Reseña de Thryv: Ventajas, Desventajas, Características y Precios

Thryv potencia a las pequeñas empresas con funciones de gestión de reputación fáciles de usar, diferenciándose por su asequibilidad y su sólido soporte al cliente.

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Thryv is a small business reputation management software built for local and service-based businesses that need to monitor reviews, manage online listings, and respond to customer feedback from one place. I'd consider it if you want more than just reputation tools—Thryv bundles CRM, scheduling, and payment features alongside review management. That makes it a stronger fit than a dedicated tool like Birdeye for small businesses that don't want to juggle multiple platforms to cover the same ground.

Thryv Evaluation Summary

Manages reviews, customer contacts, messages, and online presence for SMBs.
Customer rating

5/5

Pricing
  • From $85/month (billed annually)
  • Free demo + free trial available

Por qué confiar en nuestras recomendaciones de software

6,700+

Reviews

20

Industry experts

16+

Evaluation factors

14

Years

Nuestro equipo lleva probando y evaluando software desde 2012. Como líderes de marketing, sabemos lo difícil —y lo importante— que es elegir el software adecuado.

Para esta guía, evaluamos las herramientas mediante pruebas prácticas e investigación independiente, puntuando las herramientas según nuestros criterios de selección.

Nuestras reseñas reflejan nuestro criterio editorial humano, no un discurso de ventas.

Revisores expertos:

Thryv Overview

In my opinion, Thryv is a solid choice for small businesses looking to manage their reputation effectively. Its standout features and ease of use make it particularly appealing for service-based businesses like salons and auto repair shops. While its customer support is top-notch, the pricing might be a bit steep for very small teams. Compared to competitors, Thryv excels in user-friendliness and customer service but falls short on integration flexibility. If your team values ease of use and strong support, Thryv could be a great fit. However, if you're seeking extensive integration options, you might want to explore other alternatives.

Pros

  • You’ll find the user interface intuitive and easy to navigate.
  • Thryv's customer support is responsive and helpful.
  • Your team can efficiently manage customer feedback and online reviews.

Cons

  • You might find limited customization options in the software.
  • Thryv doesn't offer as many advanced reporting features as some competitors.
  • Your team may encounter occasional glitches in the mobile app.

Is Thryv Right For Your Needs?

Who Would be a Good Fit for Thryv?

Thryv is a great fit for small service-based businesses like salons, auto repair shops, and healthcare providers. You’ll appreciate its ease of use and strong customer support. If your team relies on managing customer interactions and maintaining a positive online presence, Thryv’s intuitive interface and efficient feedback management tools will serve you well. Its capabilities make it ideal for businesses that prioritize customer engagement and want to streamline their reputation management efforts.

  • Salons
    Thryv's appointment scheduling and customer review management make it perfect for salons wanting to enhance client satisfaction.
  • Auto Repair Shops
    You’ll find Thryv’s customer communication tools ideal for keeping clients informed and happy with your services.
  • Healthcare Providers
    Thryv’s secure messaging and followup features help healthcare providers maintain patient trust and manage reputation.
  • Real Estate Agents
    You can benefit from Thryv’s lead management and client interaction features to build strong client relationships.
  • Home Service Businesses
    Thryv’s job scheduling and review management are perfect for managing customer expectations and boosting satisfaction.
  • Fitness Centers
    Thryv’s member management and communication tools help fitness centers engage members and maintain positive reviews.

Who Would be a Bad Fit for Thryv?

Thryv isn't ideal for large enterprises or businesses requiring extensive customization and integration options. If your team needs advanced reporting capabilities or highly specialized features, Thryv might fall short. Companies in tech or finance that rely on complex data analysis and integrations with various platforms might find Thryv's limitations restrictive. If your business demands specific tools that go beyond basic reputation management, you might want to consider more flexible alternatives.

  • Large Corporations
    Thryv's limited customization and integration options aren't suitable for the complex needs of big businesses.
  • Tech Companies
    You’ll find Thryv lacking in advanced analytics and integrations necessary for tech-driven environments.
  • Financial Services
    Thryv doesn't offer the specialized tools needed for the detailed reporting financial teams might require.
  • E-commerce Businesses
    You might need more robust integration features than what Thryv provides for handling online transactions.
  • Manufacturing Firms
    Thryv's focus on service-based industries doesn't align well with the operational needs of manufacturing.
  • Educational Institutions
    Thryv's features don't cater to the unique requirements of managing educational programs and student interactions.

Cómo Probamos y Puntuamos las Herramientas

Hemos dedicado años a construir, refinar y mejorar nuestro sistema de prueba y puntuación de software. El marco está diseñado para captar los matices de la selección de software y lo que hace a una herramienta eficaz, enfocándose en los aspectos críticos del proceso de decisión. A continuación, puedes ver exactamente cómo funcionan nuestras pruebas y puntuaciones en siete criterios. Esto nos permite brindar una evaluación imparcial de los programas basada en la funcionalidad principal, características destacadas, facilidad de uso, integración, soporte al cliente, reseñas de clientes y relación calidad-precio.

