10 Migliori Strumenti di Misurazione del Marketing nel 2026

DashThis is an automated marketing reporting platform that offers an eye-catching design and customizable dashboards to adapt to your needs.

Why I picked DashThis: I like that DashThis makes measuring marketing metrics simple with over 34 integrations with digital marketing platforms to consolidate data in one place. Its automation features include pre-made and custom templates and cloning options so you don't need to spend time creating reports from scratch, preset widgets and dashboards, and daily data importation.

DashThis Standout Features and Integrations

Features include unlimited client accounts, data sources, and users, report sharing options, white label and report customization, including custom domains and themes, a drag-and-drop widget interface, and multiple currencies and language support.

Integrations include Google Analytics, TikTok Ads, HubSpot, Klaviyo, Facebook Insights, Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, Google Search Console, Google My Business, SEMrush, Moz, Ahrefs, Mailchimp, Campaign Monitor, and more.

Coefficient is designed for professionals looking to improve their marketing measurement capabilities. It helps marketing teams integrate data from platforms such as Google Ads, LinkedIn Ads, and HubSpot into actionable insights. By automating data collection and reporting, Coefficient reduces the need to manage large datasets manually, allowing you to focus on strategy and decision-making.

Why I Picked Coefficient

I picked Coefficient for its unique ability to transform Google Sheets and Excel into powerful marketing measurement tools. Its standout feature is the integration with over 100 data sources, which empowers your team to create comprehensive marketing dashboards without the need for coding. Additionally, I appreciate the AI-driven forecasting model that helps in predicting market trends, providing you with a competitive edge. These features collectively address the need for real-time data analysis and strategic planning in marketing, making Coefficient a valuable asset for any marketing team.

Coefficient Key Features

In addition to its data integration capabilities, Coefficient includes several features that enhance its effectiveness as a marketing measurement tool:

• Import agent: Connects spreadsheets to multiple systems, eliminating manual data entry.
• Dashboard builder: Creates interactive web dashboards to visualize marketing performance metrics.
• Scheduled refreshes: Automatically updates reports and dashboards based on your preferred schedule, reducing manual reporting work.
• Automated alerts: Sends Slack or email notifications when critical data changes occur, keeping your team informed.

Coefficient Integrations

Integrations include Google Ads, YouTube, LinkedIn Ads, Quora Ads, Pinterest Ads, Meta Ads, Tableau, Looker, Google Search Console, Mailchimp, Intercom, Outreach, Salesforce, Snowflake, HubSpot, MySQL, Google Analytics, Asana, and more.

Meerkads is an AI-powered performance marketing platform that connects your Google Ads, Meta Ads, and ecommerce data for cross-channel campaign analysis, AI-driven optimization recommendations, creative intelligence, and automated reporting.

Who Is Meerkads Best For?

Meerkads is a good fit for DTC ecommerce brands and performance marketing teams managing paid ad spend across Google, Meta, and TikTok.

Why I Picked Meerkads

I picked Meerkads as one of the best for real-time ad campaign optimization because of how its always-on monitoring and AI-driven recommendations work together. Meerkads continuously monitors your campaigns across Google Ads and Meta Ads and flags performance issues before they compound, which means you're not discovering a budget drain three days after it started. I also like that the AI performance scoring gives you a fast read on which campaigns, ad sets, and individual ads are underperforming, so your team can act on signals rather than dig through raw data to find them.

Meerkads Key Features

• Creative fatigue detection: Identifies when individual ad creatives are losing audience engagement so you can refresh assets before performance drops.
• True ROAS reconciliation: Syncs Shopify revenue data with your ad spend to calculate actual return on ad spend beyond platform-reported figures.
• Product-level reporting: Breaks down ad performance by individual product so you can see which SKUs are driving or dragging campaign results.
• Audience overlap analysis: Surfaces audience overlap across your ad sets to help you identify cannibalization between campaigns.

Meerkads Integrations

Meerkads offers a smaller set of native integrations focused on ad platforms and ecommerce, including Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Google Search Console, and Shopify. Additional integrations with Amazon, Pinterest Ads, Klaviyo, Omnisend, WooCommerce, Magento, Microsoft Ads, and others are planned but not yet live. Zapier support and a public API are not clearly documented.

Querri is designed to help marketing teams analyze and understand their data across different channels. The platform connects marketing data sources and presents performance metrics in one place, making it easier to monitor campaigns and measure results. It also supports chat-based data queries, allowing users to ask questions about their marketing data and receive answers directly from the platform.

Why I Picked Querri

I picked Querri for its chat-based data queries, which allow users to ask questions about marketing data and receive answers directly from the platform. The tool connects data from sources like HubSpot and Salesforce so teams can analyze campaign performance in one place. It also cleans and organizes incoming data to help keep reports accurate. Users can query marketing metrics and generate reports using simple language instead of technical queries.

Querri Key Features

In addition to chat-based data queries, Querri offers:

• Automated Report Generation: Facilitates the creation of performance reports and branded presentations, saving time and enhancing decision-making.
• Lead Funnel Analysis: Provides insights into the customer journey, helping marketers optimize their strategies for better conversion rates.
• Cross-Channel Attribution: Enables the analysis of marketing efforts across different channels, providing a holistic view of campaign performance.

Querri Integrations

Integrations include HubSpot, Salesforce, Google Drive, Slack, Marketo, Mailchimp, LinkedIn Ads, Facebook Ads, Google Ads, and Twitter Ads to support marketing data analysis across channels.

Ahrefs provides tools that help businesses measure their competition’s digital marketing efforts and see how they can overtake them.

