monday.com Testbericht: Vorteile, Nachteile, Funktionen und Preise 2026 im Überblick
monday.com is a marketing planning software built to help teams organize, launch, and track every campaign detail in one place. If you’re a marketing manager, finding a tool that brings real visibility into projects, keeps teams aligned, and simplifies reporting can be tough with so many moving parts and stakeholders. monday.com gives you flexible workspaces, automated task tracking, and customizable dashboards—giving you the structure you need without sacrificing adaptability.
In this review, I’ll break down monday.com’s key features, where it shines and falls short, real-life use cases, and its latest pricing so you can decide if it’s the right fit for your team.
monday AI Work Platform Evaluation Summary
- From $9/user/month (billed annually)
- Free plan available
Warum Sie unseren Software-Bewertungen vertrauen können
Seit 2022 testen und bewerten wir Marketing-Software. Als Marketing-Expert:innen wissen wir, wie entscheidend und schwierig es ist, die richtige Entscheidung bei der Softwareauswahl zu treffen. Wir investieren viel in umfassende Recherchen, um unserer Zielgruppe zu besseren Kaufentscheidungen für Software zu verhelfen. Wir haben mehr als 2.000 Tools für verschiedene Marketing-Anwendungsfälle getestet und über 1.000 umfassende Software-Bewertungen verfasst.Erfahren Sie, wie wir transparent bleiben & unsere Software-Bewertungsmethodik.
monday AI Work Platform Overview
In my experience, monday.com stands out for its flexible boards, visual workflows, and unbeatable ease of onboarding—especially for teams with mixed technical skills. The pricing feels fair for what you get, though some advanced automation and integrations can add up. I find its interface cleaner and more user-friendly than many alternatives, and customer support is responsive. If you’re judging options for a fast-paced marketing team that juggles campaigns, assets, and approvals, monday.com is one of the easiest to recommend. I’d choose it for organizations that value visibility, customization, and quick ramp-up over deep niche marketing features.
pros
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Visual campaign timelines simplify deadline tracking for teams
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Multiple board views make team progress transparent at a glance
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Built-in automations reduce repetitive campaign coordination tasks
cons
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Advanced reporting features require higher-tier subscriptions
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Campaign budget management tools are limited for marketing teams
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Task dependencies can be confusing and need clearer documentation
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Wie wir Tools testen und bewerten
Wir haben jahrelang unser Software-Test- und Bewertungssystem aufgebaut, verfeinert und verbessert. Das Bewertungsraster wurde entwickelt, um die Feinheiten der Softwareauswahl zu erfassen und aufzuzeigen, was ein Tool effektiv macht. Dabei konzentrieren wir uns auf kritische Aspekte des Entscheidungsprozesses. Im Folgenden können Sie genau nachvollziehen, wie unsere Tests und Bewertungen über sieben Kriterien hinweg funktionieren. Dies ermöglicht eine unparteiische Bewertung der Software basierend auf Kernfunktionen, besonderen Merkmalen, Benutzerfreundlichkeit, Onboarding, Kundenservice, Integrationen, Kundenrezensionen und Preis-Leistung.
Kernfunktionen (25% der Gesamtbewertung)
Der Ausgangspunkt unserer Bewertung ist stets die Kernfunktionalität des Tools. Verfügt es über die grundlegenden Merkmale und Funktionen, die ein Nutzer erwarten würde? Sind einige dieser Kernfunktionen nur in hochpreisigen Tarifen verfügbar? Im Kern erwarten wir, dass ein Tool den Basisfunktionen der Konkurrenz standhält.
Besondere Merkmale (25% der Gesamtbewertung)
Als nächstes bewerten wir außergewöhnliche, herausragende Funktionen, die über die übliche Kernfunktionalität hinausgehen. Eine hohe Punktzahl spiegelt spezialisierte oder einzigartige Merkmale wider, die das Produkt schneller, effizienter oder wertvoller für den Nutzer machen. Wir bewerten außerdem, wie einfach es ist, das Tool in andere häufig verwendete Anwendungen im Tech-Stack zu integrieren, um die Funktionalität und den Nutzen der Software zu erweitern. Tools, die viele native Integrationen, Drittanbieter-Anbindungen sowie API-Zugriff für eigene Integrationen bieten, schneiden am besten ab.
Benutzerfreundlichkeit (10% der Gesamtbewertung)
Wir berücksichtigen, wie schnell und einfach sich Aufgaben, die zu den Kernfunktionen gehören, mit dem Tool ausführen lassen. Hoch bewertete Software ist gut gestaltet, intuitiv bedienbar, bietet mobile Apps, Vorlagen und lässt auch komplexe Aufgaben einfach erscheinen.
