Os 10 melhores softwares de PPC da Amazon analisados em 2026

Análises dos melhores softwares PPC da Amazon

1. 

   1

   Astra by Sellrbox

   Best with multi-country Amazon ad management

   • 30-day free trial + free demo available
   • From $119/month + 1.75% of ad revenue (billed annually)

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   Astra by Sellrbox is an AI-powered Amazon PPC platform that automates campaign creation, bid optimization, keyword harvesting, negative targeting, and dayparting across Sponsored Products, Sponsored Brands, and Sponsored Display ad types.

   Who Is Astra by Sellrbox Best For?

   Astra by Sellrbox is a strong fit for Amazon agencies and multi-marketplace sellers managing PPC campaigns across multiple Amazon marketplaces from a single account.

   Why I Picked Astra by Sellrbox

   Astra by Sellrbox earns its spot as one of the best on my shortlist because it's purpose-built for managing Amazon ads across multiple countries at once. Its multi-country dashboard consolidates revenue, profit, and margin across Amazon marketplaces into a single view, which I find far more practical than toggling between separate accounts. I can also assign different AI optimization modes per marketplace, running an ACoS-target Profit strategy in one region and a budget-target Sales mode in another simultaneously.

   Astra by Sellrbox Key Features

   • AI-powered campaign automation: Automatically creates and structures Sponsored Products, Brands, and Display ad campaigns.
   • Full-catalogue campaign generation: Creates campaigns across ASINs in a connected account, including products without prior sales history.
   • Negative targeting automation: Applies negative keywords automatically to reduce wasted ad spend from unprofitable searches.
   • Analytics and reporting: Configure reporting at the product and product-group level, with metrics including ACoS, TACoS, profit, margin, and hourly performance data.

   Astra by Sellrbox Integrations

   Astra by Sellrbox offers native integrations with Amazon Ads, TikTok Shop, and Walmart. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Unlimited account management for agencies
   • Automated dayparting and bid optimization tools
   • Multi-marketplace Amazon ad management

   Cons:

   • Ad-revenue fee applies on top of subscription
   • No direct keyword research database included
   Learn more about Astra by Sellrbox:

   • Check out Astra by Sellrbox on their website
2. 

   2

   Pulse Pilot PPC

   Best for transparent, rule-based bid automation

   • 30-day free trial
   • From $199/month

   Visit Website

   

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   Pulse Pilot PPC is an Amazon PPC software platform that combines rule-based bid automation, campaign structuring, keyword harvesting, dayparting, and performance analytics into a single tool with two operating modes: a hands-on Pilot mode and a goal-driven Autopilot mode.

   Who Is Pulse Pilot PPC Best For?

   Pulse Pilot PPC is a strong fit for Amazon sellers and PPC specialists who want full visibility into every bid decision rather than handing control to an opaque algorithm.

   Why I Picked Pulse Pilot PPC

   I picked Pulse Pilot PPC as one of the best because every bid change it makes is logged with a before value, after value, and plain-English reason—so you always know exactly why your bids moved. I love that the rule builder lets you stack conditions with separate lookback windows per metric, and that the market CVR benchmark shows you whether a keyword is underperforming due to bidding or a listing issue before you cut it.

   Pulse Pilot PPC Key Features

   • Autopilot mode: Set a target ACoS and a campaign goal, review a build plan, and let the tool manage bids and structure automatically without touching individual settings.
   • Dayparting scheduler: Assign custom bids to each of the 168 hours in a week, or let AI generate a schedule from your hourly performance data, refreshed weekly.
   • Budget pacing: Set monthly or weekly budget caps per campaign or tag, boost specific dates for launches, and let "Spend Shield" trim daily budgets when spend exceeds your weekly limit.
   • Harvest rules: Define conditions like orders, ACoS, and CVR with a lookback window to automatically promote winning search terms to new campaigns and negate low-performers in the source campaign.

   Pulse Pilot PPC Integrations

   Pulse Pilot PPC connects with the Amazon Ads API, Amazon Marketing Stream, and Amazon Selling Partner API for advertising data, bid updates, listing health, inventory, and pricing. It also supports marketplace distribution through the Amazon Selling Partner Appstore.

