Enquanto responsável de marketing, enfrenta diariamente desafios na criação de conteúdos envolventes e na gestão da sua presença online. Poderá verificar que o Kajabi não satisfaz todas as suas necessidades, seja devido à personalização limitada, ao preço ou à falta de funcionalidades de marketing específicas para a sua empresa.
Testei de forma independente e aprofundada vários programas para encontrar as melhores alternativas ao Kajabi. Neste artigo, partilho as minhas principais escolhas, cada uma com benefícios únicos que poderão estar mais alinhados com os seus objetivos.
Descobrirá ferramentas que melhoram as capacidades da sua equipa e respondem aos seus requisitos específicos. A minha análise é imparcial e baseia-se numa pesquisa aprofundada, com o objetivo de o ajudar a tomar uma decisão informada. Vamos explorar soluções que poderão transformar a forma como gere os seus conteúdos e interage com o seu público.
O que é o Kajabi?
O Kajabi é um programa de marketing de conteúdos concebido para o ajudar a criar, promover e vender cursos online, subscrições e produtos digitais. É habitualmente utilizado por empreendedores, formadores e criadores de conteúdos que pretendem rentabilizar os seus conhecimentos. Funcionalidades como a criação de cursos, o marketing por correio eletrónico e as capacidades de criação de funis de vendas apoiam os esforços da sua equipa para construir uma presença online coesa e alcançar o seu público de forma eficaz. No geral, o Kajabi oferece uma plataforma valiosa para fazer crescer o seu negócio online e interagir com os seus clientes.
Tabela de comparação das alternativas ao Kajabi
Esta tabela de comparação resume os detalhes de preços das minhas principais alternativas ao Kajabi:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for budget funnels and email | Free plan + free trial available | From $17/month | Website | |
| 2 | Best for interactive course experiences | Free 30-day trial available | From $24/month (billed annually) | Website | |
| 3 | Best for solo multi-product creators | 30-day free trial available | From $33/month + 5% transaction fees (billed annually) | Website | |
| 4 | Best for subscription video content | Free trial + free demo available | From $49/month | Website | |
| 5 | Best for multi-client marketing agencies | 14-day free trial | From $97/month | Website | |
| 6 | Best for course-centered communities | 14-day free trial + free demo available | From $79/month (billed annually) | Website | |
| 7 | Best for institutional online programs | Free 30-day trial + free demo available | From $39/user/month | Website | |
| 8 | Best for membership communities and events | 14-day free trial + free demo available | From $89/month | Website | |
| 9 | Best for flexible solo course businesses | Free trial available | From $29/month | Website | |
| 10 | Best for HR-led employee training | Free plan available | From $23.88/user/month (billed annually) | Website |
Why Trust Our Software Recommendations
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Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Análises das melhores alternativas ao Kajabi
Segue-se o meu resumo detalhado das melhores alternativas ao Kajabi para criadores de cursos que entraram na minha lista resumida. As minhas análises apresentam uma visão detalhada das principais funcionalidades, vantagens e desvantagens, integrações e casos de utilização ideais de cada ferramenta, para o ajudar a encontrar os melhores planos gratuitos, planos pagos acessíveis ou planos superiores para si.
Best for budget funnels and email- Free plan + free trial available
- From $17/month
Visit WebsiteCustomer Rating:4.8/5
Systeme.io simplifies marketing with easy funnels, emails, and memberships. Systeme.io is an all-in-one marketing platform designed for entrepreneurs and small businesses. It helps you manage sales funnels, email marketing, and online courses.
Why Systeme.io is a good Kajabi alternative: Systeme.io provides an all-in-one solution that simplifies marketing tasks for you. You can build click funnels and sales funnels, send email campaigns, and create membership sites with ease. Its intuitive interface makes it accessible for those with limited technical skills. Systeme.io allows you to focus on growing your business without juggling multiple tools.
Standout features and integrations:
Features include automation workflows, blogging capabilities, and affiliate programs. You can automate repetitive tasks to save time. Systeme.io also lets you create blogs to support your content strategy.
