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Brand24 Test 2026: Vorteile, Nachteile, Funktionen und Preise

Brand24 zeichnet sich durch Echtzeit-Monitoring von sozialen Medien und umsetzbare Einblicke aus und ist ideal für Marken, die eine erschwingliche und benutzerfreundliche Marketing-Intelligence gegenüber komplexen Enterprise-Tools suchen.

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Shriya Ghate
By Shriya Ghate
SEO-Content-Manager mit 15+ Jahren Wachstumserfahrung.
Last updated on Aug 17, 2026

Klicks auf die untenstehenden Links können eine Provision einbringen, die unsere unabhängige Prüfung und Bewertung von Software und Dienstleistungen unterstützt. Erfahren Sie mehr darüber, wie wir transparent bleiben.

Why Trust Our Reviews?

Keeping up with brand mentions across social media, news, forums, and other online channels can quickly become difficult as conversations spread. Marketing teams need a clear way to separate meaningful signals from noise and respond before issues escalate.

Brand24 is a marketing intelligence software and AI social listening tool that tracks brand mentions, sentiment, and online conversations across a wide range of digital sources. It’s a strong fit for marketing, PR, and communications teams that need real-time monitoring, AI-powered analysis, and reputation insights without a complex setup.

In this detailed review, I’ve evaluated and tested Brand24 using my expertise in marketing to help you determine whether this tool is the right fit for your brand monitoring and reputation needs.

Brand24 Evaluation Summary

Brand24 turns online conversations into actionable marketing insights.
Customer Rating
4.7 /5
Pricing
  • From $199/month (billed annually)
  • 14-day free trial

Warum Sie unseren Software-Bewertungen vertrauen können

Brand24 Overview

In my opinion, Brand24 stands out as accessible marketing intelligence software built around AI-powered social listening and media monitoring. Its broad source coverage, real-time alerts, AI analysis, reputation monitoring, and reporting tools make it useful for marketing, PR, and communications teams tracking brand perception, campaign performance, and competitor activity. I also like how quickly teams can get projects running, though results still depend on thoughtful keyword setup and are limited to publicly available content.

pros

  • Monitors mentions across social media, news, blogs, forums, podcasts, YouTube, TikTok, Reddit, and more

  • Uses AI to surface sentiment shifts, topics, events, and trends that may need attention

  • Offers real-time alerts and scheduled reports for tracking reputation risks and important conversations

cons

  • Limited to publicly available content, excluding private groups, Stories, and other restricted spaces

  • Less useful for smaller brands with too few public mentions to generate meaningful insights

  • Generic brand names may require more careful keyword setup, filtering, and exclusions

Is Brand24 Right For Your Needs?

Who Would be a Good Fit for Brand24?

Brand24 is best suited to mid-sized and enterprise marketing, PR, and communications teams that need to monitor brand perception across public online channels. It is especially useful for organizations with enough mention volume to benefit from real-time alerts, AI analysis, competitive insights, and ongoing reputation tracking.

  • Marketing Teams

    Campaign tracking and sentiment analysis help teams understand audience reactions, emerging topics, and shifts in brand perception.

  • PR & Communications Teams

    Real-time alerts and media monitoring help teams catch reputation risks and developing stories before they gain more traction.

  • Marketing & PR Agencies

    Multi-project monitoring and shareable reports are useful for agencies managing multiple clients, campaigns, and reporting requirements.

  • SaaS & Technology Companies

    Product feedback and competitor monitoring help teams follow launches, market sentiment, and conversations around their category.

  • E-Commerce & Retail Brands

    Review and mention monitoring helps teams understand customer sentiment, complaints, recommendations, and product conversations.

  • Enterprise Brand Teams

    Higher monitoring limits, advanced reporting, and competitive analysis support larger teams managing more complex reputation programs.

Who Would be a Bad Fit for Brand24?

Brand24 depends heavily on publicly available online conversations, so it becomes less valuable when there is little relevant data to monitor. It’s also not designed to replace social publishing, private-community monitoring, or dedicated lead-generation software.

  • Government & Public-Sector Organizations

    Limited data availability for government agencies makes the public sector a weaker fit for the platform.

