10 Mejores Plataformas de Marketing en la Nube Analizadas en 2026

Snowflake is a cloud-based data platform designed for marketing teams that require scalable data storage and advanced analytics. It serves businesses needing to manage large volumes of data efficiently while gaining insights for marketing strategies.

Why I picked Snowflake: Snowflake provides scalable data storage solutions, which is essential for businesses handling significant data volumes. The platform’s architecture supports real-time data processing, while its data-sharing capabilities allow seamless collaboration within your team. Additionally, Snowflake’s analytics features enable you to derive actionable insights from complex data sets, supporting data-driven marketing strategies.

Standout features & integrations:

Features include powerful data warehousing that allows you to store and manage extensive datasets effectively, real-time analytics tools to support instant data processing and reporting, and extensive data-sharing capabilities to ensure smooth collaboration across departments.

Integrations include Tableau, Microsoft Azure, AWS, Google Cloud Platform, Salesforce, DataRobot, Looker, Alteryx, Informatica, and Talend.

Klaviyo is an AI-first B2C CRM that unifies marketing automation, customer service, and analytics, with email, SMS, WhatsApp, and mobile push channels built into a single platform.

Who Is Klaviyo Best For?

Klaviyo is built for ecommerce brands across DTC, retail, and consumer goods that need to segment and message customers based on real purchase behavior.

Why I Picked Klaviyo

Klaviyo earns its spot on my shortlist because of how deeply it ties customer data to campaign execution for ecommerce. I rely on its RFM-based segmentation inside the Klaviyo Data Platform to build audiences that update in real time based on purchase frequency, recency, and spend. That means my team can trigger flows for, say, lapsing high-value customers the moment they cross a recency threshold, without any manual list pulling. The K:AI Marketing Agent also stands out—it reads your site and auto-builds on-brand flows in minutes.

Klaviyo Key Features

• Predictive analytics: Forecasts each contact's lifetime value, next order date, and churn risk directly within customer profiles.
• A/B testing: Tests subject lines, content, and send times across both campaigns and automated flows to identify top-performing variations.
• Signup forms: Builds and deploys embedded forms, pop-ups, and flyouts to capture email and SMS opt-ins on-site.
• Product reviews: Collects, manages, and displays customer reviews through a native reviews tool connected to your product catalog.

Klaviyo Integrations

Klaviyo offers 350+ integrations through its app marketplace, including native connections with ecommerce platforms like Shopify, Shopify Plus, BigCommerce, Magento, and PrestaShop, as well as tools like Meta Ads, Gorgias, Smile.io, Recharge, and Yotpo. It's also available on Zapier, and flexible APIs and webhooks are available for custom integrations.

SAP Emarsys Customer Engagement is a platform tailored for businesses aiming to enhance customer loyalty through personalized interactions. It serves marketing teams looking to foster long-term relationships with customers by delivering targeted and meaningful experiences.

Why I picked SAP Emarsys Customer Engagement: SAP Emarsys Customer Engagement excels in building customer loyalty, which is important for businesses wanting to maintain engagement. The platform’s AI-driven personalization allows your team to customize interactions based on user behavior. Its cross-channel marketing capabilities also ensure consistent messaging across different platforms. Plus, the analytics tools provide insights into customer engagement, supporting your loyalty-building efforts.

Standout features & integrations:

Features include advanced segmentation that helps target specific customer groups with precision, automated campaign management tools to streamline marketing efforts, and real-time data analytics that offer insights into customer interactions and campaign performance.

Integrations include Salesforce, Adobe Experience Cloud, Microsoft Dynamics 365, Shopify, Magento, Google Analytics, Facebook Ads, Instagram, SAP Commerce Cloud, and Oracle NetSuite.

Funnel.io is a marketing intelligence platform that pulls data from 600+ sources into a governed data hub, with built-in measurement, reporting, and AI-powered data modeling tools.

Who Is Funnel.io Best For?

Funnel.io is a strong fit for mid-market and enterprise marketing teams that manage data across multiple paid channels and need a single, governed source of truth for cross-channel reporting.

Why I Picked Funnel.io

I've included Funnel.io in my top picks because its Data Hub sits between your raw sources and your reporting layer as a governed semantic layer, so every team works from the same metric definitions. I rely on its triangulation measurement methodology, which cross-validates digital media mix modeling, data-driven multi-touch attribution, and incrementality testing to cut through biased platform-reported numbers. The Data Chat feature also lets my team query our full cross-channel dataset in plain language, without touching a BI tool.

Funnel.io Key Features

• No-code interface: Connect data sources, build reports, and explore your full dataset without writing any code.
• Destinations: Push standardized marketing data to 40+ destinations, including Snowflake, BigQuery, Tableau, and Looker.
• Setup as code: Configure your entire Funnel.io setup programmatically for technical teams managing data at scale.
• Funnel MCP: Connect Funnel.io to Claude or ChatGPT via MCP to query your marketing data directly from those AI tools.

