precisa de integrações mais abrangentes, de uma personalização mais profunda dos relatórios ou de funcionalidades de painéis para clientes dimensionadas para agências ou equipas internas.
Este guia elimina o ruído ao apresentar as principais plataformas de análise e ferramentas de relatórios, facilitando a combinação de dados, a automatização de relatórios recorrentes e a obtenção de informações para a atribuição e otimização de campanhas. Encontrará opções que acompanham o crescimento da sua infraestrutura tecnológica e respondem às complexas realidades do marketing de desempenho atual.
O que é o Whatagraph?
O Whatagraph é uma plataforma de análise e relatórios de marketing que permite combinar dados de vários canais em relatórios automatizados. Pode obter dados de plataformas de publicidade, ferramentas de análise da Web, sistemas de CRM e muito mais para criar painéis personalizados ou relatórios agendados para clientes e partes interessadas.
O Whatagraph foi concebido para agências e equipas de marketing que precisam de unificar dados de campanhas fragmentados, visualizar o desempenho e automatizar tarefas de criação de relatórios recorrentes sem depender do trabalho manual em folhas de cálculo.
Why Trust Our Software Recommendations
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Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Tabela de comparação das alternativas ao Whatagraph
Compare lado a lado os preços e as especificações das alternativas ao Whatagraph que entraram na minha lista restrita.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for formula-driven, cross-source dashboards | 14-day free trial | From $120/month (billed annually) | Website | |
| 2 | Best for structuring data for analytics tools | Free demo available | Pricing upon request | Website | |
| 3 | Best for combining client reporting and invoicing | 14-day free trial available | From $75/month | Website | |
| 4 | Best for syncing ad data to BI tools and warehouses | Free trial available | From $39/user/month (billed annually) | Website | |
| 5 | Best for enterprise performance management | Free demo available | Pricing upon request | Website | |
| 6 | Best for agency client reporting at scale | Free demo + 14-day free trial | From $20/client/month (billed annually) | Website | |
| 7 | Best for tracking goals alongside multi-source reports | Free plan + 14-day free trial + free demo available | From $71/month (billed annually) | Website | |
| 8 | Best for enterprise BI and data visualization | 30-day free trial | Pricing upon request | Website | |
| 9 | Best for automating agency marketing operations | Free demo + 14-day free trial | Pricing upon request | Website | |
| 10 | Best for end-to-end data warehouse management | Free trial + free demo available | From $265/month (billed annually) | Website |
Avaliações das alternativas ao Whatagraph
Seguem-se os meus resumos detalhados das melhores alternativas ao Whatagraph que entraram na minha lista restrita. As minhas avaliações apresentam uma análise detalhada das funcionalidades, capacidades e integrações de cada plataforma, para o ajudar a encontrar a melhor opção para si.
Best for formula-driven, cross-source dashboards- 14-day free trial
- From $120/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Klipfolio surfaces low-CTR queries to help users improve search traffic. Klipfolio is a cloud-based analytics platform for marketers who need to build custom dashboards using data from multiple sources, making it easier to track KPIs and campaign results in one place.
Who Is Klipfolio Best For?
Klipfolio is a strong fit for marketing teams and agencies that need to consolidate data from multiple channels into interactive dashboards.
Why Klipfolio Is a Good Whatagraph Alternative
I picked Klipfolio as a standout alternative because I can build custom dashboards using formulas across multiple data sources, not just blend preset metrics. In practice, this helps my team track cross-channel KPIs and tailor visualizations to match even the most complex marketing reporting needs.
Klipfolio Key Features
- Pre-built data connectors: Connect to hundreds of marketing and analytics platforms without custom development.
- Scheduled data refresh: Set automatic intervals for data updates so dashboards stay current.
- Custom user roles and permissions: Control who can edit, view, or share dashboards within your workspace.
- White label options: Brand dashboards and reports with your own logo and colours for client-facing use.
Klipfolio Integrations
Klipfolio offers 100+ native integrations, including Google Analytics, Facebook Ads, HubSpot, Salesforce, Google Sheets, Slack, SQL databases, Dropbox, Shopify, Xero, and QuickBooks, with an API available for custom integrations. It also connects with Zapier.
