De beste alternativene til Mailchimp gir deg bedre leveringsevne, tydeligere rapportering og mer fleksibel automatisering uten at du må betale ekstra for funksjoner du ikke bruker. Noen plattformer lover alt, men kommer til kort når det gjelder ytelse, kundestøtte eller brukervennlighet når det virkelig gjelder. Hvis du støter på kontaktgrenser, har problemer med tungvinte e-postredigeringsverktøy eller trenger tettere integrasjon med CRM-systemet ditt, kan det være på tide å bytte.
Med over 10 års erfaring med å lede markedsføringsteam har jeg brukt mer enn 400 timer på å teste verktøy for e-postmarkedsføring, spesielt for bruksområder som pleie av potensielle kunder, produktopplæring, livssykluskampanjer og arbeidsflyter for reaktivering. I denne veiledningen går jeg gjennom nøye utvalgte alternativer som faktisk leverer, slik at du kan sende smartere, raskere og mer lønnsomme kampanjer.
Hva er Mailchimp?
Mailchimp er en plattform for e-postmarkedsføring som hjelper bedrifter og enkeltpersoner med å administrere e-postkampanjer, automatisere kommunikasjon og komme i kontakt med målgruppen sin. Markedsførere, småbedriftseiere og innholdsskapere bruker ofte Mailchimp for å forenkle e-postkommunikasjon og engasjere abonnenter. Automatiserte e-postsekvenser, brukervennlige maler og detaljerte analyser hjelper brukerne med å opprette, sende og overvåke kampanjer på en effektiv måte. Med Mailchimp kan du og teamet ditt vedlikeholde kunderelasjoner effektivt, få innsikt i kampanjenes resultater og bygge merkevaren gjennom målrettet e-postkommunikasjon.
Hvorfor du kan stole på våre programvareanbefalinger
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Teamet vårt har testet og anmeldt programvare siden 2012. Vi er selv markedsføringsledere, så vi vet hvor vanskelig og hvor viktig det er å velge riktig programvare.
I denne guiden har vi vurdert verktøyene gjennom praktisk testing og uavhengig research og gitt dem poeng ut fra våre utvelgelseskriterier.
Anmeldelsene våre bygger på vår egen redaksjonelle vurdering. De er ikke et salgsargument.
Ekspertanmeldere:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Sammenligningstabell over Mailchimp-alternativer
Denne sammenligningstabellen oppsummerer prisopplysningene for mine beste utvalgte alternativer til Mailchimp:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for managing multiple brands in one account | Free plan + free demo available | From $30/month | Website | |
| 2 | Best for lightweight email automation | Free plan available | From $9/month (billed annually) | Website | |
| 3 | Best for ecommerce email marketing | Free plan available | From $11.20/mo | Website | |
| 4 | Best for email and SMS integration | Free plan available | From $9/month | Website | |
| 5 | Best for design-focused email campaigns | Free plan + free trial available | From $19/user/month (billed annually) | Website | |
| 6 | Best for email automation | 14-day free trial + free demo available | From $10.80/month | Website | |
| 7 | Best for personalized journeys | 14-day free trial | Pricing upon request | Website | |
| 8 | Best for customizable email templates | 30-day free trial | From $7/month (billed annually) | Website | |
| 9 | Best for data-driven email marketing | Free plan available | From $20/month | Website | |
| 10 | Best for interactive AMP emails | Free plan available | From $149/month (billed annually) | Website |
Hvorfor du kan stole på programvareanmeldelsene våre
Vi har testet og anmeldt markedsføringsprogramvare siden 2022. Som markedsføringsledere selv vet vi hvor avgjørende og vanskelig det er å ta den riktige beslutningen når man skal velge programvare. Vi investerer i grundig research for å hjelpe målgruppen vår med å ta bedre beslutninger om programvarekjøp.
Vi har testet mer enn 2 000 verktøy for ulike bruksområder innen markedsføring og skrevet over 1 000 omfattende programvareanmeldelser. Finn ut hvordan vi er transparente & se metoden vår for programvareanmeldelser.
Anmeldelser av de beste Mailchimp-alternativene
Nedenfor finner du mine detaljerte sammendrag av de beste alternativene til Mailchimp på kortlisten min. Anmeldelsene mine undersøker nøye de viktigste funksjonene, fordelene & ulempene, integrasjonene og ideelle bruksområdene for hvert verktøy, slik at du kan finne det beste alternativet for deg.