Onboarding (10% der Gesamtbewertung)
Uns ist bewusst, wie wichtig eine schnelle Akzeptanz im Team für eine neue Plattform ist. Daher bewerten wir, wie leicht sich das Tool mit minimaler Einweisung erlernen und anwenden lässt und wie schnell Teammitglieder auch ohne Vorerfahrung loslegen können. Eine hohe Punktzahl deutet darauf hin, dass kaum oder gar keine Unterstützung notwendig ist.
Kundenservice (10% der Gesamtbewertung)
Wir prüfen, wie schnell und einfach es ist, bei Problemen Hilfe per Telefon, Live-Chat oder Wissensdatenbank zu erhalten. Tools und Unternehmen, die Support in Echtzeit anbieten, erhalten die besten Bewertungen; Chatbots schneiden am schlechtesten ab.
Kundenrezensionen (10% der Gesamtbewertung)
Neben unseren eigenen Tests und Bewertungen berücksichtigen wir den Net Promoter Score aktueller und ehemaliger Kunden. Wir prüfen, wie wahrscheinlich sie sich erneut für das Tool bezüglich der Kernfunktionen entscheiden würden. Hoch bewertete Software spiegelt einen hohen Net Promoter Score der Nutzer wider.
Preis-Leistung (10% der Gesamtbewertung)
Abschließend bewerten wir unter Berücksichtigung aller anderen Kriterien den Durchschnittspreis der Einsteiger-Tarife im Verhältnis zu den Kernfunktionen sowie den Wert der anderen bewerteten Aspekte. Software, die mehr für weniger bietet, wird besser bewertet.
Core Features
Campaign Timeline Views
Plan, view, and adjust campaign schedules using Gantt or calendar views. Easily spot dependencies and shift deadlines for multiple campaigns.
Automated Workflows
Set up trigger-based automations to assign tasks and send updates. This cuts down manual follow-ups and keeps campaigns moving.
Custom Dashboards
Build dashboards to track campaign KPIs, leads, and spend. Drag-and-drop widgets let you visualize results for fast reporting.
Shared Content Libraries
Store and share campaign assets, graphics, and files in one place. Collaborators can access and update materials without leaving their workflow.
Approval Tracking
Manage requests for creative or budget sign-offs directly in task boards. See what’s pending and nudge reviewers with one click.
Form-Based Intake
Capture project briefs and content requests through customizable intake forms. Submissions land on your board ready to be prioritized and assigned.
Ease of Use
monday.com’s drag-and-drop boards, intuitive navigation, and quick-start templates make it one of the easiest marketing planning tools to set up and use. I see users call out how quickly non-technical team members adapt, and I find campaign tracking, updates, and approvals feel genuinely simple—no extra training or complicated workflows needed.
Integrations
monday.com natively integrates with Slack, QuickBooks, Salesforce, Asana, GitHub, Outlook, Zoom, and Dropbox, among others.
monday.com also offers an open API and connects with third-party integration tools like Zapier and Make.
New Product Updates from monday AI Work Platform
monday.com Adds Managed Columns Across Boards
monday.com adds Managed Column to help teams create reusable status, dropdown, and label columns with predefined labels across boards. The update helps organizations standardize workflows and sync column updates automatically from one central source. Highlights include:
adds Managed Column to help teams create reusable status, dropdown, and label columns with predefined labels across boards. The update helps organizations standardize workflows and sync column updates automatically from one central source. Highlights include:- Reusable Managed Columns: Teams can reuse standardized status, dropdown, priority, and label columns across multiple boards.
- Centralized Label Syncing: Updates made to Managed Columns automatically sync across connected boards for more consistent workflows.
Visit monday.com's official site for more details.
monday.com Adds Clearer AI Result Feedback in Cells
monday.com adds clearer feedback for AI-generated cell results to help users review and improve AI outputs more easily. The update helps teams adjust prompts and inputs for more accurate and useful results. Highlights include:
- Clearer AI Feedback: Users can better understand AI-generated results directly within cells.
- Prompt Refinement Support: Teams can adjust prompts and inputs more effectively to improve AI outcomes.
Visit monday.com’s official site for more details.
monday.com Enhances List View With Column Mapping
monday.com adds column mapping to List View, allowing users to include board-specific columns for better visibility. This update helps teams view and manage data across multiple boards more efficiently. Highlights include:
- Add Board-Specific Columns: Users can now add unique board-specific columns to the List View, allowing for a more personalized data organization.
- Map Columns Across Boards: This feature enables users to map columns across different boards, ensuring that all data is accurately represented and easily accessible.
