19 Best Google Ads Agencies Reviewed In 2024
10 Best Google Ads Agency Shortlist
Here’s my shortlist of the best Google Ads agencies:
Our one-on-one guidance will help you find the perfect fit.
Google Ads agencies usually handle things like campaign management and keyword optimization on behalf of a business that enlists their services. By outsourcing these elements of your operations, you can allocate your team’s time and resources to other tasks, and avoid hiring an internal expert. But finding the right provider can be a challenge, especially with so many options available.
Using my experience with marketing software and services, I evaluated and compared several of the top Google Ads agencies available. From there, I compiled my results into detailed reviews to help you find the best provider for your needs.
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How To Choose A Google Ads Agency
It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:
| Factor | What to Consider |
| Business Objectives | Ensure the agency’s strategy aligns with your goals, whether it’s lead generation, improved profitability, or brand awareness. A strong Google Ads strategy focused on measurable outcomes like ROAS (Return on Ad Spend) can make all the difference to your bottom line. |
| Service Scope and SLAs | Check if they offer full-service management, including shopping campaigns, search ads, display ads, and remarketing, or specific tasks like A/B testing and CRO (conversion rate optimization). Review their Service Level Agreements to confirm they meet your needs. |
| Support Availability | Look for agencies that offer 24/7 support if your campaigns need constant monitoring. An in-house approach or collaboration with a PPC agency that understands advanced bidding strategies can ensure your Google Ads campaigns run smoothly. |
| Costs and Pricing Structure | Understand their pricing model, whether it’s flat-rate or performance-based, to fit your budget. An agency skilled in managing cost-per-click (CPC) and maximizing profitability through efficient bidding strategies is essential. |
| Communication and Reporting | Ensure they provide regular updates and transparent reporting that your team members can easily understand. This includes insights into the performance of your search campaigns and Google Advertising, such as Google AdWords metrics or shopping campaign results. |
| Industry Experience | Choose an agency with experience in your industry to leverage niche-specific tactics. A Google Premier Partner or one familiar with managing PPC advertising for an advertising agency or digital marketing agency might provide the expertise you need. |
| Geographic Reach | If targeting international markets, pick an agency with global reach and expertise in google search, google shopping, and localized search engine optimization. Agencies that can also incorporate email marketing and linkedin strategies may help broaden your audience. |
| Client References | Ask for references or case studies to gauge past success and client satisfaction. Look for examples of how they’ve optimized Google Ads campaigns or improved the bottom line for other businesses through innovative Google Ads strategy. |
Best Google Ads Agency Reviews
Below are my detailed summaries of the best Google Ads agencies that made it onto my shortlist. My reviews offer a look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.
OuterBox specializes in ecommerce website development, SEO, and PPC management, primarily serving retail companies looking to boost their online sales. They focus on integrating digital marketing strategies with web development to provide a holistic solution for growing businesses.
Why I picked OuterBox: They offer tailored solutions for retail companies, providing expertise in ecommerce that enhances online sales and customer engagement. Their PPC management and SEO services are designed to drive traffic and improve search rankings. You benefit from their integrated approach that combines marketing and development to create effective campaigns.
Standout services: Their ecommerce website development helps your team build a user-friendly and efficient online store that enhances the shopping experience, addressing the need for effective digital storefronts. With SEO services, you can improve your site's search engine visibility, making it easier for customers to find your products online.
Target industries: Retail, ecommerce, manufacturing, healthcare, and automotive
Specialties: Ecommerce development, SEO, PPC management, digital marketing, and web design
Pros and cons
Pros:
- Integrated marketing and development services
- Expertise in ecommerce and retail industries
- Customized digital marketing strategies
Cons:
- Primarily serves retail sector
- Limited focus on non-digital media
Tuff offers growth marketing services tailored to help small teams achieve scalable results through data-driven strategies. They focus on demand generation, paid media, and analytics, serving a diverse range of industries looking to grow efficiently.
Why I picked Tuff: Their focus on small teams makes them ideal for businesses looking for personalized attention and flexible strategies. They provide collaborative growth marketing services that adapt to your team's unique needs. You gain access to a dedicated team that works closely with you to drive business growth.