Best for managing multiple brands in one account- Free plan + free demo available
- From $30/month
Visit WebsiteCustomer Rating:4.9/5
BigMailer provides a centralized dashboard to create, manage, and track email campaigns across marketing and transactional workflows. BigMailer is a cloud-based email marketing platform designed for teams and agencies that need to manage complex campaigns across multiple brands. If you’re looking for a Mailchimp alternative that prioritizes scalability, deliverability, and advanced account organization, this tool is worth a look.
Who Is BigMailer Best For?
Ideal for agencies or marketing teams managing email campaigns across multiple brands or clients from a single account.
Why BigMailer Is a Good Mailchimp Alternative
I picked BigMailer because my team manages campaigns for several brands and needs everything in one place. With BigMailer, I can set up separate brand workspaces, keep lists and templates organized, and assign user permissions by brand. This setup makes it easy to avoid cross-brand mistakes and simplify reporting. For agencies or multi-brand businesses, this is a big advantage over Mailchimp’s single-brand focus.
BigMailer Key Features
- Drag-and-drop email builder: Create custom email layouts without coding using a visual editor.
- Automated drip campaigns: Set up multi-step email sequences triggered by subscriber actions.
- Transactional email support: Send order confirmations, password resets, and other transactional messages.
- Detailed activity logs: Track user actions and campaign changes for better account oversight.
BigMailer Integrations
BigMailer offers native integrations with Amazon SES, Google Analytics, Stripe, Shopify, and more. It also provides an API for custom integrations and connects with Zapier.
Pros and Cons
Pros:
- Supports automated drip and transactional emails
- Simple, usage-based pricing with no contracts
- Offers both drag-and-drop and HTML editors
Cons:
- Lacks built-in SMS or push notifications
- No built-in landing page builder
Learn more about BigMailer.io:
Best for lightweight email automation- Free plan available
- From $9/month (billed annually)
Visit WebsiteCustomer Rating:4.8/5
EmailOctopus’ campaign editor lets users customize email templates visually. EmailOctopus helps small businesses, creators, and marketers send email campaigns without the extra complexity of a full marketing suite. It stands out for its simple campaign builder, subscriber segmentation, automation tools, and signup forms for growing and managing email lists.
Who Is EmailOctopus Best For?
Small businesses and solo marketers looking to quickly build and manage subscriber lists.
Why EmailOctopus Is a Good Mailchimp Alternative
I picked EmailOctopus because it gives small businesses and creators a simpler Mailchimp alternative for automating email campaigns without managing a full marketing suite. You can build automated welcome sequences, nurture emails, and scheduled campaigns, while using tags, fields, and segments to keep your messages relevant. I also like that its signup forms and landing pages connect directly to your email lists, so your team can capture new subscribers and add them to targeted campaigns. For teams that find Mailchimp too complex for basic email outreach, EmailOctopus offers the core tools needed to grow, manage, and engage an audience.
EmailOctopus Key Features
Some other features in EmailOctopus support campaign creation, tracking, and list management:
- Campaign templates: Choose from pre-built email templates to create branded campaigns faster.
- Subscriber tagging: Assign tags to contacts to organize your list by behavior, source, or attributes.
- Campaign analytics: Track open rates, click rates, bounces, and unsubscribes for each campaign.
- Custom HTML editor: Build emails with your own HTML when you need more design control.
EmailOctopus Integrations
Integrations include WordPress, Little Stack, Leadpages, WooCommerce, Google Ads, Shopify, Memberful, Ticket Tailor, Wix, and Salesforce.
Pros and Cons
Pros:
- Signup forms and landing pages help grow lists
- Tags and fields support targeted subscriber segmentation
- Simple editor makes campaign setup easy for beginners
Cons:
- Template editor can feel restrictive when adjusting layouts
- Automation is basic for complex customer journeys
Learn more about EmailOctopus:
Best for ecommerce email marketing- Free plan available
- From $11.20/mo
Visit WebsiteCustomer Rating:4.6/5
Omnisend offers a range of analytics that keep track of your performance and revenue. Omnisend is a marketing platform tailored for ecommerce businesses, offering email marketing and SMS solutions aimed at boosting sales and enhancing customer engagement.
