20 Best Brand Strategy Courses For Upskilling In 2025

B2B marketing is going through a massive shift, with brand strategy probably being the biggest one. However, when you consider all the data coming from reports like the 6sense B2B Buyer Experience report, the increase in chatter about brand marketing makes sense.

For you, it means it's time to brush up on your brand strategy skills. Well, I've curated a list that serves that purpose. Here are my top 20 picks of the best brand strategy courses available today (both free and paid).

Best Brand Strategy Courses Shortlist

Here's a shortlist of the best brand strategy courses I think are worth your time in 2025:

1. Brand Strategy Fundamentals (The Futur)
2. Strategic Brand Management (Berkeley Extension)
3. Brand Management: Aligning Business, Brand and Behaviour (University of London)
4. Brand Revitalization: A Comprehensive Brand Strategy Course (Harvard University)
5. Brand and Product Management (IE Business School)
6. Brand Management (UCLA Extension)
7. Brand Identity and Strategy (IE Business School)
8. Creating a Brand Strategy (LinkedIn Learning)
9. Brand Strategy (Cornell University)
10. Brand Management: Strategies for a Strong Brand (Coursera)
11. Brand Strategy Course (Great Learning)
12. Brand Positioning Strategy for Creatives (Domestika)
13. Introduction to Personal Branding (University of Virginia)
14. Brand Strategy and Storytelling (Hyper Island)
15. Create and Test Your Brand Strategy (BTC)
16. Certified Brand Strategist (SDSU)
17. Strategies That Build Winning Brands (Kellogg Executive Education)
18. Branding: The Creative Journey Specialization (IE Business School)
19. Building a Brand Strategy (İlbey UÇAR)
20. Brand Marketing and SEO Tools using Wix (Coursera)

Find more details about each course below.

Overview of the Best Brand Strategy Courses

Below are my detailed summaries of my shortlist's best brand strategy courses.

1. Brand Strategy Fundamentals (The Futur)

This online course teaches a five-step framework for developing your brand strategy. It also addresses potential missteps and leaves you with a process for creating an actionable brand plan. You'll round up by tackling a real-world case study demonstrating how to use the brand strategy framework.

• Who It’s For: Beginners to intermediate learners seeking knowledge of brand strategy
• Topics Covered:
  • Brand fundamentals
  • Target audience research
  • Roadmap development and gap analysis
• Online, In-Person, or Both?: Online
• Exam Required?: No
• How Many Hours Of Instruction: Self-paced

• Eligibility Requirements: None
• Price: $199
• Take The Course: The Futur

2. Strategic Brand Management (Berkeley Extension)

This course teaches you how to build and manage strong brands. You'll learn about brand audits, building brand identity, positioning, strategy, and more. It's an interactive learning experience that combines lectures, case studies, and group projects.

• Who It’s For: Individuals in or aspiring to brand management roles
• Topics Covered:
  • Customer-based brand equity and brand associations
  • Brand positioning and research
  • Integrated marketing communications
  • Branding strategies and extensions
  • Measuring brand equity
  • Global branding
• Online, In-Person, or Both?: Both (Live online and fixed-date online)
• Exam Required?: No
• Duration:
  • Minimum: 90 days
  • Maximum: 180 days
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: English proficiency requirements for non-native speakers
• Price: Not specified
• Take The Course: Berkeley Extension

3. Brand Management: Aligning Business, Brand, and Behaviour (University of London)

This course is a beginner-friendly program for brand management newbies. You'll learn how to advocate for your brand programs, develop a brand strategy, and monitor and improve your brand health. The course also shows how customer experiences shape brands.

• Who It’s For: Individuals with no prior experience in brand management
• Topics Covered:
  • Brand-led culture change
  • Multi-brand and cross-cultural brand management
  • Measuring internal and external brand health
  • Employee-based brand equity
  • Valuing brand impact across the organization
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: 17 hours in total
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Free
• Take The Course: Coursera

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4. Brand Revitalization: A Comprehensive Brand Strategy Course (Harvard University)

This course focuses on revitalizing your brand strategy within the context of today’s fragmented social and media landscapes. It combines case discussions, interactive exercises, and scenario planning to help participants learn brand strategy and develop brand campaigns that resonate with their target audience.

• Who It’s For: Mid- to senior-level professionals with at least 5 years of experience in roles such as marketing manager or brand strategist
• Topics Covered:
  • Revitalizing brands in evolving social contexts
  • Understanding the target audience
  • Frameworks for brand strategy development
  • Social psychology in brand loyalty strategies
  • Navigating fragmented media landscapes
  • Addressing brand activism and societal trends

• Online, In-Person, or Both? In-Person
• Exam Required? No
• Duration: 2 days 
• How Many Hours Of Instruction: 8 hours
• Eligibility Requirements: At least five years of professional experience
• Price: $3,100
• Take The Course: Harvard University

5. Brand and Product Management (IE Business School)

This course is a great primer on the brand and product lifecycle, from strategy development to integrating the brand approach across the value chain. It includes practical tools and methods that help align product and brand strategies with your business goals.

