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Se sei un responsabile marketing, conosci le difficoltà di allineare il tuo team e ottenere risultati. Potresti essere alla ricerca di un'alternativa a Gong perché non si adatta perfettamente alle tue esigenze o al tuo budget. Nella mia esperienza, trovare lo strumento giusto può fare davvero la differenza per l'efficienza e il successo della tua squadra.

In questo articolo condividerò le mie migliori scelte di alternative a Gong e altri strumenti di intelligenza conversazionale. Ho testato e recensito ciascuno di essi per offrirti una panoramica imparziale sui loro punti di forza e di debolezza.

Scoprirai in che modo questi strumenti possono supportare le tue attività di account-based marketing e strategie di go-to-market (GTM), oltre ad affrontare le sfide specifiche della tua azienda. Troviamo insieme la soluzione più adatta al tuo team.

Cos'è Gong?

Gong è un software di account-based marketing che aiuta i team ad analizzare le conversazioni di vendita e migliorare le performance. È comunemente utilizzato da venditori, responsabili marketing e team leader che vogliono comprendere meglio le interazioni con i clienti e ottenere risultati concreti.

La registrazione delle chiamate, l'analisi dei dati e gli insight guidati dall'IA facilitano la comprensione dei bisogni dei clienti e il miglioramento delle strategie di vendita. Nel complesso, Gong offre sales intelligence per aiutare la tua squadra a prendere decisioni basate sui dati.

Migliori alternative a Gong: Riepilogo

Questo grafico comparativo riassume i dettagli sui prezzi delle migliori alternative a Gong che ho selezionato per aiutarti a trovare quella più adatta al tuo budget e alle tue esigenze aziendali.

Perché Fidarti delle Nostre Recensioni Software

Migliori alternative a Gong: Recensioni

Di seguito trovi i miei riassunti dettagliati dei principali concorrenti di Gong che sono entrati nella mia shortlist. Le mie recensioni offrono uno sguardo approfondito sulle principali caratteristiche, add-on, pro e contro, integrazioni e casi d’uso ideali di ciascuno strumento, per aiutarti a trovare quello più adatto a te.

Best for managing high-volume sales cadences

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Salesloft is a sales engagement platform that can help sales teams manage and optimize their workflows. Its main users include sales representatives, managers, and teams that want to enhance customer interactions and drive sales growth.

Why Salesloft is a good Gong alternative: Salesloft focuses on workflow optimization, which differentiates it from Gong. The platform offers sales cadences to help your team structure its outreach efforts and real-time analytics so it can adjust its strategies quickly. Salesloft's call recording and coaching tools support ongoing team development and performance improvement.

Standout features and integrations:

Features include email tracking, which helps you monitor engagement with prospects. The platform's dialing capabilities allow your team to make calls directly from the app. With its analytics dashboard, your team can easily track performance metrics and make data-driven decisions.

Integrations include Salesforce, LinkedIn Sales Navigator, Slack, Zoom, Microsoft Dynamics 365, Gmail, Outlook, HubSpot, and more.

Pros and Cons

Pros:

  • Consistently rated among the top sales engagement platforms
  • Coaching dashboards highlight rep activity patterns
  • Cadence builder is intuitive for multi-touch sequences

Cons:

  • Can miss context nuances
  • Interface can feel busy on smaller screens

Best for managing and optimizing outbound sequences at scale

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.3/5

Outreach is a sales engagement platform that helps sales teams automate and optimize their engagement processes. Its main users are sales professionals and managers who want to enhance their outreach efforts and improve sales performance.

Why Outreach is a good Gong alternative: Outreach excels in AI-driven workflows, which makes it a compelling alternative to Gong. The platform automates repetitive tasks, releasing your team for more strategic activities. It provides advanced analytics to help make informed decisions about sales strategies and AI-powered recommendations to help personalize communications for better engagement.

Standout features and integrations:

Features include customizable sales sequences that allow your team to tailor their outreach efforts. The platform offers a single pane of glass view, giving your team a comprehensive overview of its activities. With its performance insights and detailed call summaries, your team can quickly identify areas for improvement and optimize its strategies.

