10 beste programvarer for e-postmarkedsføring med hvitmerking i 2026

Oversikt over de 10 beste programmene for e-postmarkedsføring med egen merkevare

1. 

   1

   BigMailer.io

   Best for agencies and franchises

   • Free plan + free demo available
   • From $30/month

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   BigMailer.io is an email marketing platform designed for marketing agencies and franchises looking to manage multiple brands or locations. It supports role-based user access, all email campaign types (newsletters, automation, and transactional), landing pages, built-in email validation, and a white-label option.

   Why I picked BigMailer: I like its ability to host the platform on your own domain with your branding. This means you can present a seamless experience to your clients, as all references to BigMailer are removed, and your logo is prominently displayed. This feature is particularly beneficial for marketing agencies, franchises, and email consultants who want to maintain brand consistency and professionalism.

   Another advantage is BigMailer's flexible template management options, like a drag-and-drop editor, HTML editor, and a library of pre-made templates with free stock image search and hosting. You can offer branded or industry-specific email templates to help your customers grow their businesses.

   BigMailer also provides custom access URLs, allowing you to fully integrate the platform into your existing online presence. 

   BigMailer Standout Features and Integrations

   Features include bulk emails, drip campaigns, white-glove onboarding support, live chat support, domain management, brand management, and campaign analytics.

   Integrations include SparkLoop, Zapier, Integromat, Pabbly, Zoho, and SureTriggers.

   Pros and Cons

   Pros:

   • Unlimited email templates
   • Can host on your own domain
   • Ability to manage multiple brands from a single dashboard

   Cons:

   • Not ideal for ecommerce businesses
   • Limited native integrations
   Learn more about BigMailer.io:

   • Check out BigMailer.io on their website
2. 

   2

   Simvoly

   Best for automation flows

   • 14-day free trial
   • From $12/month (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Simvoly is an all-in-one platform that allows you to create and manage websites, sales funnels, and online stores. It also offers a white-label email marketing solution, enabling you to provide branded email marketing services to your clients. 

   Why I picked Simvoly: One reason I chose Simvoly is its automation flow builder. This feature lets your customers create both simple and complex automation sequences for their campaigns, enhancing engagement and efficiency.

   Additionally, the platform includes a drag-and-drop email builder, making it easy for users to design responsive emails without any coding knowledge. 

   Another standout feature is the ability to manage lists and segmentation effectively. Simvoly allows users to organize their subscribers into specific segments, enabling targeted email campaigns that can improve open and conversion rates. This level of customization helps your clients communicate more effectively with their audience.

   Simvoly Standout Features and Integrations

   Features include a page builder, funnels, messaging, ecommerce, memberships, booking and appointments, surveys, analytics, custom domains, SSL certificates, SEO tools, and blogging capabilities. 

   Integrations include Zapier, Make, Pabbly, Integrately, SureTriggers, and ApiX-Drive.

   Pros and Cons

   Pros:

   • Robust automation flows
   • Provides ecommerce capabilities for selling digital products
   • Drag-and-drop interface

   Cons:

   • Paid add-ons based on number of subscribers
   • Lacks native third-party integrations
   Learn more about Simvoly:

   • Check out Simvoly on their website
3. 

   3

   Moosend

   Best for small businesses

   • 30-day free trial
   • From $7/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Moosend is a white label email marketing software that was originally solely focused on enabling businesses to create beautiful, targeted emails.

   Why I picked Moosend: Moosend offers basic functionality with its drag-and-drop builder and offers a reasonable price, making it a good option for small businesses.

   Moosend lets you segment by behaviors (e.g. email opens, purchases) and automate different email flows (e.g. reminders, onboarding, lead scoring, and offers). Also, you can A/B test content, including videos in the body of the email.

   One of Moosend’s unique white label capabilities is how it enables users to create custom email templates and personalize the user interface —both for branding and the layout. This gives small businesses and agencies the ability to make the platform work for both their business and their clients.

   Moosend Standout Features and Integrations

   Features include trigger-based automated workflows, customizable landing pages, customizable logo and color, multiple domain hosting, A/B testing, API access, a collaborative team mode, and always-on customer support.

