10 strumenti di analisi per X (Twitter) per il 2026

Buffer stands out for teams and solo marketers who want to schedule X posts and track engagement in one place. The platform combines publishing tools with analytics that highlight which tweets drive the most interaction. If you need to plan content and measure performance without juggling multiple tools, Buffer brings both together in a single workflow.

Why I Picked Buffer

Buffer’s combination of scheduling and engagement insights makes it a strong choice for anyone managing X content and performance. I picked Buffer because it lets you queue tweets in advance and then review analytics on likes, retweets, and replies for each post. The engagement dashboard highlights the best time to post and top-performing trends, so you can quickly see what’s resonating. For marketers who want to connect content planning with real-time results, Buffer’s analytics features are a practical fit.

Buffer Key Features

Some other Buffer features that are useful for X analytics include:

• Multi-Account Management: Connect and manage multiple Twitter profiles from a single dashboard.
• Team Collaboration Tools: Assign roles and permissions for team members to coordinate content and analytics.
• Post Approval Workflow: Set up an approval process for tweets before they are published.
• Hashtag Performance Tracking: Monitor how specific hashtags perform across your scheduled and published tweets.

Buffer Integrations

Integrations include Instagram, Facebook, LinkedIn, Pinterest, Google Business Profiles, Shopify, Dropbox, Google Drive, and more.

If you’re juggling several X accounts for clients or brands, SocialPilot is built to help you keep everything organized. The platform appeals to agencies, consultants, and social media managers who need to schedule, analyze, and report on multiple profiles at once. With features designed for bulk management and analytics across accounts, SocialPilot addresses the complexity of multi-account X strategies.

Why I Picked SocialPilot

Managing analytics for several X accounts can get complicated, which is why SocialPilot’s multi-account capabilities stand out. I picked SocialPilot because it lets you track performance metrics, engagement, and audience growth for each account from a single dashboard. The tool also supports bulk scheduling and reporting, so you can compare results across clients or brands without switching between profiles. For agencies and teams handling multiple X presences, these features make SocialPilot a practical analytics solution.

SocialPilot Key Features

Some other features that make SocialPilot useful for X (Twitter) analytics include:

• Content Calendar View: Visualize all scheduled and published tweets in a calendar format.
• Team Collaboration Tools: Assign roles and manage permissions for team members working on X (Twitter) accounts.
• Custom Report Builder: Create and export tailored analytics reports for different clients or campaigns.
• RSS Feed Automation: Automatically share content from selected RSS feeds to X (Twitter) accounts.

SocialPilot Integrations

Integrations include Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, Google Business Profile, Tumblr, and more.

For teams tracking X (Twitter) campaigns in real time, Keyhole offers instant hashtag and keyword analytics. This tool is especially useful for organizers who need social media analytics to monitor conversations and measure campaign impact in real time. Keyhole’s real-time data helps you spot trends, track reach, and adjust your strategy on the fly.

Why I Picked Keyhole

When you need to track hashtags and keywords as they trend, Keyhole’s real-time monitoring stands out. I picked Keyhole because it delivers live data on hashtag performance, reach, and engagement, which is essential for campaign tracking and event coverage. The platform also visualizes conversation spikes and sentiment shifts as they happen, so you can quickly respond or adjust your strategy. For marketers and teams who rely on up-to-the-minute insights, these features make Keyhole a strong fit for X analytics.

Keyhole Key Features

Some other features that make Keyhole valuable for X analytics include:

• Influencer Identification: Find and analyze top influencers engaging with your tracked hashtags.
• Automated Reporting: Schedule and generate custom analytics reports for stakeholders.
• Competitor Tracking: Monitor and compare competitor hashtags and keyword performance.
• Historical Data Access: Access and analyze past X data for long-term trend analysis.

Keyhole Integrations

Integrations include Slack, Microsoft Power BI, and Google Sheets. Keyhole also offers an API for custom integrations.

If you need an all-in-one solution to analyze X data through visuals and rich media, Talkwalker offers advanced visual analytics features that go beyond standard metrics. This platform is well-suited for brands, agencies, and social media teams that want to track images, logos, and video content alongside text-based mentions. With Talkwalker, you can uncover trends and brand exposure in visual content that traditional analytics tools often miss.

