Os 10 melhores softwares contra fraude de cliques analisados para 2026

Análises do melhor software de fraude de cliques

1. 

   1

   ClickPatrol

   Best for blocking multi-platform click fraud

   • 7-day free trial available
   • From $68.06/month

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ClickPatrol is designed for businesses seeking to optimize their advertising budgets by ensuring ad spend is directed towards genuine user engagement. By focusing on real-time detection and blocking of invalid traffic, ClickPatrol appeals to digital marketers, advertising agencies, and e-commerce platforms looking to safeguard their investments from click fraud. It addresses the challenge of fake engagement from bots and competitors, providing a solution that enhances ad performance and ensures accurate conversion data.

   Why I Picked ClickPatrol

   I picked ClickPatrol for its standout feature of real-time fraud detection, which is crucial for any business intent on protecting its ad spend. The AdProtector feature blocks invalid traffic as it happens, ensuring that your advertising budget is spent on genuine clicks. Additionally, the AudienceProtector filters bots from remarketing lists, preserving the integrity of your audience targeting. These functionalities directly address the challenge of click fraud, making ClickPatrol an essential tool for businesses needing reliable ad performance.

   ClickPatrol Key Features

   In addition to its robust fraud detection capabilities, I also found several other features that enhance ClickPatrol's utility:

   • DataProtector: Ensures clean conversion data for accurate bidding and reporting.
   • FormProtector: Prevents spam submissions from skewing CRM data and impacting lead quality.
   • Blocking Competitors & Affiliates: Excludes competitor IPs to protect your strategies and data.
   • Stopping Tools and Scrapers: Detects and blocks automated tools that steal ad content to maintain ad integrity.

   ClickPatrol Integrations

   Native integrations include Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, and Amazon Ads.

   Pros and Cons

   Pros:

   • Broad integrations with ad platforms
   • Advanced algorithms detect invalid traffic
   • Real-time fraudulent click blocking

   Cons:

   • Learning curve for advanced features
   • Pricing higher than basic tools
   Learn more about ClickPatrol:

   • Check out ClickPatrol on their website
2. 

   2

   Fraud Blocker

   Best click fraud software for affordability

   • 7-day free trial available
   • From $69/month

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Pros and Cons

   Pros:

   • Clear reporting and analytics for better decision-making
   • Automated fraud detection with no complex setup required
   • Works across multiple ad networks (not limited to Google Ads)

   Cons:

   • Does not work on Linkedin, Reddit and other popular ad networks
   • Short 7 day trial period
   Learn more about Fraud Blocker:

   • Check out Fraud Blocker on their website
3. 

   3

   ClickGUARD

   Best click fraud software for tracking Google Ads

   • 7-day free trial + demo available
   • From $89/month

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   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ClickGuard is a software that provides click fraud protection and optimization for pay-per-click (PPC) campaigns. It helps businesses identify and eliminate malicious or useless traffic to ensure their advertising budget is used effectively.

   Why I picked ClickGuard: The best aspect of ClickGaurd is that it protects your ppc ads from click fraud and invalid traffic. These may be accidental clicks or existing customers looking for further information.

   ClickGaurd also provides detailed reports that provide key information about your campaigns, keyword performance, threat analysis, etc. You can also automate and share these reports with your team members or clients.

   ClickGuard Standout Features and Integrations:

   Standout features include automated optimization, time-on-site condition, GEO location protection, and proxy VPN detection. Also, ClickGaurd is a fully automated protection tool that enables businesses to run secure and effective pay-per-click campaigns without manual intervention. This means that businesses can continuously monitor and protect their PPC campaigns without manually reviewing and analyzing data.

   Integrations are available with advertising software, CMS platforms, landing and lead capture software, website hosting, and e-commerce platforms. These software are Google Tag Manager, WordPress, Joomla, Drupal, Leadpages, LanderApp, ClickFunnels, Unbounce, Weebly, Squarespace, and more.

