10 Ferramentas Alternativas ao ActiveCampaign para Marketing em 2026

Análises das melhores alternativas ao ActiveCampaign

1. 

   1

   BigMailer.io

   Best for managing multiple brands in one dashboard

   • Not available
   • From $7.50/month

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   BigMailer.io is an email marketing platform built for agencies and teams that need to run separate campaigns, lists, and automations for multiple brands without juggling multiple accounts.

   Who Is BigMailer.io Best For?

   BigMailer.io is a strong fit for agencies and teams managing email campaigns across multiple client brands from a single account.

   Why I Picked BigMailer.io

   I picked BigMailer.io as one of the best because it's the only tool on this list built specifically around managing multiple brands from a single dashboard. I love that each brand gets its own isolated contact lists, templates, and campaigns, so a campaign sent for one client never bleeds into another's sender reputation. You can also set role-based permissions per brand, so team members only see what they need to.

   BigMailer.io Key Features

   • Multi-step automation campaigns: Build drip and nurture sequences with multiple emails, triggers based on list additions or engagement, and optional time delays between steps.
   • A/B subject line testing: Test up to three subject lines in bulk campaigns and automatically select a winner based on open rate.
   • Dynamic saved segments: Create editable segment rules using custom fields, location, engagement, or date added, and use them to target campaigns or export contacts.
   • Landing page builder: Build and host landing pages with forms, polls, and surveys on a BigMailer or custom domain, with analytics for visits, clicks, and conversions.

   BigMailer.io Integrations

   BigMailer.io offers native integrations with Amazon SES and SparkLoop, plus an API for custom integrations. Marketplace integrations via Zapier include Shopify, Google Sheets, Google Forms, Make, and Zapier.

   Pros and Cons

   Pros:

   • Reviewers value straightforward campaign creation
   • Reviewers praise responsive, hands-on setup support
   • Separate client brands keep campaigns organized

   Cons:

   • Email-only outreach excludes SMS and push
   • No built-in CRM or sales pipeline
   Learn more about BigMailer.io:

   • Check out BigMailer.io on their website
2. 

   2

   Klaviyo

   Best for personalized marketing automation

   • Free plan + 30-day free trial + free demo available
   • From $25/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klaviyo is a marketing automation platform built for ecommerce brands that want to turn customer behavior—purchases, browsing, cart activity—into targeted email, SMS, and push campaigns without stitching together a separate CRM and marketing tool.

   Who Is Klaviyo Best For?

   Klaviyo is a strong fit for ecommerce brands that want to turn customer behavior—purchases, browsing, cart activity—into automated, cross-channel campaigns without managing a separate CRM.

   Why I Picked Klaviyo

   I picked Klaviyo as one of the best ActiveCampaign alternatives because it turns ecommerce behavioral data into highly personalized, automated campaigns across email, SMS, and push from a single builder. I especially like how flows can branch up to 20 paths based on signals like cart value, VIP status, or predicted next order date, so messaging adapts to where each customer actually is. Klaviyo's native Shopify sync means I can trigger an abandoned-cart sequence or post-purchase flow using real purchase data, without manual setup.

   Klaviyo Key Features

   • Multi-branch flow splits: Split customer journeys across up to 20 paths using criteria like cart value, location, VIP status, or predictive analytics with AND/OR logic.
   • Cross-channel campaign builder: Build and send campaigns across email, SMS, push, WhatsApp, and social from a single shared builder.
   • Dynamic segmentation: Create real-time segments using tracked activity, profile properties, list membership, and predictive analytics across up to 100 conditions.
   • A/B testing for flows and campaigns: Test send times, subject lines, message content, and offers within both campaigns and automated flows.

   Klaviyo Integrations

   Klaviyo offers 400+ integrations, including native Shopify, WooCommerce, BigCommerce, Meta Ads, Google Ads, Mailchimp, and Wix connections. It also supports marketplace integrations, Zapier, and an API for custom integrations.

   Pros and Cons

   Pros:

   • Email and SMS share campaign reporting
   • Branching supports up to 20 customer paths
   • Purchase behavior drives targeted ecommerce flows

   Cons:

   • ActiveCampaign workflows require manual rebuilding
   • No native sales pipeline or deal tracking
   Learn more about Klaviyo:

   • Check out Klaviyo on their website
3. 

