As 10 melhores plataformas de marketing de desempenho em 2026

Visão geral das melhores plataformas de marketing de desempenho

1. 

   1

   Phonexa

   Best for real-time lead and call tracking

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Phonexa is a performance marketing platform that brings together lead and call tracking, analytics, distribution, campaign management, and automated accounting tools for marketers managing multi-channel campaigns.

   Who Is Phonexa Best For?

   Phonexa is a good fit for large-scale marketing teams and agencies that need to manage and optimize multi-channel lead generation and call campaigns.

   Why I Picked Phonexa

   I picked Phonexa as one of the best because I rely on its real-time lead and call tracking to monitor campaign performance as it happens. I like that I can see detailed call analytics, including source attribution and call recordings, right in the dashboard. My team uses the live reporting tools to quickly spot trends and optimize campaigns on the fly.

   Phonexa Key Features

   • Automated accounting tools: Handle invoicing, payments, and financial reconciliation directly within the platform.
   • White-label partner portals: Customize partner access and branding for client-facing dashboards.
   • Email and SMS campaign management: Launch and track multi-channel campaigns from a single interface.
   • Advanced reporting suite: Build custom reports with granular filters and export options for deeper analysis.

   Phonexa Integrations

   Native integrations include Salesforce, HubSpot, Google Analytics, Twilio, Mailgun, Authorize.net, Stripe, Five, RingCentral, and Sendlane. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Reviewers praise hands-on onboarding support
   • Buyer routing supports real-time call bidding
   • Built-in email and SMS campaign tools

   Cons:

   • Campaign setup can require vendor assistance
   • Call-focused reporting omits cross-channel ad performance
   Learn more about Phonexa:

   • Check out Phonexa on their website
2. 

   2

   Meerkads

   Best for advertising campaigns

   • 7-day free trial
   • From $49/month/brand

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Meerkads is an AI-powered performance marketing platform that connects Google Ads, Meta Ads, and TikTok Ads data with ecommerce metrics to support cross-channel campaign analysis, creative generation, and ad optimization.

   Who Is Meerkads Best For?

   Meerkads is a good fit for ecommerce brands and performance marketing teams managing paid ads across Google, Meta, and TikTok from a single platform.

   Why I Picked Meerkads

   I've included Meerkads in my top picks because its audience performance analysis lets you break down campaign results by geographic segments, which is useful when running location-specific paid campaigns on Google Ads or Meta. I also like that its AI-driven budget optimization can prioritize spend toward the audiences and regions that are actually converting. The campaign-level scoring gives you a clear read on which local ad sets are underperforming before budget burns out.

   Meerkads Key Features

   • Creative fatigue detection: Identifies when ad creatives are losing performance so you can refresh them before results drop significantly.
   • AI ad text and image generation: Generates new ad copy and visuals directly within the platform based on your existing campaign data.
   • Automated rules and alerts: Sets conditions that trigger notifications or actions when campaign metrics hit defined thresholds.
   • Competitor analysis: Surfaces insights on competitor ad activity to inform your own campaign positioning and creative strategy.

   Meerkads Integrations

   Meerkads offers a smaller set of native integrations focused on ad platforms and ecommerce, including Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Google Search Console, and Shopify. Additional integrations with Amazon, Pinterest Ads, Klaviyo, Omnisend, WooCommerce, Magento, Microsoft Ads, and others are planned but not yet live. Zapier support and a public API are not clearly documented.

   Pros and Cons

   Pros:

   • Brand-based pricing includes all channels
   • Maps Shopify revenue against ad spend
   • AI creative fatigue detection per ad asset

   Cons:

   • Limited to Google, Meta, and TikTok
   • No user reviews available yet
   Learn more about Meerkads:

   • Check out Meerkads on their website
3. 

   3

   DashThis

   Best for AI-driven reporting insights

   • Free trial available
   • From $44/mo (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   DashThis is a marketing reporting platform that helps you create automated dashboards for analyzing campaign performance across multiple channels. It centralizes data from dozens of integrations, giving you a clear picture of how your performance marketing efforts are tracking.