Integrations include Salesforce, LinkedIn Sales Navigator, Microsoft Dynamics 365, Gmail, Outlook, Zoom, Slack, HubSpot, and more.

Pros and Cons

Pros:

  • App ecosystem and integrations suit large sales orgs
  • Detailed reports expose conversion by sequence step
  • Sequence logic handles complex multi-channel playbooks

Cons:

  • Power features feel overkill for tiny teams
  • Some customers report frustrating billing experiences

Best for deal-focused sales call insights

  • 14-day free trial + free demo available
  • Pricing upon request

Chorus is a conversation intelligence platform that can help sales teams improve their performance by analyzing sales calls. It primarily serves sales leaders and managers looking for insights into customer interactions and coaching opportunities.

Why Chorus is a good Gong alternative: Chorus focuses on sales enablement and sales intelligence, which sets it apart from Gong. It provides detailed call analytics to help your team better understand customer needs. The platform offers coaching insights to improve sales techniques and align strategies. It also tracks sales trends and offers deal risk intelligence, so your team can make informed decisions.

Standout features and integrations:

Features include real-time call transcription for accurate conversation capture and sentiment analysis to understand customer emotions during calls. It also provides deal intelligence, helping your team track sales opportunities.

Integrations include Salesforce, Gainsight, HubSpot, Zapier, and more.

Pros and Cons

Pros:

  • Deal boards highlight at-risk opportunities clearly
  • Tight Salesforce and Zoom integrations aid workflows
  • Great for coaching using real rep call clips

Cons:

  • Navigation takes practice for new managers
  • Transcripts skip detail; markers become essential

Best for revenue forecast visibility

  • Free demo available
  • Pricing upon request

Clari is a revenue orchestration and revenue intelligence platform for sales, marketing, and finance teams to enhance productivity and optimize revenue processes. It uses AI-driven solutions to support functions such as deal inspection, forecasting, and sales engagement across various industries.

Why Clari is a good Gong alternative: Clari focuses on revenue orchestration, which makes it distinct from Gong. It automates data capture, ensuring your team has accurate and up-to-date information. The platform's AI-driven health scores help your team identify risks and prioritize actions, while its comprehensive forecasting tools let your team track performance and make informed decisions.

Standout features and integrations:

Features include data capture automation to save time and improve data quality. The platform also provides analytics and reporting capabilities, offering better visibility into business performance. With its sales engagement tools, your team can make workflows more efficient and boost productivity.

Integrations include Salesforce, Microsoft Dynamics 365, Oracle, SAP, Slack, Zoom, Google Workspace, LinkedIn, Outreach, and more.

Pros and Cons

Pros:

  • Surfaces risk signals earlier than basic CRMs
  • Rollups give leadership one consistent pipeline view
  • Forecasting accuracy praised by enterprise revenue teams

Cons:

  • Complex configuration slows the initial time to value
  • Can feel heavyweight for leaner sales teams

Best for privacy compliance, meeting agendas, and team rituals

  • Free plan available
  • From $7/user/month (billed annually)

Fellow is a meeting management platform built for managers and teams who want to run better meetings and keep notes organized. It helps you plan agendas, record decisions, and follow action items across your team’s work.

Why Fellow is a good Gong alternative: With Fellow, you get meeting tools that keep conversations documented concisely, without extraneous data. Its shared agendas, private notes, and clear permission controls help your team protect sensitive information. You can keep discussions organized in one place while keeping your records clean and compliant. The way it stores meeting content gives you more confidence about how your team handles internal conversations.

Standout features and integrations:

Features include task assignment tools that help you keep work moving after meetings, feedback forms you can use to collect input from your team, and meeting templates that keep your conversations focused.

Integrations include Google Calendar, Microsoft Outlook, Slack, Zoom, Microsoft Teams, Google Meet, Jira, Asana, Trello, and more.