   Pros and Cons

   Pros:

   • Great for tracking Google Ads
   • Provides real-time monitoring of your campaigns
   • Helps analyze user behavior

   Cons:

   • The user interface is complicated
   • Limited automations
   Learn more about ClickGUARD:

   • Check out ClickGUARD on their website
4. 

   4

   PPC Protect

   Best click fraud software for multi-platform protection

   • Pricing upon request

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   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Previously known as PPC Protect, Lunio is a click fraud detection and prevention software designed to help businesses protect their online marketing campaigns, particularly pay-per-click (PPC) campaigns. By identifying fraudulent, invalid, and unintended clicks, Lunio helps businesses understand the true performance of their channels, campaigns, and ads, allowing them to make informed decisions.

   Why I picked PPC Protect: I picked PPC Protect because it helps with multi-platform protection by providing businesses with an automated solution that can integrate with other marketing apps and platforms, providing protection across multiple channels. Additionally, PPC Protect safeguards online marketing campaigns across various platforms, including Google Ads, Bing Ads, Facebook Ads, and more.

   PPC Protect Standout Features and Integrations:

   Standout features include account alerts that notify businesses when it detects fraudulent activity on their online marketing campaigns. It also offers advertising management tools that allow businesses to manage their online marketing campaigns across multiple platforms.

   Integrations include Shopify, Instagram, HubSpot Marketing Hub, Twitter, YouTube, Snapchat, Google Ads, TikTok, Marketo Engage, and Leadpages. You can also get additional integrations through API.

   Pros and Cons

   Pros:

   • Generates instant click reports
   • Supports 15+ platforms
   • Provides API integration

   Cons:

   • No free trial is available
   • Pricing details are not transparent
   Learn more about PPC Protect:

   • Check out PPC Protect on their website
5. 

   5

   AppsFlyer

   Best click fraud software for mobile ad fraud prevention and detection

   • 30-day free trial
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Protect360 is a fraud protection solution offered by AppsFlyer.

   Why I picked AppsFlyer: Protect360 of AppsFlyer is the best solution for mobile ad prevention and detection due to its comprehensive and always-on fraud detection and prevention suite. It protects against all common types of mobile ad fraud like install hijacking, click flooding, device farms, and bots. It utilizes AppsFlyer's scale, machine learning, and behavioral analysis to provide cover against known and new types of fraud.

   AppsFlyer Standout Features and Integrations:

   Standout features include post-attribution fraud detection. This feature identifies and blocks fraudulent installs after attribution through automatic pattern identification. Once attributed, an install cannot be erased, but Protect360's post-attribution fraud detection can retroactively deny fraudulent activity based on patterns found post-install.

   Integrations are available with 10,000+ apps, including Meta for Business, Twitter, Google Ads, Adobe Campaign, Customer.io, Affise, Segment, RevenueCat, TrafficGuard, and Supermetrics. You can also get additional integrations through API.

   Pros and Cons

   Pros:

   • Protects against all common types of mobile ad fraud
   • Includes an API
   • Large number of integrations

   Cons:

   • No integration with Zapier
   • Pricing details are not transparent
   Learn more about AppsFlyer:

   • Check out AppsFlyer on their website
6. 

   6

   Anura

   Best click fraud software for blocking click farms

   • Free trial upon request
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Anura is a fraud detection and prevention platform that helps combat ad and click fraud in digital advertising and marketing campaigns. It provides advertisers, publishers, and marketers with the tools and insights to identify and mitigate fraudulent activities.

   Why I picked Anura: I chose Anura because of its high accuracy in detecting ad fraud, which is crucial for safeguarding advertising budget and campaign performance. Anura's advanced algorithms and real-time data analysis enable it to examine various data points, such as IP addresses, user agents, geolocation, click patterns, and engagement metrics. This approach allows the platform to distinguish between genuine human interactions and fraudulent or bot-driven activities.

