10 Mejores Software de Email Marketing con Video para 2026

Mailchimp is an email marketing platform renowned for its user-friendly interface and robust set of features. It allows businesses to create, send, and analyze email campaigns, making it a popular choice for marketers of all skill levels.

Why I Picked Mailchimp: The platform allows users to effortlessly embed video thumbnails that link directly to their hosted videos, enhancing engagement and driving higher click-through rates. Additionally, Mailchimp's advanced segmentation and automation tools enable personalized video content delivery, ensuring that the right videos reach the right audience at the right time.

Standout Features and Integrations

Features include analytics for detailed insights into campaign performance, including video engagement metrics. Another notable feature is the A/B testing capability, allowing users to test different video email formats and optimize for the best results. Furthermore, Mailchimp's drag-and-drop email builder makes it easy to design visually appealing emails that incorporate video content, even for those with limited design skills.

Integrations include  Shopify, WooCommerce, BigCommerce, Magento, WordPress, Salesforce, HubSpot, Zendesk, Stripe, QuickBooks, Slack, Google Analytics, and hundreds of others.

Vidyard is a system built for prospect engagement at every step of the way. Its ready-to-go video templates are available for prospecting and business introductions to sales demos and walkthroughs, making it a fitting tool for outbound sales reps.

Why I Picked Vidyard: I mainly chose this software because of its rich video template library. It empowers you to create content that puts a face to your brand, delivered right to your prospects' inboxes. I’ve found that this gives sales cycles a personal touch. Moreover, Vidyard’s templates focus on capturing and retaining outbound prospects. You can use them to create an intro banner for every video, and relevant sales videos that'll answer your prospects’ every question.

Standout Features and Integrations

Features include Vidyard’s prospect engagement tracking, the data of which you can sync with your CRM for more informed sales strategies. I’ve seen this work wonders for sales reps with zero video-making skills. Personally, my favorite feature is its two-in-one video editor and sharing tools that allow for live streaming to reach more leads at once.

Integrations include Facebook, Google Drive, Google Analytics, Gmail, Hootsuite, LinkedIn, Outlook, Salesforce, Slack, Twitter, YouTube, and Zoom.

The focal point of Biteable’s video email marketing software is making on-brand videos. WIth its exhaustive customization options, I believe they succeed in that aspect.

Why I Picked Biteable: My favorite part about Biteable is its huge library of over a hundred templates depending on context and purpose. Other customization options allow you to finetune your videos for your brand and your audience.

Standout Features and Integrations

Features include video templates fit for any situation, purpose, audience, and messaging. Its branding tools are designed to automatically be applied with one click, which saved me a lot of time. Using Biteable allowed me to quickly create multiple branded preset customizations, with brand-aligned color palette, font, logo, and design.

Integrations include Google Workspace, Microsoft Office, Slack, and Zoom.

Zight (formerly CloudApp) improves communication with asynchronous video meetings. It also includes extra features for contextualizing videos and adding interactive elements to push the conversation forward.

Why I Picked Zight: While most of the tools here work for asynchronous communication with prospects and customers, Zight has extra features like enabling annotations on your video, emojis, commentary, arrows, and more.

Standout Features and Integrations

Features that stood out to me most is its ability to overlay a webcam recording and screen recording on videos. This makes it so easy to humanize any product demo or onboarding. I also enjoy its smart branding features, like customizable thumbnails, image editors, and more.

Integrations include Adobe XD, Asana, Basecamp, Chrome, Drift, Freshdesk, FreshService, Giblab, Google Docs Lite, LiveAgent, Medium, Microsoft Office, Slack, Trello, WordPress, Zapier, Zendesk, and Zoho CRM.

BombBomb is best for tailoring video messaging and automating video email outreach. I chose it to guide you to build personalized custom sequences and targeted video messaging.

Why I Picked BombBomb: What I appreciate most about BombBomb is that it generates a checklist of what videos to record based on audience segment data. It also provides video outlines and scripts so you have everything you need to record. This is how you can send tailored video emails at scale. Beyond that, BombBomb also helps with video copy editing and suggestions to improve your campaign.

Standout Features and Integrations

Features include its intricate video player customization, campaign performance tracking, thread length tracking, viewer reactions. My favorite part about BombBomb is its engagement insights and auditing; which help you improve your email sequences before sending videos.