Pros and Cons

Pros:

  • Very low-friction onboarding and Google Meet integration
  • AI search recalls decisions across many meetings
  • Agenda templates keep recurring meetings consistent

Cons:

  • Heavy note threads can feel overwhelming
  • Less suited to deep sales analytics reporting

Best for Salesforce-native conversation intelligence

  • Free trial available
  • Pricing upon request

Revenue.io is a sales acceleration platform to enhance productivity and drive revenue growth for sales teams. Its main user base includes sales professionals, managers, and teams seeking to optimize their sales processes.

Why Revenue.io is a good Gong alternative: Revenue.io is known for its Salesforce CRM integration, making it a strong alternative to Gong. The platform provides call tracking and analytics, helping your team better understand customer interactions. It offers real-time performance insights so your team can adjust its strategies as needed and make AI-driven recommendations to support data-driven decisions.

Standout features and integrations:

Features include automated call logging to save your team time and ensure accurate records. The platform also provides a power dialer that increases outbound calling efficiency. With its performance dashboards, your team can monitor key metrics and optimize workflows.

Integrations include Salesforce, Zoom, Microsoft Teams, Gmail, and more.

Pros and Cons

Pros:

  • Automated routing speeds up lead response
  • Real-time prompts support managers during live calls
  • Salesforce embedding minimizes tab-switching

Cons:

  • Occasional glitches reported in dialer performance
  • Complex admin setup demands dedicated RevOps attention

Best for managing full meeting lifecycles

  • 14-day free trial + free demo available
  • From $19/user/month (billed annually)

Avoma is a conversation intelligence platform and AI meeting assistant that helps professionals improve meeting productivity. Its main users include sales teams, customer success managers, and team leaders who need to capture, analyze, and optimize meeting interactions.

Why Avoma is a good Gong alternative: Avoma offers meeting efficiency through AI-driven insights, which is a key differentiator from Gong. The platform provides automatic meeting transcriptions, allowing your team to focus on the conversation rather than note-taking. It also features smart note suggestions to capture essential points quickly. Avoma's ability to analyze conversation patterns can help your team refine its communication strategies.

Standout features and integrations:

Features include automatic transcription of meetings, which saves you time. The platform's smart note suggestions help you capture important points easily, while conversation analytics offer insights into your team's communication patterns.

Integrations include Zoom, Microsoft Teams, Google Meet, Slack, Salesforce, HubSpot, Pipedrive, Zoho CRM, and more.

Pros and Cons

Pros:

  • Tracks the entire meeting lifecycle in one place
  • Email recaps arrive quickly after each meeting
  • Lower cost than Gong for similar coverage

Cons:

  • Rigid contract terms
  • Recording reliability can be patchy

Best for CRM-driven pipeline alerts

  • Free 14-day trial
  • Pricing upon request

Revenue Grid is a sales engagement platform to enhance sales productivity and provide visibility into sales processes. It is primarily used by sales teams and leaders who want to optimize sales pipelines and improve forecasting accuracy.

Why Revenue Grid is a good Gong alternative: Revenue Grid offers pipeline clarity, making it a strong alternative to Gong. The platform provides visual pipeline management, allowing your team to easily track deals and identify bottlenecks. Its AI-driven insights and forecasting tools help your team make informed decisions, prioritize actions, and predict outcomes with greater accuracy.

Standout features and integrations:

Features include automated activity capture to save time and ensure data accuracy. The platform offers customized sales playbooks to guide your team through each step of the sales process and advanced analytics for insights into performance and strategy optimization.

Integrations include Salesforce, Zoom, GoTo Meeting, Siebel, Oracle Sales Cloud, Workbooks, Creatio, and more.

Pros and Cons

Pros:

  • Customized sales playbooks
  • Auto-captures emails and meetings into CRM
  • Timeline views clarify stalled and moving deals

Cons:

  • Interface can feel dense for new sellers
  • Advanced analytics feature is still evolving for power users

Best for measurable sales coaching and performance insights

  • Free demo available
  • Pricing upon request

ExecVision is a conversation intelligence platform that focuses on improving sales team performance through call analysis and coaching. Its main users are sales managers and team leaders who want to improve communication skills and drive results.