  • Very Small Local Businesses

    Businesses with little online discussion may not generate enough mentions for meaningful sentiment, trend, or reputation analysis.

  • Traditional Manufacturers With Low Digital Presence

    Manufacturers that generate little public online conversation may have too little data to benefit from ongoing social listening and reputation analysis.

  • Early-Stage Brands With Low Online Visibility

    New brands with few public mentions may not yet have enough conversation volume to make full use of Brand24’s analytics.

  • Offline-First Retail Businesses

    Retailers that rely mainly on offline traffic and generate little social or web discussion may have limited monitoring data to work with.

  • Niche B2B Companies With Limited Online Conversation

    Highly specialized B2B companies with small digital audiences may see limited value when there are too few public mentions to analyze.

Wie wir Tools testen und bewerten

Wir haben jahrelang unser Software-Test- und Bewertungssystem aufgebaut, verfeinert und verbessert. Das Bewertungsraster wurde entwickelt, um die Feinheiten der Softwareauswahl zu erfassen und aufzuzeigen, was ein Tool effektiv macht. Dabei konzentrieren wir uns auf kritische Aspekte des Entscheidungsprozesses. Im Folgenden können Sie genau nachvollziehen, wie unsere Tests und Bewertungen über sieben Kriterien hinweg funktionieren. Dies ermöglicht eine unparteiische Bewertung der Software basierend auf Kernfunktionen, besonderen Merkmalen, Benutzerfreundlichkeit, Onboarding, Kundenservice, Integrationen, Kundenrezensionen und Preis-Leistung.

Kernfunktionen (25% der Gesamtbewertung)

Der Ausgangspunkt unserer Bewertung ist stets die Kernfunktionalität des Tools. Verfügt es über die grundlegenden Merkmale und Funktionen, die ein Nutzer erwarten würde? Sind einige dieser Kernfunktionen nur in hochpreisigen Tarifen verfügbar? Im Kern erwarten wir, dass ein Tool den Basisfunktionen der Konkurrenz standhält.

Besondere Merkmale (25% der Gesamtbewertung)

Als nächstes bewerten wir außergewöhnliche, herausragende Funktionen, die über die übliche Kernfunktionalität hinausgehen. Eine hohe Punktzahl spiegelt spezialisierte oder einzigartige Merkmale wider, die das Produkt schneller, effizienter oder wertvoller für den Nutzer machen. Wir bewerten außerdem, wie einfach es ist, das Tool in andere häufig verwendete Anwendungen im Tech-Stack zu integrieren, um die Funktionalität und den Nutzen der Software zu erweitern. Tools, die viele native Integrationen, Drittanbieter-Anbindungen sowie API-Zugriff für eigene Integrationen bieten, schneiden am besten ab.

Benutzerfreundlichkeit (10% der Gesamtbewertung)

Wir berücksichtigen, wie schnell und einfach sich Aufgaben, die zu den Kernfunktionen gehören, mit dem Tool ausführen lassen. Hoch bewertete Software ist gut gestaltet, intuitiv bedienbar, bietet mobile Apps, Vorlagen und lässt auch komplexe Aufgaben einfach erscheinen.

Onboarding (10% der Gesamtbewertung)

Uns ist bewusst, wie wichtig eine schnelle Akzeptanz im Team für eine neue Plattform ist. Daher bewerten wir, wie leicht sich das Tool mit minimaler Einweisung erlernen und anwenden lässt und wie schnell Teammitglieder auch ohne Vorerfahrung loslegen können. Eine hohe Punktzahl deutet darauf hin, dass kaum oder gar keine Unterstützung notwendig ist.

Kundenservice (10% der Gesamtbewertung)

Wir prüfen, wie schnell und einfach es ist, bei Problemen Hilfe per Telefon, Live-Chat oder Wissensdatenbank zu erhalten. Tools und Unternehmen, die Support in Echtzeit anbieten, erhalten die besten Bewertungen; Chatbots schneiden am schlechtesten ab.

Kundenrezensionen (10% der Gesamtbewertung)

Neben unseren eigenen Tests und Bewertungen berücksichtigen wir den Net Promoter Score aktueller und ehemaliger Kunden. Wir prüfen, wie wahrscheinlich sie sich erneut für das Tool bezüglich der Kernfunktionen entscheiden würden. Hoch bewertete Software spiegelt einen hohen Net Promoter Score der Nutzer wider.