Funcionalidad Principal (25% de la puntuación final)

El punto de partida de nuestra evaluación siempre es la funcionalidad principal de la herramienta. ¿Cuenta con las funciones básicas que un usuario esperaría? ¿Alguna de esas funciones está reservada solo para planes de pago avanzados? Esperamos que, en esencia, una herramienta se mantenga al nivel de las capacidades mínimas de sus competidores.

Características Destacadas (25% de la puntuación final)

Después, evaluamos las características poco comunes y destacadas que van más allá de la funcionalidad típica de herramientas similares. Una puntuación alta refleja funciones especializadas o únicas que hacen el producto más rápido, eficiente o aportan un valor adicional al usuario. También evaluamos qué tan fácil es integrarse con otras herramientas habituales en el entorno tecnológico para expandir la funcionalidad del software. Las herramientas que ofrecen muchas integraciones nativas, conexiones de terceros y acceso a API para crear integraciones personalizadas tienen la mejor puntuación.

Facilidad de Uso (10% de la puntuación final)

Consideramos cuán rápido y fácil es ejecutar las tareas definidas en la funcionalidad central utilizando la herramienta. El software mejor puntuado está bien diseñado, es intuitivo, ofrece aplicaciones móviles, proporciona plantillas y hace que tareas relativamente complejas parezcan sencillas.

Incorporación (10% de la puntuación final)

Sabemos lo importante que es que un equipo adopte rápidamente una nueva plataforma, por eso evaluamos lo fácil que es aprender y usar una herramienta con la menor formación posible. Analizamos lo rápido que un integrante puede comenzar a usar la herramienta sin experiencia previa. Las soluciones mejor puntuadas requieren poco o ningún soporte.

Soporte al Cliente (10% de la puntuación final)

Vemos cuán rápido y sencillo es obtener ayuda por teléfono, chat en vivo o base de conocimientos. Las empresas y herramientas que ofrecen soporte en tiempo real logran la mejor puntuación, mientras que los chatbots obtienen la peor.

Reseñas de Clientes (10% de la puntuación final)

Más allá de nuestras propias pruebas y evaluaciones, consideramos el puntaje de recomendación de clientes actuales y anteriores. Revisamos la probabilidad de que, de poder elegir de nuevo, seleccionarían la herramienta por su funcionalidad principal. Un software con alta puntuación refleja una elevada recomendación de sus usuarios.

Relación Calidad-Precio (10% de la puntuación final)

Finalmente, considerando todos los demás criterios, revisamos el precio promedio de los planes básicos frente a las funciones y el valor de los demás factores de evaluación. El software que ofrece más por menos obtiene mejor puntuación.

Core Features

Customer Feedback Management: Thryv lets you track and respond to customer reviews from a single dashboard, boosting your team's efficiency. You'll find this feature valuable for maintaining a positive online presence.

Appointment Scheduling: This feature helps you book and manage appointments seamlessly, saving your team time and reducing no-shows. It's perfect for service-based businesses like salons and repair shops.

Secure Messaging: Thryv offers a secure way to communicate with customers, ensuring privacy and trust. You can easily manage all interactions from one place.

Review Request Automation: Automatically send review requests to customers, increasing the chances of receiving positive feedback. This marketing automation feature helps you build a strong online reputation effortlessly.

Social Media Management: With Thryv, you can manage your social media posts and interactions without leaving the platform. It makes maintaining your online presence quick and simple.

Client Portal: Thryv provides a client portal where your customers can access their contact information, invoices, and interact with your business. This feature enhances customer convenience and satisfaction.

Thryv screenshot
Tracks and responds to reviews in one dashboard to manage reputation.

Ease of Use

Thryv shines in user-friendliness with its intuitive interface and straightforward navigation, making it easy for your team to manage tasks without a steep learning curve. You’ll appreciate how quickly your team can adapt to its functionalities, like scheduling and feedback management. Compared to others, Thryv stands out for its simplicity and efficiency, which lets you focus more on your business and less on figuring out software.

Thryv screenshot
Thryv is intuitive and simple, helping teams work efficiently fast.

Integrations

Thryv integrates with Google Sheets, QuickBooks Online, Xero, Stripe, PayPal, Square, Google Contacts, Mailchimp, Constant Contact, and Shopify. Thryv also connects with thousands of apps via Zapier and offers an API for custom integrations.

Thryv screenshot
Thryv integrates with key business apps and supports API connections.

Thryv Specs

  • Analytics: Yes
  • API: Yes
  • Calendar Management: Yes
  • Chat: Yes
  • Click-to-Dial: Yes
  • CRM Integration: Yes
  • Customer Management: Yes
  • Customer Service: Yes
  • Dashboard: Yes
  • Dashboards: No
  • Data Export: Yes
  • Data Import: Yes
  • Data Visualization: Yes
  • External Integrations: Yes
  • Feedback Management: Yes
  • Knowledge Base: Yes
  • Lead Management: Yes
  • Lead Scoring: No
  • Multi-Source Feedback: Yes
  • Multi-User: Yes
  • Net Promoter Score: Yes
  • Notifications: Yes
  • Omnichannel Referrals: Yes
  • Online Surveys: Yes
  • Review Moderation: Yes
  • Scheduling: Yes
  • Sentiment Analysis: Yes
  • Social Media Monitoring: Yes

Alternatives to Thryv

Thryv FAQs