Podcast
Why Content Alone Isn’t Enough to Win Customers
Most content doesn’t fail because it’s bad. It disappears because attention is fragmented, distribution is commoditized, and your audience has more to filter through than ever. For marketing leaders, that changes the job: awareness alone isn’t enough when trust and consideration increasingly happen between peers, creators, and communities. In this conversation, Breanna Lawlor sits down […]
How Marketing Teams Can Build Better AI Operations
Most marketing teams are already using AI. The harder question is whether you’ve built the context, workflows, and oversight needed to use it well. Andrea Saez, Head of Product Marketing and AI Go-to-Market at Turtl, joins Breanna Lawlor to unpack what happens when AI experimentation becomes an operational responsibility. They explore shared AI context, the […]
The New Rules of Personalized Marketing
Your customers have more options, more messages, and less attention to give. For marketing leaders, the challenge is no longer simply sending more relevant campaigns. It’s building the systems, data, and internal trust required to personalize at scale without handing every decision over to an algorithm. Lisa Checchio, Chief Commercial Officer at EBG Solutions, and […]
How Strong Brands Stay Memorable in a World of Sameness
In a world where AI can generate visuals in seconds, what actually makes a brand memorable? According to Cat How, Founder and Executive Creative Director of How&How, it’s not your logo. It’s your story. In this conversation, Cat shares why verbal identity should come before visual identity, how AI is reshaping branding without replacing human […]
How The Cadillac F1 Team Is Winning Over a New Generation of Fans
Building a brand from scratch is rare. Building one inside one of the world’s most iconic sports—with no existing marketing playbook—is even rarer. In this conversation, Cadillac Formula 1 CMO Ahmed Iqbal (Meddy) shares what it takes to launch a new Formula 1 team while earning credibility with lifelong fans and attracting an entirely new […]
How Brands Become Part of Culture Instead of Advertising Around It
Most brands are still buying attention. Brooke Stites argues the brands winning today are earning it instead—by creating stories people actively choose to spend time with. As AI accelerates content production and audiences become increasingly adept at filtering out interruption-based marketing, marketers face a different challenge: creating work that’s genuinely worth watching. This episode explores […]
Why AI Adoption Fails Without Clean Data
Most organizations approach AI adoption as a technology initiative. Shelly Alvarez argues that’s the wrong place to start. The real work is helping teams build the confidence to experiment, make mistakes, and rethink how work gets done—without sacrificing quality along the way. In this conversation, Shelly, VP of Marketing Services at Apply Digital, shares how […]
How VSCO is Building the Future of Creative Workflows
AI is forcing marketing leaders to rethink more than product roadmaps. It’s testing how well we understand the people we serve. In this conversation, VSCO CEO Eric Wittman shares why the companies navigating AI best aren’t chasing the latest feature—they’re staying relentlessly close to their communities and using AI to remove friction without sacrificing trust. […]
Why Experimentation Is the Most Important AI Skill for Marketers
Most conversations about AI focus on what’s coming next. Jill Hartling focuses on what marketing leaders can do with it today. In this conversation, Breanna Lawlor sits down with Jill Hartling, VP of Marketing Strategy at Merkle, to explore how AI is reshaping the way teams work, make decisions, and capture institutional knowledge. Drawing on […]