   Integrations include multiple social media and work management tools including BigCommerce, Drupal, Facebook, Google Analytics, Google Sheets, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, Twitter, WooCommerce, WordPress, and Zapier.

   Pros and Cons

   Pros:

   • 40+ free, responsive templates
   • Healthy balance of features and customization for beginners

   Cons:

   • Limited number of integrations
   • Hyper-targeting lacks sophistication
   Learn more about Moosend:

   • Check out Moosend on their website
   • Read my in-depth review of Moosend
4. 

   4

   Mailgun

   Best for scalability

   • Free plan + free demo + 30-day free trial available
   • From $15/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mailgun is an email delivery service that enables businesses to send, receive, and track emails effortlessly. Designed for developers and marketers, it offers a range of tools to manage email communications effectively. 

   Why I picked Mailgun: The platform offers a range of features that are particularly beneficial for white-label email marketing, including domain and IP address white labeling. This feature allows businesses to send emails that appear as if they are being sent directly from their own domain, enhancing brand identity and improving trust with Internet Service Providers (ISPs).

   Mailgun also supports API integration and SMTP services, which are crucial for efficient email management. The platform includes email analytics, segmentation, and routing features, helping users to track and optimize their email campaigns effectively. Additionally, Mailgun focuses on enhancing deliverability with inbox placement improvement and real-time validations, ensuring that emails reach their intended recipients.

   The software caters to various industries, offering tailored solutions and support for different email workflows, including scaling operations.

   Mailgun Standout Features and Integrations

   Features include suppression management, inbound email routing, email validation, email parsing, email logs, email routing, email APIs, SMTP relay, webhooks, email template storage, and versioning.

   Integrations include ActiveCampaign, Airtable, Amazon Seller Central, Asana, BigCommerce, Braintree, BugHerd, Bullhorn, Capsule, ClickFunnels, ClinchPad, and Close.

   Pros and Cons

   Pros:

   • Offers a free plan
   • Detailed insights into email deliveries
   • Easy integration and support by different plugins

   Cons:

   • Limited built-in templates
   • Lacks user-friendly features for non-technical users
   Learn more about Mailgun:

   • Check out Mailgun on their website
5. 

   5

   ActiveCampaign

   Best for per-account white labelling

   • 14-day free trial + free demo available
   • From $15/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ActiveCampaign’s integration partners and white labeling capabilities distinguish the platform from others.

   Why I picked ActiveCampaign: ActiveCampaign offers “per-account” white labeling. This means you can keep your global settings while still adjusting the branding of a single account, which fits perfectly for agencies managing multiple accounts.

   Agencies using ActiveCampaign can also design and build custom campaign templates that can be uploaded to their clients’ accounts.

   Another unique function is the single-sign-on capability which enables agencies to connect the API to their agency’s site. This allows the agency to have its clients log into their ActiveCampaign account through the agency’s website.

   ActiveCampaign Standout Features and Integrations

   Features that help ActiveCampaign stand out are white labeling capabilities for all enterprise accounts including custom domains, logo rebranding, HTML/CSS rebranding, and the ability to remove all ActiveCampaign references in one click.

   Integrations include analytics tools, social media platforms, and workflow tools like BigCommerce, Calendly, Facebook Lead Ads, Google Analytics, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, SurveyMonkey, WooCommerce, WordPress, and Zapier.

   Pros and Cons

   Pros:

   • Pricing is not based on the number of contacts
   • Per-account customization

   Cons:

   • Emails have less design flexibility
   • Too many features can be overwhelming
   Learn more about ActiveCampaign:

   • Check out ActiveCampaign on their website
   • Explore best alternatives to ActiveCampaign
6. 

   6

   Elastic Email

   Best for branded email reseller programs

   • Free plan available
   • From $19/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Elastic Email helps agencies and resellers deliver email marketing services under their own brand without building the infrastructure from scratch. It combines campaign creation, automation, API access, and subaccount management in one platform, making it a practical choice for teams that need branded client accounts and scalable email delivery.

