16 Best Market Research Courses To Take In 2024

Doing desk market research is great. It can set you on your way. And give you enough data points to make a good case for your next strategic marketing play.

However, if you want to go from good to great, then you need to improve your market research chops. So, how?

Books are great. But they take time. Same with asking your mentor. But market research courses? The best ones have you feeling like you are watching over the shoulder of a market research expert as they write their research brief, design their survey, and analyze their results.

And you can learn all you need to learn to run a great market research project in a month. Some take longer. But I've also got a couple here that you can get through in a couple of hours. Here are 16 of the best market research courses out there.

Best Market Research Courses Shortlist

Here's a shortlist of the best market research courses I think are worth your time in 2024:

1. Market Research Specialization (University of California, Davis)
2. Market Research and Consumer Behavior (IE Business School)
3. Market Research and Analysis (eCornell)
4. ChatGPT for Beginners: Using AI for Market Research (Coursera) 
5. Market Research Foundations (LinkedIn Learning) 
6. GenAI for Market Research Analysts (Coursera)
7. Consumer Market Research (UCLA Extension) 
8. Principles of Market Research (University of Georgia)
9. Marketing Research Certification (University of Toronto) 
10. Data-Driven Marketing (University of Cape Town) 
11. Maximizing Your Market Research (LinkedIn Learning) 
12. Market Research: Dekker's Complete Marketing Research Course (Udemy) 
13. Research and Analytics Online Certificate Program (Northwestern University)
14. Market Research | Market Dynamics, Estimation & Forecasting (Udemy)
15. Market Research: B2B (LinkedIn Learning)
16. Excel: Market Research Strategies (LinkedIn Learning)

Find more details about each course below.

Overview Of The Best Market Research Courses

1. Market Research Specialization (University of California, Davis)

This market research specialization course from the University of California, Davis provides a comprehensive overview of the market research process, including designing surveys and experiments, analyzing data, and reporting findings. With a focus on research methods relevant to both market research and digital marketing, it equips learners with practical skills to apply in real-world scenarios. Enroll today to gain valuable insights and enhance your expertise.

• Who It’s For: Marketing professionals and students 
• Topics Covered:
  • Survey design
  • Data analysis
  • Reporting findings 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 1 month
• How Many Hours Of Instruction: 10 hours per week 
• Eligibility Requirements: None 
• Price: Free 
• Take The Course: Coursera

2. Market Research and Consumer Behavior (IE Business School)

This interactive course from IE Business School focuses on understanding consumer behavior and how it impacts market research, with practical applications and case studies. It integrates digital marketing analytics and data analytics, helping learners develop strategies to better interpret market trends.

• Who It’s For: Business students and professionals 
• Topics Covered:
  • Consumer behavior
  • Market research techniques
  • Case studies 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 6 hours  
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None 
• Price: Free
• Take The Course: Coursera

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3. Market Research and Analysis (eCornell)

This ‌introduction to market research course from eCornell teaches the fundamentals of market research and analysis, emphasizing data collection, focus groups, and interpretation. It integrates data science principles, preparing participants to make informed business decisions based on research insights.

• Who It’s For: Professionals seeking to enhance market research skills 
• Topics Covered:
  • Data collection
  • Data analysis
  • Interpretation 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 2 weeks 
• How Many Hours Of Instruction: 3 to 5 hours per week 
• Eligibility Requirements: None 
• Price: $999 
• Take The Course: eCornell

4. ChatGPT for Beginners: Using AI for Market Research (Coursera)

This course from Coursera introduces the use of AI, specifically ChatGPT, for conducting market research, covering basics and practical implementations. It helps learners leverage AI tools to enhance research efficiency and insights.

• Who It’s For: Beginners interested in AI applications in market research 
• Topics Covered:
  • Introduction to ChatGPT
  • Practical implementations 
  • Conduct competitor analysis  
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 45 minutes
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None 
• Price: Free 
• Take The Course: Coursera

5. Market Research Foundations (LinkedIn Learning)

This course from LinkedIn Learning covers the basics of market research, including methodologies and data analysis techniques for effective decision-making. It equips learners with practical skills to apply research findings to business strategies.

• Who It’s For: Professionals needing foundational knowledge 
• Topics Covered:
  • Research methodologies
  • Data analysis techniques 
  • Research design
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 54 minutes and 20 seconds 
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None 
• Price: 1-month free trial  
• Take The Course: LinkedIn Learning

6. GenAI for Market Research Analysts (Coursera)

This course from Coursera explores the use of generative AI in market research, focusing on advanced techniques and case studies. It enables learners to harness AI for deeper insights and more innovative research approaches.

• Who It’s For: Market research analysts interested in AI 
• Topics Covered:
  • Generative AI
  • Advanced techniques
  • Case studies 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 1 hour
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None 
• Price: Free 
• Take The Course: Coursera

7. Consumer Market Research (UCLA Extension)

This in-demand course from UCLA Extension provides an in-depth understanding of consumer market research, focusing on data collection, big data, and analysis. It helps learners apply research techniques to real-world consumer behavior studies, marketing challenges, and delivering valuable consumer insights.