   3

   Sender

   Best for lead capture forms

   • Free plan + 14-day trial + demo available
   • From $9/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sender is an email marketing and automation platform built for small businesses that want to run email and SMS campaigns, grow their subscriber list, and automate lifecycle messaging—without paying ActiveCampaign-level prices.

   Who Is Sender Best For?

   Sender is a strong fit for small businesses that want email and SMS marketing without the complexity or cost of a full CRM-equipped platform.

   Why I Picked Sender

   I picked Sender as one of the best because its lead capture tools go well beyond a basic signup form. You get embedded forms, exit-intent popups, and spin-to-win overlays, all of which feed directly into automated welcome and nurture sequences. That means a new subscriber captured on a landing page can enter a segmented group and trigger a multi-step workflow within the same platform, no third-party connector needed.

   Sender Key Features

   • Visual automation workflows: Build multi-step sequences with triggers, delays, conditions, and branching paths for welcome, nurture, and win-back campaigns.
   • A/B testing: Test subject lines, sender information, email content, and send times to compare campaign variants (available on Standard and above).
   • Dynamic segmentation: Create audience segments using AND/OR logic across behavior, engagement, purchase history, and custom fields that auto-update as contacts qualify or drop out.
   • Transactional email delivery: Send receipts, order confirmations, and password resets via REST API or SMTP with dynamic templates, webhooks, and real-time delivery logs.

   Sender Integrations

   Sender lists 24 integrations across eight categories, including native Shopify, WooCommerce, PrestaShop, and WordPress connections. It also offers a REST API, SMTP, webhooks, and Zapier for custom connectivity.

   Pros and Cons

   Pros:

   • Free-plan value supports testing before migration
   • Reviewers praise quick setup of welcome sequences
   • Signup forms feed directly into nurture automations

   Cons:

   • Reviewers want deeper, more customizable reporting
   • No built-in CRM or sales pipeline
   Learn more about Sender:

   • Check out Sender on their website
4. 

   4

   MailerLite

   Best for end-to-end marketing

   • Free plan + 14-day free trial available
   • From $12/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   MailerLite is an email marketing and automation platform that appeals to small businesses and lean marketing teams who want to build campaigns, grow their audience, and sell digital products without the complexity or cost of enterprise-level tools.

   Who Is MailerLite Best For?

   MailerLite suits small businesses and solo marketers who want email campaigns, automation, landing pages, and digital product sales in one affordable platform.

   Why I Picked MailerLite

   I picked MailerLite as one of the best because it covers the full marketing loop in one place, from building a campaign to selling a digital product and automating follow-ups after purchase. I especially like that you can connect Stripe directly to your MailerLite account and have a buyer automatically added to a subscriber list and dropped into a nurture workflow the moment they check out. The Smart sending feature also adds real value, using each subscriber's actual click and open history to time delivery, rather than blasting everyone at once.

   MailerLite Key Features

   • Dynamic segments: Build auto-updating audience segments using filters like engagement history, group membership, custom fields, and purchase activity.
   • Abandoned-cart automation: Trigger recovery email sequences when shoppers leave items in their cart, with cart-status checks that stop the workflow if they complete their purchase.
   • A/B split testing in workflows: Test up to three variants of email and delay steps within a single automation, with multiple split tests allowed per workflow.
   • Inbox insights and placement report: Run a pre-send report that flags potential spam placement, broken links, missing authentication, and spam-trigger phrases before a campaign goes out.

   MailerLite Integrations

   MailerLite lists 100+ integrations, including native Shopify, WooCommerce, Stripe, and Facebook Audiences connections, plus marketplace integrations for HubSpot, Salesforce, Pipedrive, Copper CRM, and Google Sheets. It also offers a REST API, MCP server, SDKs, and Zapier.

   Pros and Cons

   Pros:

   • Straightforward email sequences suit simpler ActiveCampaign replacements
   • Dynamic segments target engagement without list exports
   • Smart sending times campaigns to subscriber behavior

   Cons:

   • Migration requires rebuilding forms and automations
   • No integrated sales pipeline or deal tracking
   Learn more about MailerLite:

   • Check out MailerLite on their website
   • Read my in-depth review of MailerLite
   • Explore best alternatives to MailerLite
5. 