Integrations include PayPal, Stripe, Zapier, GetResponse, and more.
Pros and Cons
Pros:
- Reliable customer support
- Blogging capabilities to support content strategy
- All-in-one platform
Cons:
- Onboarding can be challenging
- Basic reporting and analytics
Learn more about Systeme.io:
Best for interactive course experiences- Free 30-day trial available
- From $24/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
LearnWorlds delivers interactive, customizable tools for immersive learning. LearnWorlds is an online learning platform designed for educators and businesses to create interactive courses. It's used by educational institutions and corporate trainers to deliver engaging e-learning experiences.
Why LearnWorlds is a good Kajabi alternative: LearnWorlds provides interactive learning tools that improve student engagement, ideal for educators. You can use interactive videos and quizzes to enrich the learning process. Its customizable course player allows you to tailor the learning environment. With LearnWorlds, you can create immersive and dynamic courses that captivate learners.
Standout features and integrations:
Features include a customizable course player, which helps you create a unique learning experience. You can also use the assessment engine to test learners' understanding. LearnWorlds offers a social learning feature to foster collaboration among students.
Integrations include Zapier, Mailchimp, HubSpot, Zoom, Stripe, and more.
Pros and Cons
Pros:
- SCORM support for corporate use cases
- Strong visual design and brand control for course sites
- Interactive learning with rich activities and engagement tools
Cons:
- Complex course completion rules
- Pricing can be high for larger courses
Learn more about LearnWorlds:
Best for solo multi-product creators- 30-day free trial available
- From $33/month + 5% transaction fees (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Podia simplifies creating and selling content for solo entrepreneurs. Podia is an online platform for creators to sell courses, memberships, and digital downloads. It's mainly used by solo entrepreneurs and small teams to easily manage online content and ecommerce sales.
Why Podia is a good Kajabi alternative: Podia offers a user-friendly interface and setup for solo entrepreneurs who need straightforward solutions. You can efficiently create and sell content without complicated processes. Its built-in email marketing and affiliate marketing management features make it easy to grow your audience and sales. Podia allows you to focus on content creation while handling the technical aspects of selling online.
Standout features and integrations:
Features include unlimited hosting, built-in email marketing, and affiliate management. Podia provides a simple interface for creating and selling digital products through which you can also offer memberships and handle customer interactions.
Integrations include Mailchimp, ConvertKit, ActiveCampaign, Drip, AWeber, MailerLite, Zapier, Google Analytics, Stripe, PayPal, and more.
Pros and Cons
Pros:
- Simple digital download storefront
- Built-in email marketing
- Easy setup for beginners
Cons:
- No built-in advanced analytics
- Limited website customization options
Learn more about Podia:
Best for subscription video content- Free trial + free demo available
- From $49/month
Visit WebsiteCustomer Rating:4.8/5
Uscreen offers branded, monetized video streaming with built-in analytics. Uscreen is a video monetization platform tailored for creators and businesses to distribute and sell video content. It's used by video creators and educators to launch their own video streaming services.
Why Uscreen is a good Kajabi alternative: Uscreen offers specialized tools for video content, making it ideal if you want to monetize video libraries. You can create branded video-on-demand and live-streaming platforms and manage subscriptions effortlessly. Its video analytics help you understand viewer engagement and optimize content. Uscreen allows you to customize your streaming service to align with your brand.
Standout features and integrations:
Features include customizable themes to match your brand identity. You can create and manage subscription plans to generate recurring revenue. Uscreen also offers video analytics to track viewer engagement and performance.
Integrations include Mailchimp, Zapier, Google Analytics, Stripe, PayPal, Facebook Pixel, and more.
Pros and Cons
Pros:
- Detailed video analytics
- Flexible monetization with subscriptions, one-time purchases, and rentals
- Branded video memberships and a good member app experience
Cons:
- Less suitable for quiz-heavy course delivery
- Higher starting price and per-subscriber fees
Learn more about Uscreen:
Best for multi-client marketing agencies- 14-day free trial
- From $97/month
Visit WebsiteCustomer Rating:4.6/5
HighLevel simplifies agency client management and lead-generation workflows. HighLevel is a marketing platform tailored for agencies to manage their clients' campaigns and communications. It serves marketing agencies and helps simplify client management and lead generation.