   Moreover, Anura's machine learning capabilities continuously learn from new data and adapt to evolving fraud tactics, ensuring it stays ahead of emerging threats in the digital advertising landscape. This dynamic learning process enhances its accuracy over time, giving users confidence that they are receiving reliable and up-to-date insights about their traffic quality.

   Also, Anura is TAG certified against fraud. The TAG certification is a rigorous and industry-recognized verification process demonstrating a company's commitment to combating ad fraud and promoting transparency and accountability within the digital advertising ecosystem.

   Anura Standout Features and Integrations:

   Standout features include a detailed analytics feature, which allows users to monitor traffic and fraud detection data as it happens. This feature enables advertisers and publishers to respond promptly to any fraudulent activity and take immediate action.

   Integrations include Google, Instagram, LinkedIn, Meta, Microsoft, TikTok, and Twitter. You can also get additional integrations through the Anura API.

   Pros and Cons

   Pros:

   • Provides detailed analytics dashboard
   • Provides easy integration with Google Tag Manager
   • Helps segment traffic based on source and campaign

   Cons:

   • Pricing details are not transparent
   • Limited live phone support
   Learn more about Anura:

   • Check out Anura on their website
7. 

   7

   Improvely

   Best click fraud software for small and medium-sized businesses

   • 14-day free trial
   • From $29/month

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   Customer Rating:3.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Improvely is a web-based tool that provides advanced analytics, conversion tracking, and click fraud monitoring for online marketers and advertisers. It helps businesses optimize their online advertising campaigns, track conversions, and detect fraudulent activities that may impact their ad performance.

   Why I picked Improvely: Improvely provides an easy-to-use dashboard where businesses can track all of their marketing efforts in one place. This simplifies the process of monitoring and analyzing marketing campaigns, making it accessible even for businesses with limited technical expertise.

   Improvely offers team logins, custom-branded client reports, and export tools, making it suitable for businesses working alone, with a team, or with clients. It also facilitates collaboration and reporting, which is beneficial for small and medium-sized businesses that may work with multiple stakeholders.

   Improvely Standout Features and Integrations:

   Standout features include conversion tracking, which helps businesses track the effectiveness of their marketing campaigns and channels by identifying the source of every signup and sale. This feature allows businesses to optimize their marketing efforts and allocate resources more effectively.

   Integrations include Google, Microsoft Excel, Facebook Ads, AdRoll, Twitter, Microsoft Bing, and Taboola.

   Pros and Cons

   Pros:

   • Generates customer profiles
   • Provides multiple access control
   • Free trial available

   Cons:

   • Limited integrations
   • No demo available
   Learn more about Improvely:

   • Check out Improvely on their website
8. 

   8

   ClickCease

   Best click fraud software for protecting WordPress website

   • 7-day free trial
   • From $69/month

   Visit Website

   

   ClickCease is a click fraud prevention and protection software that uses machine learning algorithms to help businesses identify and block false clicks and bots.

   Why I picked ClickCease: ClickCease protects WordPress websites from bots and invalid traffic. It offers 24/7 bot zapping, a powerful detection and protection system that efficiently identifies and stops bots from infiltrating and engaging with your website. This unique approach redirects the bots to a 403 unauthorized page, effectively blocking their access. As a result, your website remains shielded from fraudulent activities, such as spam comments on blog posts and fraud checkouts on your eCommerce store.

   Moreover, ClickCease offers a clear picture of your marketing analytics, ensuring you have accurate data and insights. By eliminating bot traffic, you can focus on genuine customers, enhance your website's performance and refine your marketing strategies. With ClickCease's robust and sophisticated bot detection, which includes over a thousand tests and evaluations, you can rest assured that only genuine visitors are reaching your website.

   ClickCease Standout Features and Integrations:

   Standout features include a world click fraud heatmap. This feature helps visualize where fraudulent clicks are coming from and how they interact with your site. The heatmap provides a visual representation of the geographic location of fraudulent clicks, allowing you to see where most fraudulent clicks are coming from. This information can be used to adjust your ad targeting and prevent fraudulent clicks from specific regions.

