Como responsable de marketing, te enfrentas a diario a retos relacionados con la gestión de las relaciones con los clientes, el seguimiento de clientes potenciales y la coordinación de tu equipo. El software de gestión de relaciones con los clientes (CRM) puede ser una gran ayuda, pero a veces HubSpot no se adapta a tus necesidades específicas.
Puede que sea demasiado caro, que carezca de determinadas funciones o que no se integre bien con tus herramientas actuales. Sea cual sea el motivo, probablemente estés buscando una alternativa fiable.
Según mi experiencia, comprender tus retos específicos es fundamental. He probado y analizado diversas soluciones de CRM para ayudarte a encontrar la opción que mejor encaje contigo. Este artículo te guiará por las principales alternativas y destacará sus características únicas para que puedas tomar una decisión informada.
¿Qué es HubSpot?
HubSpot es un software de CRM diseñado para ayudar a las empresas a gestionar las relaciones con los clientes y sus esfuerzos de marketing. Los profesionales del marketing, los equipos de ventas y los representantes de atención al cliente lo utilizan para coordinar los esfuerzos del equipo y mejorar la productividad. Las funciones de gestión de contactos, email marketing y seguimiento de clientes potenciales ayudan a tu equipo a mantener relaciones sólidas con los clientes e impulsar el crecimiento. En general, HubSpot proporciona una plataforma centralizada para optimizar tus procesos de marketing y ventas.
Tabla comparativa de alternativas a HubSpot
Esta tabla comparativa resume los detalles del modelo de precios de mis principales alternativas seleccionadas a HubSpot:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for ecommerce engagement | 14-day free trial + free plan available | From $10/month for email only | Website | |
| 2 | Best for multichannel automation | Free plan + free demo available | From $8.08/month (billed annually) | Website | |
| 3 | Best for small teams | 21-day free trial | From $9/user/month (billed annually) | Website | |
| 4 | Best for AI-driven marketing | 14-day free trial | From $15/month (billed annually) | Website | |
| 5 | Best for budget-friendly CRM | Free plan + free demo available | From $13.79/user/month (billed annually) | Website | |
| 6 | Best for ecommerce marketing | 14-day free trial | From $39/month | Website | |
| 7 | Best for small business CRM | 15-day free trial | From $19.99/month per 1,000 contacts | Website | |
| 8 | Best for email deliverability | 14-day free trial | From $19/month | Website | |
| 9 | Best for diverse marketing tools | 14-day free trial + free demo available | From $20/month | Website | |
| 10 | Best for enterprise-level CRM | 30-day free trial | From $25/user/month | Website |
Por qué confiar en nuestras recomendaciones de software
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Nuestro equipo lleva probando y evaluando software desde 2012. Como líderes de marketing, sabemos lo difícil —y lo importante— que es elegir el software adecuado.
Para esta guía, evaluamos las herramientas mediante pruebas prácticas e investigación independiente, puntuando las herramientas según nuestros criterios de selección.
Nuestras reseñas reflejan nuestro criterio editorial humano, no un discurso de ventas.
Revisores expertos:
Gui DrusinaDirector creativo- Shriya GhateSenior Marketing Lead
Amanda JacquesLíder de Marketing Ops
Análisis de las mejores alternativas a HubSpot
A continuación encontrarás mis resúmenes detallados de las mejores alternativas a HubSpot que incluí en mi lista. Mis análisis ofrecen una visión detallada de las características principales, las ventajas y desventajas, las integraciones y los casos de uso ideales de cada herramienta para ayudarte a encontrar la mejor opción para ti.
Best for ecommerce engagement- 14-day free trial + free plan available
- From $10/month for email only
Visit WebsiteCustomer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
TargetBay focuses on post-visit engagement tools for online stores. TargetBay is a marketing automation platform specializing in ecommerce engagement. It's designed for online retailers looking to enhance customer interactions and boost sales through targeted marketing campaigns.
Why TargetBay is a good HubSpot alternative: TargetBay focuses on ecommerce engagement, offering tools to drive sales, including personalized recommendations and email campaigns. Its review collection feature helps your team gather customer feedback and build trust. The platform's retargeting capabilities allow you to reach out to potential customers who have shown interest in your products. With a focus on converting visitors into buyers, TargetBay provides a tailored solution for ecommerce businesses.