   Why I Picked DashThis: I like that DashThis reduces the time it takes to turn raw marketing data into actionable insights. Its AI-driven insights feature (currently in beta) helps you quickly identify what’s working and where you may need to adjust. You can also automate recurring reports with pre-built templates, which saves you from manually pulling numbers each week. Another advantage is the ability to customize dashboards with widgets and layouts, so you can zero in on the KPIs that matter most to your campaigns.

   DashThis Standout Features and Integrations

   Standout features include white-label branding for agencies, CSV import for adding your own data, and automated email sharing so stakeholders always have the latest reports. The platform also supports unlimited users and data sources at no extra cost, making it practical for growing teams.

   Integrations include Google Analytics 4, Google Ads, Facebook Insights, LinkedIn Ads, HubSpot, Mailchimp, Bing Ads, YouTube, Instagram Insights, SEMrush, TikTok Ads, and Google Search Console.

   Pros and Cons

   Pros:

   • Supports unlimited data sources and users
   • Offers white-label branding for client-facing reports
   • Automates recurring reports with pre-built templates

   Cons:

   • Basic visualization options compared to some competitors
   • Limited depth in advanced analytics features
   Learn more about DashThis:

   • Check out DashThis on their website
   • Read my in-depth review of DashThis
4. 

   4

   Klaviyo

   Best for customer segmentation

   • Free plan + 30-day free trial + free demo available
   • From $25/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klaviyo offers a dynamic solution for businesses aiming to elevate their performance marketing strategies by providing a unified platform for customer data integration and activation. It caters to a wide range of industries, including e-commerce, retail, and digital marketing, by solving challenges related to fragmented data and inefficient marketing processes. Through its robust analytics and AI-driven tools, Klaviyo empowers your team to craft personalized marketing campaigns that resonate with your audience, ultimately enhancing customer engagement and driving business growth.

   Why I Picked Klaviyo

   I picked Klaviyo for its highly effective customer segmentation capabilities, which are crucial for any performance marketing platform. By leveraging detailed customer profiles and real-time behavioral data, your team can create targeted marketing campaigns that truly resonate with your audience. Additionally, Klaviyo's AI-driven insights help predict customer behavior, allowing you to tailor your marketing efforts proactively.

   Klaviyo Key Features

   In addition to its powerful customer segmentation and AI-driven insights, I also found several other features that enhance Klaviyo's performance marketing capabilities:

   • Omnichannel Marketing: Klaviyo supports integration across email, SMS, social media, and mobile apps, enabling cohesive marketing strategies.
   • Marketing Automation: The platform offers tools to automate repetitive marketing tasks, freeing up time for strategic planning.
   • Advanced Analytics: Klaviyo provides detailed analytics and reporting tools to assess the effectiveness of marketing campaigns.
   • Predictive Analytics: This feature anticipates customer actions, allowing your team to adjust marketing efforts accordingly.

   Klaviyo Integrations

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, Salesforce, Stripe, Facebook, Instagram, Google Ads, and Zendesk.

   Pros and Cons

   Pros:

   • Offers comprehensive data integration for unified customer profiles.
   • Provides AI-driven insights for personalized marketing strategies.
   • Supports omnichannel marketing, including email, SMS, and social media.

   Cons:

   • Some users desire more customization options.
   • Pricing can escalate quickly as contact lists grow.
   Learn more about Klaviyo:

   • Check out Klaviyo on their website
5. 

   5

   Google Analytics

   Best for website performance monitoring

   • Free plan available
   • From $50,000/year (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Google Analytics is a comprehensive website performance monitoring solution that tracks a website’s data to provide marketers with visitors’ behavior.

   Why I picked Google Analytics: The platform is one of the most well-known and widely used performance marketing platforms that helps your marketing team monitor website performance. Google Analytics uses a tracking system you can use to log pre-defined marketing goals, such as website purchases. When using Google Analytics, you and your marketing team will get a clear, in-depth overview of metrics, such as conversions, sales, and leads, to determine which of your site’s pages are converting and why, identify audience behavior, and more.