Standout services: Their growth marketing strategy service helps you develop a tailored plan that aligns with your business goals, ensuring that your marketing efforts are focused and effective. With paid media management, you can optimize ad spend across various platforms, addressing the challenge of maximizing ROI.
Target industries: Ecommerce, SaaS, healthcare, finance, and technology
Specialties: Growth marketing, paid media, analytics, demand generation, and strategy development
Pros and cons
Pros:
- Tailored strategies for small teams
- Dedicated growth marketing team
- Flexible contract options
Cons:
- Limited focus on large enterprises
- Primarily digital marketing services
Prometheus PPC offers specialized Google Ads services with a focus on lead generation, catering primarily to mid-sized businesses in sectors like finance and healthcare. They prioritize personalized service and analytical rigor to ensure optimal ROI for their clients.
Why I picked Prometheus: Their focus on local businesses is evident in their tailored approach to Google Ads, which is designed to meet the unique needs of each client. They leverage analytical expertise and industry knowledge to enhance lead quality and conversion rates. You benefit from their personalized service, developed through years of experience and expertise from MIT and Silicon Valley.
Standout services: They provide high-precision lead generation to boost the quality and volume of leads, helping your team achieve better conversion rates. Their analytical rigor ensures that your campaigns are optimized for maximum ROI, addressing the challenge of effectively managing ad spend.
Target industries: Finance, healthcare, construction, artificial intelligence, and law
Specialties: Google Ads, lead generation, ROI maximization, analytical rigor, and personalized service
Pros and cons
Pros:
- High focus on lead quality improvement
- Expertise from MIT and Silicon Valley
- Strong analytical capabilities
Cons:
- Primarily serves mid-sized businesses
- Limited to Google Ads
KlientBoost offers services in paid advertising, SEO, and conversion rate optimization, primarily serving ecommerce brands. They focus on driving revenue growth by leveraging data-driven strategies and a team of skilled professionals.
Why I picked KlientBoost: They specialize in ecommerce, providing tailored strategies to enhance online sales through targeted advertising campaigns. Their expertise in conversion rate optimization ensures that your marketing budget is used efficiently, maximizing returns. You benefit from their comprehensive approach to paid advertising, which aligns perfectly with the needs of ecommerce brands.
Standout services: They offer conversion rate optimization that helps you improve the effectiveness of your website by turning visitors into customers. Their SEO services are designed to boost your website's visibility, making it easier for your target audience to find you online.
Target industries: Ecommerce, SaaS, retail, healthcare, and finance
Specialties: Google Ads, Facebook Ads, conversion rate optimization, SEO, and content marketing
Pros and cons
Pros:
- Comprehensive marketing services offered
- Data-driven strategic approach
- Strong track record and expertise in ecommerce
Cons:
- Ongoing investment needed
- Limited to digital marketing
Metric Theory specializes in digital advertising, including PPC, social media, and display advertising, focusing on data-driven strategies. Their main client base is diverse, serving industries like ecommerce, B2B, and consumer brands.
Why I picked Metric Theory: They excel in creating data-driven campaigns that align with your business goals and maximize ROI. They offer targeted PPC and social media advertising that leverages analytics to refine strategy and improve performance. You benefit from their structured approach, ensuring that every marketing dollar is effectively spent.
Standout services: Their social media advertising helps you reach your audience with tailored campaigns on platforms like Facebook and Instagram, enhancing brand visibility. With display advertising, your team can create visually engaging ads that capture attention and drive conversions, addressing the challenge of standing out in a crowded market.
Target industries: Ecommerce, B2B, consumer brands, technology, and healthcare
Specialties: PPC, social media advertising, display advertising, analytics, and conversion optimization
Pros and cons
Pros:
- Diverse industry expertise
- Strong focus on analytics and reporting
- Experienced account managers
Cons:
- Can be complex for small teams
- Limited traditional media options
Black Propeller provides services in paid search, paid social, performance creative, and SEO, focusing on driving growth through targeted campaigns. They serve a diverse client base, including those in the ecommerce and service industries.