Why Omnisend is a good Mailchimp alternative: If you run an ecommerce business, Omnisend is a good alternative to Mailchimp. With pre-built workflows for cart abandonment, welcome series, and transactional emails, you can set up automated campaigns that target customers based on their interactions with your store. This level of automation helps in delivering timely and relevant messages, potentially increasing conversion rates.
Standout features & integrations:
Features include the ability to create customer segments based on shopping behavior, campaign engagement, and other criteria. You can also add SMS and push notifications alongside your emails, providing a consistent, omnichannel customer experience. Omnisend also lets you collect new subscribers using customizable forms like popups, signup boxes, and landing pages.
Integrations include Shopify Flow, Yotpo, LoyaltyLion, Make, Pabbly Connect, SyncSpider, AfterShip, ShipStation, Getsitecontrol, Judge.me, and Nosto.
Pros and Cons
Pros:
- Drag-and-drop email campaign creation
- Effective analytics and reporting features
- Advanced automation and segmentation options
Cons:
- Not ideal for businesses outside the ecommerce space
- Some users find the email editor templates limiting
Learn more about Omnisend:
Best for email and SMS integration- Free plan available
- From $9/month
Visit WebsiteCustomer Rating:4.6/5
Sender’s automation dashboard lets users build and launch email workflows using ready-made templates and a visual editor. For those seeking a Mailchimp alternative that combines cost-effectiveness with robust features, Sender offers an appealing solution. It's designed for small to medium-sized businesses, marketers, and entrepreneurs who want to enhance their email marketing without breaking the bank. Sender provides tools to create engaging email campaigns, automate workflows, and integrate SMS marketing, tackling challenges like audience engagement and lead nurturing while maintaining affordability and ease of use.
Why I Picked Sender
I chose Sender because it excels in offering seamless email and SMS marketing integration, a feature that stands out for businesses aiming to diversify their communication strategies. The platform's automation capabilities allow for personalized customer journeys, ensuring that your messages reach the right audience at the right time. Additionally, Sender's high deliverability rates, supported by 24/7 IP reputation monitoring, ensure that your emails land in inboxes and not spam folders, addressing a critical concern for many marketers.
Sender Key Features
In addition to its integration of email and SMS marketing, I also found Sender to offer:
- Transactional Emails: Guarantees high deliverability for time-sensitive messages with built-in security.
- Drag-and-Drop Builder: Enables easy design of emails using a user-friendly interface without coding.
- Real-Time Analytics: Provides insights into campaign performance with detailed metrics and reports.
- Audience Segmentation: Allows you to target specific groups within your subscriber list for more effective communication.
Sender Integrations
Integrations include WordPress, WooCommerce, Shopify, Magento, PrestaShop, OpenCart, Zapier, API for custom integrations, and more.
Pros and Cons
Pros:
- User-friendly drag-and-drop builder
- Built-in SMS marketing support
- Unlimited automation workflows included
Cons:
- No built-in landing page builder
- Subscriber limits on lower tiers
Learn more about Sender:
Best for design-focused email campaigns- Free plan + free trial available
- From $19/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Introduction
Flodesk is an email marketing platform that prioritizes design and deliverability, ensuring your emails not only look great but also reach more inboxes. It's built for both designers and non-designers to create visually appealing emails and sales pages that capture attention.
Why I Picked Flodesk
I picked Flodesk as a great Mailchimp alternative because of its emphasis on design-focused features like custom fonts and brand color integration. These allow you to maintain consistent branding across your campaigns, which can enhance your brand's recognition. Another compelling feature is its patented layouts, which make your emails stand out in crowded inboxes without requiring complex design skills.
Additionally, Flodesk offers engaging elements such as countdown timers and embedded polls. These features can boost interaction and engagement with your audience, making your emails more dynamic and interesting. The ability to integrate interactive content directly into your emails can lead to better customer engagement and potentially higher conversion rates.
Standout Features
Features include high-converting opt-in forms that help you grow your subscriber list with ease. Automated email journeys guide your subscribers through tailored experiences, enhancing engagement and retention. Detailed analytics provide insights into your campaign performance, helping you make informed decisions and refine your strategy over time.
Integrations
Integrations include Canva, Instagram, Shopify, Honeybook, Typeform, Squarespace, Google, Zapier, and WordPress.