Preis-Leistung (10% der Gesamtbewertung)

Abschließend bewerten wir unter Berücksichtigung aller anderen Kriterien den Durchschnittspreis der Einsteiger-Tarife im Verhältnis zu den Kernfunktionen sowie den Wert der anderen bewerteten Aspekte. Software, die mehr für weniger bietet, wird besser bewertet.

Core Features

Multi-Source Social Listening

Track brand, campaign, and competitor mentions across social media, news, blogs, forums, reviews, podcasts, newsletters, YouTube, TikTok, Twitch, Reddit, LinkedIn, and more. Filters and keyword controls help teams focus on relevant conversations.

AI-Powered Insights & Analysis

Use AI Insights, Brand Assistant, Topic Analysis, sentiment analysis, and anomaly detection to understand what is driving conversations and changes in brand perception. Brand24 can surface trends, summarize findings, and suggest areas that may need attention.

Reputation Monitoring & Crisis Detection

Monitor sentiment, negative mentions, and sudden changes in conversation volume or reach. Real-time monitoring and Storm Alerts help marketing and PR teams identify potential reputation issues earlier.

Competitive & Market Intelligence

Compare brands, campaigns, and industry conversations using metrics such as mentions, reach, sentiment, Presence Score, and Share of Voice. Teams can use this data for competitor benchmarking and market research.

Customer Feedback & Campaign Tracking

Track customer feedback, keywords, hashtags, and campaign conversations to identify recurring themes and audience reactions. Brand24 can also support backlink monitoring and help teams understand which topics are generating attention.

Reporting & Performance Measurement

Create PDF, Excel, and PowerPoint reports or share results through QuickShare links. Track metrics such as reach, sentiment, engagement, AVE, Share of Voice, Presence Score, and influencer impact.

Brand24 shows social mentions, sentiment labels, and filtering options.
Brand24 tracks mentions, sentiment, influence, and location across platforms.

Standout Features

AI Visibility Monitoring

Use the Chatbeat-powered AI Visibility add-on to track how your brand appears in answers from ChatGPT, Claude, Gemini, Perplexity, and other AI tools. Monitor brand presence, competitors, cited sources, and the context surrounding AI-generated mentions.

Video & Spoken Mention Monitoring

Detect spoken brand mentions inside YouTube videos by analyzing automatic transcripts, not just titles, descriptions, or tags. This helps teams uncover video conversations that conventional text-based monitoring may miss.

Brand24 shows Uber AI scores for GPT, Claude, Gemini, DeepSeek, and Perplexity.
Brand24 tracks brand visibility across leading AI platforms.

Ease of Use

Brand24 does a good job of making a potentially messy job feel manageable. Instead of jumping between social networks, news sites, forums, and reports, teams can filter conversations, check sentiment, and spot changes from one workspace. I especially like that the interface keeps the analysis accessible without stripping away the deeper filtering options more experienced teams may need.

Brand24 dashboard showing mentions summary, social media reach chart, and top public profiles.
Brand24 simplifies monitoring with organized mentions, sentiment, and reach metrics.

Onboarding

Brand24 keeps onboarding straightforward without making it technical. You can build a project, define keywords, choose sources, add filters, and configure alerts directly in the dashboard, so there isn’t much standing between signup and your first monitoring results. I’d expect the main learning curve to come from refining keywords and Boolean queries rather than learning how to use the platform itself.

Brand24 help center homepage with search bar and three article categories listed
Brand24 Help Center offers onboarding, dashboard, and notification guides.

Customer Support

Brand24 offers a good mix of self-serve resources and direct help when a project needs more attention. Teams can use webinars, guides, in-app resources, and 1:1 Customer Success support for everything from troubleshooting to improving keyword setup. I like that the support goes beyond fixing technical issues and can also help users get cleaner, more relevant monitoring results.

Brand24 help center with article categories and a live chat widget open
Brand24 offers a help center and live chat for customer support.