   Integrations include WordPress, Instagram, Meta for Business, Google Ads, and Microsoft Advertising.

   Pros and Cons

   Pros:

   • Free trial available
   • Compatible with all WordPress builders and plugins
   • Setting up is easy

   Cons:

   • No integration with Zapier
   • Limited integrations
   Learn more about ClickCease:

   • Check out ClickCease on their website
9. 

   9

   TrafficGuard

   Best click fraud software for affiliate partner monitoring

   • Free plan available
   • Pricing upon request

   Visit Website

   

   TrafficGuard is a cloud-based ad fraud protection solution that provides technology and data to enable advertisers to maximize efficiency and growth. TrafficGuard monitors and analyzes incoming traffic in real-time to identify suspicious patterns and anomalies that could indicate fraudulent behavior.

   Why I picked TrafficGuard: TrafficGuard is the best solution for traffic monitoring because of its unique features. TrafficGuard's full-funnel, multipoint solution allows advertisers to monitor their traffic at every stage of the funnel, from impression to conversion, and ensure that their advertising budget is being spent effectively.

   TrafficGuard also offers customized filters, which allow advertisers to monitor their affiliate partners' activity and ensure that they are not engaging in fraudulent behavior.

   TrafficGuard Standout Features and Integrations:

   Standout features include a compliance filtering feature, which filters out non-compliant traffic that does not meet specific criteria set by the advertiser. This feature ensures that advertisers' budgets are not spent on traffic that does not meet their requirements.

   Integrations include WordPress, Shopify, WooCommerce, Google Ads, Affise, Segment, TUNE, Singular, Kochava, and AppsFlyer.

   Pros and Cons

   Pros:

   • The dashboard is intuitive and easy to navigate
   • Fast and reliable
   • Easy to use

   Cons:

   • Limited integrations
   • Pricing details are not transparent
   Learn more about TrafficGuard:

   • Check out TrafficGuard on their website
10. 

    10

    24metrics

    Best for real-time click fraud blocking

    • Free trial available
    • From $56/month

    Visit Website

    Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    24metrics is a click-fraud detection platform designed to monitor and filter invalid traffic impacting your digital ad campaigns. It watches each incoming click and conversion in real time, flags suspicious patterns such as bots, proxies or click-farming, and lets you act before your ad spend is wasted.

    Why I picked 24metrics: I chose 24metrics for its real-time screening, which means you’re not just analyzing past events but can stop fraudulent clicks when they happen. It also tracks a wide variety of risky signals — like VPN/proxy use, click flooding and device fingerprinting — so your team gets more insights, not just generic flagged clicks. I also like its transparent reporting, letting you see the reason a click was flagged and the traffic source, which helps you share clarity with advertisers or partners that might challenge the numbers.

    Standout features & integrations:

    Features include machine-learning-backed algorithms that spot sophisticated fraud patterns like headless browsers or click-farm networks mimicking human behaviour. You'll also be able to monitor policies across different advertising verticals — mobile apps, gaming, e-commerce, lead generation or RTB — so you get tailored detection rules relevant to your campaign type.

    Integrations include AdRoll, Bombora, Experian, Outbrain, PubMatic, Taboola, TripleLift, Appsflyer, Adjust, Singular, Branch, Swaarm, GetCake, Affise, Everflow, HasOffers, Trackier, Tune, Google Ads, Microsoft Advertising (Bing), Facebook Ads, LinkedIn Ads, and Twitter Ads.

    Pros and Cons

    Pros:

    • Detailed reports on flagged traffic reasons
    • Detects bots, proxies, VPNs and click flooding
    • Real-time click and conversion screening

    Cons:

    • Requires ongoing tuning of rules as fraud methods evolve
    • Some filter parameters require specialist know-how to configure
    Learn more about 24metrics:

    • Check out 24metrics on their website