• Who It’s For: Beginners looking to learn about brand and product strategy
• Topics Covered:
  • Product pipeline development
  • Brand strategy formulation
  • Brand architecture
  • Brand portfolio management
  • Customer experience journey
  • Internal brand engagement
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 12 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Enroll for free
• Take The Course: Coursera

6. Brand Management (UCLA Extension)

This course provides an in-depth exploration of building, sustaining, and leveraging brands to drive business performance. It combines case studies and practical projects to examine brand development, research, and management structures across sales, marketing, and advertising.

• Who It's For: Individuals seeking to enhance their brand management skills
• Topics Covered:
  • Brand development and research
  • Brand equity vs. brand identity
  • Creating brand management structures
  • Extending existing brands
  • Branding for sales, marketing, and promotions

• Online, In-Person, or Both?: Both
• Exam Required?: No
• Duration: 11 weeks
• How Many Hours Of Instruction: 3 hours per week
• Eligibility Requirements: None
• Price: $855
• Take The Course: UCLA Extension

7. Brand Identity and Strategy (IE Business School)

This course takes participants through the process of creating brand identities that resonate. The instructor also explores positioning and consumer segmentation strategies. It includes practical applications like developing brand houses and selecting names, colors, and logos that define successful brands.

• Who It’s For: Professionals looking to enhance their branding skills
• Topics Covered:
  • Foundations of brand identity
  • Consumer segmentation
  • Brand positioning and perceptual maps
  • The iceberg model for brand strategy
  • Creating brand houses
  • Selecting brand names, colors, and logos

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 14 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Free
• Take The Course: Coursera

8. Creating a Brand Strategy (LinkedIn Learning)

This course focuses on crafting a compelling brand strategy to drive organizational results. It includes actionable steps for defining brand positioning, developing a brand personality, and creating an activation plan.

• Who It’s For: Professionals seeking to enhance their brand strategy skills
• Topics Covered:
  • Framing brand strategy
  • Brand positioning and benefit laddering
  • Developing brand personality
  • Choosing brand tone
  • Creating a brand activation strategy

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 54 minutes
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Free
• Take The Course: LinkedIn Learning

9. Brand Strategy (Cornell University)

This course teaches actionable methods for strengthening a brand’s market position, using tools like Porter's Five Forces and the Z-SWOT matrix. Through market analysis and internal alignment, it guides participants in developing prioritized strategies to enhance brand performance.

• Who It’s For: Marketers, brand managers, PR professionals, and business leaders
• Topics Covered:
  • Market analysis with Porter’s Five Forces
  • Z-SWOT matrix for strategy development
  • Connecting internal and external brand factors
  • Prioritizing and activating brand strategies
  • Measuring brand awareness

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 2 weeks
• How Many Hours Of Instruction: 3 to 5 hours per week
• Eligibility Requirements: None
• Price: $999
• Take The Course: eCornell

10. Brand Management: Strategies for a Strong Brand (Coursera)

This course examines advanced brand management strategies, focusing on building strong brands that resonate with customers and adapt to evolving market dynamics. Learners gain practical tools for analyzing brand equity, positioning, and governance to drive impactful brand strategies.

• Who It’s For: Marketing professionals, brand managers, and entrepreneurs looking to refine brand management skills
• Topics Covered:
  • Advanced brand positioning
  • Brand architecture and extensions
  • Brand equity and sentiment analysis
  • Brand governance frameworks
  • Building a Brand Value Statement
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 3 weeks
• How Ma2-StALny Hours Of Instruction: 1 hour per week (learn at your own pace)
• Eligibility Requirements: No prerequisites
• Price: Enroll for free
• Take The Course: Coursera

11. Brand Strategy Course (Great Learning)

This course introduces the foundational concepts of brand strategy, focusing on core values, positioning, and brand image. It provides practical tools for building a brand strategy and culminates in a certificate of completion upon successful assessment.

• Who It’s For: Marketing professionals, brand managers, entrepreneurs, and anyone interested in learning how to create a successful brand strategy
• Topics Covered:
  • Introduction to brand strategy
  • Defining core brand values
  • Brand positioning techniques
  • Understanding brand image
  • Strategies for post-COVID branding
  • Case studies in brand strategy
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 2 hours and 25 minutes

• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Free
• Take The Course: Great Learning

12. Brand Positioning Strategy for Creatives (Domestika)

This course guides creatives in developing a brand positioning strategy to attract and retain ideal clients. It includes practical exercises and expert insights to help participants establish themselves as trusted professionals.

• Who It’s For: Creative professionals aiming to position themselves in the market
• Topics Covered:
  • Fundamentals of branding
  • Building a strong personal brand
  • Identifying target clients
  • Setting competitive price points
  • Developing a strategy to retain clients

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 1 hour and 46 minutes
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $19.99
• Take The Course: Domestika

13. Introduction to Personal Branding (University of Virginia)

This course focuses on how to create, implement, and measure the impact of a personal brand strategy. It includes practical tools to help participants stand out by building their digital presence and developing a long-term brand strategy.