Why I Picked Talkwalker

Talkwalker stands out for its visual analytics capabilities. I picked this tool because it can identify and track images, logos, and even video content shared on X, not just text-based mentions. Talkwalker’s image recognition and visual listening features help you monitor brand exposure and campaign reach in visual media. If you need to understand how your brand appears in photos and videos across X, Talkwalker offers a level of insight that text-focused tools can’t match.

Talkwalker Key Features

Some other features that make Talkwalker useful for X analytics include:

• Real-Time Social Listening: Monitor X conversations and trends as they happen.
• Sentiment Analysis: Automatically detect and categorize sentiment in tweets and mentions.
• Customizable Dashboards: Build dashboards to visualize and track the metrics that matter most to your team.
• Automated Alerts: Set up notifications for spikes in activity or specific keyword mentions.

Talkwalker Integrations

Integrations are not publicly listed.

If you need to connect X (Twitter) analytics with broader media monitoring, Meltwater brings social and news data together in one platform. This tool is a strong fit for PR teams, agencies, and brands that want to track conversations alongside news coverage and online mentions. Meltwater helps you see how your X activity fits into the larger media landscape, making it easier to measure impact and manage reputation.

Why I Picked Meltwater

Meltwater stands out for its ability to integrate social data with media monitoring across news, blogs, and broadcast. I picked Meltwater because it lets you track conversations in the context of wider media coverage, which is especially useful for PR and communications teams. The platform’s unified dashboard brings together real-time X analytics, sentiment analysis, and media mentions, so you can see how your brand or campaign is being discussed across channels. This level of integration helps you connect social activity to broader reputation and media impact.

Meltwater Key Features

Some other features that make Meltwater useful for X analytics include:

• Customizable Dashboards: Build dashboards to track specific Twitter metrics and KPIs.
• Automated Alerts: Set up real-time notifications for spikes in Twitter activity or mentions.
• Influencer Discovery: Identify and analyze influential Twitter accounts relevant to your brand or campaign.
• Content Performance Tracking: Monitor engagement and reach for individual tweets and campaigns.

Meltwater Integrations

Integrations include Salesforce, Microsoft Teams, Slack, Google Analytics, HubSpot, Hootsuite, WordPress, NICE, and an API for custom integrations.

SparkToro gives you a different angle on X (Twitter) analytics by focusing on audience research and behavior. It’s a strong choice for marketers, strategists, and agencies who want to understand what their X audience reads, follows, and talks about beyond basic metrics. With SparkToro, you can uncover the sources, hashtags, and accounts that influence your target audience, helping you shape smarter content and outreach strategies.

Why I Picked SparkToro

What sets SparkToro apart is its focus on uncovering deep audience insights rather than just surface-level X metrics. I picked SparkToro because it helps you see what your audience actually pays attention to—like which accounts they follow, hashtags they use, and websites they visit. The tool’s audience search and analysis features let you identify influential voices and trending topics within your niche. This approach gives you a clearer picture of your audience’s interests, so you can make more informed decisions about your X content and engagement strategies.

SparkToro Key Features

Some other features that make SparkToro valuable for X analytics include:

• Demographic Breakdown: View audience data by location, job title, and other demographic filters.
• Social Account Overlap: Analyze which other social accounts your audience follows.
• Frequent Phrases and Hashtags: Discover the most common phrases and hashtags used by your audience.
• Exportable Reports: Download audience insights and data for further analysis or sharing.

SparkToro Integrations

Integrations are not publicly listed.

X Analytics is the native analytics tool offered by X. It offers detailed metrics on ad reach, engagement, and conversion, making it useful for businesses focused on a paid marketing strategy. If you want to measure ROI for your social media marketing and adjust campaigns in real time, this tool gives you the data you need.

Why I Picked X Analytics

For teams focused on campaign performance tracking, X Analytics stands out because it delivers granular data on X ad campaigns. I picked this tool for its native analytics that break down impressions and conversion events, which are essential for optimizing paid campaigns. This analytics platform also offers real-time reporting, so you can quickly spot trends and adjust your Twitter strategy as needed. These features make it a strong choice for marketers who need to prove ROI and fine-tune their X advertising efforts.