   5

   Moosend

   Best for customizable email campaigns

   • 30-day free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Moosend is an email marketing and automation platform that appeals to small businesses and ecommerce teams who want to build, segment, and automate campaigns without the complexity or cost of a full-scale marketing suite.

   Who Is Moosend Best For?

   Moosend is a strong fit for small business owners and ecommerce teams who want capable email marketing and automation without paying for CRM features they won't use.

   Why I Picked Moosend

   I picked Moosend as one of the best because its email customization goes deeper than most tools at this price point. I love that you can build dynamic segments in real time using purchase behavior, product views, and browsing history, then feed those directly into campaign personalization. Pre-built automation recipes like cart abandonment and upsell flows mean my team can launch targeted, behavior-driven campaigns without building workflows from scratch.

   Moosend Key Features

   • A/B testing: Test different campaign versions against each other by subject line, content, or sender to compare audience response.
   • Transactional email sending: Send event-triggered messages like order confirmations, password resets, and shipping updates via API or SMTP.
   • Subscription form builder: Create modal pop-ups, inline forms, floating bars, and full-page forms with targeting rules and conversion analytics.
   • Landing page builder: Build and publish no-code landing pages on a custom domain or through a WordPress plugin, with built-in page analytics.

   Moosend Integrations

   Moosend provides API access for custom integrations and has native integrations with WooCommerce and WordPress. Its directory lists 80+ integrations overall, with HubSpot, Salesforce, and Facebook Lead Ads available through Zapier.

   Pros and Cons

   Pros:

   • Transactional email supports receipts and password resets
   • Real-time behavioral segments sharpen campaign targeting
   • Reviewers praise straightforward email and workflow setup

   Cons:

   • Less automation and reporting depth than ActiveCampaign
   • No native sales pipeline or deal tracking
   Learn more about Moosend:

   • Check out Moosend on their website
   • Read my in-depth review of Moosend
6. 

   6

   EngageBay

   Best for connected marketing operations

   • Free plan + free demo available
   • From $11.04/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   EngageBay's Marketing Bay is an all-in-one marketing automation platform built for small teams that want email campaigns, CRM, lead scoring, and multichannel outreach—including SMS and push notifications—without juggling multiple tools.

   Who Is EngageBay Best For?

   EngageBay is a strong fit for small teams that want marketing automation, CRM, and sales pipeline tools in one place without paying for multiple separate platforms.

   Why I Picked EngageBay

   I picked EngageBay because it keeps marketing, CRM, and sales pipeline work connected in a single platform, which is exactly what small teams need when replacing ActiveCampaign. I appreciate how automation triggers tied to deal milestones, lead scores, and email engagement feed directly into sales actions, so a contact moving through a nurture sequence can automatically update a deal stage or assign a task. The built-in SMS and push notification actions within the same workflow editor mean my team isn't stitching together separate tools to run multichannel campaigns.

   EngageBay Key Features

   • Contact segmentation: Filter contacts using custom fields, tags, and engagement data to build static lists or dynamic segments for targeted campaigns.
   • Email A/B testing: Compare two broadcast variations and select the metric that determines the winning version.
   • Lead scoring: Assign and update scores based on contact behavior and properties to prioritize outreach automatically.
   • Landing page builder: Build and publish landing pages directly within Marketing Bay, available on the Basic plan and above.

   EngageBay Integrations

   EngageBay has documented integrations with Shopify, SendGrid, Mailgun, Mandrill, and Xero, plus Zapier. Its account settings also expose REST API keys for sending data into EngageBay.

   Pros and Cons

   Pros:

   • Contact histories pair with refreshed smart lists
   • Broadcasts and sequences simplify scheduled follow-ups
   • Lead activity can trigger sales follow-up

   Cons:

   • Attribution and custom reporting lack depth
   • Complex branching becomes hard to manage
   Learn more about EngageBay:

   • Check out EngageBay on their website
7. 

   7

   Drip

   Best for B2C dynamic segmentation

   • 14-day free trial + free demo available
   • From $39/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Drip is an ecommerce-focused email marketing and automation platform built for B2C brands that want to turn customer behavior—purchases, browsing, and cart activity—into personalized, automated campaigns.