Pros and Cons
Pros:
- Strong automation features
- Flat pricing, making it ideal for small business and creative entrepreneurs
- Visually appealing templates and user-friendly interface
Cons:
- Integration limitations
- Template customization limits
Learn more about Flodesk:
Best for email automation- 14-day free trial + free demo available
- From $10.80/month
Visit WebsiteCustomer Rating:4.7/5
MailerLite offers a range of tools for building websites, designing newsletters, and automating your email campaigns. MailerLite is a versatile email marketing platform designed to help you create engaging content for your audience. It offers a range of tools for building websites, designing newsletters, and automating your email campaigns.
Why I Picked MailerLite
One of the reasons I chose MailerLite as a Mailchimp alternative is its powerful automation capabilities. You can easily set up automated workflows to nurture leads and communicate with your audience without much hassle. Additionally, MailerLite offers an AI-powered drag-and-drop editor for designing eye-catching newsletters, making it easy for you to create professional-looking emails.
Another feature that stands out is the ability to sell digital products and set up paid newsletter subscriptions directly through the platform. This is perfect for creators and businesses looking to monetize their content and offers a seamless way to integrate e-commerce into your email marketing strategy. With MailerLite, you can also build landing pages and collect leads, helping you grow your email list effortlessly.
Standout Features
Features include an email verifier that ensures your emails reach the intended recipients, reducing bounce rates and improving deliverability. MailerLite also provides a variety of templates for landing pages, websites, and pop-ups, allowing you to engage your audience creatively. The platform is GDPR compliant and ISO 27001 certified, prioritizing data safety and giving you peace of mind.
Integrations
Integrations include Stripe, Zapier, Make, Shopify, WordPress, WooCommerce, Canva, Disqus, Cloudflare, LinkedIn, and Google.
Pros and Cons
Pros:
- Responsive customer support
- Strong automation features
- Affordable pricing plans
Cons:
- Limited advanced features
- Some integration limitations
Best for personalized journeys- 14-day free trial
- Pricing upon request
Visit WebsiteCustomer Rating:4.6/5
Braze enables dynamic, personalized journeys with real-time adjustments and analytics. For those seeking a Mailchimp alternative, Braze offers a compelling choice with its focus on personalized customer engagement. Tailored for businesses across industries such as retail, finance, and gaming, Braze enables you to craft cross-channel marketing strategies that resonate with your audience. By addressing challenges like customer onboarding and churn reduction, Braze helps transform your customer interactions into memorable experiences, making it a worthy contender in enhancing your marketing efforts.
Why I Picked Braze
I picked Braze as a strong Mailchimp alternative due to its prowess in creating personalized customer journeys. With features like journey orchestration and AI-driven decision-making through BrazeAI, your team can deliver tailored experiences that adapt to individual customer needs. The platform's ability to unify and activate data in real-time ensures your messaging is both timely and relevant across channels such as email, mobile app messaging, and SMS. By leveraging these capabilities, Braze empowers you to foster deeper connections with your audience.
Braze Key Features
In addition to its strengths in personalized journeys, Braze offers a suite of features that enhance your marketing toolkit.
- Braze Data Platform: Unifies and activates customer data in real-time, enhancing the personalization of your marketing efforts.
- Cross-Channel Messaging: Supports consistent communication across multiple platforms, including email, SMS, and in-app messages.
- In-App Messaging: Allows for real-time interactions with users within your app, enhancing engagement and retention.
- Braze Dashboard: Provides a user-friendly interface for managing data, creating content, and configuring app settings, streamlining your marketing processes.
Braze Integrations
Integrations include Shopify, Snowflake, Segment, Zendesk, Mixpanel, Amplitude, Facebook Lead Ads, Google Cloud Storage, Tealium, and Twilio.
Pros and Cons
Pros:
- In-depth segmentation tools
- Strong multi-channel capabilities
- Advanced customer journey mapping
Cons:
- Complex setup process
- Limited drag-and-drop editor
Learn more about Braze:
Best for customizable email templates- 30-day free trial
- From $7/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Moosend offers easy email design and automation with customizable templates and tools. Moosend provides highly customizable and visually appealing email campaigns for small and medium-sized businesses looking to enhance their marketing campaigns. Its various drag-and-drop editing tools give each email a unique look that resonates with a business’s audience.