Why ExecVision is a good Gong alternative: ExecVision offers automated coaching tools, which make it distinct from Gong. The platform allows your team to identify key areas for improvement through call scoring and feedback. It provides personalized learning paths to help your team members develop specific skills. Additionally, ExecVision's focus on actionable insights ensures your team can continuously improve its performance.

Standout features and integrations:

Features include call tagging, which helps categorize conversations for better analysis, and trend analysis to identify patterns in team performance. It also includes a searchable call library and coaching playlists, making it easy for your team to find and review past interactions.

Integrations include Salesforce, Slack, HubSpot, Zoom, Microsoft Teams, Outreach, Salesloft, and more.

Pros and Cons

Pros:

  • Hands-on vendor support during rollout and training
  • Tagging and snippets simplify sharing coachable moments
  • Scorecards link specific calls to coaching goals

Cons:

  • Search and organization can feel clunky
  • Occasional glitches or slow call upload times

Best for multilingual video meeting recordings

  • Free plan + free trial + free demo available
  • From $18/user/month (billed annually)

Pros and Cons

Pros:

  • Browser extensions make tagging moments very fast
  • Quick clip sharing supports async collaboration
  • Excellent for global teams needing multilingual transcripts

Cons:

  • No offline fallback if the connection drops
  • Recording length limits frustrate long workshops

Altre alternative a Gong

Ecco alcune ulteriori alternative a Gong che non sono entrate nella mia shortlist, ma che meritano comunque di essere valutate:

  1. MeetGeek

    For AI-generated meeting summaries and action items

  2. Fireflies

    For searchable call transcripts at scale

  3. InsightSquared

    For revenue analytics dashboards

  4. Jiminny

    For collaborative call coaching

  5. Fathom

    For live call highlights and instant recaps

  6. Observe.AI

    For call center coaching and compliance

  7. Grain

    For shareable video meeting highlights

  8. People.ai

    For automatic activity capture for RevOps

  9. Enthu.AI

    For QA scorecards in support teams

  10. Sybill

    For emotion and sentiment insights on calls

Criteri di selezione delle alternative a Gong

Nella scelta delle migliori alternative a Gong da includere in questa lista, ho considerato le esigenze comuni degli acquirenti e i principali punti dolenti associati ai software di account-based marketing, come la necessità di un targeting preciso e l'integrazione con strumenti già in uso. Ho inoltre adottato il seguente framework per mantenere la valutazione strutturata ed equa:

Funzionalità principali (25% del punteggio totale)
Per essere prese in considerazione per questa lista, tutte le soluzioni dovevano soddisfare questi casi d'uso comuni:

  • Registrazione e trascrizione delle conversazioni
  • Analisi delle chiamate e delle riunioni di vendita
  • Visibilità su trattative e pipeline
  • Monitoraggio del coinvolgimento del cliente nelle conversazioni
  • Integrazione con CRM e dati

Caratteristiche distintive aggiuntive (25% del punteggio totale)
Per restringere ulteriormente la selezione, ho valutato anche funzionalità uniche come:

  • Insight conversazionali basati su IA
  • Previsione del rischio delle trattative e dei ricavi
  • Analisi del parlato e del sentiment
  • Coaching e analisi delle performance
  • Visualizzazione avanzata delle conversazioni e della pipeline

Usabilità (10% del punteggio totale)
Per valutare l’usabilità di ciascun sistema, ho preso in considerazione i seguenti aspetti:

  • Interfaccia utente intuitiva
  • Navigazione semplice tra chiamate, trattative e insight
  • Visualizzazioni e report personalizzabili
  • Accessibilità mobile per la revisione delle chiamate
  • Curva di apprendimento rapida per i team commerciali

Onboarding (10% del punteggio totale)
Per valutare l’esperienza di onboarding di ciascuna piattaforma, ho considerato i seguenti fattori:

  • Disponibilità di video formativi
  • Tour interattivi del prodotto
  • Dashboard e playbook preimpostati
  • Sessioni di onboarding dal vivo o webinar
  • Guide in-app e strumenti di supporto

Assistenza clienti (10% del punteggio totale)
Per valutare i servizi di assistenza clienti di ciascun fornitore software, ho preso in esame i seguenti aspetti:

  • Disponibilità di supporto 24/7
  • Molteplici canali di supporto
  • Specialisti esperti in revenue intelligence
  • Tempo di risposta
  • Disponibilità di un centro assistenza e documentazione

Rapporto qualità-prezzo (10% del punteggio totale)
Per giudicare il rapporto qualità-prezzo di ogni piattaforma, ho considerato i seguenti fattori:

  • Prezzo rapportato agli insight generati su conversazioni e ricavi
  • Piani flessibili in base alla dimensione del team o all’uso
  • Disponibilità di demo o versioni di prova
  • Profondità delle funzionalità rispetto al costo
  • Sconti per la fatturazione annuale

Recensioni clienti (10% del punteggio totale)
Per comprendere la soddisfazione generale dei clienti, quando ho letto le recensioni ho prestato attenzione ai seguenti aspetti:

  • Valutazioni sulla soddisfazione complessiva
  • Funzionalità di conversation intelligence maggiormente apprezzate
  • Impatto riportato su percentuali di trattative vinte e accuratezza delle previsioni
  • Confronti con Gong e piattaforme simili
  • ROI segnalato dai team vendite e revenue

Perché cercare un'alternativa a Gong?

Sebbene Gong sia una valida soluzione di software per l’account-based marketing, esistono diversi motivi per cui alcuni utenti cercano soluzioni alternative. Potresti essere interessato/a a un’alternativa a Gong o a esplorare i suoi concorrenti perché…

  • Hai bisogno di una migliore integrazione con i tuoi strumenti attuali
  • Il tuo team richiede maggiori opzioni di personalizzazione
  • Cerchi piani tariffari più accessibili ed economicamente vantaggiosi
  • Hai bisogno di supporto disponibile nel tuo fuso orario
  • La tua azienda necessita di funzionalità di reportistica avanzate
  • Vuoi uno strumento con una curva di apprendimento più breve

Se ti riconosci in una di queste esigenze, sei nel posto giusto. La mia selezione comprende diverse soluzioni software per l’account-based marketing più adatte a team numerosi o ridotti che affrontano queste sfide con Gong e che sono alla ricerca di alternative.

Funzionalità chiave di Gong

Ecco alcune delle principali funzionalità di conversation intelligence di Gong, per aiutarti a confrontarle con quelle offerte da soluzioni alternative:

  • Registrazione e analisi delle conversazioni: Registra e trascrive automaticamente chiamate, email e riunioni, aiutando il tuo team a individuare schemi che influenzano l’esito delle trattative.
  • Sales engagement: Automatizza e personalizza le attività di outreach in modo che il tuo team possa concentrarsi maggiormente sulla vendita.
  • Monitoraggio della salute delle trattative: Monitora lo stato delle trattative e identifica le opportunità a rischio, fornendo soluzioni basate su schemi di successo.
  • Previsioni con intelligenza artificiale: Analizza i dati delle conversazioni e le metriche CRM per generare previsioni di vendita accurate e individuare le trattative che necessitano attenzione.
  • Intelligenza per la crescita del team: Sostiene un coaching costante monitorando i comportamenti ad alte prestazioni e l’efficacia della formazione.
  • Sales enablement: Utilizza l’IA per analizzare le tendenze delle conversazioni, individuare gap di competenze e perfezionare la formazione, permettendo al team di diffondere i messaggi vincenti.
  • Gestione tecnica: Permette agli amministratori tecnici di configurare le impostazioni della piattaforma, gestire aggiornamenti e integrazioni CRM, e garantire la sincronizzazione dei dati per prestazioni ottimali.

Cosa succede ora:

Se stai ricercando software per account-based marketing, collegati con un consulente SoftwareSelect per raccomandazioni gratuite.

Compila un modulo e fai una breve chiacchierata in cui discuterai delle tue esigenze specifiche. Poi riceverai una lista selezionata di software da valutare. Ti supporteranno anche durante l'intero processo d'acquisto, incluse le trattative sui prezzi.

Shriya Ghate
By Shriya Ghate

Responsabile dei contenuti SEO con oltre 15 anni di esperienza nella crescita e produzione di contenuti.