Funnel.io Integrations

Funnel.io offers 635 native data connectors, including Facebook Ads, Google Ads, Google Analytics, Microsoft Advertising, TikTok Ads, LinkedIn, Pinterest, Shopify, HubSpot, and Salesforce. It also supports 44 data destinations such as Looker Studio, Google Sheets, Microsoft Excel, Microsoft Power BI, Tableau, BigQuery, and Snowflake, and provides a webhook API for custom data imports.

Adobe Marketo Engage is a B2B marketing automation platform with AI-powered tools for omnichannel campaign execution, lead scoring, audience segmentation, multi-touch attribution, and sales-marketing alignment.

Who Is Adobe Marketo Engage Best For?

Adobe Marketo Engage is a strong fit for mid-market and enterprise B2B marketing teams that have a dedicated marketing operations function.

Why I Picked Adobe Marketo Engage

Adobe Marketo Engage earns its spot on my shortlist because of how deep its segmentation capabilities actually go. Smart Lists let me build dynamic audiences using drag-and-drop filters across firmographic, behavioral, and intent data, and those segments update automatically as new data comes in. I also rely on predictive audiences, where AI surfaces look-alike leads based on characteristics from past campaigns. No manual list-building required.

Adobe Marketo Engage Key Features

• Multi-step campaign canvas: Build and visualize complex, multi-step campaigns with a drag-and-drop canvas that adapts to customer behavior in real time.
• Lead scoring: Score and route leads automatically based on fit and engagement signals so sales focuses on the most qualified prospects.
• Multi-touch attribution: Track every marketing touchpoint's contribution to pipeline and revenue across channels and campaigns.
• Generative AI content tools: Generate email copy, subject lines, and images directly inside the platform using Adobe Firefly-powered AI.

Adobe Marketo Engage Integrations

Adobe Marketo Engage offers pre-built integrations with hundreds of tools, including native bi-directional CRM syncs with Salesforce, Microsoft Dynamics, and Veeva. Across the Adobe Experience Cloud ecosystem, it integrates with Adobe Real-Time CDP, Workfront, Adobe Analytics, Adobe Target, and Experience Manager Assets. A REST API and webhooks are available for custom integrations.

Improvado is a marketing analytics platform that connects 1,000+ data sources, automates data pipeline management, and uses an AI agent to handle reporting, campaign governance, and cross-channel performance analysis.

Who Is Improvado Best For?

Improvado is a strong fit for enterprise marketing teams and agencies managing paid media across a large number of channels who need a single source of truth for campaign reporting.

Why I Picked Improvado

I picked Improvado as one of the best because no other tool I've used comes close to its depth of data unification. Connecting 1,000+ ad platforms, CRMs, and analytics tools into a single knowledge graph means my team stops exporting CSVs and starts asking questions. I especially like the pre-flight campaign validation, which checks naming conventions, budget alignment, and targeting logic before anything goes live across platforms like Meta, Google Ads, and TikTok.

Improvado Key Features

• Natural language querying: Ask questions in plain English and Improvado's AI agent generates dashboards and visualizations on the fly from all connected sources.
• Creative intelligence: Analyzes video and image ad creatives to extract archetypes, map them to ICP segments, and generate new variants based on top-performing patterns.
• Agentic A/B testing: The AI agent designs experiments, deploys variants across platforms like Google Ads and Meta, monitors statistical significance, and rolls out winners automatically.
• ETL/ELT pipeline builder: Connects 1,000+ sources and automates data transformation using pre-built models, with no code required.

Improvado Integrations

Improvado offers 500+ pre-built data source connectors spanning ad platforms, CRMs, email tools, social media, SEO, and ecommerce systems, including Google Ads, Meta, HubSpot, Salesforce, Amazon Ads, and X (Twitter). An API is available for custom integrations, and Improvado can build new connectors on request.

Adobe Experience Cloud is a marketing solution designed for creative teams needing to manage customer experiences across channels. It serves businesses looking to enhance their digital marketing with innovative content and personalized customer interactions.

Why I picked Adobe Experience Cloud: Adobe Experience Cloud is ideal for creative marketing due to its strong focus on content creation and management. The platform offers tools like Adobe Creative Cloud integration, which benefits teams working on visual content. Its personalization engine also helps tailor experiences based on customer behavior, while the analytic capabilities provide deep insights into customer journeys. 

Standout features & integrations:

Features include advanced content management that lets your team organize and distribute digital assets efficiently, data analytics for real-time insights into customer behavior, and marketing automation tools to schedule and manage campaigns effortlessly.

Integrations include Adobe Creative Cloud, Microsoft Dynamics, Salesforce, Marketo, SAP, Oracle NetSuite, Slack, Google Analytics, HubSpot, and Zendesk.

