12 Best B2B Marketing Courses To Take In 2024
We all need a great B2B marketing course recommendation now and then. Because as Dave Gerhardt and his merry band at Exit Five are known to say, "Nobody goes to school for B2B marketing."
You can't get a degree in "how to manage marketing at a scale-up" or in "how to build alignment between marketing and sales." But you can get a course developed by folks who have walked the talk on how to solve almost any B2B marketing problem.
We've rounded up some of the best B2B marketing training courses below - from free to high-end, and online to in-person - you're sure to find something that fits.
Best B2B Marketing Courses Shortlist
Here are 12 of the best B2B marketing courses available today from companies like Forrester, Coursera, and The Chartered Institute of Marketing (CIM):
- B2B Marketing: Growth Strategies for Your Organization (Northwestern University)
- International B2B Marketing (Yonsei University)
- Marketing Channel Strategy & B2B2C Routes to Market Specialization (Emory University)
- B2B Marketing: Fueling Revenue Growth (University of Toronto)
- Accelerating B2B Marketing (Forrester Research)
- Digital Marketing B2B: Ultimate B2B Digital Marketing Course (Tutorials Point)
- B2B Digital Marketing Strategy and Techniques (CIM)
- B2B Marketing Foundations (LinkedIn Learning)
- Digital Marketing B2B: Dekker's Ultimate Digital Marketing (Udemy)
- How to Write a B2B Marketing Plan (LinkedIn Learning)
- AI Writing Fundamentals Training Course (B2B Marketing)
- Principles of B2B Sales and Marketing (Alison)
Find more details about each course below.
Overview Of The Best B2B Marketing Courses
1. B2B Marketing: Growth Strategies for Your Organization (Northwestern University)
This certificate program is designed to improve B2B marketing skills and strategies, with a focus on how to develop growth strategies that drive growth. Participants will discover the latest B2B marketing techniques through real-world exercises and develop a comprehensive marketing action plan.
- Who It’s For: Sales and marketing managers, department heads, and senior leaders seeking to improve their execution of B2B marketing strategies
- Topics Covered:
- Go-to-market strategy
- Product pricing
- Demand generation
- Lead generation
- B2B marketing automation
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 8 weeks
- How Many Hours Of Instruction: 4 to 6 hours per week
- Eligibility Requirements: None
- Price: $2,530 (discounted)
- Take The Course: Kellogg Executive Education
2. International B2B Marketing (Yonsei University)
This free course is a great starting point for anyone looking to learn about B2B marketing on a budget, with a focus on social media marketing and marketing automation techniques. Participants learn via a combination of classes taught by industry experts, quizzes, and forum discussions. It's a great choice if you're looking to improve your strategic chops.
- Who It’s For: Individuals interested in understanding the differences between B2B and B2C marketing
- Topics Covered:
- B2B marketing mix
- Cross Country & Cross Industry Innovation
- Decision-making in buying centers
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 weeks
- How Many Hours Of Instruction: 3 hours a week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
3. Marketing Channel Strategy & B2B2C Routes to Market Specialization (Emory University)
This specialization consists of four courses focusing on effective B2B marketing channel strategies, with a particular emphasis on go-to-market strategies and segmentation techniques. Participants learn how to assess the viability of their channel strategy and how to improve or adapt to various business environments using practical frameworks and tools.
- Who It’s For: Professionals in consulting, sales, marketing management, and entrepreneurship
- Topics Covered:
- Marketing channel benefits and functions
- Channel incentives and governance
- Partner selection and management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 month
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: Recommended B2B experience
- Price: Free
- Take The Course: Coursera
4. B2B Marketing: Fueling Revenue Growth (University of Toronto)
UofT's course focuses on how to develop consumer and data-led B2B marketing strategies. Participants will learn to create customer-centric content, measure the impact of their marketing approach, and collaborate with their sales teams.
- Who It’s For: Marketers aiming to develop effective B2B strategies
- Topics Covered:
- Customer-centric content creation
- Measuring marketing impact
- Marketing and sales alignment
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 36 hours
- Eligibility Requirements: None
- Price: Starting from $795
- Take The Course: University of Toronto
5. Accelerating B2B Marketing (Forrester Research)
Forrester gets B2B marketing, and its certification course does a good job of sharing practical strategies on marketing and sales alignment, GTM approaches, and revenue growth. It offers self-paced lessons and interactive sessions to foster collaboration and skills development.