Standout features and integrations:
Features include dynamic product recommendations to increase sales, email automation for targeted marketing, and review collection to build customer trust. The platform also offers abandoned cart recovery to capture lost sales opportunities.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Meta, Instagram, and more.
Pros and Cons
Pros:
- Store focused analytics
- Review capture tools
- Automated cart recovery
Cons:
- Limited outbound workflow
- No general CRM
Learn more about TargetBay:
Best for multichannel automation- Free plan + free demo available
- From $8.08/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Brevo blends messaging channels into one communication-first CRM system. Brevo is a CRM platform designed for businesses looking to enhance their marketing and sales through multichannel automation. It's aimed at marketers and SMBs, offering tools to manage customer relationships and automate marketing campaigns.
Why Brevo is a good HubSpot alternative: Brevo excels in multichannel automation, providing tools for email, SMS, and WhatsApp marketing. Its customizable pipelines help your team manage sales processes efficiently. The platform also includes automation features that allow you to set up workflows for various marketing channels. With its focus on multichannel engagement, Brevo offers a complete solution for businesses seeking to expand beyond email marketing.
Standout features and integrations:
Features include customizable forms for lead capture, push notifications to engage customers, and a universal inbox for managing all customer interactions. The platform supports live chat and chatbots to enhance customer service and engagement. Additionally, Brevo's Data Platform integrates data from various sources for advanced analytics.
Integrations include Shopify, WooCommerce, Adobe Commerce, WordPress, PayPal, Stripe, Google Analytics, Facebook Lead Ads, Zapier, Slack, and more.
Pros and Cons
Pros:
- Unified contact inbox
- Strong SMS workflows
- Multichannel messaging
Cons:
- Basic reporting features
- Limited deal tracking
Learn more about Brevo:
Best for small teams- 21-day free trial
- From $9/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Freshsales centers on simple sales tracking and built-ins for lean teams. Freshsales is an AI-powered sales CRM designed for small to medium-sized SMBs. It supports sales teams with lead management, email tracking, and sales automation to enhance productivity.
Why Freshsales is a good HubSpot alternative: Freshsales is tailored for small teams with its easy-to-use interface and efficient sales automation tools. Its automation capabilities help you prioritize leads and optimize repetitive tasks, making your team more productive. The built-in phone system allows for direct calls within the platform, and customizable visual sales pipelines give you a clear view of the sales process.
Standout features and integrations:
Features include AI-driven lead scoring to prioritize potential customers, customizable sales pipelines for better visualization, and built-in phone systems to make calls directly from the CRM.
Integrations include Mailchimp, Zapier, QuickBooks, Slack, HubSpot, Microsoft Outlook Contacts, Shopify, Xero, and more.
Pros and Cons
Pros:
- Quick team adoption
- Fast pipeline setup
- Built-in phone tools
Cons:
- Forecasting lacks detail
- Limited workflow branching
Learn more about Freshsales:
Best for AI-driven marketing- 14-day free trial
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
ActiveCampaign focuses on automated marketing for growing sales teams. ActiveCampaign is a marketing automation platform designed for businesses looking to enhance their customer engagement and email marketing strategies. It's popular among small to mid-sized businesses (SMB) and marketing teams focused on improving customer interactions and sales processes.
Why ActiveCampaign is a good HubSpot alternative: ActiveCampaign is a HubSpot competitor that offers AI-driven marketing automation tools that set it apart from HubSpot. Its machine learning capabilities help you predict customer behavior and automate personalized messaging. The platform's advanced segmentation and targeting features ensure your campaigns reach the right audience. With its focus on data-driven marketing, ActiveCampaign provides a more tailored approach to customer data and engagement.
Standout features and integrations:
Features include predictive sending to optimize email delivery times, conditional content for personalized messaging, and event tracking to monitor user interactions on your website.
Integrations include Shopify, WordPress, Facebook, Zapier, Salesforce, Slack, Google Analytics, Stripe, and more.