   Google Analytics Standout Features and Integrations

   Standout features include multichannel insights that use customer data from your different marketing channels to show and predict various insights. You can also use Google Analytics to find where your traffic is coming from, such as websites, search engines, and social media pages.

   Integrations include connections with over 1,700 applications and tools, such as GetResponse, Google Ad Manager, Hevo, HoneyBook, Mailchimp, Odoo, Outgrow, Semrush, Zendesk, Zoho CRM, and other software options. You can use the platform’s API or a paid Zapier account to create custom integrations with your marketing systems.

   Pros and Cons

   Pros:

   • Great customer support
   • Quickly tracks website performance
   • Easy to implement in existing projects

   Cons:

   • Real-time reporting is limited
   • Set up requires expert knowledge
   Learn more about Google Analytics:

   • Check out Google Analytics on their website
   • Read my in-depth review of Google Analytics
   • Explore best alternatives to Google Analytics
6. 

   6

   Impact

   Best for partnership performance marketing

   • Free demo available
   • From $30/mo

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   impact.com is a platform that helps you manage various partnerships, including affiliates, influencers, and brand collaborations. It offers tools to handle the entire partnership lifecycle, from discovery to optimization.

   Why I picked impact.com: I like its comprehensive tracking capabilities. The platform provides detailed insights into partner performance, allowing you to see which collaborations drive the most value. This data helps you make informed decisions to optimize your marketing strategies. Another benefit is impact.com's automated contract and payment management. You can set up customized contracts and automate payments to partners, reducing manual work and ensuring timely compensation. 

   impact.com Standout Features and Integrations

   Standout features include discovery and recruitment tools, contract and payment automation, performance tracking, brand safety monitoring, optimization tools, fraud protection, customizable reporting, real-time analytics, partner communication tools, compliance management, global payment processing, and a user-friendly dashboard.

   Integrations include Shopify, BigCommerce, HubSpot, Adobe Commerce (Magento), AppsFlyer, Adjust, AnyTrack, Branch, mParticle, Segments, Google Analytics, and Salesforce.

   Pros and Cons

   Pros:

   • Good partnership discovery features
   • Supports the entire partnership lifecycle
   • Comprehensive reporting features

   Cons:

   • May take time to set up the platform
   • Occasional delays in payment processing
   Learn more about Impact:

   • Check out Impact on their website
7. 

   7

   Twilio Segment

   Best for audience targeting

   • 14-day free trial + free plan available
   • From $120/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Twilio Segment helps marketing teams get better targeting information to increase return on ad spend and reduce customer acquisition expenses.

   Why I picked Twilio Segment: You can use Twilio Segment to help your marketing team get a complete customer overview by unifying customer touchpoints across channels, allowing them to understand your customer journey. Twilio Segment can help you target the right customer with the right message by building audiences via real-time interactions you collect across your digital journeys. You can also use the platform to engage with audiences in real time instead of waiting to manually reconcile your information and work with other departments.

   Twilio Segment Standout Features and Integrations

   Standout features include tools that empower your team to track every interaction in real-time so everyone gets a robust understanding of customer behavior. Twilio Engage also offers protocol tools to help you control data quality and ensure your teams are always working with good data.

   Integrations include connections with third-party tools and systems to help you empower your tools with the data they need to handle your performance marketing needs, such as Algolia Insights, Contentful, Customer.io, Freshchat, Hubspot, Intercom, Localytics, Perfect Audience, Tableau, Taplytics, and other software options.

   Pros and Cons

   Pros:

   • Efficient debugging process
   • Great for data collection
   • Easy to implement

   Cons:

   • Documentation is complex
   • Billing management needs improvement
   Learn more about Twilio Segment:

   • Check out Twilio Segment on their website
8. 