• Who It’s For: Professionals and individuals seeking to establish and manage their personal brand
• Topics Covered:
  • Importance of personal branding
  • Social media presence
  • Crafting a personal brand mission statement
  • Building a personal brand advisory board
  • Digital security and reputation management
  • Brand maintenance strategies

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 6 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Free
• Take The Course: Coursera

14. Brand Strategy and Storytelling (Hyper Island)

This course focuses on creating impactful brand strategies through narrative and storytelling. Participants develop skills to craft personas and brand stories that align with organizational values and resonate emotionally with target audiences.

• Who It’s For: Content creators, graphic designers, and social media managers aiming to enhance their strategic branding skills
• Topics Covered:
  • Crafting brand narratives and personas
  • Emotional brand storytelling techniques
  • Synthesizing brand identity into strategies
  • Developing brand assets
  • Decision-making in brand strategy

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 4 weeks
• How Many Hours Of Instruction: 5 to 7 hours per week
• Eligibility Requirements: None
• Price: $1,390 
• Take The Course: Hyper Island

15. Create and Test Your Brand Strategy (Brand The Change)

This course helps you understand brand strategy. It guides you on creating a clear and powerful brand strategy for your product or service. The course has seven modules with easy-to-follow videos, helpful reading materials, and hands-on assignments to make learning simple and practical.

• Who It’s For: Founders, consultants, creatives, and solo entrepreneurs looking to enhance their brand strategies
• Topics Covered:
  • Understanding brand strategy
  • Crafting your brand strategy
  • Creating Your brand prototype
  • Prototyping: Testing with audience feedback
  • Adjusting strategy based on feedback
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration:
  • Watch Videos: 10-35 minutes
  • Read Materials: 30-60 minutes
  • Assignments: 12-24 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $30 (one-time fee)
• Take The Course: Brand The Change

16. Certified Brand Strategist (SDSU)

This certificate program will give you the skills and knowledge to create and use strong branding strategies that connect with people and help businesses grow. It covers various topics, like developing a brand strategy, positioning, creating clear messaging, designing a brand identity, organizing brand elements, managing a brand, and using digital branding effectively.

• Who It’s For: Best for individuals seeking to enhance their branding expertise
• Topics Covered:
  • Brand strategy development
  • Brand positioning
  • Brand messaging
  • Brand identity
  • Brand architecture
• Online, In-Person, or Both? Online
• Exam Required? Yes
• Duration: 6 months
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $2,502.00
• Take The Course: SDSU

17. Strategies That Build Winning Brands (Kellogg Executive Education)

This course is for managers who handle traditional branding projects, but it’s also helpful for any executive involved in growing a business. If your job is about driving growth, this course shows how you can use a creative brand strategy to create long-term success and profit.

• Who It’s For: Brand managers, marketing leaders, and executives involved in growth initiatives
• Topics Covered:
  • Brand positioning
  • Portfolio management
  • Marketing planning
• Online, In-Person, or Both? Online
• Exam Required? Yes
• Duration: 6 weeks
• How Many Hours Of Instruction: 4 to 6 hours per week
• Eligibility Requirements: None
• Price: $2,600
• Take The Course: Kellogg Executive Education

18. Branding: The Creative Journey Specialization (IE Business School)

This course makes branding easy to understand and teaches how to use important branding ideas in real situations. It gives the tools to know how brands behave and communicate and the emotional and practical elements that make them work. It also explains the meaning behind images and how they are used in branding.

• Who It’s For: Beginners interested in branding
• Topics Covered:
  • Brand identity and strategy
  • Storytelling in branding and content Marketing
  • Branding and the customer experience
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 1 month
• How Many Hours Of Instruction: 10 hours per week
• Eligibility Requirements: None
• Price: Free
• Take The Course: Coursera

19. Building a Brand Strategy (İlbey UÇAR)

This course covers the basics of brand strategy and why it’s so important for businesses today. It explains that branding isn’t the same as marketing—it’s about shaping how people see your business. The course also discusses key topics like how business leaders help build brands, the four main parts of branding, why brand names matter, and how visual identity works.

• Who It’s For: Marketers and entrepreneurs
• Topics Covered:
  • Brand philosophy
  • Emotional branding
  • Visual identity
  • Storytelling in branding
  • Hybrid branding solutions
  • The creative process of naming a brand
• Online, In-Person, or Both? Online
• Exam Required? Yes
• Duration: 4 to 5 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Free
• Take The Course: Alison

20. Brand Marketing and SEO Tools using Wix (Coursera)

This course teaches how to design a company brand using Wix’s website builder, branding tools, marketing tools, and SEO (search engine optimization) features. By the end of the course, you will feel confident in strengthening your brand and improving your website’s visibility in search engines.

• Who It’s For: Beginners looking to enhance marketing and SEO skills
• Topics Covered:
  • Setting up a Wix account
  • Designing logos
  • Creating social media content
  • Managing and optimizing website SEO
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: 2 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Enroll for free
• Take The Course: Coursera

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