Why I picked Black Propeller: Known for their PPC expertise, they offer precision-targeted campaigns that enhance online presence and maximize potential. Their structured approach involves strategy development and testing, ensuring measurable results. You benefit from their focus on data-driven marketing strategies that improve conversion rates.
Standout services: Their performance creative service offers customized ad creatives to align with your brand goals, enhancing engagement. With Amazon Ads, you get campaigns tailored to increase visibility and sales on the Amazon platform, addressing core ecommerce challenges.
Target industries: Ecommerce, services, retail, healthcare, and technology
Specialties: PPC, SEO, paid social, performance creative, and Amazon Ads
Pros and cons
Pros:
- Expertise in PPC campaigns
- Flexible contract options
- Real-time metric dashboards
Cons:
- Focus on digital strategies only
- May require ongoing management
Simple Tiger specializes in SEO and content marketing services designed to boost online visibility and organic search rankings. They primarily serve small to medium-sized businesses looking to enhance their digital presence.
Why I picked Simple Tiger: They focus on integrating SEO with content marketing to offer a cohesive strategy that strengthens your online presence. Their approach involves detailed keyword research and content optimization to ensure your site ranks well. You benefit from their dedicated team that provides personalized strategies to meet your business needs.
Standout services: Their content marketing service helps you create engaging and relevant content that attracts and retains your target audience, addressing the need for effective online communication. With SEO optimization, your team can improve search engine rankings, making it easier for potential customers to find you online.
Target industries: SaaS, technology, finance, healthcare, and retail
Specialties: SEO, content marketing, keyword research, content optimization, and digital strategy
Pros and cons
Pros:
- Strong focus on SEO and personalized content
- Expertise in keyword research
- Ideal for small to medium businesses
Cons:
- May not be suitable for large enterprises
- May require long-term strategy
Voy Media specializes in performance-based Facebook Ads, focusing on customer acquisition and direct response marketing. They serve industries like ecommerce and lead generation, catering mainly to startups looking for rapid growth.
Why I picked Voy Media: Their emphasis on startup growth aligns with their focus on innovative marketing strategies tailored for new businesses. They offer dedicated account management and creative studio services that help you build effective ad campaigns. You get real-time analytics to track performance, ensuring your marketing efforts are data-driven.
Standout services: They provide creative studio services that allow your team to access high-quality video design and copywriting, ensuring your ads capture attention. Their real-time analytics help you make informed decisions by providing up-to-date insights into campaign performance.
Target industries: Ecommerce, lead generation, mobile, startups, and direct response
Specialties: Facebook Ads, Instagram Ads, creative studio services, retargeting, and analytics
Pros and cons
Pros:
- Performance-based pricing model
- Strong focus on startups
- Dedicated account management
Cons:
- Focus primarily on Facebook Ads
- May not suit larger enterprises
Holini provides services in PPC, Google Ads management, and analytics, focusing on enhancing online advertising strategies. Their main client base comprises B2B companies seeking to optimize their digital marketing efforts.
Why I picked Holini: Their specialization in B2B companies means they understand the nuances of business-to-business marketing. They offer strategic PPC and Google Ads management that aligns with your business goals. You get to leverage their data-driven analytics to refine campaign performance and maximize ROI.
Standout services: They provide Google Ads management to help your team optimize ad spend, ensuring your campaigns reach the right audience. Their analytics solutions offer insights into campaign performance, allowing you to make informed decisions to enhance marketing effectiveness.
Target industries: B2B, technology, SaaS, finance, and manufacturing
Specialties: PPC, Google Ads, analytics, conversion rate optimization, and digital strategy
Pros and cons
Pros:
- Specializes in B2B marketing
- Data-driven approach to tailored PPC strategies
- Strong focus on analytics
Cons:
- Limited focus on B2C markets
- Can be resource-intensive for small teams
Thrive Internet Marketing Agency offers a variety of digital marketing services, including PPC management, SEO, and social media marketing. They serve a diverse client base, focusing on helping businesses in the US enhance their online visibility and increase ROI.
Why I picked Thrive Internet Marketing Agency: They cater specifically to US clients, providing tailored marketing strategies that align with domestic market trends. Their expertise in PPC management and SEO means your team can achieve better visibility across search engines. You gain access to a dedicated team that helps craft personalized marketing campaigns to meet your business goals.