   8

   Adverity

   Best for multi-source data analysis

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Adverity is a data platform designed for marketing teams to centralize and manage their data. It helps you collect, prepare, and analyze data from various sources, making it easier to understand your marketing performance.

   Why I picked Adverity: I picked Adverity because it gives performance marketers detailed, granular data across all channels, which is key to tracking campaign ROI and adjusting strategies quickly. Its data preparation tools help clean and organize that data so you're always working with accurate numbers. This matters when you're trying to measure and improve performance in real time. Instead of juggling spreadsheets, your team can focus on optimizing campaigns based on reliable insights.

   Adverity Standout Features and Integrations

   Standout features include AI integration that empowers your team to become data-driven. This means you can leverage artificial intelligence to gain deeper insights into your marketing data by simply asking a question. Additionally, Adverity offers the ability to send your data anywhere you need it, making it easier to share insights across your organization. 

   Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.

   Pros and Cons

   Pros:

   • Can harmonize data from various sources
   • Ability to create personalized dashboards
   • Scalable for businesses of various sizes

   Cons:

   • Certain configurations may require technical knowledge
   • The initial setup can be time-consuming
   Learn more about Adverity:

   • Check out Adverity on their website
   • Explore best alternatives to Adverity
9. 

   9

   Funnel.io

   Best for marketing data collection

   • Free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Funnel.io helps marketing teams automatically collect marketing and advertising data across multiple platforms.

   Why I picked Funnel.io: I added Funnel.io to this article because the solution can help your organization own its marketing performance. Funnel.io does this by helping your team collect marketing data from multiple sources to answer specific questions. If you repeatedly find yourself asking, “How much did we spend last month?” Funnel.io will help you solve this challenge by collecting your data in a centralized area for analysis and reporting.

   Funnel.io Standout Features and Integrations

   Standout features include providing users with the ability to access historical data whenever necessary from anywhere to properly evaluate their marketing performance. Funnel.io also simplifies sharing data with your data warehouse or reporting tool so your teams can calculate the metrics they need.

   Integrations include native connections with more than 500 marketing solutions through the platform’s data connectors, such as Adobe Analytics, Google Analytics, Hubspot, Klaviyo, Mailchimp, Pepperjam, Pipedrive, Salesforce, Semrush, Shopify, and other software options. You can also create custom integrations through the platform’s API.

   Pros and Cons

   Pros:

   • Excellent customer support
   • Numerous data connectors
   • Exports data based on specific criteria

   Cons:

   • Setting everything up is time-consuming
   • Steep learning curve
   Learn more about Funnel.io:

   • Check out Funnel.io on their website
   • Explore best alternatives to Funnel.io
10. 

    10

    6sense

    Best for account-based marketing teams

    • Free plan available
    • Pricing upon request

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    6sense helps B2B marketing teams get performance intelligence across their account-based campaigns to help enhance their strategies.

    Why I picked 6sense: The platform is a comprehensive B2B account-based performance marketing platform that helps marketing teams identify demand that might be hidden in their current data. With 6sense, you can uncover buyer signals across your account-based marketing campaigns and increase growth by engaging with key buyers. 6sense accomplishes this through its purpose-built artificial intelligence to help your team understand the accounts worth pursuing and which decision-makers to target.

    6sense Standout Features and Integrations

    Standout features include an intent data network that tracks an extensive number of buyer signals, such as site visits, content consumption, keyword research, and more. 6sense also offers pipeline intelligence tools to help you understand how to develop high-quality marketing pipelines by using real-time data.

    Integrations include connections with the technology many performance marketing teams use to monitor their campaigns, such as Bombora, Bound, Clari, Eloqua, Hubspot CRM, LeanData, Marketo, Outreach, PathFactory, Salesforce, and other software options. You can use 6sense API if you need to make any custom integrations with your systems.

    Pros and Cons

    Pros:

    • Excellent customer support
    • 6sense Academy is available
    • Helpful reporting tools

    Cons:

    • Could use more customization options.
    • Some technical issues can slow execution
    Learn more about 6sense:

    • Check out 6sense on their website