   Pros and Cons

   Pros:

   • Granular 168-hour dayparting and rules
   • Market CVR benchmarks separate listing issues
   • Transparent bid changes include plain-English reasons

   Cons:

   • No COGS-based profitability optimization available
   • Sponsored Brands and Display support remains unclear
   Learn more about Pulse Pilot PPC:

   • Check out Pulse Pilot PPC on their website
3. 

   3

   Ad Badger

   Best for bid optimization by ROI

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Ad Badger is an Amazon PPC optimization tool designed to enhance advertising performance and profitability for Amazon sellers. It aims to lower the Advertising Cost of Sales (ACOS) while increasing user revenue.

   Why I picked Ad Badger: It simplifies the management of Amazon PPC campaigns with smart automation tools. You can reduce ACOS efficiently with features like bid optimization and negative keyword automation. The platform includes educational resources like a PPC course to help you master PPC strategies quickly. This makes it accessible for users of all skill levels.

   Standout Features & Integrations:

   Features include tools for managing Amazon PPC campaigns, automated bid adjustments, and negative keyword identification. These features help you reclaim wasted ad spend and generate more sales. The platform also offers educational resources to improve your PPC skills.

   Integrations include Amazon Seller Central, Amazon Vendor Central, and Kindle Direct Publishing (KDP).

   Pros and Cons

   Pros:

   • Frequent updates
   • Detailed analytics
   • Effective support

   Cons:

   • Limited to Amazon PPC
   • Requires consistent monitoring
   Learn more about Ad Badger:

   • Check out Ad Badger on their website
4. 

   4

   AdLabs

   Best for AI-driven retail media ad performance insights

   • 30-day free trial
   • From $40/month + 1% of ad spend

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   AdLabs is an Amazon PPC software that pairs AI-driven bid optimization with manual oversight, combining keyword harvesting, n-gram analysis, placement optimization, and custom reporting dashboards in one platform.

   Who Is AdLabs Best For?

   AdLabs is a strong fit for Amazon PPC managers and agencies who want AI-assisted bid recommendations without handing full control over to automation.

   Why I Picked AdLabs

   AdLabs earns its spot on my shortlist because the AI-driven insights it surfaces are genuinely tied to retail media performance, not just click metrics. I like how the Brand Analytics integration pulls data from Amazon Seller Central alongside Amazon Ads, so I can see how ad spend actually moves total sales at the ASIN level. The pivot-style data analysis also lets me shift between granular keyword views and macro account performance without exporting anything.

   AdLabs Key Features

   • Campaign map: Define harvest paths that move profitable search terms from auto or research campaigns into performance campaigns in two clicks.
   • Dayparting scheduler: Adjust bids automatically based on time-of-day performance data to control spend during low-converting hours.
   • White-label reporting dashboards: Build custom dashboards that blend total sales and ad performance, then share them via link without exporting.
   • Search Query Performance (SQP) reports: Pull and analyze Amazon's SQP data directly inside AdLabs to evaluate branded vs. non-branded search visibility.

   AdLabs Integrations

   AdLabs connects natively with Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP) and Amazon Seller Central or Vendor Central for total sales data. It also offers an MCP (Model Context Protocol) that connects to AI agents like Claude, ChatGPT, Perplexity, and Google Gemini for advanced analysis.

   Pros and Cons

   Pros:

   • Multi-account dashboards with spend pacing
   • Rule Engine runs without writing code
   • N-gram search term analysis for negatives

   Cons:

   • Report design lacks branding customization options
   • Amazon Ads features lag behind Google Ads
   Learn more about AdLabs:

   • Check out AdLabs on their website
5. 

   5

   DataHawk

   Best for enterprise analytics with multi-account dashboards

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   DataHawk is an enterprise-grade marketplace analytics platform that covers Amazon and Walmart ad performance, SKU-level profitability, SEO, and sales forecasting across multi-account setups.

   Who Is DataHawk Best For?