Why Moosend is a good Mailchimp alternative: Moosend’s drag-and-drop editor and pre-built templates make it easy to design emails. You can customize colors, layouts, and images to create personalized templates that fit your brand’s look. The platform also offers advanced editing options for designing professional-quality emails without technical skills. Moosend also provides advanced automation workflows for setting up campaigns that respond to customer interactions.
Standout features & integrations:
Features include real-time analytics to help you track email performance and make data-driven decisions. The platform offers advanced segmentation capabilities, allowing you to target specific audience groups effectively. Moosend also provides A/B testing tools to optimize email strategies and improve engagement rates.
Integrations include WooCommerce, Magento, Salesforce, WordPress Tracking, Zapier, ThriveCart, Drupal, HubSpot, Facebook Ads, and Google Contacts. Moosend also offers a comprehensive API platform.
Pros and Cons
Pros:
- GDPR compliance tools
- Weather-based email triggers
- AI-powered subject line suggestions
Cons:
- No built-in spam check
- Requires design skills for best results
Learn more about Moosend:
Best for data-driven email marketing- Free plan available
- From $20/month
Visit WebsiteCustomer Rating:4.6/5
Klaviyo uses purchase history and behavioral data for targeted campaigns and insights. Klaviyo leverages detailed customer data to create personalized, impactful email marketing campaigns. It has strong segmentation tools for targeting audiences based on behavior and activity and analytics tools for insights into campaign performance.
Why Klaviyo is a good Mailchimp alternative: Klaviyo lets you create tailored campaigns using a customer’s purchase history and browsing behavior to increase engagement. Its advanced segmentation allows you to send relevant messages to different audience segments. The platform’s analytics tools also provide insights into campaign performance, helping you fine-tune your marketing efforts.
Standout features & integrations:
Features include predictive analytics that help forecast customer behavior and improve campaign outcomes. The platform offers dynamic forms that you can use to capture leads and grow your email list. Additionally, Klaviyo provides detailed reporting that helps track your marketing performance and refine your strategies.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Stripe, Salesforce, Zendesk, Eventbrite, Typeform, and Recharge.
Pros and Cons
Pros:
- Dynamic form creation
- Behavioral tracking features
- Advanced audience segmentation
Cons:
- Limited email scheduling options
- Limited landing page builder
10Best for interactive AMP emailsMailmodo
- Free plan available
- From $149/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Mailmodo's Email Marketing tool enables you to engage and maximize effectiveness of your campaigns. Mailmodo provides an innovative email marketing solution designed for those seeking an alternative to Mailchimp. This platform is particularly appealing to businesses that aim to elevate their email marketing strategies with dynamic and engaging content. By offering features like interactive AMP emails, Mailmodo addresses the need for enhanced user interaction and engagement, making it an excellent choice for marketers aiming to boost their campaign effectiveness.
Why I Picked Mailmodo
I picked Mailmodo as a compelling Mailchimp alternative because of its unique focus on interactive AMP emails. These emails allow your audience to engage directly within their inbox, performing actions like filling out forms or participating in polls, without needing to navigate away. Mailmodo’s AI-driven email template generator and automation builder further streamline the process, providing you with the tools to create captivating campaigns effortlessly. This focus on interactivity and automation positions Mailmodo as a versatile solution for those looking to enhance their email marketing efforts.
Mailmodo Key Features
In addition to its standout interactive AMP emails, I also found other features that make Mailmodo a strong Mailchimp alternative:
- AI Email Template Generator: Utilize AI to create personalized email templates that align with your brand’s needs.
- AI Segment Generator: Improve your targeting capabilities with AI-driven customer segmentation.
- Managed Deliverability: Ensure high email deliverability rates, so your campaigns reach the intended audience.
- Email API Services: Seamlessly integrate transactional email capabilities into your existing systems.
Mailmodo Integrations
Integrations include Salesforce, HubSpot, Shopify, WooCommerce, WordPress, Google Analytics, Slack, Zapier, Pabbly, and Webhooks for custom integrations.
Pros and Cons
Pros:
- Strong customer support with quick response times.
- Provides a no-code AMP & HTML email builder with pre-built templates.
- Cost-effective compared to competitors, offering similar features.
Cons:
- High pricing compared to competitors.
- Some users find segment creation and user tracking challenging.