Standout services: Their SEO services help your team improve search engine rankings, making your business more visible to potential customers. With social media marketing, you can engage your audience effectively on platforms like Facebook and Instagram, addressing the challenge of building brand awareness in a digital landscape.
Target industries: Healthcare, retail, finance, technology, and construction
Specialties: PPC management, SEO, social media marketing, content marketing, and web design
Pros and cons
Pros:
- Tailored strategies for US clients
- Diverse range of marketing services
- Strong focus on SEO and content marketing
Cons:
- Primarily serves US market
- Limited focus on non-digital media
Other Google Ads Agencies
Here are some additional Google Ads agencies that didn’t make it onto my shortlist, but are still worth checking out:
- Disruptive Advertising
For precise ad conversion tracking
- SmartSites
For custom strategies
- WEBITMD
For growth-driven strategies
- NinjaPromo
For social media campaigns
- Results And Co.
For full conversion optimization across channels
- SEO Discovery
For global reach
- LYFE Marketing
For affordable, full-service marketing for small businesses
- Straight North
For B2B lead gen with qualified leads
- Bounty Hunter
For influencer marketing
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
What Do Google Ads Agencies Typically Offer?
Google Ads agencies are companies that specialize in managing and optimizing advertising campaigns on Google's platform. They might offer things like:
- Campaign management and optimization
- Keyword research and selection
- Ad copywriting and design
- Performance tracking and reporting
- Budget management and allocation
Marketing departments, small businesses, and ecommerce retailers typically seek out Google Ads agencies to enhance their online visibility and drive targeted traffic. These providers address challenges like improving ad performance and maximizing return on investment.
Google Ads Agency Selection Criteria
When selecting the best Google Ads agencies to include in this list, I considered common business needs and pain points that these providers address. This included things like optimizing ad spend and increasing conversion rates. I also used the following framework to keep my evaluation structured and fair:
Core Services (25% of total score)
To be considered for inclusion in this list, each provider had to offer these basic services:
- Campaign management
- Keyword research
- Ad creation and design
- Performance tracking
- Budget management
Additional Standout Services (25% of total score)
To help further narrow down the competition, I also looked for unique or especially valuable services, such as:
- AI-driven analytics
- Multilingual ad support
- Advanced audience targeting
- Integration with CRM systems
- Custom landing page design
Industry Experience (10% of total score)
To get a sense of the industry experience of each provider, I considered the following:
- Years in business
- Range of industries served
- Case studies provided
- Client testimonials
- Industry certifications
Onboarding (10% of total score)
To evaluate the onboarding experience for each provider, I considered the following:
- Ease of setup
- Availability of training resources
- Dedicated onboarding support
- Timeline for onboarding completion
- Customization options during onboarding
Customer Support (10% of total score)
To assess the level of customer support each provider offers, I considered the following:
- Response time to inquiries
- Availability of 24/7 support
- Access to a dedicated account manager
- Support channels offered
- Customer satisfaction with support
Value For Price (10% of total score)
To evaluate the pricing and potential ROI of working with each provider, I considered the following:
- Transparency of pricing structure
- Comparison with industry averages
- Flexibility of pricing plans
- ROI potential based on case studies
- Discounts for long-term contracts
Customer Reviews (10% of total score)
To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Comments on service reliability
- Feedback on communication
- Reviews of specific services
- Repeated themes in positive or negative reviews
Key Google Ads Agency Services
When selecting a Google Ads agency, keep an eye out for the following key services:
- Campaign management: Overseeing and optimizing ad campaigns to ensure they align with business goals and deliver results.
- Keyword research: Identifying the most effective keywords to target for improving ad visibility and reaching the right audience.
- Ad creation and design: Crafting engaging and visually appealing ads that capture attention and drive clicks.
- Performance tracking: Monitoring ad performance to assess effectiveness and make data-driven adjustments.
- Budget management: Allocating and managing ad spend to maximize ROI and avoid overspending.
- Conversion rate optimization: Enhancing website elements to increase the percentage of visitors who complete desired actions.
- Audience targeting: Using data to target specific demographics, interests, or behaviors to reach the most relevant audience.