- Who It’s For: Various B2B roles looking to align marketing teams
- Topics Covered:
- Audience-centric planning
- Campaign optimization
- B2B content marketing
- Buyer journey design
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 60 days
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $2,445
- Take The Course: Forrester
6. Digital Marketing B2B: Ultimate B2B Digital Marketing Course (Tutorials Point)
This course provides comprehensive training on digital marketing strategies to acquire business customers. It covers demand generation, lead generation, and conversion rate optimization, offering insights into both theoretical and practical aspects.
- Who It’s For: Freelancers, agencies, and marketing professionals
- Topics Covered:
- Demand and lead generation
- LinkedIn marketing
- Account-based marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 13 hours and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $9.99 (discounted)
- Take The Course: Tutorials Point
7. B2B Digital Marketing Strategy and Techniques (CIM)
This course is designed to integrate digital marketing with business objectives, focusing on branding, lead generation, and customer engagement. It includes practical case studies and emphasizes measuring marketing effectiveness.
- Who It’s For: B2B marketers with some prior digital marketing knowledge
- Topics Covered:
- Digital strategy alignment
- Lead nurturing
- Content marketing plans
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 days
- Eligibility Requirements: None
- Price: £999
- Take The Course: CIM
8. B2B Marketing Foundations (LinkedIn Learning)
This course introduces essential concepts and principles of B2B marketing, including developing a comprehensive acquisition plan and leveraging CRM processes. It offers practical examples and quizzes for knowledge assessment.
- Who It’s For: Beginners looking to understand B2B marketing essentials
- Topics Covered:
- B2B acquisition plan development
- CRM retention strategy
- Customer engagement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 36 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: 1-month free trial
- Take The Course: LinkedIn Learning
9. Digital Marketing B2B: Dekker's Ultimate Digital Marketing (Udemy)
This course is designed to build expertise in digital marketing strategies tailored specifically for B2B companies. Participants will engage in practical activities and develop a customized digital marketing plan to elevate their organization’s online presence.
- Who It’s For: Marketing professionals and entrepreneurs looking to enhance their B2B digital marketing skills.
- Topics Covered:
- Digital marketing fundamentals
- Search engine optimization (SEO)
- Paid advertising strategies
- Analytics and performance measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 53 hours and 39 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $99.99
- Take The Course: Udemy
10. How to Write a B2B Marketing Plan (LinkedIn Learning)
This course provides a step-by-step guide for creating and implementing a B2B marketing plan. It includes templates and best practices for effective planning and presentation, making it ideal for beginners. Participants will leave with a comprehensive plan ready for execution.
- Who It’s For: Beginners looking to create structured B2B marketing plans
- Topics Covered:
- Defining objectives and organizing insights
- Preparing presentations for stakeholders
- Templates and best practices
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 55 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: 1-month free trial
- Take The Course: LinkedIn Learning
11. AI Writing Fundamentals Training Course (B2B Marketing)
This course teaches participants to enhance their B2B writing skills using generative AI. It covers effective AI utilization for content creation and addresses challenges like inaccuracies and originality issues. By the end, participants will be equipped to create compelling, high-quality content efficiently.
- Who It’s For: B2B marketers looking to enhance writing skills with AI
- Topics Covered:
- Effective AI utilization for content creation
- Addressing inaccuracies and originality issues
- Structured review process
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 3 hours
- Eligibility Requirements: None
- Price:
- Propolis members: £699
- Non-members: £799
- Take The Course: B2B Marketing
12. Principles of B2B Sales and Marketing (Alison)
This course covers essential B2B sales and marketing strategies, emphasizing the sales process and customer behavior. Participants will learn to build marketing operating models, optimize the sales funnel, and generate leads effectively. It also includes practical techniques for improving conversion rates throughout the sales journey.
- Who It’s For: Individuals seeking to enhance B2B sales and marketing skills
- Topics Covered:
- B2B sales process
- Collaborative strategies
- Customer behavior and sales funnel optimization
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 1 hour and 30 minutes to 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Alison
What’s Next?
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