Pros and Cons
Pros:
- Connects unstructured data sources
- Offers dynamic data filtering
- Lets you write formulas for custom KPIs
Cons:
- Limits cross-channel blending
- No templates for ready-to-use reports
Learn more about Klipfolio:
Best for structuring data for analytics tools- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.5/5
Funnel centralizes paid ads metrics across channels in one dashboard. Funnel is a data integration platform designed for marketers and analytics teams who need to connect, centralize, and prepare marketing data from multiple sources to support better reporting, campaign optimization, and spend analysis across all channels.
Who Is Funnel Best For?
Funnel is a solid choice for marketing teams and analytics professionals at mid-sized to large companies who need to centralize and prep data from multiple channels.
Why Funnel Is a Good Whatagraph Alternative
I like Funnel because my team can centralize and organize marketing data from dozens of sources in one place without manual prep. Funnel’s data transformation and normalization tools let us structure spend and campaign data consistently for analytics platforms, making cross-channel analysis much faster and far more reliable.
Funnel Key Features
- Data connectors: Connect to hundreds of advertising, analytics, and CRM platforms without custom development.
- Scheduled data refresh: Set automatic data import schedules to keep marketing dashboards current and accurate.
- Multi-destination exports: Send prepared data to tools like Google Data Studio, Tableau, Snowflake, and spreadsheets.
- Access management: Control user permissions and manage data access for teams and individual users.
Funnel Integrations
Funnel offers native integrations with platforms like Google Analytics, Google Ads, Facebook Ads, HubSpot, Salesforce, Amazon Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, and Snowflake. An API is available for custom integrations.
Pros and Cons
Pros:
- Granular user permissions for team data governance
- Prepares channel data for analytics tool exports
- Automates data normalization across multiple ad platforms
Cons:
- Does not include built-in visualization tools
- Manual setup can be time-intensive
Learn more about Funnel:
Best for combining client reporting and invoicing- 14-day free trial available
- From $75/month
Visit WebsiteCustomer Rating:4.5/5
ReportGarden tracks ads clicks and impressions via interactive line charts. ReportGarden gives marketing agencies and freelancers tools for managing analytics, automating client reporting, and connecting ad accounts, helping you centralize campaign data and enhance client transparency in one place.
Who Is ReportGarden Best For?
ReportGarden is a good fit for marketing agencies and freelancers who need to centralize client analytics, reporting, and invoicing in one platform.
Why ReportGarden Is a Good Whatagraph Alternative
I picked ReportGarden as one of my top Whatagraph alternatives because I can blend client reporting with invoicing in one workspace. My team uses its analytics dashboards to connect multiple ad accounts for live performance data, and we automate both report delivery and invoicing workflows for tighter campaign management.
ReportGarden Key Features
- White-label dashboards: Present data on fully branded dashboards for each client account.
- Custom report templates: Create reusable templates tailored to your reporting needs across different clients or campaigns.
- Ad platform integrations: Connect ad accounts from Google Ads, Facebook Ads, Bing, and other major platforms for unified analytics.
- Automated report scheduling: Set automated delivery schedules so recurring reports go out to clients without manual intervention.
ReportGarden Integrations
ReportGarden offers native integrations with Google Ads, Facebook Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Google Analytics, and Mailchimp. An API is available for custom integrations.
Pros and Cons
Pros:
- White-label dashboards for client branding
- Offers reusable custom report templates
- Combines client reporting and invoicing workflows
Cons:
- Limited options for non-ad platform analytics
- Lacks predictive analytics capabilities
Learn more about ReportGarden:
Best for syncing ad data to BI tools and warehouses- Free trial available
- From $39/user/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
Supermetrics unifies paid channel data across platforms in one report. Supermetrics is a marketing data automation platform built for marketing and analytics teams who need to centralize ad and analytics data from dozens of sources into their existing BI tools, spreadsheets, and data warehouses.
Who Is Supermetrics Best For?