Why HighLevel is a good Kajabi alternative: HighLevel provides tools specifically for agencies, allowing you to manage multiple client accounts. Its CRM features help you track leads and automate follow-ups. You can create funnels and manage appointments to optimize client engagement. The platform's focus on agency-specific needs makes it a practical choice for those managing several clients.
Standout features and integrations:
Features include appointment scheduling, CRM capabilities, and funnel building. You can automate client follow-ups and simplify communication. HighLevel also offers tools for reputation management to track and improve client feedback.
Integrations include Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks, and more.
Pros and Cons
Pros:
- Unlimited and cloneable sub-accounts
- White-label resale potential
- Multi-client management
Cons:
- Higher price point for smaller agencies
- Clunky user interface
Learn more about HighLevel:
Best for course-centered communities- 14-day free trial + free demo available
- From $79/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Mighty Networks builds branded, engaged communities with courses and events. Mighty Networks is a platform designed for creators and businesses to build and manage branded online communities. It's mainly used by community leaders and entrepreneurs to foster interaction and engagement among members.
Why Mighty Networks is a good Kajabi alternative: Mighty Networks offers unique community-building tools that allow you to create a branded space for your audience. You can host events, create courses, and facilitate discussions all within one platform. Its focus on community engagement helps you build stronger connections with your members. With Mighty Networks, you can customize your community to reflect your brand's identity and values.
Standout features and integrations:
Features include the ability to host live sessions and create courses within your community. You can also use polls and questions to engage your members. Mighty Networks provides analytics tools to track community growth and engagement.
Integrations include Zapier, Stripe, Zoom, Google Analytics, and more.
Pros and Cons
Pros:
- Event hosting capabilities
- Good for segments and cohorts
- Customizable community spaces differ from algorithm-driven social groups
Cons:
- Course-building is more basic than a learning management system (LMS)
- Not built for advanced funnels and automation
Learn more about Mighty Networks:
Best for institutional online programs- Free 30-day trial + free demo available
- From $39/user/month
Visit WebsiteCustomer Rating:4.5/5
Thinkific powers detailed, customizable online courses for structured learning. Thinkific is an online course platform tailored for educators and institutions to create and sell courses. It's used by teachers and educational organizations to deliver structured learning experiences.
Why Thinkific is a good Kajabi alternative: Thinkific offers advanced course-creation tools that are ideal for educational institutions. You can design detailed curricula and use quizzes to assess learning. Its customizable course pages allow you to tailor the learning environment. With Thinkific, you can manage student progress and deliver a more complete learning experience.
Standout features and integrations:
Features include drip scheduling, which lets you release content over time. You can also use certificates to reward course completion. Thinkific provides powerful analytics to track student engagement and performance.
Integrations include Mailchimp, Zoom, Zapier, Accredible, Shopify, and more.
Pros and Cons
Pros:
- Integrates well with common edtech and marketing tools
- Detailed analytics
- Structured course building and learner progress tracking
Cons:
- Deeper customization may require additional code or workarounds
- Often needs add-ons for an all-in-one marketing stack
Learn more about Thinkific:
Best for membership communities and events- 14-day free trial + free demo available
- From $89/month
Visit WebsiteCustomer Rating:4.5/5
Circle supports building interactive, engaged online communities. Circle is an online platform designed for creators to build and manage communities. It's mainly used by community managers and educators to facilitate engagement and interaction.
Why Circle is a good Kajabi alternative: Circle offers specialized tools for community building, making it ideal if you want to foster interaction and engagement or host coaching sessions. You can create spaces for discussions and host live events to connect your members. Its focus on community platform engagement helps you build strong relationships with your audience. Circle's simplicity allows you to manage community activities efficiently and effectively.
Standout features and integrations:
Features include private spaces, member directories, and event hosting. You can create customizable spaces for discussions and interactions. Circle also allows you to manage memberships and track engagement.