   Who Is Drip Best For?

   Drip is a strong fit for ecommerce brands that want to turn customer purchase history and browsing behavior into automated, personalized email campaigns.

   Why I Picked Drip

   I picked Drip as one of the best because its dynamic segmentation is genuinely built around how ecommerce customers behave. I can build segments that auto-update based on purchase frequency, viewed products, and cart activity, so a customer who buys twice gets a different follow-up than one who abandoned checkout. Paired with behavior-triggered workflows that branch on criteria like products purchased or order count, Drip keeps campaigns relevant without manual list maintenance.

   Drip Key Features

   • Visual workflow builder: Drag-and-drop editor for building multi-step automations with triggers, yes/no decisions, delays, goals, and exits.
   • Workflow split testing: Test up to five versions of an automation path to identify which sequence drives the best results.
   • Free ActiveCampaign migration: Drip's team handles migration of contacts, tags, custom fields, segments, workflows, and email templates for qualifying accounts.
   • Revenue attribution reporting: Dashboards attribute orders directly to the emails that drove them, with per-workflow breakdowns of revenue, average order value, and attributed orders.

   Drip Integrations

   Drip lists 90+ integrations, including native Shopify, BigCommerce, and WooCommerce connections, plus marketplace integrations with HubSpot, Pipedrive, Facebook Custom Audiences, and Zapier. Its REST API, webhooks, and OAuth 2.0 support custom integrations.

   Pros and Cons

   Pros:

   • ActiveCampaign migration includes workflow setup
   • Branch workflows by purchase history
   • Behavior-based ecommerce segments update automatically

   Cons:

   • SMS requires enablement and lacks open tracking
   • No built-in sales CRM or pipeline
   Learn more about Drip:

   • Check out Drip on their website
   • Read my in-depth review of Drip
8. 

   8

   AWeber

   Best for small business email setup

   • Free plan + 14-day trial available
   • From $12.49/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   AWeber is an email marketing platform built for small businesses that want straightforward campaign creation, list growth, and automated follow-up sequences without the complexity of enterprise-grade tools.

   Who Is AWeber Best For?

   AWeber suits small business owners and solo operators who want a no-fuss email marketing setup without navigating enterprise-level complexity.

   Why I Picked AWeber

   I picked AWeber as one of the best because it's the simplest path from "zero email presence" to a running campaign, which is exactly what small business email setup demands. I love how the visual workflow builder handles welcome sequences and lead-magnet delivery out of the box, and the AI signup form builder generates branded, opt-in-ready forms from a plain description. AWeber also offers free migration from ActiveCampaign, covering lists, tags, automations, and landing pages, completed in five business days or less.

   AWeber Key Features

   • Drag-and-drop email editor: Build newsletters, broadcasts, and HTML emails using a visual editor with templates, images, and Canva integration built in.
   • Dynamic subscriber segmentation: Create saved segments using multiple criteria that update automatically as subscribers meet those conditions.
   • Web push notifications: Send clickable browser notifications to opted-in subscribers, with tagging and automation triggers included on all plans.
   • Ecommerce checkout pages: Sell products or services directly through AWeber landing pages with Stripe or PayPal, supporting one-time and recurring payments.

   AWeber Integrations

   AWeber lists 750+ integrations, including Salesforce, HubSpot CRM, Shopify, WooCommerce, Stripe, PayPal, WordPress, Google Analytics, Google Sheets, and Zapier. It also provides a JSON-based REST API and webhooks with OAuth 2.0 authentication for custom integrations.

   Pros and Cons

   Pros:

   • Free migration covers ActiveCampaign campaigns and automations
   • Reviewers praise responsive, helpful support
   • Straightforward newsletter setup and sending

   Cons:

   • No native CRM or sales pipeline
   • Automation branching falls short for complex journeys
   Learn more about AWeber:

   • Check out AWeber on their website
   • Read my in-depth review of AWeber
   • Explore best alternatives to AWeber
9. 