Supermetrics is a solid choice for marketing and analytics teams at mid-sized to large companies who need to centralize data from multiple ad platforms into their existing reporting tools.
Why Supermetrics Is a Good Whatagraph Alternative
I rate Supermetrics highly because my team can easily move ad and analytics data from dozens of sources into our reporting warehouse without manual exports. I like that Supermetrics centralizes channel data feeds, then pipes them directly into BI tools and spreadsheets, letting us build automated dashboards and granular performance models at scale.
Supermetrics Key Features
- Pre-built data connectors: Access a wide range of connectors for ad platforms, analytics services, and social channels.
- Custom query builder: Select and filter exactly what data you want to pull from each source.
- Scheduled data transfers: Automate regular data syncs to keep reports up to date without manual intervention.
- Data transformation tools: Clean, map, and modify data within Supermetrics before sending it to your warehouse or dashboard.
Supermetrics Integrations
Supermetrics offers native integrations with platforms like Google Sheets, Microsoft Excel, Looker Studio, BigQuery, Snowflake, Amazon Redshift, Azure Synapse, Google Analytics, Facebook Ads, Instagram Insights, and HubSpot. An API is available for custom integrations.
Pros and Cons
Pros:
- Custom queries pull only needed data
- Scheduled transfers automate regular report updates
- Data connectors cover dozens of ad platforms
Cons:
- Data sampling issues with very large queries
- Limited custom script additions
Learn more about Supermetrics:
Best for enterprise performance management- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.2/5
NinjaCat centralizes multi-source ad and analytics data in one account view. NinjaCat is a marketing analytics platform designed for agencies and enterprises that need to unify campaign data, automate client reporting, and manage multi-channel performance from one place.
Who Is NinjaCat Best For?
NinjaCat is a good fit for marketing teams at agencies and large enterprises that need to manage complex, multi-channel reporting and analytics.
Why NinjaCat Is a Good Whatagraph Alternative
I picked NinjaCat as one of the best options because it centralizes multi-channel campaign data, letting my team automate complex client reporting at scale. The platform's focus on enterprise performance management means I can handle large, segmented datasets for agencies and brands needing unified analytics. I use its dashboards and customizable reporting to track granular KPIs across all our digital channels.
NinjaCat Key Features
- White-label reporting: Customize reports with your agency or client branding.
- Multi-source data connectors: Pull data from search, social, and ad platforms into one dashboard.
- Scheduled automated reports: Set up recurring report delivery to clients or stakeholders.
- Call tracking integration: Link inbound call data with campaign analytics for attribution.
NinjaCat Integrations
NinjaCat offers native integrations with Google Ads, Facebook Ads, Google Analytics, Microsoft Advertising, LinkedIn Ads, CallRail, CallTrackingMetrics, Google Sheets, Facebook Insights, Google Search Console, and an API for custom integrations.
Pros and Cons
Pros:
- Merges paid, organic, and offline channels
- Supports custom, white-labeled enterprise dashboards
- Handles high-volume, multi-brand reporting needs
Cons:
- Delays with report template updates and changes
- Requires onboarding to fully configure reports
Learn more about NinjaCat:
Best for agency client reporting at scale- Free demo + 14-day free trial
- From $20/client/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
AgencyAnalytics centralizes SEO, ads, and audit data in one dashboard. AgencyAnalytics offers a unified platform for marketing agencies that need to simplify client reporting, monitor campaign KPIs, and centralize analytics across multiple channels.
Who Is AgencyAnalytics Best For?
AgencyAnalytics is a strong fit for marketing agencies that handle reporting and analytics for multiple clients across many channels.
Why AgencyAnalytics Is a Good Whatagraph Alternative
I picked AgencyAnalytics because I need to deliver polished, multi-channel reports at scale without manual data pulls. My team relies on its customizable dashboards, white-label reporting, and automated scheduling to keep hundreds of client stakeholders in the loop. Managing cross-channel KPIs for large portfolios is fast and organized with AgencyAnalytics.
AgencyAnalytics Key Features
- Drag-and-drop dashboard builder: Create custom client dashboards from pre-built widgets and templates.