- Landing page design: Creating custom landing pages that align with ad messaging and improve user experience.
- Analytics and reporting: Providing detailed reports and insights into campaign performance to inform strategy.
- Customer support: Offering assistance and guidance to address any issues and ensure a smooth experience.
Benefits Of Google Ads Agency
Partnering with a Google Ads agency offers several benefits for your team and your business. Here are a few you can look forward to:
- Expert campaign management: Agencies handle your ad campaigns efficiently, ensuring alignment with business goals and better performance.
- Optimized ad spend: With budget management, agencies make sure your advertising dollars are spent wisely to maximize returns.
- Targeted audience reach: Audience targeting helps you connect with the right people, increasing the chances of conversions.
- Improved ad effectiveness: Through ad creation and design, agencies craft ads that attract and engage your audience.
- Increased conversions: Conversion rate optimization focuses on enhancing your website to turn more visitors into customers.
- Data-driven insights: Analytics and reporting provide valuable information on campaign performance to refine strategies.
- Time savings: By outsourcing to an agency, your team can focus on other core business activities without worrying about ad management.
Costs And Pricing Structures Of Google Ads Agencies
Google Ads agencies typically come at a custom price to accommodate various business needs, sizes, and circumstances. Providers generally work within one of the following pricing structures:
- Hourly rate: Agencies charge based on the number of hours spent working on your campaigns.
- Flat fee: A set fee is charged for managing specific campaigns or projects, regardless of the time spent.
- Percentage of ad spend: The agency's fee is a percentage of the total ad budget, incentivizing them to optimize your ad spend.
- Performance-based: Fees are linked to the results achieved, like leads generated or sales made.
- Retainer fee: A regular monthly fee covers ongoing services, offering predictability in costs.
Key Factors That Influence Google Ads Agency Pricing
Beyond the specific pricing model, here are some additional factors that can influence the cost of Google Ads agencies:
- Campaign complexity: More complex campaigns with multiple ad groups and targeting options can increase costs due to the additional time and expertise required.
- Customization level: Tailoring strategies and services to fit unique business needs can add to the overall cost.
- Industry competition: Highly competitive industries may require more aggressive bidding and optimization strategies, impacting pricing.
- Service scope: The range and depth of services, such as additional analytics or reporting, can affect the price.
- Geographic targeting: Campaigns targeting broader or international regions might incur higher costs due to varied market dynamics.
Being aware of these factors before you start seeking out custom quotes from providers helps you get a sense of what to expect, and compare and contrast quotes more effectively.
Google Ads Agency FAQs
Here are some answers to common questions about Google Ads agencies:
How do I choose the right Google Ads agency?
Choosing the right agency involves assessing your business needs, budget, and goals. Look for agencies with experience in your industry and check their client testimonials and case studies. It’s also important to consider how they communicate and report progress, ensuring they’re transparent and responsive.
What should I expect during the onboarding process?
During onboarding, the agency will typically conduct a discovery session to understand your goals and current ad performance. They’ll set up or audit your Google Ads account and outline a strategy tailored to your needs. You’ll likely have regular meetings to discuss progress and any necessary adjustments.
How long does it take to see results from Google Ads?
Results can vary based on factors like industry competition and campaign complexity. Generally, you might start seeing some improvements within a few weeks, but substantial results often take a few months. It’s crucial to have regular reviews to refine strategies and optimize performance.
Can a Google Ads agency help with ad copy and design?
Yes, most agencies offer ad copywriting and design services to create engaging and effective ads. They’ll work to ensure your ads align with your brand messaging and appeal to your target audience. A well-crafted ad can significantly boost click-through rates and conversions.
How do agencies track the success of ad campaigns?
Agencies use tools like Google Analytics and Google Ads’ built-in reporting features to monitor key metrics such as click-through rates, conversion rates, and return on ad spend. Regular performance reports will help you understand how campaigns are doing and what changes might be needed.
Is it necessary to provide access to my existing Google Ads account?
Yes, granting access to your existing account allows the agency to review current performance, make necessary adjustments, and implement new strategies. They’ll need to analyze past data to build a more effective campaign moving forward. Ensure you provide access securely and understand the changes being made.
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