• Who It’s For: Students and professionals in marketing 
• Topics Covered:
  • Data collection
  • Data analysis 
• Online, In-Person, or Both? Both 
• Exam Required? Yes 
• Duration: 11 weeks 
• Eligibility Requirements: None 
• Price: Starts at $855 
• Take The Course: UCLA Extension

8. Principles of Market Research (University of Georgia)

This course from the University of Georgia covers fundamental principles of market research, including qualitative and quantitative methods, data analysis, and reporting. It equips participants with the skills to conduct comprehensive and effective market studies.

• Who It’s For: Individuals seeking a comprehensive understanding of market research 
• Topics Covered:
  • Qualitative methods
  • Quantitative methods
  • Data analysis
  • Reporting 
• Online, In-Person, or Both? Online 
• Exam Required? Yes 
• How Many Hours Of Instruction: Self-paced 
• Eligibility Requirements: None 
• Price: 
  • Association member: $1,595 
  • Standard: $1,795
• Take The Course: University of Georgia

9. Marketing Research Certification (University of Toronto)

This certification course from the University of Toronto teaches quantitative market research techniques and data analysis to help make informed business decisions. It prepares learners to apply research insights to real-world marketing strategies.

• Who It’s For: Business professionals and students 
• Topics Covered:
  • Research techniques
  • Data analysis 
  • Qualitative research 
• Online, In-Person, or Both? Online
• Exam Required? Yes 
• Eligibility Requirements: None 
• Price: $2,307
• Take The Course: University of Toronto

10. Data-Driven Marketing (University of Cape Town)

This course from the University of Cape Town focuses on data-driven marketing, teaching how to interpret data, tell compelling stories, and understand future marketing trends. It empowers learners to upskill in marketing management and make strategic, data-informed marketing decisions.

• Who It’s For: Marketing professionals and students 
• Topics Covered:
  • Data interpretation
  • Storytelling
  • Future trends 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 4 weeks 
• How Many Hours Of Instruction: 2 to 4 hours per week 
• Eligibility Requirements: None 
• Price:
  • Without certificate: Free
  • With certificate: $199
• Take The Course: edX

11. Maximizing Your Market Research (LinkedIn Learning)

This course from LinkedIn Learning provides strategies for effective market research, including planning, execution, and analysis. It equips learners with practical tools to optimize research processes and drive business insights.

• Who It’s For: Business professionals seeking to improve research strategies 
• Topics Covered:
  • Research planning
  • Execution
  • Analysis 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 14 minutes and 52 seconds 
• How Many Hours Of Instruction: Self-paced 
• Eligibility Requirements: None 
• Price: 1-month free trial 
• Take The Course: LinkedIn Learning

12. Market Research: Dekker's Complete Marketing Research Course (Udemy)

This course from Udemy offers a complete guide to market research, covering various methodologies and practical techniques. It helps learners apply these techniques to real-world business challenges for actionable insights.

• Who It’s For: Students and beginners in market research 
• Topics Covered:
  • Research methodologies
  • Practical techniques 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 13 hours and 24 minutes
• How Many Hours Of Instruction: Self-paced 
• Eligibility Requirements: None 
• Price: $79.99 
• Take The Course: Udemy

13. Research and Analytics Online Certificate Program (Northwestern University)

This course from Northwestern University focuses on research and analytics skills, including data collection, analysis, and application in business contexts. It equips learners to make data-driven decisions and effectively leverage research in strategic planning.

• Who It’s For: Professionals seeking to enhance research and analytics skills 
• Topics Covered:
  • Data collection
  • Data analysis
  • Business application 
• Online, In-Person, or Both? Online 
• Exam Required? Yes 
• Duration: 1 year 
• Eligibility Requirements: None 
• Price: $2,300
• Take The Course: Northwestern University

14. Market Research | Market Dynamics, Estimation & Forecasting (Udemy)

This course from Udemy covers market dynamics, estimation, and forecasting techniques to help make informed business decisions. It also provides practical tools to analyze trends and predict future market behavior.

• Who It’s For: Business professionals and students 
• Topics Covered:
  • Market dynamics
  • Estimation techniques
  • Forecasting 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 3 hours and 28 minutes 
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None 
• Price: $19.99 
• Take The Course: Udemy

15. Market Research: B2B (LinkedIn Learning)

This course from LinkedIn Learning focuses on market research specific to B2B contexts, covering techniques and strategies for effective research. It helps learners tailor their research approaches to meet the unique needs of B2B markets and clients.

• Who It’s For: Professionals in B2B marketing 
• Topics Covered:
  • B2B research techniques
  • Research strategies 
  • Applying B2B research methodologies 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 47 minutes and 14 seconds
• How Many Hours Of Instruction: Self-paced 
• Eligibility Requirements: None 
• Price: 1-month free trial  
• Take The Course: LinkedIn Learning

16. Excel: Market Research Strategies (LinkedIn Learning)

This course from LinkedIn Learning teaches how to use Excel for market research, focusing on data analysis, visualization, and reporting. It equips learners with practical Excel skills to effectively organize and present market research data.

• Who It’s For: Professionals using Excel for market research 
• Topics Covered:
  • Data analysis
  • Visualization
  • Reporting 
• Online, In-Person, or Both? Online 
• Exam Required? No 
• Duration: 2 hours and 10 minutes  
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None 
• Price: 1-month free trial   
• Take The Course: LinkedIn Learning

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