Integrations

Brand24 integrates with Slack and Microsoft Teams for notifications and lets users connect supported social accounts such as Facebook, Instagram, and LinkedIn. It also offers API access for custom workflows and dashboards, plus MCP and a Brand24 ChatGPT App for working with monitoring data through AI assistants.

Brand24 Slack integration page showing a phone notification and launch button
Brand24 sends company mentions directly to Slack workspaces.

Value for Money

Brand24’s pricing scales with how much you monitor and how deeply you want to analyze it. The lower tiers are enough for straightforward brand tracking, but I think the real value starts to show at Pro, where real-time updates and Brand24’s stronger AI features come into play. Business and Enterprise make more sense for teams handling larger monitoring volumes, client reporting, or more complex reputation programs.

  • Individual: Includes basic monitoring for a small brand, limited keywords and mentions, one user, 12-hour updates, and AI sentiment analysis.
  • Team: Adds higher monitoring limits, unlimited users, hourly updates, and chat support.
  • Pro: Adds real-time updates, priority support, Lightning Search, AI Events Detection, Brand Assistant, AI Insights, and AI Topics.
  • Business: Expands monitoring limits and AI access while adding advanced reports and a Client Success Lead.
  • Enterprise: Includes custom monitoring limits, unlimited AI Insights and Topics, advanced reporting, dedicated consulting, and the AI Visibility module.
Brand24 pricing plans comparison showing five tiers from $199 to $1,499 per month
Brand24 offers scalable pricing for growing monitoring needs.

New Product Updates from Brand24

Brand24 Adds Installable Web App With Push Notifications
Brand24 prompts mobile users to install the web app for push notifications and app-like access.
August 16 2026

Brand24 Adds Installable Web App With Push Notifications

Brand24 can now be installed directly from a browser on Android, iPhone, iPad, Windows, macOS, and ChromeOS without using an app store. Users get the same projects, filters, and data as the browser dashboard, along with configurable push notifications for selected mentions. Highlights include:

  • Installable Web App: Lets users install Brand24 directly from a browser across supported mobile and desktop devices.
  • Full Dashboard Access: Provides the same projects, filters, and monitoring data available in the browser.
  • Push Notifications: Sends alerts for selected mentions directly to a phone or computer.
  • Notification Controls: Lets users choose a project, apply filters, and set notification frequency.
  • Cross-Device Access: Supports Android, iOS, Windows, macOS, and ChromeOS.

Visit Brand24’s official site for more details.

Brand24 Revamps Infographic View With Comparisons and Downloads
Brand24’s Infographic compares reach, mentions, sentiment, and competitor performance.
August 9 2026

Brand24 Revamps Infographic View With Comparisons and Downloads

Brand24 adds side-by-side period and competitor comparisons, one-click downloads, light and dark mode, and mobile support to the Infographic view. The redesigned experience makes brand performance easier to scan, compare, and share across reports and presentations. Highlights include:

  • Performance Comparisons: Compares key metrics with the previous period and tracked competitors.
  • One-Click Downloads: Lets users download the Infographic quickly for reports and presentations.
  • Light and Dark Mode: Provides display options for different screens and presentation styles.
  • Mobile Support: Makes the Infographic responsive for viewing on smaller devices.

Visit Brand24’s official site for more details.

Brand24 Adds Spoken Mention Detection for YouTube Videos
Brand24’s spoken mention detection finds YouTube mentions with timestamps and context.
June 14 2026

Brand24 Adds Spoken Mention Detection for YouTube Videos

Brand24 has expanded YouTube monitoring to capture brand mentions spoken in a video’s audio, not just those written in titles or descriptions. This helps you find more coverage, review context more quickly, and respond or report with greater confidence. Highlights include:

  • Spoken Mention Detection: Analyzes YouTube captions to find brand mentions that appear only in video audio.
  • Timestamped Results: Shows the exact time a brand is mentioned so teams can review video context faster.
  • Video Filters and Alerts: Helps teams track YouTube mentions and receive notifications for important conversations.

Visit Brand24’s official site for more details.