- Complete Visibility: By mapping columns, users can achieve complete visibility of their workflow, enhancing decision-making and productivity.
Visit monday.com's official site for more details.
monday.com's AI Blocks Now Available to All Users
monday.com AI Blocks are now available to all users, allowing teams to embed AI-powered actions into their workflows. This update makes it easier to automate processes and reduce manual work across boards. Highlights include:
- Universal Accessibility of AI Blocks: Users can now integrate AI into their workflows without restrictions, streamlining tasks and improving efficiency.
- Ready-Made AI Actions: Pre-configured AI tools are available to accelerate workflow processes, reducing the need for manual configuration.
Visit monday.com's official site for more details.
monday.com Enhances Governance With AI Spend and Activity Logs
monday.com introduces AI governance with per-user limits and scheduled cleaning activity logs to improve administrative control and oversight. These updates enhance cost management and auditability by providing clearer visibility into AI usage and system activity. Here are the details of the update:
- AI Spend Governance: Allows admins to set per-user AI credit limits with usage monitoring and threshold alerts to control costs.
- Scheduled Activity Logs: Tracks and exports actions like board deletions or archiving to support governance and compliance.
Visit monday.com’s official site for more details.
monday.com Adds Microsoft Teams Messaging In Workflows
monday.com introduces Microsoft Teams messaging in workflows, enabling users to notify specific individuals without leaving the platform. This improves workflow efficiency and keeps stakeholders aligned by reducing the need to switch tools. Here are the details of the update:
- Direct Messaging from Workflows: Users can now send personalized messages to individual Microsoft Teams members directly from monday.com workflows.
- Improved Tool Integration: By integrating messaging, users can maintain communication within the workflow.
- Seamless Stakeholder Alignment: This functionality helps keep all relevant parties in the loop.
Visit monday.com's official site for more details.
monday.com Sidekick Generates Marketing Images
monday.com introduces marketing image generation through monday sidekick, allowing users to create visuals directly within the platform. This improves efficiency by reducing reliance on external design tools and speeding up content creation. Here are the details of the update:
- Image Quality Enhancement: The tool enables users to generate high-quality marketing images, thereby significantly enhancing the impact of marketing campaigns.
- Efficiency in Image Creation: By using monday sidekick, the process of creating marketing images becomes more efficient, saving time for marketing professionals.
Visit monday.com's official site for more details.
monday.com Enhances Managed Templates for Scale and Consistency
monday.com enhances Managed Templates by increasing the instance limit to 1,000 and enabling automatic board view sync across all instances. These updates improve scalability and ensure consistency by keeping structures aligned without manual updates. Highlights include:
- Expanded Instance Limit: Supports up to 1,000 instances per managed template, improving scalability across projects.
- Board View Sync: Automatically syncs board views across all template instances, ensuring consistent structure and visibility.
Visit monday.com’s official site for more details.
monday.com Adds Time Range Support to Calendar Widget
monday.com introduces time range support in the Calendar Widget to display tasks and events across start and end dates. This update improves scheduling accuracy by providing a clearer view of timelines and overlapping activities. Highlights include:
- Time Range Support: Displays events across start and end dates for more accurate scheduling.
- Enhanced Timeline Visibility: Shows task durations instead of single-day entries.
- Flexible Date Mapping: Allows users to connect separate start and end date columns for visualization.
Visit monday.com’s official site for more details.
monday.com Introduces WorkCanvas for AI-Powered Collaboration
monday.com introduces WorkCanvas to enable visual collaboration through an AI-powered canvas for planning and idea organization. This update improves team workflows by centralizing collaboration, reducing fragmentation, and supporting more dynamic project planning. Highlights include:
- AI-Powered Canvas: Enables teams to brainstorm, plan, and organize ideas in a visual workspace.
- Real-Time Collaboration: Allows multiple users to work together on canvases simultaneously.
- Flexible Visual Planning: Supports organizing tasks, workflows, and concepts in a freeform layout.
- Centralized Workspace: Keeps collaboration within monday.com to reduce reliance on external tools.
Visit monday.com’s official site for more details.
monday AI Work Platform Specs
- API
- Batch Permissions & Access
- Budgeting
- Calendar Management
- Collaboration Support
- Contact Management
- Contact Sharing
- Customer Management
- Dashboard
- Dashboards
- Data Export
- Data Import
- Data Visualization
- Dependency Tracking
- Document Sharing
- Expense Tracking
- External Integrations
- File Sharing
- Gantt Charts
- Kanban Boards
- Multi-User
- Notifications
- Project Management
- Resource Management
- Scheduling
- Task Scheduling/Tracking
- Third-Party Plugins/Add-Ons
- Time Management
- Travel Management
- Workflow Management