Integrations include Zapier, Slack, Notion, and more.
Pros and Cons
Pros:
- Intuitive community UI
- Event hosting options
- Customizable spaces
Cons:
- Hard to measure learning progress or course completion
- Price increases as you scale
Learn more about Circle:
Best for flexible solo course businesses- Free trial available
- From $29/month
Visit WebsiteCustomer Rating:4.2/5
Teachable supports flexible, multimedia course creation with student tracking. Teachable is an online course platform designed for educators and creators to build and sell courses. It's primarily used by instructors and entrepreneurs to deliver engaging learning experiences.
Why Teachable is a good Kajabi alternative: Teachable provides flexible course and module creation tools that cater to individual teaching styles. You can use multimedia lectures and quizzes to enhance student learning. Its customizable sales pages help you market your courses effectively. With Teachable, you can manage student interactions and track their progress.
Standout features and integrations:
Features include drip content, allowing you to schedule course material releases. You can offer certificates to students upon course completion. Teachable also provides built-in analytics to monitor student engagement and performance.
Integrations include Mailchimp, Zapier, Google Analytics, ConvertKit, Segment, Sumo, and more.
Pros and Cons
Pros:
- Good creator workflow
- Built-in payments and tax handling
- Drag-and-drop course builder and sales page
Cons:
- Community experience is more limited than community-led tools
- Large sales pages can load slowly
Learn more about Teachable:
10Best for HR-led employee trainingProProfs
- Free plan available
- From $23.88/user/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
ProProfs Training Maker creates quizzes and tracks employee training. ProProfs Training Maker is an online training software designed for businesses to create and manage employee training programs. It's used by organizations to simplify employee onboarding and development.
Why ProProfs Training Maker is a good Kajabi alternative: ProProfs Training Maker offers specialized tools for creating engaging training courses, ideal for companies focusing on employee development. You can design quizzes and assessments to measure learning outcomes. Its course library allows you to store and reuse training materials. ProProfs Training Maker helps you track employee progress and improve training efficiency.
Standout features and integrations:
Features include the ability to create custom quizzes, which improves learning assessment. You can also use surveys to gather feedback from trainees. ProProfs Training Maker provides a reporting feature to analyze training effectiveness and outcomes.
Integrations include Zoom, Salesforce, BambooHR, Mailchimp, Google Analytics, WordPress, Shopify, Zendesk, and more.
Pros and Cons
Pros:
- Embeds or integrates into websites easily
- Good mix of quizzes, assessments, and tracking for employee training
- Accessible, affordable option for training managers
Cons:
- Editing after submission is limited
- Quiz construction tools can be unintuitive
Learn more about ProProfs:
Outras alternativas ao Kajabi
Eis algumas alternativas adicionais ao Kajabi que não entraram na minha lista resumida, mas que ainda vale a pena consultar:
- 11KartraBest for advanced marketing automation
- 12SquarespaceBest for design-led course sites
- 13LearnDashBest for WordPress plugin courses
- 14Udemy for BusinessBest for marketplace course exposure
- 15FreshLearnBest for first-time course creators
- 16TeacheryBest for unlimited courses and students
- 17ZenlerBest for course businesses with webinars
- 18EzyCourseBest for multilingual, multi-currency courses
- 19Mighty ProBest for custom-branded community apps
- 20RuzukuBest for cohort and workshop courses
Related Reviews
How I Evaluate Kajabi Alternatives
I split my evaluation into two layers: baseline requirements every platform must meet and differentiators that matter for a coach or creator scaling a membership.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Course Creation Tools: I check whether the platform supports multi-module courses with video hosting, drip scheduling, and progress tracking—not just basic file uploads.
- Membership & Community Features: A strong platform lets you gate content by tier so you can run, say, a free community alongside a paid mastermind with different access levels.
- Sales Funnels & Landing Pages: I look for drag-and-drop funnel builders that handle upsells, order bumps, and checkout pages without needing a separate tool like ClickFunnels.
- Email Marketing Automation: The platform should include visual automation workflows with tagging and segmentation, not just one-off broadcast sends.