- SEO audit tools: Run site audits, track keyword rankings, and monitor backlink profiles within your workspace.
- Automated client notifications: Configure instant alerts for metric changes or campaign anomalies across integrated channels.
- Report approval workflow: Review, approve, and comment on scheduled or draft reports before sending them to clients.
AgencyAnalytics Integrations
AgencyAnalytics offers 80+ native integrations, including Google Analytics, Google Ads, Facebook Ads, Facebook Pages, Instagram Insights, LinkedIn Pages, LinkedIn Ads, Twitter, Mailchimp, HubSpot, and Salesforce. An API is available for custom integrations.
Pros and Cons
Pros:
- Automates multi-channel reporting at large scale
- Custom report approvals keep accountability high
- Easy to white-label reports for each client
Cons:
- Visualizations lack advanced customization options
- No granular user permissions for dashboards
Learn more about AgencyAnalytics:
Best for tracking goals alongside multi-source reports- Free plan + 14-day free trial + free demo available
- From $71/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Databox flags session anomalies and surfaces AI-driven performance insights. Databox is a marketing analytics platform built for marketers and agencies who need to centralize and visualize data from multiple sources, making it easier to track campaign performance and inform strategy decisions.
Who Is Databox Best For?
Databox is a good fit for marketing agencies and teams who need to monitor multiple campaigns and data sources in one place.
Why Databox Is a Good Whatagraph Alternative
I picked Databox as one of the best because I can track progress toward specific marketing goals right alongside multi-source dashboards. I use its goal-tracking tools to set and visualize targets across data pulled in from various platforms, helping my team easily align every campaign with our broader objectives.
Databox Key Features
- Custom dashboard builder: Quickly assemble dashboards to visualize data using drag-and-drop widgets.
- Automated data syncing: Connect a wide range of marketing and business data sources for regular updates without manual imports.
- Mobile analytics app: Access and monitor reports or dashboards from Android or iOS devices on the go.
- Alerts and scorecards: Set up custom alerts or daily/weekly scorecards delivered by email or mobile notification.
Databox Integrations
Databox offers 100+ native integrations, including Google Analytics, HubSpot, Google Ads, Facebook Ads, Salesforce, Shopify, Mailchimp, LinkedIn Ads, Intercom, and Stripe. An API is available for custom integrations.
Pros and Cons
Pros:
- Mobile analytics app supports on-the-go monitoring
- Customizes dashboards using drag-and-drop widgets
- Visualizes marketing goals alongside multi-source data
Cons:
- Lacks advanced calculated metrics options
- Lacks predictive modelling features
Learn more about Databox:
8Best for enterprise BI and data visualizationDomo
- 30-day free trial
- Pricing upon request
Visit WebsiteCustomer Rating:4.4/5
Domo enables real-time team collaboration directly within marketing dashboards. Domo is a marketing analytics platform built for enterprise teams that need to unify complex data, create advanced visualizations, and drive insights across departments. It appeals to businesses that want to bring scattered sources into one interactive environment.
Who Is Domo Best For?
Large marketing teams at enterprise organizations that need to unify and visualize complex data across multiple departments and sources.
Why Domo Is a Good Whatagraph Alternative
I picked Domo as one of the best because it lets my team unite enterprise data from hundreds of complex sources, create interactive dashboards, and share sophisticated visualizations across departments. Domo’s platform handles large-scale data blending, which is a must for aligning marketing analytics in bigger organizations.
Domo Key Features
- App store for custom solutions: Access a marketplace with pre-built apps to extend analytics and reporting.
- Data governance controls: Set user permissions and data access rules for privacy and compliance.
- Mobile analytics app: Review dashboards and alerts from any device with their dedicated mobile app.
- Automated data refresh: Schedule automated updates for data sources so dashboards always show current information.
Domo Integrations
Domo offers over 1,000 native integrations, including Salesforce, Google Analytics, Google Sheets, Facebook Ads, HubSpot, Marketo, Shopify, NetSuite, Snowflake, and Microsoft 365. An API is available for custom integrations.