Learn more about Mailmodo:
Når du bør bruke alternativer til Mailchimp
Mailchimp er et godt utgangspunkt for e-postmarkedsføring, men ble ikke utviklet for å skalere i takt med behovene eller budsjettet til alle team. Hvis noen av situasjonene nedenfor høres kjente ut, er det verdt å undersøke hva annet som finnes.
- Regningen fortsetter å øke etter hvert som listen vokser: Mailchimp tar betalt for hele målgruppen din, ofte inkludert avmeldte kontakter. Et alternativ som Brevo kan være en bedre løsning. De tilbyr et ubegrenset antall kontakter og tar bare betalt for det faktiske antallet e-poster du sender.
- Du driver en nettbutikk: Plattformer som Mailchimp tilbyr generell automatisering, men hvis du bruker Shopify eller WooCommerce, trenger du innebygde funksjoner for forlatte handlekurver, produktbasert segmentering og kjøpsutløsere. Omnisend eller Klaviyo håndterer alt dette innebygd, uten omveier.
- Det blir stadig mer uoversiktlig å administrere flere målgrupper: Hvis du håndterer separate lister for ulike merkevarer, regioner eller produktlinjer, gjør Mailchimps målgruppestruktur rapportering på tvers av lister til en hodepine. Verktøy som ActiveCampaign lar deg administrere alt på ett sted med ryddigere segmentering.
- Det tar for lang tid å bygge én enkelt kampanje: Hvis du trenger omfattende personalisering eller komplekse dynamiske blokker, tilbyr Klaviyo eller Drip mer fleksibel «Vis/skjul»-logikk. Byggerne deres er utviklet for avanserte brukere som trenger å jobbe raskere enn Mailchimp-redigereren tillater.
- Du har vokst fra grunnleggende automatisering: Velkomstsekvenser fungerer fint, men hvis du trenger atferdsbaserte utløsere i flere trinn, poengsetting av potensielle kunder eller arbeidsflyter koblet til et CRM-system, når Mailchimp raskt en grense. ActiveCampaign eller HubSpot kan gi deg dybden du trenger for å bygge kampanjer som faktisk samsvarer med hvordan kjøperne dine beveger seg gjennom kjøpsprosessen.
Andre Mailchimp-alternativer
Her er noen flere Mailchimp-alternativer som ikke kom med på kortlisten min, men som likevel er verdt å undersøke:
- 11DripBest for B2C engagement
- 12Zoho CampaignsBest for privacy-focused marketing
- 13AWeberBest for user-friendly automation tools
- 14ActiveCampaignBest for advanced segmentation features
- 15GetResponseBest for webinar hosting
- 16Elastic EmailBest for API and SMTP flexibility
- 17Constant ContactBest for small business engagement
- 18MailjetBest for teamwork in email editing
- 19CampaignerBest for advanced automation workflows
- 20ConverKit Best for creators and bloggers
- 21BrevoBest for cost-effective multi-channel campaigns
- 22Salesforce Marketing CloudBest for personalized marketing
- 23Creatio CRMBest for targeted campaigns
- 24OmnisendBest for ecommerce email automation
How I Evaluate Mailchimp Alternatives
I first look for what Mailchimp already covers—drag-and-drop campaigns, automation, segmentation, and deliverability. Then I weigh differentiators like pricing as your list grows, ecommerce depth, or multichannel messaging.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Email Campaign Builder: I look for a visual drag-and-drop editor where you can build a branded newsletter, add personalization tokens, and preview it on mobile before hitting send.
- Marketing Automation Workflows: I evaluate whether you can set up multi-step sequences—like a post-purchase drip or a re-engagement series—with behavioral triggers and conditional branching.
- List & Contact Management: Segmentation depth matters here. I check whether you can slice audiences by tags, custom fields, and activity data to target, say, subscribers who clicked but didn't convert.
- Signup Forms & Landing Pages: I look for native form and landing page builders that let you launch a lead magnet popup or event registration page without relying on a third-party tool.
- Campaign Analytics & Reporting: Beyond opens and clicks, I evaluate whether the platform surfaces A/B test results, conversion data, and engagement trends you can act on for the next send.
- Deliverability & Compliance Tools: Platforms like Brevo, ActiveCampaign, and Mailchimp each handle this differently, so I check for SPF/DKIM setup, spam testing, dedicated IP options, and built-in GDPR consent management.