HubSpot Marketing Hub is a cloud-based marketing platform that combines email marketing, marketing automation, lead management, SEO tools, social media management, and campaign analytics in a single suite.

Who Is HubSpot Marketing Hub Best For?

I think HubSpot Marketing Hub is a strong fit for small to mid-sized marketing teams that want to manage their full marketing function without stitching together multiple tools.

Why I Picked HubSpot Marketing Hub

HubSpot Marketing Hub earns its spot on my shortlist because it's one of the few platforms where your email marketing, lead capture, social media, campaign analytics, and CRM data all live in the same place—no stitching required. I particularly like the Breeze AI customer agent, which captures visitor intent and routes leads without manual setup. The multi-touch revenue attribution reporting is also worth calling out: I can trace exactly which campaigns drove pipeline, which makes budget conversations with leadership a lot more grounded.

HubSpot Marketing Hub Key Features

• Marketing automation workflows: Build multi-step automation sequences that trigger actions based on contact behavior, list membership, or deal stage.
• Ad management: Connect Google, Facebook, and LinkedIn ad accounts to track and manage paid campaigns directly within the platform.
• Landing page builder: Design and publish landing pages with a drag-and-drop editor, with built-in A/B testing to compare variations.
• Dynamic content personalization: Customize emails and web pages to display different content based on contact properties like lifecycle stage or location.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub offers 2,000+ marketplace integrations, including Salesforce, Google Ads, LinkedIn Ads, Facebook Ads, Slack, Mailchimp, WordPress, Shopify, Eventbrite, and Google Analytics. It also connects with Zapier and provides an API for custom integrations.

ActiveCampaign is a marketing automation platform that uses AI agents to build, launch, and optimize campaigns across email, SMS, WhatsApp, and social channels, with behavioral triggers, predictive sending, and cross-channel orchestration built in.

Who Is ActiveCampaign Best For?

ActiveCampaign is a strong fit for SMB and mid-market marketing teams running multi-channel campaigns who need AI-driven automation without a dedicated ops team to manage it.

Why I Picked ActiveCampaign

ActiveCampaign earns its spot on my shortlist because its AI-driven orchestration goes beyond scheduling emails. The Active Intelligence engine monitors engagement signals in real time and automatically adjusts messaging, timing, and channel routing across email, SMS, WhatsApp, and social without my team having to rebuild workflows. I also rely on AI-Suggested Actions, which generates full campaign sequences from billions of data points, so my team gets structured, ready-to-launch automations instead of starting from scratch every time.

ActiveCampaign Key Features

• Contact scoring: Automatically score leads based on behaviors like email opens, link clicks, and site visits to prioritize follow-up.
• Dynamic content: Swap out email content blocks based on contact attributes, tags, or list membership within a single email send.
• Site and event tracking: Track visitor behavior across your website and trigger automations based on pages visited or actions taken.
• Split testing: Test subject lines, email copy, and send times across multiple variants within a single campaign.

ActiveCampaign Integrations

ActiveCampaign offers 1,000+ integrations through its app marketplace, including Salesforce, Shopify, Google Ads, Facebook, WordPress, WooCommerce, Slack, Microsoft Dynamics 365, Calendly, and Webflow. It also connects with Zapier and provides an API for custom integrations.

Salesforce Marketing Cloud is a cloud-based marketing platform that combines email, SMS, and web channel orchestration with an AI-powered customer data platform, agentic campaign automation, and real-time audience segmentation.

Who Is Salesforce Marketing Cloud Best For?

Salesforce Marketing Cloud is a strong fit for enterprise marketing teams that need to coordinate campaigns across multiple channels, regions, and customer segments at scale.

Why I Picked Salesforce Marketing Cloud

I've included Salesforce Marketing Cloud in my top picks because Journey Builder is one of the most capable cross-channel orchestration tools I've used. I can map a single customer journey that spans email, SMS, push notifications, and paid ads, with branching logic that responds to real-time behavior. The connection to Data Cloud means journey decisions pull from live customer data, not stale segment snapshots.

Salesforce Marketing Cloud Key Features

• Einstein AI send-time optimization: Automatically schedules individual email sends based on each contact's historical engagement patterns.
• Content Builder: A drag-and-drop editor for creating and managing email templates, images, and blocks across campaigns.
• Advertising Studio: Syncs CRM data with Google, Facebook, and Instagram to build and target ad audiences.
• Analytics Builder: Creates customizable marketing reports and dashboards to track campaign and channel performance.

Salesforce Marketing Cloud Integrations

Salesforce Marketing Cloud connects natively across the Salesforce ecosystem, including Sales Cloud, Service Cloud, and Commerce Cloud via Marketing Cloud Connect. It also integrates with external systems like Google Ads, Meta Ads, Google Analytics, and Shopify through built-in connectors and Data Cloud. Salesforce Marketing Cloud hasn't partnered directly with Zapier, but the broader Salesforce CRM platform does connect through Zapier.