   Who Is Elastic Email Best For?

   Agencies, marketing service providers, and SaaS platforms that need scalable white label email marketing with advanced account and API controls.

   Why I Picked Elastic Email

   I picked Elastic Email because it works well for branded email reseller programs through its white-label options for the interface, SMTP, and API. This gives you a way to offer email marketing services under your own brand instead of sending clients to a vendor-branded platform. I also like that your team can manage campaigns, automation, contact lists, and reporting from one place, which makes it easier to support multiple client accounts. Features like the drag-and-drop editor, segmentation, and analytics also help you deliver branded email services without needing extra tools.

   Elastic Email Key Features

   Some other features in Elastic Email support agencies and providers offering white label email marketing services:

   • Subaccount management: Create and manage unlimited subaccounts for different clients or teams from one dashboard.
   • Custom branding: Apply your own branding and domain settings for a fully white label experience.
   • Granular API access controls: Set detailed permissions for API users to control access and allowed actions.
   • Advanced deliverability tools: Monitor sender reputation and track performance with built-in analytics.

   Elastic Email Integrations

   Integrations include HubSpot, ClickUp, PayPal, WooCommerce, WordPress Sender, Make, Mautic, Shopify, Canva, and Pabbly.

   Pros and Cons

   Pros:

   • Drag-and-drop editor and templates simplify branded campaign creation
   • Automation workflows support triggered campaigns for more scalable client communication
   • White-label branding lets agencies present the platform under their brand

   Cons:

   • Some advanced features can take time for new users
   • Reporting may feel too limited for deeper engagement analysis
   Learn more about Elastic Email:

   • Check out Elastic Email on their website
   • Read my in-depth review of Elastic Email
7. 

   7

   Constant Contact

   Best for beginners

   • 14-day free trial + free demo available
   • From $12/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Constant Contact is an excellent white label email marketing software for beginners.

   Why I picked Constant Contact: Constant Contact has a simplified and user-friendly interface that isn’t scary for those just starting out. It originally started as an email marketing platform, so it has all of the basics you’ll need to launch your first campaign — making it perfect for beginners.

   Compared with other tools, it has a good deal of integrations with other third-party applications, customizable branding, and support that’s there when you need it.

   Constant Contact Standout Features and Integrations

   Features that set Constant Contact apart from the competition include sub-accounts for multiple clients, full email and branding customization, automated nurture email flows, behavioral event triggers, targeted segments, personalized copy A/B testing, and custom event tracking. The platform’s drag-and-drop builder is very intuitive, and you’ll be able to see previews of your campaign for how it'll appear on various screens and mobile devices. Additionally, Constant Contact support is on standby, offering multiple ways to learn and deepen your knowledge of the platform‌ — ‌whether it’s by chat, phone, or video.

   Integrations include social media platforms like Facebook, Google, Twitter, and LinkedIn. It can also integrate with other tools like Hootsuite, Hubspot, Canva, Microsoft, Salesforce, Shopify, Squarespace, SurveyMonkey, WooCommerce, and Zoho.

   Pros and Cons

   Pros:

   • Basic software with essential functions easily located
   • Sub-account functionality

   Cons:

   • Need to pay to remove Constant Contact branding
   • Price scales with list size
   Learn more about Constant Contact:

   • Check out Constant Contact on their website
   • Read my in-depth review of Constant Contact
   • Explore best alternatives to Constant Contact
8. 

   8

   GetResponse

   Best for managing multiple client brands

   • 14-day free trial
   • From $19/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   GetResponse MAX is an enterprise-level marketing platform designed to help businesses manage and optimize their email, SMS, and web push campaigns. It offers tools for creating personalized marketing campaigns across various channels to engage and convert customers. 

   Why I picked GetResponse: It offers the ability to support multiple brands under a single account. This feature allows agencies to manage various client campaigns efficiently, providing a centralized hub for all marketing assets. Additionally, the platform offers customization options, enabling agencies to tailor the user interface and branding to match their clients' identities.