Pros and Cons
Pros:
- Reliable contact scoring
- Flexible segmentation rules
- Predictive campaign timing
Cons:
- Heavy rule configuration
- Complex workflow setup
Learn more about ActiveCampaign:
Best for budget-friendly CRM- Free plan + free demo available
- From $13.79/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
EngageBay offers sales analytics with forecast, funnel, and pipeline metrics. EngageBay is an all-in-one CRM marketing, sales, and service automation platform designed for small businesses. As a HubSpot CRM alternative, it helps teams manage customer interactions, automate marketing tasks, and support sales processes.
Why EngageBay is a good HubSpot alternative: EngageBay offers a budget-friendly CRM solution with comprehensive marketing and sales tools. Its email marketing features allow you to create and send targeted campaigns efficiently. The CRM includes lead scoring and project management, helping your team prioritize and organize work. Additionally, EngageBay provides a unified platform that combines marketing, sales, and support functions, making it a cost-effective choice for small businesses.
Standout features and integrations:
Features include a drag-and-drop landing page builder for easy design, CRM telephony integration for direct calls, and social suite tools to manage social media interactions.
Integrations include Zapier, Mailchimp, SendGrid, Xero, QuickBooks, Shopify, Stripe, Google Meet, Office 365 Contacts, Twilio, and more.
Pros and Cons
Pros:
- Built-in ticketing
- Simple campaign building
- All-in-one tools
Cons:
- Weak data visualization
- Limited advanced automation capabilities
Learn more about EngageBay:
6Best for ecommerce marketingDrip
- 14-day free trial
- From $39/month
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Drip automates customer journeys around online purchase behavior. Drip is an email marketing automation platform tailored for ecommerce businesses. It helps retailers and online stores engage customers through personalized email campaigns and automated workflows.
Why Drip is a good HubSpot alternative: Drip is specifically designed for ecommerce marketing, offering tools that cater to online retailers. Its segmentation features allow you to target specific customer groups effectively. The platform's automation workflows help you engage customers at various stages of their buying journey. With detailed tracking and custom reports, Drip provides insights that help optimize your marketing efforts.
Standout features and integrations:
Features include customizable email templates for brand consistency, advanced segmentation to target specific audiences, and detailed analytics for performance tracking.
Integrations include BigCommerce, Facebook Lead Ads, Instagram, Stripe, PayPal, and more.
Pros and Cons
Pros:
- Ecommerce focused reporting tools
- Higher-tier segmentation
- Purchase behavior triggers
Cons:
- Sales forecasting absent
- No true CRM core
Learn more about Drip:
Best for small business CRM- 15-day free trial
- From $19.99/month per 1,000 contacts
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
BIGContacts supports lightweight contact and task management for small teams. BIGContacts is a CRM platform designed for small businesses to manage customer relationships and improve sales productivity. It supports small teams with contact management, email marketing, and task tracking.
Why BIGContacts is a good HubSpot alternative: BIGContacts offers a cost-effective CRM solution tailored for small businesses. Its contact management features help you organize and track customer interactions efficiently. The platform's email marketing capabilities allow you to create targeted campaigns easily. With task management tools, BIGContacts ensures your team stays organized and focused on key activities.
Standout features and integrations:
Features include customizable dashboards to visualize important metrics, automated reminders to keep tasks on track, and email tracking to monitor engagement. The platform also offers sales forecasting tools to predict future sales outcomes.
Integrations include QuickBooks, Outlook, Mailchimp, Constant Contact, and more.
Pros and Cons
Pros:
- Easy daily use
- Affordable scaling
- Simple contact control
Cons:
- Not enterprise-ready
- Limited customization layers
Learn more about BIGContacts:
Best for email deliverability- 14-day free trial
- From $19/month
Visit WebsiteCustomer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
GetResponse offers widgets for newsletters, API use, affiliates, and tutorials. GetResponse is an email marketing platform designed for businesses looking to enhance their digital marketing efforts. It serves marketers and businesses of all sizes, providing tools for email campaigns, marketing automation, and landing pages.
Why GetResponse is a good HubSpot alternative: GetResponse excels in email deliverability, ensuring your messages reach the intended audience. Its email marketing tools include advanced segmentation and A/B testing, allowing you to optimize campaigns effectively. The platform also offers marketing automation features to streamline workflows and improve engagement. With its focus on enhancing email performance, GetResponse is a reliable HubSpot CRM alternative for those emphasizing email marketing.