Once I have a list of tools that meet the criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Ecommerce integrations are a major differentiator. I look for native connections to Shopify or WooCommerce that go beyond basic syncing to include abandoned cart flows, product recommendation blocks, and per-campaign revenue tracking—tools like Klaviyo and Omnisend go deep here. Multi-channel messaging also matters. Being able to trigger an SMS follow-up when a subscriber skips your email gives you a second touchpoint without switching platforms. I also consider built-in CRM features like lead scoring or deal pipelines, which can save teams from paying for a separate tool.
Beyond Features
Pricing structure is one of the first things I evaluate. Some platforms charge per contact while others bill per email sent—and that difference adds up fast when your list grows into the tens of thousands. I also check each vendor's deliverability reputation, since even a well-designed campaign is wasted if it lands in spam. Migration support matters here too, especially when you're moving years of automations and segmented lists out of Mailchimp. Vendors like ActiveCampaign and Brevo offer guided migration paths that make the switch less painful.
Hvorfor se etter et Mailchimp-alternativ?
Selv om Mailchimp er et godt valg av programvare for e-postmarkedsføring, finnes det flere grunner til at noen brukere ser etter alternative løsninger. Det kan hende du ser etter et Mailchimp-alternativ fordi …
- Du administrerer en stor abonnentliste
- Du trenger flere tilpasningsmuligheter
- Du ser etter lavere prisnivåer
- Du trenger bedre kundestøtte
- Du retter deg mot en spesifikk bransje
- Du trenger å overholde lokale personvernlover
Hvis noe av dette høres kjent ut, har du kommet til rett sted. Listen min inneholder flere alternativer for programvare for e-postmarkedsføring som passer bedre for team som står overfor disse utfordringene med Mailchimp og ser etter alternative løsninger.
Funksjoner i Mailchimp-alternativer
Når du velger Mailchimp-alternativer, bør du se etter følgende viktige funksjoner:
- Håndtering av e-postkampanjer: Opprett, planlegg og send enkelt masseutsendelser til abonnentene dine. Denne funksjonen effektiviserer markedsføringen din og sørger for at e-postene dine når frem til folk på riktig tidspunkt, uten at du må håndtere kompliserte verktøy.
- Segmentering av abonnenter: Organiser målgruppen din i målrettede grupper basert på interesser, atferd eller demografi. Du kan sende mer relevante meldinger, noe som betyr at det er mindre sannsynlig at de havner i en søppelpostmappe.
- Malbibliotek: Få tilgang til en rekke profesjonelt utformede e-postmaler. Med denne funksjonen kan du lage iøynefallende kampanjer – selv om designferdighetene dine stopper ved strekmenn.
- Analyse og rapportering: Få tilgang til detaljert statistikk som åpningsrater, klikk og abonnentvekst. For det er mer nyttig å vite hva som faktisk fungerer enn å krysse fingrene og håpe.
- Påmeldingsskjemaer og landingssider: Opprett skjemaer og landingssider som bidrar til å utvide e-postlisten din og leder abonnentene mot bestemte handlinger. Et godt skjema gjør at påmeldingen føles mer som en belønning enn et ork.
- Automatiserte arbeidsflyter: Sett opp automatiske e-postsekvenser som utløses av abonnentenes aktivitet eller viktige datoer. Du sparer tid samtidig som hver abonnent føler seg sett (selv om du sender en velkomst-e-post klokken 02.00).
- A/B-testing: Eksperimenter med emnelinjer, innhold eller utsendingstidspunkter for å finne ut hva som treffer målgruppen din best. A/B-testing kan gi deg innsikt som fører til bedre e-poster.
- Integrasjoner med tredjepart: Koble e-postplattformen din sammen med andre verktøy som CRM-er, e-handelsnettsteder eller analyseplattformer. Dette knytter markedsføringen din sammen og sparer deg for endeløs kopiering og innliming.
Vanlige AI-funksjoner i Mailchimp-alternativer
I tillegg til standardfunksjonene i Mailchimp-alternativer som er nevnt ovenfor, tar mange av disse løsningene i bruk kunstig intelligens med funksjoner som:
- Smart segmentering: La kunstig intelligens analysere dataene om målgruppen din og automatisk gruppere abonnentene på nye og effektive måter. Du leverer svært målrettet innhold, og leserne dine får e-poster som faktisk er relevante for dem.
