Brand24 mod Meltwater: Sammenligning og ekspertanmeldelser for 2026
Brand24 og Meltwater understøtter begge marketing intelligence, men de griber det forskelligt an. Jeg sammenligner deres funktioner, priser, styrker og kompromiser for at hjælpe dig med at vælge den løsning, der passer bedst.
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Marketing leaders need more than raw brand mentions to understand reputation, campaign performance, competitors, and changing audience conversations. Without the right marketing intelligence software, it can be difficult to separate useful signals from noise and turn them into decisions.
Brand24 supports marketing intelligence through AI-powered social listening and media monitoring, while Meltwater approaches it through media intelligence, social listening, and communications workflows. Both help teams understand brand activity, but their feature mix and day-to-day workflows differ.
In this article, I’ll compare Brand24 and Meltwater across their features, pricing, use cases, security, and ease of use to help you choose the right marketing intelligence software.
Brand24
4.7/5
- 14-day free trial
- From $199/month (billed annually)
Meltwater
3.9/5
- Free demo available
- From $10,000/year (billed annually)
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Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
| Brand24 | Meltwater | |
|---|---|---|
| Free Trial | 14-day free trial | Free demo available |
| Pricing | From $199/month (billed annually) | From $10,000/year (billed annually) |
Brand24 vs. Meltwater-priser og skjulte omkostninger
Brand24 er nemmere at budgettere med på forhånd, fordi tjenesten offentliggør trindelte abonnementer med fastsatte grænser for søgeord, omtaler, opdateringsfrekvens, AI-funktioner, rapportering og support. Ekstra omkostninger kan opstå fra valgfrie tilføjelser eller ved at skifte til et højere niveau, efterhånden som behovet for overvågningsvolumen og AI vokser. Meltwater bruger skræddersyede priser på tværs af abonnementerne Starter, Pro, Enterprise og Agency, så den endelige pris afhænger af, hvilke funktioner og hvilket serviceniveau der er inkluderet i dit tilbud.
Når det gælder skjulte omkostninger, ville jeg være særligt opmærksom på, hvad der ikke er inkluderet i grundpakken. Hos Brand24 betyder det, at man bør undersøge grænserne for omtaler og tilføjelser; hos Meltwater ville jeg spørge, om funktioner som AI-synlighedssporing, medierelationer, influencer-marketing, API- eller MCP-adgang, tilpassede dashboards og styringsfunktioner er inkluderet eller prissættes separat.
| Brand24 | Meltwater | |
|---|---|---|
| API | Yes | Yes |
| External Integrations | Yes | Yes |
| Multi-User | Yes | Yes |
| Notifications | Yes | Yes |
| Integration | Brand24 | Meltwater |
|---|---|---|
| IntegrationSlack | Brand24✅ | Meltwater✅ |
| IntegrationMicrosoft Teams | Brand24✅ | Meltwater✅ |
| IntegrationPower BI | Brand24❌ | Meltwater✅ |
| IntegrationLooker | Brand24❌ | Meltwater✅ |
| IntegrationDomo | Brand24❌ | Meltwater✅ |
| IntegrationSalesforce | Brand24❌ | Meltwater✅ |
| IntegrationX (Twitter) | Brand24✅ | Meltwater✅ |
| IntegrationLinkedIn | Brand24✅ | Meltwater✅ |
| IntegrationAPI | Brand24✅ | Meltwater✅ |
| IntegrationZapier | Brand24❌ | Meltwater✅ |
Brand24 og Meltwater understøtter begge forbindelser til markedsindsigt, samarbejde og dataadgang. Brand24 holder sit udvalg af integrationer fokuseret på praktiske overvågningsarbejdsgange, mens Meltwater også opretter forbindelse til rapporterings-, CRM- og forretningsintelligenssystemer.