Standout features and integrations:
Features include a drag-and-drop email editor for easy design, webinar hosting capabilities for interactive marketing, and conversion sales funnels to guide prospects through the sales process.
Integrations include Shopify, PayPal, WordPress, Salesforce Sync, Facebook, Stripe, Google Analytics, Slack, Adobe Commerce, and more.
Pros and Cons
Pros:
- Automated workflows
- Built-in webinar tools
- Excellent inbox deliverability
Cons:
- Sales tools minimal
- Crowded user interface
Learn more about GetResponse:
Best for diverse marketing tools- 14-day free trial + free demo available
- From $20/month
Visit WebsiteCustomer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Mailchimp centers on campaign design and list-based email broadcasting. Mailchimp is a marketing automation platform primarily used by SMBs. It helps users create email marketing campaigns, manage mailing lists, and analyze marketing performance.
Why Mailchimp is a good HubSpot alternative: Mailchimp offers a wide range of marketing tools that go beyond email marketing. Its audience segmentation features allow you to target specific groups effectively. The platform also provides various templates and design tools for creating engaging campaigns. With Mailchimp, you can diversify your marketing efforts with ease.
Standout features and integrations:
Features include a drag-and-drop email builder for easy customization, audience insights to understand customer behavior, and automation tools to send timely emails. The platform also offers social media posting and ad management.
Integrations include Shopify, WooCommerce, WordPress, Stripe, PayPal, Squarespace, Salesforce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- Solid brand controls
- Fast campaign launching
- Strong campaign templates
Cons:
- Sales tracking weak
- Limited CRM tools
Learn more about Mailchimp:
Best for enterprise-level CRM- 30-day free trial
- From $25/user/month
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Salesforce provides workflow tools for CRM management. Salesforce is an enterprise-level CRM platform designed for large businesses and corporations. It provides tools for sales, customer service, and marketing to help organizations manage customer relationships and business operations.
Why Salesforce is a good HubSpot alternative: Salesforce is tailored for enterprises needing comprehensive CRM capabilities. Its advanced analytics and reporting features give your team deep insights into customer behavior. The platform's customization options allow you to tailor it to fit your specific business processes. With its scalability, Salesforce is well-suited for growing companies that require a robust CRM solution.
Standout features and integrations:
Features include advanced analytics for in-depth customer insights, customizable dashboards to monitor key metrics, and automation tools to streamline repetitive tasks.
Integrations include Mailchimp, Docusign, LinkedIn Sales Navigator, SurveyMonkey, and more.
Pros and Cons
Pros:
- Comprehensive admin features
- Powerful data layering
- Broad object modeling
Cons:
- Steep learning curve
- Overbuilt for SMBs
Learn more about Salesforce :
Otras alternativas a HubSpot
Estas son algunas alternativas adicionales a HubSpot que no incluí en mi lista, pero que merece la pena consultar:
- 11PipedriveBest for sales pipeline management
- 12Help ScoutBest for customer support teams
- 13OntraportBest for automated business processes
- 14Agile CRMBest for small business solutions
- 15Zoho CRMBest for customizable CRM solutions
- 16DevRevBest for product-led growth teams
- 17WishpondBest for lead generation campaigns
- 18FreshdeskBest for multichannel support
- 19ZendeskBest for ticketing system integration
- 20Zeta Marketing PlatformBest for data-driven marketing
- 21NetHunt CRMBest for Gmail integration
- 22Creatio CRMBest for low-code process automation
How I Evaluate HubSpot Alternatives
I evaluate HubSpot alternatives in two layers: the baseline capabilities a platform must have—like workflow automation and CRM—and the differentiators that make one tool the right fit for your team.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Marketing Automation Workflows: I check whether a platform supports multi-branch workflows with behavior triggers—like re-engagement sequences after a webinar no-show.
- Email Marketing & Campaigns: Each tool's segmentation, A/B testing, and personalization depth matters. Dynamic content blocks and send-time optimization are key signals.