   DataHawk is a strong fit for enterprise brands and agencies managing large Amazon and Walmart catalogs across multiple accounts who need BI-ready analytics rather than just ad reporting.

   Why I Picked DataHawk

   I've included DataHawk in my top picks because it's one of the few Amazon PPC tools built specifically for enterprise scale. What I like most is the multi-account dashboard, which lets my team monitor ad spend, organic rank, and SKU-level profitability across every account in one view without jumping between logins. I also rely on the KPI anomaly detection, which flags performance shifts automatically so I'm not manually auditing data to find where something broke.

   DataHawk Key Features

   • Share of voice tracking: Monitor how often your products appear in Amazon search results for target keywords relative to competitors.
   • Google Looker Studio connector: Push DataHawk data directly into Looker Studio to build custom BI dashboards outside the platform.
   • Product catalog analytics: Track Buy Box percentage, pricing history, and BSR trends at the individual ASIN level.
   • Advertising analytics breakdown: View campaign, ad group, and keyword performance with ACoS and TACoS reporting in one place.

   DataHawk Integrations

   DataHawk offers 20+ integrations focused on BI and data warehouse connectivity, including Google Looker Studio, Power BI, Google Sheets, Excel, Snowflake, BigQuery, Tableau, Amazon QuickSight, Domo, Qlik, Sisense, Metabase, Mode, NetSuite, Alteryx, and Azure Data Factory. It connects with Zapier and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • BI-ready data exports to Looker and Tableau
   • Covers 20+ Amazon global marketplaces
   • Connects SEO, ad, and sales data together

   Cons:

   • Custom dashboards require BI tool knowledge
   • No automated bid management for campaigns
   Learn more about DataHawk:

   • Check out DataHawk on their website
6. 

   6

   Optmyzr

   Best for customizable, user-controlled workflow automation

   • 14-day free trial
   • From $66/month

   Visit Website

   

   Optmyzr is a PPC management platform that lets you build custom optimization rules, automated workflows, and performance reports across Google Ads, Microsoft Ads, and Amazon Ads from a single interface.

   Who Is Optmyzr Best For?

   Optmyzr is a strong fit for PPC agencies and in-house teams managing large Amazon Ads accounts who want to build and control their own optimization rules.

   Why I Picked Optmyzr

   I picked Optmyzr as one of the best because the level of control it gives you over automation logic is genuinely uncommon in Amazon PPC tools. The Rule Engine lets me define bid adjustment triggers using any combination of performance signals, like ACoS thresholds, impression share, and conversion rate, without touching a single line of code. I also rely on the one-click optimizations, which queue suggested changes for my review before anything goes live, so automation never runs without my sign-off.

   Optmyzr Key Features

   • Campaign automator: Build multi-step automation workflows triggered by performance conditions without writing scripts.
   • Search term analysis: Surfaces converting search terms and flags candidates for exact match or negative keyword lists.
   • Custom report builder: Build and schedule PPC reports using drag-and-drop widgets populated with live campaign data.
   • Account-level alerts: Set threshold-based notifications for when key metrics like spend or ACoS deviate from targets.

   Optmyzr Integrations

   Optmyzr connects natively with Google Ads, Microsoft Ads, Amazon Ads, and Meta Ads as its core ad platform integrations, and delivers alerts to Slack, Microsoft Teams, and Trello. It also offers a Looker Studio connector for reporting and connects with Zapier. An API is available on the Enterprise plan for custom integrations.

   Pros and Cons

   Pros:

   • Multi-account dashboards with spend pacing
   • Rule Engine runs without writing code
   • N-gram search term analysis for negatives

   Cons:

   • Report design lacks branding customization options
   • Amazon Ads features lag behind Google Ads Report
   Learn more about Optmyzr:

   • Check out Optmyzr on their website
7. 

   7

   Perpetua

   Best for automated goal-based campaign execution

   • Free demo available
   • From $695/month

   Visit Website

   

   Perpetua is a retail media optimization platform that handles Amazon PPC campaign creation, bid automation, goal-based execution, and cross-marketplace advertising across Amazon, Walmart, and other channels.