Why I picked Ahrefs: Not considering your competition’s marketing efforts when creating a marketing strategy is a huge mistake. With Ahrefs, you can get an overview of your competitors’ ranking strategies, including their organic traffic, backlink, and paid traffic campaigns. You can also analyze your competition’s content pieces and replicate their best work for your campaigns.

Ahrefs Standout Features and Integrations

Features include auditing tools that help you identify technical SEO and content optimization opportunities. Ahrefs’ keyword research feature will help you identify the keywords your customers search for and track where you rank in the search engine results for those terms.

Integrations include over 30 native connections with some of the most popular business applications. These include platforms such as AgencyAnalytics, DashThis, Databox, Desktop.com, Google Search Console, Klipfolio, Marketing Miner, Rambox, Rank Ranger, Reportz, and other software options. Ahrefs also provides an API that allows you to create custom integrations.

Google Analytics is the ideal measurement tool that allows marketing teams to monitor website performance from a single dashboard. It allows you to see what is bringing visitors to their site, where sales come from, how long audiences stay on parts of a website, and many more beneficial metrics.

Why I picked Google Analytics: I chose this marketing measurement tool because it’s widely considered to be the standard platform for monitoring your website’s performance. Google Analytics is best for tracking metrics such as visitors, referrals from other channels, and conversion rates. With this information, you can identify areas of your website that are performing well and where you need to make improvements.

Google Analytics Standout Features and Integrations

Features include the ability to collect comprehensive demographic data regarding your audience. When implementing content marketing strategies, Google Analytics can measure engagement to help you determine which topics are most popular. You can also rely on the platform to measure your social media marketing efforts and other custom campaigns’ effectiveness.

Integrations include over 1,000 native connections with tools to help increase your team’s productivity. These integrations include platforms such as Freshservice, GetResponse, HoneyBook, Jotform, Mailchimp, Orange Logic, Outgrow, Salesforce, SEMrush, Zendesk, and other software options.

Tableau can help businesses with enormous amounts of marketing campaign data and process it for organization-wide analysis. The software can display relevant information in attractive reports and charts.

Why I picked Tableau: I put Tableau on this list for consideration by large organizations with vast amounts of marketing measurement data. Tableau can process your entire dataset in a matter of minutes instead of waiting days or weeks. This is important as your marketing department collects more data since Tableau can handle it all without impacting performance.

Tableau Standout Features and Integrations

Features include the ability to collect data from multiple organizational departments and develop efficient visualizations. The data highlighter feature allows you to quickly identify the information you’re looking for without any difficulties.

Integrations include excellent native connection options that allow you to deploy the data you want to connect to. These native integrations include Anaplan, Box, Databricks, Dropbox, Google Analytics, Kognitio, OData, Oracle Eloqua, QuickBooks, Salesforce, and other software options.

Hotjar provides methods to help marketing teams see what users are doing on a website. Businesses can use this information to improve visitors’ experiences on their sites.

Why I picked Hotjar: Many of the tools I added to this list measure the results of your marketing strategies, but what makes Hotjar different is its ability to show you exactly how people experience your website after finding your campaign. Hotjar’s tools allow you to see how your audience navigates through your entire website. By mapping out your visitor’s journey on your website, you’ll be able to identify what areas of your website that need improvement.

Hotjar Standout Features and Integrations

Features include gathering holistic, actionable insights through tools such as heatmaps, surveys, and conversion funnels. Hotjar can also record real audience sessions on your website so you can get a firsthand view of their experience.

Integrations include native integrations with third-party tools such as Google Analytics, Google Optimize, HubSpot, Microsoft Teams, Mixpanel, Omniconvert, Optimizely, Segment, Slack, Unbounce, and other software options. If you have a paid Zapier account, you can create custom integrations with applications such as Airtable, Asana, ConvertKit, Mailchimp, Miro, Pipedrive, Salesforce, Smartsheet, Trello, Zendesk, and other software options.

Moz Pro provides features that enable marketing teams to audit their website to determine what improvements to make to help it rank well on search engines.

Why I picked Moz Pro: When creating an SEO marketing strategy, you will need to understand what changes to make on your website to help it rank on search engines. The SEO audit tool from Moz Pro will crawl your entire site and discover what you need to do to optimize it for search engine ranking. The site crawl tool will place the issues it finds under critical or warning categories that will help you find and fix critical technical SEO issues immediately.

Moz Pro Standout Features and Integrations

Features include a link explorer tool that allows you to get the information you need to perform more effective link-building campaigns. The Fresh Web Explorer feature will help you find recent mentions of your brand on the internet.

Integrations include Google Analytics and WebCEO to help you connect more data to Moz Pro and get even deeper insights. Moz Pro also provides an API that you can use to create custom integrations.

Adverity is a data platform designed to help marketing teams collect, transform, and analyze data from various sources. It enables you to bring together marketing data into one place, making it easier to compare and understand performance across channels. 

Why I picked Adverity: I picked Adverity because it lets you define custom metrics with its calculated KPIs, helping your team track exactly what matters for your marketing goals. You can also standardize and harmonize data from different sources, which is key when you're pulling in performance metrics from multiple platforms. These features make it easier to compare campaigns across channels and ensure your reports are accurate. With Adverity, you’re not stuck with default metrics—you can build the measurements that actually match your strategy.

Adverity Standout Features and Integrations

Features include data governance tools, real-time data integration, customizable dashboards, advanced data mapping, support for big data analytics, AI integration, data storage options, data sharing capabilities, performance monitoring tools, data transformation functions, data normalization features, and data visualization options.​

Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.