Pros and Cons
Pros:
- Mobile analytics application available
- Offers a marketplace for pre-built analytics apps
- Handles large-scale, multi-source data blending
Cons:
- Visualization tools can overwhelm smaller teams
- Dashboard setup requires extensive configuration time
Learn more about Domo:
Best for automating agency marketing operations- Free demo + 14-day free trial
- Pricing upon request
Visit WebsiteCustomer Rating:4.3/5
TapClicks lets users browse and manage saved reports in Report Studio. TapClicks is a unified marketing operations platform designed for agencies and multi-brand businesses that want to centralize analytics, automate reporting, and simplify managing diverse client campaigns.
Who Is TapClicks Best For?
TapClicks is a good fit for marketing agencies and multi-brand businesses that need a unified platform to manage analytics and client campaigns at scale.
Why TapClicks Is a Good Whatagraph Alternative
I picked TapClicks as one of the best because it makes it easy to automate reporting across dozens of client accounts and campaigns. I rely on its unified dashboard to centralize analytics, and my team uses built-in workflow automation to reduce manual tasks when managing multi-channel campaigns for agency clients.
TapClicks Key Features
- White-label dashboard: Offers customizable dashboards with your agency’s branding for client-facing reports.
- Data connector library: Provides integrations with hundreds of marketing, advertising, and analytics platforms.
- Role-based access control: Lets you manage permissions for team members and clients at a granular level.
- Automated data import scheduling: Allows you to schedule and automate regular data pulls from connected sources.
TapClicks Integrations
TapClicks offers native integrations with over 250 marketing, advertising, and analytics platforms, including Google Ads, Facebook Ads, HubSpot, Mailchimp, LinkedIn Ads, Google Analytics, Salesforce, Shopify, Twitter Ads, and Adobe Analytics. An API is also available for custom integrations.
Pros and Cons
Pros:
- Triggers automated workflow alerts
- Automates reporting for recurring client needs
- Unifies analytics across multiple client accounts
Cons:
- Initial setup for data connectors takes time
- Advanced dashboard customization requires onboarding
Learn more about TapClicks:
10Best for end-to-end data warehouse managementClicData
- Free trial + free demo available
- From $265/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
ClicData's drag-and-drop dashboard editor builds retail analytics reports. ClicData is a cloud-based analytics platform built for marketing teams and agencies that want to centralize data, automate reporting, and design custom dashboards to track campaign performance across multiple sources.
Who Is ClicData Best For?
ClicData is a solid option for marketing teams and agencies that need centralized cloud reporting across multiple data sources.
Why ClicData Is a Good Whatagraph Alternative
I picked ClicData because it brings end-to-end data warehouse management to marketing analytics. I pull campaign data from multiple platforms into one cloud hub, automate data refreshes, and build unified dashboards. That lets my team track cross-channel performance and spot trends without juggling spreadsheets or exporting reports.
ClicData Key Features
- Data connectors: Connect to over 250 sources including advertising, CRM, social, and cloud apps.
- Scheduled reporting: Set automated schedules for dashboard delivery to teams or clients.
- Data transformation tools: Clean, merge, and prep data with an in-platform drag-and-drop editor.
- User access controls: Assign user roles and permissions to tailor data visibility and dashboard access.
ClicData Integrations
ClicData offers native integrations with Google Analytics, Facebook Ads, HubSpot, Salesforce, Google Ads, MySQL, SQL Server, Dropbox, OneDrive, and Shopify. An API is available for custom integrations.