- Integrated Payments & Checkout: I evaluate whether the tool processes subscriptions, payment plans, and one-time purchases natively through gateways like Stripe and PayPal.
- Website & Content Hosting: Your course platform should double as your website builder, with blog support, custom pages, and media hosting all under one roof.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Affiliate program tools are a big deal for creators who want to grow through word-of-mouth. I look for platforms that handle tracking, custom commission tiers, and payouts in one place. Mobile app access also matters, especially for membership communities where members expect to browse content on their phones. I evaluate analytics dashboards closely, too, since knowing which funnels convert and where students drop off shapes every marketing decision you make.
Beyond Features
Pricing structure matters a lot here. I check whether platforms charge transaction fees on top of monthly plans, since that can quietly eat into revenue as your course sales grow. Migration is another factor I weigh—switching from Kajabi means moving courses, members, and active subscriptions, so I look for import tools or migration support that prevent data loss. Integration depth rounds out my evaluation. Creators typically rely on Zapier, Stripe, and tools like Google Analytics, so I check that those connections are native and well-documented.
Por que motivo procurar uma alternativa ao Kajabi?
O Kajabi associa os limites de produtos e contactos ao seu plano, e alguns utilizadores consideram que é difícil personalizar as suas páginas e que a plataforma demora a aprender, algo relevante para novos criadores e marcas orientadas para o design. Eis em que situações outra ferramenta poderá ser mais adequada:
- Está a lançar o seu projeto com um orçamento reduzido. O Kajabi limita o número de produtos e contactos que pode ter em cada plano, e os pagamentos através de processadores externos têm uma taxa adicional, que é mais baixa no plano superior. Opções como o Systeme.io oferecem um plano gratuito que inclui funis, correio eletrónico e cursos.
- Pretende ter controlo total sobre o aspeto dos seus cursos e páginas. Alguns utilizadores referem que é difícil personalizar os modelos e as páginas de destino do Kajabi, o que limita a proximidade com a sua marca. Plataformas como a LearnWorlds oferecem um forte controlo da marca e um reprodutor de cursos personalizável.
- Pretende começar rapidamente. Algumas equipas consideram que o Kajabi demora a aprender e procuram orientações mais claras no início. Ferramentas como a Podia são conhecidas pela configuração simples, e a Teachable oferece um criador de páginas de vendas com funcionalidade de arrastar e largar.
O Kajabi continua a ser a escolha certa se pretende gerir os seus cursos, comunidade, site, contactos de correio eletrónico e pagamentos a partir de uma única plataforma. Para criadores que estão a construir um negócio online completo, isso poderá compensar as limitações baseadas no plano, as taxas dos processadores externos e o controlo limitado do design.
Principais funcionalidades do Kajabi
Eis algumas das principais funcionalidades do Kajabi, para ajudar a contrastar e comparar o que as soluções alternativas oferecem:
- Construtor de websites: Crie e personalize facilmente a sua presença online sem necessidade de programação.
- Ferramentas de marketing por e-mail: Gira e automatize as suas campanhas de e-mail para envolver o seu público.
- Funis de marketing automatizados: Aperfeiçoe o seu processo de vendas com funis pré-criados.
- Aplicação móvel personalizada: Aceda aos seus conteúdos e gira-os em qualquer lugar com uma aplicação móvel personalizada.
- Criação de comunidades: Promova o envolvimento e a interação do seu público através das funcionalidades de comunidade.
- Processamento de pagamentos: Facilite as transações com várias opções de pagamento na finalização da compra, incluindo o Apple Pay.
- Ferramentas de análise: Acompanhe o desempenho e obtenha informações sobre as atividades da sua empresa.
- Transferências digitais: Disponibilize conteúdos transferíveis aos seus clientes como parte da sua oferta de produtos.
- Boletins informativos baseados em IA: Automatize e personalize as suas comunicações com boletins informativos orientados por IA.
- Construtor personalizável de páginas de destino: Crie páginas de destino com elevada taxa de conversão, adaptadas à sua marca.