- Generering av personlig tilpasset innhold: Bruk kunstig intelligens til å få hjelp med å finne på emnelinjer eller tilpasse meldinger basert på hver abonnents preferanser eller atferd. En god emnelinje kan avgjøre om mottakeren åpner e-posten din eller ikke.
- Optimalisering av utsendingstidspunkt: Forutsi og velg automatisk det ideelle tidspunktet for å sende e-poster til hver mottaker. Hvis du noen gang har lurt på hvorfor noen e-poster blir sett, mens andre ikke gjør det, kan utsendingstidspunktet være en viktig faktor.
- Prediktiv analyse: Bruk kunstig intelligens til å forutsi abonnentenes handlinger, for eksempel sannsynligheten for at de åpner, klikker eller avslutter abonnementet. Prioriter potensielle kunder som har størst sannsynlighet for å engasjere seg, slik at innsatsen din føles mindre som å rope ut i tomrommet.
- Automatisk rensing av lister: Identifiser inaktive abonnenter og rydd opp i listene dine ved hjelp av innsikt basert på kunstig intelligens. Du slipper å gjette hvem som ignorerer e-postene dine – få en renere og sunnere liste for bedre rekkevidde og ytelse.
Vanlige spørsmål om alternativer til Mailchimp
Her er noen vanlige spørsmål om Mailchimp og alternativene til tjenesten.
Hva bør jeg se etter når jeg velger et alternativ til Mailchimp?
Du bør fokusere på funksjoner som passer teamets behov, for eksempel avansert automatisering, bedre rapportering og brukervennlighet. Sjekk priser, kundestøtte og hvor godt løsningen fungerer med verktøyene du allerede bruker. Tenk på størrelsen på kontaktlisten din, vekstplanene dine og om plattformen hjelper deg med å målrette potensielle kunder mer effektivt.
Hva er ulempene med Mailchimp?
De største ulempene med Mailchimp er begrenset automatisering på de rimeligere abonnementene, økende kostnader etter hvert som kontaktlisten vokser, og grunnleggende rapporteringsfunksjoner. Noen brukere synes integrasjonene er begrensede eller vanskeligere å sette opp. Hvis du trenger mer fleksibilitet, flere tilpasningsmuligheter eller B2B-funksjoner, kan andre plattformer passe bedre.
Hvordan er leveringsratene for e-post sammenlignet med Mailchimp og andre verktøy?
Leveringsratene for e-post kan variere. Noen alternativer til Mailchimp har høyere leveringsgrad på grunn av bedre avsenderomdømme eller strengere spamkontroller. Sjekk alltid nylige brukeranmeldelser og be leverandørene om deres gjennomsnittlige leveringsrater. Test dine egne kampanjer hvis mulig, siden resultatene avhenger av kvaliteten på kontaktlisten og rutinene dine.
Er det enkelt å flytte kontaktene og kampanjene mine fra Mailchimp til en ny plattform?
Ja, de fleste alternativer til Mailchimp lar deg importere kontakter og flytte kampanjer, men fremgangsmåten avhenger av det nye verktøyet. Se etter veiledninger for flytting, kundestøtte eller til og med kostnadsfri hjelp med oppsettet. Eksporter Mailchimp-listene og malene dine på forhånd for å gjøre overgangen enklere.
Hvilke alternativer til Mailchimp fungerer best med CRM- eller salgsverktøyene mine?
Se etter plattformer med ferdige integrasjoner for CRM-systemet ditt, for eksempel Salesforce eller HubSpot. Noen alternativer har direkte datasynkronisering, mens andre trenger tredjepartskoblinger som Zapier. Sørg for at integrasjonen omfatter kontakter, kampanjesporing og rapportering, slik at teamet ditt kan jobbe mer effektivt.
Er noen alternativer til Mailchimp bedre for generering av B2B-potensielle kunder?
Ja, noen verktøy er utviklet for B2B og tilbyr poengberegning av potensielle kunder, mer avansert segmentering og kommunikasjon i flere kanaler. Plattformer som ActiveCampaign eller HubSpot gir deg flere muligheter til å følge opp potensielle kunder, tilpasse e-poster og samordne salgs- og markedsføringsarbeidet. Velg en løsning som passer kjøpssyklusen og kundereisen din.