   Another notable aspect is the platform's dedicated IP address feature, which helps maintain a strong sender reputation and ensures better deliverability rates. By using a dedicated IP, agencies can have more control over their email sending practices, reducing the risk of being affected by other users' activities.

   GetResponse Standout Features and Integrations

   Features include AI-powered content recommendations, transactional email support, SMS marketing automation, web push notifications, landing page creation, webinar hosting, conversion funnels, lead scoring, CRM integration, and dedicated customer support.

   Integrations include Shopify, WordPress, PayPal, Salesforce, WooCommerce, Zapier, Magento, Stripe, Google Analytics, and Slack.

   Pros and Cons

   Pros:

   • Features AI-driven content recommendations
   • Offers dedicated IP addresses for improved deliverability
   • Supports multiple brand management under one account

   Cons:

   • Could offer more design flexibility
   • Reporting features may lack depth for some advanced users
   Learn more about GetResponse:

   • Check out GetResponse on their website
9. 

   9

   Mailjet

   Best for team collaboration

   • Free plan available
   • From $9/month

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mailjet is an email campaign builder that's used by major corporations including DHL, American Express, Microsoft, and Wikipedia.

   Why I picked Mailjet: The email builder is easy-to-use and the collaboration function enables multiple people to edit and leave feedback at once —similar to a Google Doc.

   Users can make sure there's brand consistency by taking advantage of the “Saved Sections” feature. This contains the logos and stylings that can easily be added to multiple emails.

   Mailjet Standout Features and Integrations

   Features include branded email headers, customizable templates, API integration, customized IPs, private label reselling, and custom domain options.

   In addition to the standard white label capabilities most platforms offer, Mailjet also allows users to fully customize the footers of each email, have a custom subdomain for tracking links, and launch sub-accounts under a parent account.

   Integrations include AgileCRM, Asana, Calendly, Constant Contact, Drupal, Eventbrite, Facebook Lead Ads, Google Analytics, Magento, Microsoft Dynamics 365, Salesforce, Shopify, Slack, WordPress, and Zapier.

   Pros and Cons

   Pros:

   • Team-friendly, real-time collaboration tool
   • Sub-account creation for multiple brands

   Cons:

   • Not a lot of integrations
   • Limited number of emails with plans
   Learn more about Mailjet:

   • Check out Mailjet on their website
   • Read my in-depth review of Mailjet
10. 

    10

    Mailchimp

    Best for advanced analytics

    • 14-day free trial + free demo available
    • From $20/month

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Mailchimp is a widely used email marketing software with an intuitive interface and a variety of white-label features.

    Why I picked Mailchimp: With Mailchimp, you can integrate with AgencyAnalytics to create fully customizable Mailchimp dashboards for your clients. If you upgrade your plan, you can remove the Mailchimp branding from your emails and dashboards and customize them with your logos and brand instead.

    I also like that Mailchimp’s dashboards and reports can relay important performance data like opens, clicks, and conversions to clients. These advanced analytics are essential for tracking campaign performance for clients.

    Furthermore, Mailchimp offers unique features including “predictive segmentation.” This uses data science to guide marketers in creating the perfect campaign.

    Mailchimp Standout Features and Integrations

    Features include analytical tools like performance data reporting, ecommerce tracking, and behavioral targeting. Mailchimp also features a good deal of customization options, including multiple user accounts, custom domains, custom tags, customizable landing pages and dashboards, customizable unsubscribe pages, API access, RSS-to-email, mobile app, pop-up forms, and automated workflows.

    Integrations include tools like BigCommerce, Canva, Eventbrite, Facebook, Google Analytics, Hootsuite, Instagram, Magento, Salesforce, Shopify, Stripe, SurveyMonkey, WooCommerce, WordPress, Zendesk, and Zoho CRM.

    Pros and Cons

    Pros:

    • Intuitive drag-and-drop email builder
    • Good email marketing automation capabilities
    • Customizable performance and competitive reporting

    Cons:

    • Can get expensive with larger audience lists
    • No white label features for the free plan
    Learn more about Mailchimp:

    • Check out Mailchimp on their website
    • Explore best alternatives to Mailchimp