Pros and Cons
Pros:
- Automated dashboard delivery to teams and clients
- Centralizes reporting across multiple data sources
- Drag-and-drop editor for data transformation
Cons:
- Learning advanced data prep features takes time
- Mobile dashboard experience can feel limited
Learn more about ClicData:
Outras alternativas ao Whatagraph
Eis algumas alternativas adicionais ao Whatagraph que não entraram na minha lista restrita, mas que ainda vale a pena conhecer:
- 11Coupler.ioBest for blending 400+ sources into one report
- 12Zoho AnalyticsBest for blending ad, CRM, and finance data
- 13AdverityBest for warehouse-native marketing data pipelines
- 14SwydoBest for per-data-source agency reporting
- 15DashThisBest for white-label client reporting on any plan
- 16ImprovadoBest for enterprise-scale marketing data consolidation
- 17Two Minute ReportsBest for Google Sheets-based client reporting
- 18OctoboardBest for AI-annotated agency reports
- 19Salesforce Marketing Cloud IntelligenceBest for Salesforce-stack marketing intelligence
- 20PorterBest for Looker Studio agency reporting
How I Evaluate Whatagraph Alternatives
I split my evaluation into two layers: core functionality every tool in this category must offer—like multi-source integrations, automated report scheduling, and customizable dashboards—and differentiating factors like AI-powered insights, goal tracking, or data warehouse sync that separate one platform from another.
Core Functionality (Table Stakes for This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. I then calculate the tool's total score as a percentage, using 65% as a benchmark to help assess its overall fit for the list.
- Multi-source integrations: I check for native connectors to the channels marketing teams actually use daily—Google Ads, Meta Ads, GA4, LinkedIn Ads, and CRM platforms.
- Automated report scheduling: Recurring report delivery matters, so I evaluate whether you can set cadences, add multiple recipients, and choose formats like PDF or live links.
- Customizable dashboards: I look for drag-and-drop editors that let you build views with flexible chart types, calculated metrics, and layout control beyond rigid templates.
- White-label branding: Agency teams need client-facing polish, so custom logos, colours, branded domains, and the ability to remove vendor references all factor into my evaluation.
- Cross-channel data blending: Comparing Google Ads spend against GA4 conversions in a single widget is a real need—I evaluate how each tool joins and calculates across sources.
- Template library: Pre-built templates for common channels like Meta Ads, Google Ads, or SEO speed up onboarding, so I check both quantity and channel coverage.
Once I have a list of tools that meet the criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
I evaluate whether a tool offers goal and pacing tracking with visual indicators against budgets or KPIs. This matters when an agency needs to spot underperformance mid-flight rather than after a campaign ends. I also look for data warehouse sync capabilities, since teams using BigQuery or Snowflake need blended marketing data pushed directly into their BI stack. AI-powered insights that surface anomalies and generate natural-language summaries save real time during weekly reporting cycles.
Beyond Features
Pricing predictability matters a lot when you're scaling from five clients to fifty. I look at whether a tool charges per data source, per user, or per client workspace, since that directly affects how costs grow as your agency adds accounts. Onboarding speed is another factor I evaluate closely—template libraries and guided connector wizards can cut time-to-first-report from days to minutes, which is the difference between a team adopting a tool or abandoning it. I also check how each platform handles multi-client workspace isolation, role permissions, and bulk dashboard duplication, because agencies juggling dozens of brands need those operational shortcuts daily.
Por que procurar uma alternativa ao Whatagraph?
Embora o Whatagraph seja uma boa escolha como plataforma de análise de marketing, existem várias razões pelas quais alguns utilizadores procuram alternativas ao Whatagraph. Pode estar à procura de uma alternativa ao Whatagraph porque…
- Precisa de controlos de relatórios personalizados mais aprofundados no seu software de relatórios, como suporte para relatórios automatizados através do Power BI, do Looker Studio ou do Data Studio
- Pretende integrações com plataformas menos comuns ou de nicho para expandir as suas ligações de dados a novos destinos de dados
- Processa grandes volumes de extração e transformação de dados em vários clientes, necessitando de uma ferramenta ETL para tratar o processamento e, simultaneamente, manter a conformidade com o RGPD
- Necessita de ligações mais robustas a armazéns de dados ou ferramentas de BI para uma plataforma de inteligência de marketing mais avançada
- Procura preços mais flexíveis à medida que a sua agência cresce
- Precisa de melhores controlos de acesso ou funcionalidades de gestão de vários clientes
Se alguma destas situações lhe parece familiar, veio ao sítio certo. A minha lista inclui várias opções de plataformas de relatórios de marketing mais adequadas para equipas que enfrentam estes desafios com o Whatagraph e procuram soluções alternativas.