   Who Is Perpetua Best For?

   Perpetua is a strong fit for mid-market to enterprise brands and agencies managing high-volume Amazon advertising across multiple marketplaces who need automated campaign execution at scale.

   Why I Picked Perpetua

   I've included Perpetua in my top picks because of how it flips the campaign-building process. Instead of building out ad groups and bid structures manually, you set a strategic objective like growth, profitability, or brand defense, and Perpetua's ad engine handles all tactical execution from there. I like that its conversion-based bidding algorithm continuously adjusts to keep performance on target, and the event-triggered budget rules, like automatically boosting budgets ahead of Prime Day, remove the manual monitoring that eats up time on other platforms.

   Perpetua Key Features

   • Keyword boost: Manually prioritize specific keywords within a goal to increase their visibility and bid weight without overriding the automated engine.
   • Search insights reporting: Review search term performance data across your campaigns through a dedicated reporting view that surfaces spend, conversions, and ACoS by keyword.
   • Prism competitive intelligence: Track competitor keyword rankings, share of voice, and digital shelf positioning directly inside the platform.
   • DSP and AMC campaign management: Run Amazon DSP display campaigns and access Amazon Marketing Cloud analytics alongside your Sponsored Ads goals from one dashboard.

   Perpetua Integrations

   Perpetua connects to Amazon (Seller and Vendor accounts) through the Amazon Advertising API and Selling Partner API, and natively supports advertising on Amazon, Walmart, and Instacart. Through its API partnerships with CitrusAd and Criteo, Perpetua extends reach to additional retailers including Target, Costco, Macy's, Nordstrom, CVS, Walgreens, and Carrefour.

   Pros and Cons

   Pros:

   • Amazon Marketing Cloud integration for audience insights
   • Automated keyword harvesting from existing campaigns
   • Goal-based campaigns across multiple marketplaces

   Cons:

   • Reporting data delayed by up to two days
   • Replaces existing campaigns with limited manual control
   Learn more about Perpetua:

   • Check out Perpetua on their website
8. 

   8

   Helium 10 (Adtomic)

   Best for integrating PPC with advanced product research

   • Free plan available
   • From $129/month

   Visit Website

   

   Helium 10 (Adtomic) is an AI-driven Amazon PPC platform built into the broader Helium 10 suite, combining campaign creation, bid automation, keyword harvesting, and performance analytics with access to Helium 10's product research and keyword tools.

   Who Is Helium 10 (Adtomic) Best For?

   I'd say Adtomic is a strong fit for Amazon sellers who are already using or considering Helium 10's broader suite of product research and keyword tools.

   Why I Picked Helium 10 (Adtomic)

   Adtomic earns its spot on my shortlist because of how tightly the PPC tooling connects to the rest of the Helium 10 suite. When I'm building a campaign, I can pull keyword data directly from Cerebro's reverse ASIN lookups or Magnet's search volume data, which means my ad targeting is grounded in real product research rather than guesswork. I also like the keyword harvesting rules engine: you can set up logic that automatically promotes converting search terms into exact match campaigns and negates underperformers, all without touching Seller Central. The day-parting feature, which lets you schedule bids to activate or pause at specific hours, adds another layer of control that most standalone PPC tools don't offer at this level.

   Helium 10 (Adtomic) Key Features

   • Campaign builder templates: Build new campaigns using guided templates designed around specific product lifecycle stages, like launching a new product or liquidating existing inventory.
   • Bid automation algorithms: Choose from multiple bidding algorithms, including Max Impressions and Max Orders, to adjust bids automatically based on your campaign goal.
   • Search term-level analytics: Review performance data broken down to the search term level, with a keyword breakdown view that surfaces granular insights across your ad account.
   • Ad performance suggestions: Get keyword suggestions with timestamps showing when each term was added, so you can track and act on recommendations with clear context.

   Helium 10 (Adtomic) Integrations

   Helium 10 Ads works for Amazon Seller (10 different countries) and TikTok Ads (just for the US) and Amazon Marketing Cloud (AMC Console). Because Adtomic is a module within the broader Helium 10 suite rather than a standalone tool, it connects directly to Helium 10's product research, keyword, and listing optimization tools like Cerebro, Magnet, and Listing Builder. Zapier support is available through the Portals by Helium 10 connector.