X Analytics Key Features

Some other features in X Analytics that are useful for X (Twitter) analytics include:

• Audience Demographics: View detailed breakdowns of your audience by age, gender, location, and interests.
• Custom Report Builder: Create tailored reports with the specific metrics and visualizations your team needs.
• Scheduled Reporting: Set up automated delivery of analytics reports to your inbox or team members.
• Comparative Campaign Analysis: Compare multiple campaigns side by side to identify trends and performance differences.

X Analytics Integrations

Integrations are not publicly listed.

Twitonomy gives social media managers and analysts a detailed look at individual X profiles, making it useful for anyone who needs to audit or benchmark account activity. The platform highlights tweet patterns, engagement rates, and follower insights that go beyond standard analytics dashboards. If you want to dig into profile-level data for competitive research or account optimization, Twitonomy offers the depth you need.

Why I Picked Twitonomy

What sets Twitonomy apart is its focus on in-depth profile analytics, which is something many X analytics tools only touch on lightly. I picked this tool because it lets you drill down into tweet history, engagement metrics, and follower growth for any public profile. You can also analyze mentions, reposts, and hashtags at the profile level, which is valuable for benchmarking and competitive analysis. For marketers and analysts who need to go beyond surface-level stats, Twitonomy offers the kind of granular insights that make a real difference.

Twitonomy Key Features

Some other features in Twitonomy that are helpful for X analytics include:

• Exportable Analytics Reports: Download detailed analytics in Excel or PDF format for further analysis or sharing.
• List Monitoring: Track and analyze activity from specific X lists you create or follow.
• Geolocation Mapping: Visualize where tweets and mentions are coming from on an interactive map.
• Keyword and Hashtag Tracking: Monitor the performance and reach of specific keywords or hashtags over time.

Twitonomy Integrations

Integrations are not publicly listed.

For teams that need to dig deep into their audience, Followerwonk specializes in advanced segmentation and follower analysis. It’s a strong fit for marketers, agencies, and researchers who want to identify, categorize, and understand different audience segments. Followerwonk helps you search bios, compare users, and map out detailed audience profiles to inform targeting and engagement strategies.

Why I Picked Followerwonk

What sets Followerwonk apart is its focus on audience segmentation for X (Twitter) analytics. I picked this tool because it lets you search and filter bios, making it easy to identify specific audience groups based on keywords, location, or influence. Followerwonk also provides side-by-side comparisons of different user accounts, so you can analyze overlaps and gaps in your audience. If you need to break down your following into actionable segments, Followerwonk is purpose-built for that task.

Followerwonk Key Features

In addition to its segmentation capabilities, I also found these features useful:

• Follower Mapping: Visualize where your followers are located around the world.
• Engagement Analytics: Track when your followers are most active on the platform.
• Account Tracking: Monitor changes in follower counts over time for any public account.
• Social Graph Comparison: Analyze how your followers overlap with other accounts in your niche.

Followerwonk Integrations

Integrations are not publicly listed.

If you want a social media tool focused on accelerating your follower growth, SuperX offers analytics built for that purpose. It’s designed for social media managers, creators, and brands who want to pinpoint what drives audience gains and losses. SuperX helps you analyze growth patterns, track competitor performance, and identify which content or campaigns are most effective at attracting new followers.

Why I Picked SuperX

SuperX stands out for its focus on analyzing and visualizing follower growth on X (Twitter). I picked this tool because it gives you detailed breakdowns of daily, weekly, and monthly follower changes, so you can see exactly when spikes or drops happen. SuperX also lets you compare your follower growth to competitors, which is useful for benchmarking your performance in context. If you want to understand what’s driving your audience numbers and how your growth stacks up, SuperX is built for that purpose.

SuperX Key Features

Some other features that make SuperX useful for X (Twitter) analytics include:

• Content Performance Tracking: Measure how individual tweets contribute to follower changes.
• Competitor Account Monitoring: Track and compare growth metrics for multiple competitor profiles.
• Audience Demographics Insights: View breakdowns of follower locations, interests, and activity patterns.
• Automated Growth Reports: Schedule and receive regular reports summarizing key growth analytics.

SuperX Integrations

Integrations are not publicly listed.