Brevo Testbericht: Vorteile, Nachteile, Hauptfunktionen und aktualisierte Preise für 2026

Q: How does Brevo handle contact list management and cleaning?

Brevo lets you import, segment, and manage contacts with built-in tools for deduplication and list hygiene. You can set up automatic removal of bounced or unsubscribed addresses to keep your lists accurate.

Q: Can I use Brevo for both email and SMS campaigns?

Yes, Brevo supports both email and SMS campaigns from the same platform. You can create, schedule, and automate multi-channel messaging within a single workflow.

Q: What reporting and analytics features does Brevo offer?

Brevo provides real-time dashboards for opens, clicks, bounces, and unsubscribes. You can export reports and track campaign performance over time, but advanced attribution and funnel analysis are limited.

Q: Is Brevo GDPR compliant, and how does it protect my data?

Yes, Brevo is GDPR compliant and stores data on secure servers in the EU. The platform offers features like double opt-in, consent tracking, and data export to help you meet regulatory requirements.

Q: How customizable are Brevo’s email templates?

Brevo offers a library of pre-built templates that you can fully customize using the drag-and-drop editor. You can also create templates from scratch and save them for future use.

Q: What kind of customer support can I expect with Brevo?

Brevo provides live chat, email support, and a detailed help center for all users. Higher-tier plans include priority support and dedicated account management.

Q: Can I automate drip campaigns and customer journeys in Brevo?

Yes, Brevo’s visual automation builder lets you set up drip campaigns, welcome sequences, and behavior-based workflows. You can trigger messages based on user actions, dates, or custom events.

Q: How does Brevo’s pay-as-you-go pricing work?

Brevo’s pay-as-you-go model allows you to purchase email or SMS credits as needed, with no monthly commitment. This is especially useful for businesses with irregular or seasonal campaign schedules.

Brevo zeichnet sich durch flexible Preisgestaltung und benutzerfreundliche Funktionen aus und ist damit ideal für wachsende Unternehmen, die eine erschwingliche und skalierbare E-Mail-Marketing-Lösung suchen.

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By Shriya Ghate on May 22, 2026

SEO-Content-Manager mit 15+ Jahren Wachstumserfahrung.

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Why Trust Our Reviews?

Brevo is an all-in-one email marketing software designed to help marketing teams manage campaigns, automate workflows, and track results from a single platform. For marketing managers juggling tight budgets, complex lists, and the need for reliable deliverability, Brevo offers a flexible approach with transparent pricing and a focus on usability, while its email automation capabilities make it easy to streamline campaigns and nurture leads efficiently. In this review, you’ll find a detailed look at Brevo’s features, best and worst use cases, pros and cons, and how its pricing compares to other solutions on the market.

Brevo Evaluation Summary

Why Trust Our Software Reviews

Brevo Overview

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We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.