Integrations like its browser extensions allow you to use it on Chrome and Microsoft Edge. It also includes integrations withFacebook, Hubspot, LinkedIn, Outlook, Outreach, Salesforce, Twitter and YouTube, and more to create a coordinated email marketing strategy.

Hippo is a video creation platform focused on customer experience. With its AI backend, it helps you make scalable videos all while personalizing the context according to the buyer journey.

Why I Picked Hippo Video: Because of its CX focus, Hippo is built to increase interactivity between you and your prospects and customers. From my experience, few tools have Hippo Video’s pre-made Video Flows that are customizable for each individual prospect. This library of templates works for multiple use cases and situations. I personally struggled most before with recording over and over until I got the perfect video, but with Hippo Video, it’s possible to prepare videos ahead of time.

Standout Features and Integrations

Features include a built-in teleprompter feature that allows you to insert your notes or entire script, and it’ll play on your screen as you record live. I also like its In-App video editor contained in Hippo Video’s dashboard, which enables static or animated thumbnails.

Integrations include Chrome, Gmail, Hubspot, LinkedIn, Mailchimp, Outlook, Salesforce, SalesLoft, Slack, Zapier, and Zoom.

Sendspark is a video email marketing software that empowers businesses to create and integrate personalized video content into their email campaigns. With its user-friendly interface and customizable templates, Sendspark allows users to easily record, edit, and embed videos directly into their emails. The platform focuses on enhancing engagement and communication by leveraging the power of video, providing a dynamic and impactful way for businesses to connect with their audience through email marketing.

Why I Picked Sendspark: Sendspark helps account managers stay on top of their email prospecting campaigns by putting a face to the business. I found its strength lies in its organized user experience and collaborative workspace. It offers a place for personal and team video libraries, and you can store tons of assets for each brand or account.

Standout Features and Integrations

Features that stood out to me the most were its fantastic interface and the ability to organize files by video filters, folders, and subfolders. I’ve enjoyed how Sendspark allows not only sales teams, but also marketing and support teams, to collaborate on consistent video email outreach.

Integrations include email apps and productivity apps like Apple Mail, Calendly, Outlook, and Yahoo for easy email distribution. It also connects with key platforms for better marketing results, like Facebook Messenger, Hubspot, LinkedIn, Salesforce, WhatsApp, Zendesk, and Zoho.

As a video-hosting system, Vadoo.tv helps you skyrocket engagement with prospects in the middle-to-later stages of the sales funnel.

Why I Picked Vadoo.tv: Vadoo.tv is best for remote sales pitches, in my opinion. It’s an easy-to-use system that requires little know-how. With it, I found it effortless to set up informative and educational videos for potential customers.

Standout Features and Integrations

Features that I thought were unique include its complex video management abilities. You can set up a profile channel, private uploading, and store unlimited videos. I especially thought it convenient that Vadoo.tv lets you request customer feedback and testimonials in video format via email from your customers.

Integrations include Amazon S3, Google Drive, Integrately, Pabbly Connect, Publitio, Vimeo, YouTube, and Zapier.

Dubb is a video creation, sharing, and tracking software aimed to increase revenue by finetuning your video email marketing campaign.

Why I Picked Dubb: My favorite thing about Dubb? It provides AI suggestions. I really enjoyed using its integrated Caira software, which provides instant feedback about videos before pushing them out to the email list. It all contributes to Dubb’s aims to optimize for the most effective videos.

Standout Features and Integrations

Features include unlimited video storage so you can build a portfolio page on which to keep all your videos. I like that it empowers users to create scripts on the platform that the entire team can view for collaborative video creation.

Integrations include API-driven syncing with other management, marketing and social media platforms like Asana, Hubspot, LinkedIn, Outlook, Salesforce, and YouTube.

Covideo is a software built to create sales-enabling videos. Its video email marketing features allow your sales team the right resources and tools for nurturing leads and increasing sales.

Why I Picked Covideo: When I tried Covideo for the first time, I instantly liked that you could build a library of ready-made videos to use as needed. I saved a lot of time preparing personalized intros and combining them with new video content. In my opinion, Because of this, I think Covideo is a good choice for building two-way relationships with your leads.

Standout Features and Integrations

Features include its advanced content importing and video management. For me, it simplified the process of improving videos, especially with its detailed analytics. I also enjoyed its teleprompter feature that allows you to shoot videos while reading from your script. Finally, with its annotation markups, you can include hyperlinked CTAs and other elements in your videos.