   9

   Ontraport

   Best for integrated sales

   • 14-day free trial + free demo available
   • From $83/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Ontraport is an all-in-one CRM and marketing automation platform built for small and mid-sized businesses that want to manage leads, email and SMS campaigns, sales pipelines, and payments without stitching together separate tools.

   Who Is Ontraport Best For?

   Ontraport is a strong fit for small and mid-sized businesses that want marketing automation, CRM, and payment management all in one place.

   Why I Picked Ontraport

   I picked Ontraport as one of the best because it's the only tool on this list where the CRM and marketing automation share a single database, so a contact's purchase history, pipeline stage, and email behavior all live in one record. I love how Smart Pipelines connect directly to automation: moving a deal card can trigger a follow-up sequence, and hitting a campaign goal can move the card right back. That tight sales-marketing loop is exactly what makes it a strong ActiveCampaign alternative if integrated sales is your priority.

   Ontraport Key Features

   • Dynamic contact groups: Automatically updated segments built from fields, tags, and contact actions that feed directly into email sends and automation triggers.
   • Built-in order forms and payment processing: Drag-and-drop order form builder connected to multiple payment gateways, supporting subscriptions, payment plans, upsells, and order bumps.
   • Lead scoring and routing: Scores contacts based on data or activity and routes them to the right rep, with automated team notifications for high-engagement leads.
   • Campaign split testing: Tests variations of emails, pages, or follow-up processes directly inside the automation builder to compare performance across contact segments.

   Ontraport Integrations

   Ontraport offers native integrations with WordPress, Facebook Custom Audiences, and Facebook Connect, plus Shopify through Zapier or ClickFix.io. It also provides a REST API, webhooks, and an official PHP client library, with Zapier support.

   Pros and Cons

   Pros:

   • Sales follow-up stays tied to marketing activity
   • Purchase and campaign activity share contact records
   • Pipeline changes can trigger nurture automations

   Cons:

   • Email previews may differ from sent messages
   • Campaign reports can require too many filters
   Learn more about Ontraport:

   • Check out Ontraport on their website
   • Read my in-depth review of Ontraport
10. 

    10

    GetResponse

    Best for AI-driven email processing

    • Free plan + 14-day trial + demo available
    • From $19/month

    Visit Website

    Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    GetResponse is an email marketing and automation platform that bundles landing pages, visual workflows, and ecommerce tools in one place—making it a practical pick for small businesses and marketing teams that want to consolidate their campaign stack.

    Who Is GetResponse Best For?

    GetResponse suits small to mid-sized marketing teams that want email automation, landing pages, and ecommerce tools in a single platform without the cost of a heavier enterprise stack.

    Why I Picked GetResponse

    I picked GetResponse as one of the best ActiveCampaign alternatives because its AI-driven email tools go beyond basic personalization: Perfect Timing analyzes each recipient's historical open and click data to automatically deliver newsletters when that specific contact is most likely to engage. I also appreciate the AI email generator, which produces subject lines, copy, and layout from a brief description of your audience and goal. Pair that with 200+ templates and built-in A/B testing, and you have a genuinely capable email engine at a lower entry price than ActiveCampaign.

    GetResponse Key Features

    • Visual workflow builder: A drag-and-drop editor lets you create behavior-based automation journeys using triggers like purchases, cart abandonment, link clicks, and page visits.
    • Dynamic segmentation: Segments update automatically as contacts meet your defined conditions, including custom fields, tags, and engagement behavior.
    • Landing page builder: A built-in editor with templates and AI-assisted copy lets you build and A/B test landing pages without leaving the platform.
    • Ecommerce campaign tools: Pre-built campaign types for abandoned cart recovery, post-purchase follow-ups, lapsed buyers, and price-drop alerts connect directly to your store data.

    GetResponse Integrations

    GetResponse lists 150+ integrations, including marketplace integrations for WordPress, Outfunnel, WebinarJam, and Uncanny Automator. It also provides a REST API for custom connections.

    Pros and Cons

    Pros:

    • Expert-led migration covers workflows and segments
    • Reviewers praise visual automation journeys
    • Recipient-specific newsletter send timing

    Cons:

    • No native deal pipeline or sales CRM
    • Automation depth trails ActiveCampaign
    Learn more about GetResponse:

    • Check out GetResponse on their website
    • Read my in-depth review of GetResponse