- Landing Pages & Forms: I look for native page builders that let your team launch campaign-specific pages without looping in a developer or a separate CMS.
- CRM & Contact Management: Whether it's a built-in CRM like ActiveCampaign's or a deep native integration like Marketo with Salesforce, I evaluate the marketing-to-sales handoff.
- Analytics & Campaign Reporting: Beyond open and click rates, I evaluate funnel reporting and attribution. The goal is to know which touchpoints drive the pipeline.
- Multi-Channel Engagement: I look at what channels the platform supports beyond email—social scheduling, SMS, ad retargeting, or web personalization all factor in.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Revenue attribution is a major differentiator. I look for platforms that trace a closed deal back through specific campaigns and touchpoints—this is what helps marketing directors justify budget. AI-driven personalization also matters, especially tools that optimize send times or generate subject lines from engagement data. For inbound-heavy teams, a built-in CMS with SEO tools can eliminate the need for a separate WordPress setup, saving real cost and complexity.
Beyond Features
Pricing structure is one of the biggest reasons teams look beyond HubSpot, so I evaluate how each platform scales costs as your contact list grows. Migration support also matters—I check whether a vendor offers import tools or services for moving workflows and templates from an existing platform. Integration depth rounds out my evaluation. A tool that connects natively with your CRM, ad platforms, and ecommerce stack (like Salesforce or Shopify) keeps your marketing ops running without duct-taping tools together through workarounds.
¿Por qué buscar una alternativa a HubSpot?
Aunque HubSpot es una buena opción de software de CRM, hay varios motivos por los que algunos usuarios buscan soluciones alternativas. Puede que estés buscando una alternativa a HubSpot porque:
- Necesitas opciones de precios más asequibles.
- Tu empresa requiere una personalización avanzada.
- Quieres una mejor integración con las herramientas actuales.
- Tu equipo necesita una incorporación de usuarios más sencilla.
- Buscas soluciones más escalables.
- Necesitas asistencia y servicios localizados.
Si alguna de estas situaciones te resulta familiar, has llegado al lugar adecuado. Mi lista incluye varias opciones de software de CRM más adecuadas para los equipos que se enfrentan a estos retos con HubSpot y buscan soluciones alternativas.
Características principales de HubSpot
Estas son algunas de las características principales de HubSpot, que te ayudarán a contrastar y comparar lo que ofrecen las soluciones alternativas:
- Acceso gratuito: Ofrece uso y almacenamiento ilimitados para equipos de hasta un millón de contactos, lo que lo hace accesible para empresas de todos los tamaños.
- Interfaz fácil de usar: Simplifica la gestión de contactos, acuerdos y tareas, permitiendo que tu equipo navegue por la plataforma con facilidad.
- Integración: Centraliza la información de ventas, marketing y atención al cliente, mejorando la colaboración y la eficiencia del equipo.
- Conexión entre ventas y marketing: Conecta diversos procesos entre plataformas, proporcionando un flujo de trabajo cohesionado para tu equipo.
- Herramientas de automatización: Agilizan las tareas para aumentar la productividad, ahorrar tiempo y reducir el trabajo manual.
- Chatbots: Facilitan la atención al cliente y la interacción en tiempo real, mejorando la experiencia del cliente.
- Informes y análisis: Genera informes rápidamente y pronostica las ventas, ayudándote a tomar decisiones basadas en datos.
- Aplicación móvil: Permite acceder a las funciones del CRM desde cualquier lugar, garantizando que tu equipo esté actualizado en todo momento.
- Portal de atención al cliente: Gestiona de forma eficiente las consultas de los clientes y los problemas de servicio, manteniendo satisfechos a tus clientes.
- Asesor de SEO: Proporciona sugerencias para mejorar el posicionamiento en los motores de búsqueda, ayudando a tu empresa a ganar visibilidad en Internet.
Qué sigue:
Si estás investigando software de CRM, contacta gratis con un asesor de SoftwareSelect para recibir recomendaciones.
Rellenas un formulario y mantienes una breve conversación en la que profundizan en los detalles de tus necesidades. Después recibirás una lista de programas preseleccionados para revisar. También te ayudarán durante todo el proceso de compra, incluidas las negociaciones de precios.