Brand24 Adds Brand Assistant 2.0 With Web Search and Charts
Brand24’s Brand Assistant 2.0 adds inline charts for clearer AI-powered insights.
June 1 2026

Brand24 Adds Brand Assistant 2.0 With Web Search and Charts

Brand24 adds Brand Assistant 2.0 with improved reasoning, data visualizations, and web research features to enhance AI-powered analysis. This update helps teams answer complex questions, explore insights, and review external information more efficiently. Highlights include:

  • Improved AI Reasoning: Analyze complex questions and generate more complete answers using the right data sources.
  • Inline Chart Insights: View column, pie, and line charts directly alongside supporting AI-generated insights.
  • Open Web Search: Search websites, review pages, and gather external context directly from Brand Assistant.

Visit Brand24’s official site for more details.

Brand24 Adds AI Visibility Sources for LLM Citation Insights
Brand24’s AI visibility sources show where LLM citations and mentions come from.
June 1 2026

Brand24 Adds AI Visibility Sources for LLM Citation Insights

Brand24 adds AI Visibility Sources with citation tracking, source analysis, and AI model insights to improve LLM visibility monitoring. This update helps teams identify where their brand appears and which sources impact AI-generated responses. Highlights include:

  • Citation Source Tracking: View websites and sources most frequently referenced by AI models.
  • Source Performance Insights: Analyze source types, comparison tables, and visibility impact across citations.
  • AI Model Citation Data: See which AI models generate the most citations for better visibility analysis.

Visit Brand24’s official site for more details.

Brand24 Adds Self-Serve AI Visibility Tracking
Brand24 tracks how AI platforms talk about your brand in one dashboard.
May 25 2026

Brand24 Adds Self-Serve AI Visibility Tracking

Brand24 introduces a new AI Visibility add-on experience that lets teams activate and monitor AI brand visibility directly from their dashboard. The update helps brands track how AI tools reference and discuss them across major AI platforms. Highlights include:

  • AI Visibility Dashboard: Teams can monitor brand mentions and visibility across leading AI tools from one panel.
  • Support for Major AI Platforms: The feature tracks responses from ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview.
  • Self-Serve Activation: Users can activate AI Visibility directly from their Brand24 panel by entering their domain or brand name.
  • Automatic AI Visibility Trial: New projects now include a 14-day AI Visibility trial with monitored prompts across multiple AI models.

Visit Brand24’s official site for more details.

April 26 2026

Brand24 Enhances AVE Calculation

Brand24 updates its AVE calculation to reflect rising digital advertising costs and inflation across media markets. This improves reporting accuracy by aligning earned media value with current market conditions without requiring any user action. Highlights include:

  • Updated AVE Model: Incorporates inflation and digital ad cost trends for more accurate valuations.
  • Improved Media Value Accuracy: Provides more realistic estimates of earned media exposure.

Visit Brand24’s official site for more details.

Brand24 Specs

  • API
  • Brand Management
  • Dashboard
  • External Integrations
  • Feedback Management
  • Google Apps Integration
  • Multi-Site
  • Multi-User
  • Net Promoter Score
  • Notifications
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Monitoring
  • Social-Media Integration

Brand24 FAQs

Brand24 Company Overview & History

Brand24 is a Polish media monitoring and social listening company headquartered in Wrocław, Poland. Founded in 2011, the company has grown from a local monitoring tool into a global platform used by thousands of brands across more than 150 countries. Its customer base has included organizations such as IKEA, Samsung, Uber, and Stanford University, while its product portfolio has expanded into AI-powered analysis and strategic market intelligence services. In 2024, Semrush became Brand24’s majority shareholder, and Brand24 is now wholly owned by Prowly.com, a Semrush company.

Brand24 Major Milestones

  • 2011: Brand24 was founded in Poland and launched its media monitoring service.
  • 2012: Began international expansion and attracted its first larger customers in the U.S.
  • 2014: Launched the global version of the Brand24 platform.
  • 2018: Debuted on the NewConnect market of the Warsaw Stock Exchange.
  • 2019: Ended the year with 3,325 active customers, surpassing the 3,000-customer mark.
  • 2021: Moved from NewConnect to the main market of the Warsaw Stock Exchange.
  • 2024: Semrush became Brand24’s majority shareholder through Prowly in a transaction valued at nearly PLN 55 million.
  • 2026: Prowly/Semrush acquired 100% of Brand24, and Brand24’s shares were withdrawn from the Warsaw Stock Exchange.