Principais funcionalidades do Whatagraph
Eis algumas das principais funcionalidades do Whatagraph para ajudar a contrastar e comparar o que as soluções alternativas oferecem:
- Integrações de várias fontes: Ligue o Whatagraph a uma vasta gama de plataformas de marketing, redes de publicidade, ferramentas de análise web e sistemas CRM, para reunir todos os dados das suas campanhas e do desempenho num único local, permitindo a criação de relatórios unificados.
- Agendamento automatizado de relatórios: Defina calendários personalizados para o envio automatizado de relatórios às partes interessadas, clientes ou membros da equipa, reduzindo o trabalho manual e garantindo atualizações atempadas sobre a evolução das campanhas.
- Painéis personalizáveis: Crie painéis interativos com widgets de arrastar e largar, métricas calculadas e visualizações de dados claras, para se concentrar nos KPIs e nos dados mais relevantes para cada público.
- Marca branca: Adicione o logótipo da sua agência, as cores da sua marca e domínios personalizados, e remova as referências ao Whatagraph através de relatórios de marca branca, permitindo-lhe criar relatórios e painéis profissionais e cuidados que correspondem à identidade da sua marca.
- Combinação de dados entre canais: Combine e compare métricas de diferentes canais de marketing — como associar os gastos do Google Ads às conversões do Meta Ads — utilizando a combinação de dados diretamente num único widget ou painel, revelando de que forma as campanhas funcionam em conjunto.
- Biblioteca de modelos: Aceda a uma coleção de modelos pré-criados para casos de utilização comuns, como relatórios do Google Ads, desempenho de SEO ou análise das redes sociais, para lançar rapidamente novos relatórios de clientes.
- Painéis de cliente em tempo real: Partilhe painéis dinâmicos e em tempo real com clientes ou a direção, para que tenham sempre acesso aos dados mais recentes das campanhas sem precisarem de novas exportações de ficheiros.
- Controlos de acesso baseados em funções: Defina permissões para membros da equipa ou clientes, especificando quem pode editar, visualizar ou partilhar determinados relatórios e painéis, de modo a manter a segurança e o controlo dos dados.
- Métricas calculadas: Crie fórmulas personalizadas para métricas que não estão disponíveis nativamente nas suas plataformas de marketing, para poder criar relatórios sobre KPIs específicos ou acompanhar indicadores de desempenho combinados.
- Atualização programada dos dados: Garanta que os seus dados permanecem atualizados com intervalos de sincronização automatizados, para que cada painel e relatório reflita sempre os resultados mais recentes obtidos das fontes integradas.
Custos e preços das alternativas ao Whatagraph
A seleção de alternativas ao Whatagraph exige uma compreensão dos vários modelos de preços e planos disponíveis. Os custos variam consoante as funcionalidades, o tamanho da equipa, os complementos e outros fatores. A tabela abaixo resume os planos comuns, os seus preços médios e as funcionalidades normalmente incluídas nas soluções alternativas ao Whatagraph:
Tabela de comparação de planos das alternativas ao Whatagraph
| Tipo de plano | Preço médio | Funcionalidades comuns |
| Plano gratuito | $0 | Suporta integrações básicas, disponibiliza painéis limitados, oferece modelos de relatórios padrão e permite a partilha básica. |
| Plano pessoal | $20-$50/utilizador/mês | Inclui mais integrações, acrescenta alguma personalização dos painéis, suporta relatórios programados e dá acesso a bibliotecas de modelos. |
| Plano profissional | $50-$150/utilizador/mês | Oferece integrações avançadas de várias fontes, permite a utilização de marca branca, disponibiliza a combinação de dados entre canais, suporta agendamentos avançados e introduz permissões baseadas em funções. |
| Plano empresarial | $150-$400+/mês | Disponibiliza integrações ilimitadas, oferece métricas personalizadas avançadas, permite a sincronização com armazéns de dados, suporta espaços de trabalho para vários clientes e inclui integração e suporte premium. |