   Pros and Cons

   Pros:

   • Included with Helium 10 Diamond subscriptions
   • AI bid automation adjusts to target ACoS
   • Keyword data flows directly from Cerebro and Magnet

   Cons:

   • No Amazon DSP or AMC support
   • Advanced PPC features locked behind higher plans
   Learn more about Helium 10 (Adtomic):

   • Check out Helium 10 (Adtomic) on their website
9. 

   9

   Teikametrics

   Best for full-funnel cross-marketplace growth

   • Free trial available
   • From $149/month (billed annually)

   Visit Website

   

   Powered by AI, Teikametrics is a retail media platform that manages Sponsored Ads, DSP, and full-funnel advertising campaigns across Amazon and Walmart from a single, unified ad management system.

   Who Is Teikametrics Best For?

   Teikametrics is a strong fit for multi-marketplace sellers and agencies managing advertising across both Amazon and Walmart who need a single platform to run full-funnel campaigns.

   Why I Picked Teikametrics

   Teikametrics earns its spot on my shortlist because it's one of the few platforms where I can manage Sponsored Ads and DSP campaigns across Amazon and Walmart from one place without switching tools. What I find particularly useful is the AMC audience insights access, which doesn't require SQL skills, making it accessible when I'm building full-funnel campaigns. The one-click listing porting between marketplaces also removes a major manual step when I'm scaling to a new channel.

   Teikametrics Key Features

   • AI-optimized product listings: Teikametrics uses generative AI to populate and edit listing titles, descriptions, and attributes based on campaign performance data.
   • Inventory-synced ad spend: The platform reads real-time inventory signals and adjusts advertising automatically to avoid spending on out-of-stock products.
   • Unified data dashboards: Pull together marketplace data, competitor data, and business data into a single reporting view across Amazon and Walmart.
   • Managed services access: On-demand marketplace strategists work alongside the AI to review account performance, test tactics, and guide budget decisions.

   Teikametrics Integrations

   Teikametrics integrates directly with Amazon Ads, AMC, Amazon Attribution, Amazon DSP, and Seller Central, enabling inventory-aware pacing, automated bid and budget controls, and unified retail and media reporting. It also connects with Walmart and TikTok Shop as supported marketplaces.

   Pros and Cons

   Pros:

   • Goal-based campaign creation tied to business objectives
   • Reduces ad spend on organically ranking keywords
   • Hourly bid adjustments based on keyword performance

   Cons:

   • Percentage-of-spend pricing spikes during high-spend months
   • Bidding strategy settings lack category-level flexibility
   Learn more about Teikametrics:

   • Check out Teikametrics on their website
10. 

    10

    BidX

    Best for automatic keyword harvesting

    • Free demo available
    • From $495/month (billed annually)

    Visit Website

    

    BidX is a software solution designed for Amazon sellers, vendors, and agencies to manage and optimize their Amazon PPC campaigns. It automates the analysis and adjustments of bids and keywords using machine-learning algorithms.

    Why I picked BidX: You can automate your bid adjustments and keyword management to save time on manual PPC optimization. The platform offers a customizable dashboard that helps you monitor your campaigns. With features like rule-based automation and machine-learning algorithms, your team can focus on strategic decisions rather than day-to-day ad management. You also get full transparency into your campaign performance, allowing for data-driven decisions.

    Standout Features & Integrations:

    Features include automated bid adjustments, keyword management, and a customizable dashboard. The platform also offers real-time analytics and reporting to help you track your campaign performance. Additionally, rule-based automation allows for precise control over your advertising strategies.

    Integrations include Amazon Seller Central, Amazon Vendor Central, and Amazon DSP.

    Pros and Cons

    Pros:

    • Real-time analytics
    • Customizable dashboard
    • Automated bid management

    Cons:

    • Requires technical knowledge
    • Learning curve
    Learn more about BidX:

    • Check out BidX on their website