| Faktor | Brand24 | Meltwater |
|---|---|---|
| FaktorDatabeskyttelse | Brand24Understøtter GDPR-tilpassede databeskyttelsespraksisser og standardkontraktbestemmelser for relevante internationale dataoverførsler. | MeltwaterUnderstøtter GDPR, CCPA og standardkontraktbestemmelser for relevante internationale dataoverførsler. |
| FaktorKryptering | Brand24Anvender SSL/TLS og 128-bit-kryptering til at beskytte konto- og kundedata. | MeltwaterAnvender TLS 1.2+ til data under overførsel samt kryptering af personoplysninger i hvile. |
| FaktorGodkendelse & adgang | Brand24Understøtter MFA/2FA og rollebaserede adgangskontroller til administration af konto- og projekttilladelser. | MeltwaterUnderstøtter rollebaserede adgangskontroller og SAML 2.0 SSO på kvalificerende abonnementer. |
| FaktorSikkerhedssikring | Brand24Anvender ekstern penetrationstest og leverer VPAT/ACR-rapportering til at understøtte sikkerheds- og tilgængelighedsvurderinger. | MeltwaterOpretholder sikkerhedscertificeringer, herunder SOC 2 Type II og ISO 27001, med regelmæssige sikkerhedsvurderinger. |
| FaktorPålidelighed & kontobeskyttelse | Brand24Anvender certificerede betalingsudbydere sammen med krypterede forbindelser, godkendelseskontroller og tilladelsesstyring. | MeltwaterDokumenterer mål for tjenestetilgængelighed, procedurer for håndtering af hændelser og kontroller for forretningskontinuitet. |
Begge platforme tilbyder etablerede sikkerhedskontroller til teams, der arbejder med marketingindsigt. Brand24 kombinerer kryptering, MFA, rollebaserede tilladelser, ekstern penetrationstest og VPAT/ACR-rapportering, mens Meltwater anvender formelle certificeringer, adgangskontroller og dokumenterede metoder til modstandsdygtighed.
| Faktor | Brand24 | Meltwater |
|---|---|---|
| FaktorBrugergrænseflade | Brand24Anvender et fokuseret, projektbaseret kontrolpanel til omtaler, analyse, sammenligninger, advarsler og rapporter, så den daglige overvågning er nem at følge. | MeltwaterAnvender konfigurerbare søgninger, kontrolpaneler, overvågningsvisninger og rapporteringsværktøjer på tværs af arbejdsgangene for medieindsigt. |
| FaktorIntroduktion | Brand24Tilbyder primært selvbetjent introduktion med trin-for-trin-vejledninger, webinarer, introduktionsmateriale og hjælp fra kundesucces, når det er nødvendigt. | MeltwaterTilbyder struktureret introduktion, kurser gennem Meltwater Academy, live- og optaget træning samt vejledning i implementering for teams. |
| FaktorOpsætning af arbejdsgange | Brand24Nøgleord, kilder, filtre, udelukkelser, integrationer og advarsler kan konfigureres direkte i kontrolpanelet, selvom booleske forespørgsler kan kræve en vis finjustering. | MeltwaterSøgninger, advarsler, kontrolpaneler og rapporter kan konfigureres efter specifikke overvågningsbehov, og der er mulighed for guidet opsætning efter behov. |
| FaktorKundesupport | Brand24Tilbyder ressourcer i hjælpecenteret og assistance fra kundesucces, med chat og prioriteret support inkluderet i kvalificerende abonnementer. | MeltwaterTilbyder livechat i appen døgnet rundt, supportressourcer og assistance fra kontoteamet samt yderligere tilgængelige supporttjenester. |
| FaktorDokumentation & oplæring | Brand24Tilbyder et detaljeret hjælpecenter, introduktionsmateriale, webinarer og praktiske vejledninger, der dækker alt fra opsætning til mere avancerede overvågningsarbejdsgange. | MeltwaterTilbyder Meltwater Academy, hjælpevejledninger, træningsvideoer, certificeringskurser og et kundefællesskab til løbende læring. |
Jeg synes, at Brand24 er særligt nemt at gå til, hvis du vil oprette et overvågningsprojekt og begynde at arbejde med omtaler uden en omfattende, guidet implementering. Meltwater tilbyder også omfattende introduktions- og træningsressourcer, men opsætningen er designet omkring konfigurerbare søgninger, kontrolpaneler og de specifikke funktioner, der er inkluderet i hvert abonnement.
Brand24
- Monitors mentions across social media, news, blogs, forums, podcasts, YouTube, TikTok, Reddit, and more
- Uses AI to surface sentiment shifts, topics, events, and trends that may need attention
- Offers real-time alerts and scheduled reports for tracking reputation risks and important conversations
- Limited to publicly available content, excluding private groups, Stories, and other restricted spaces
- Less useful for smaller brands with too few public mentions to generate meaningful insights
- Generic brand names may require more careful keyword setup, filtering, and exclusions
Meltwater
- Brings global news, broadcast, podcasts, social, and AI answers into one view
- Monitors and analyzes mentions across a wide span of languages
- Offers an up-to-date, searchable journalist and influencer database
- Pricing is higher than most alternative platforms
- Social customer care, paid social, and employee advocacy need separate tools
- Custom dashboard setup can be time-consuming for large teams
Brand24
- Marketing TeamsCampaign tracking and sentiment analysis help teams understand audience reactions, emerging topics, and shifts in brand perception.
- PR & Communications TeamsReal-time alerts and media monitoring help teams catch reputation risks and developing stories before they gain more traction.
- Marketing & PR AgenciesMulti-project monitoring and shareable reports are useful for agencies managing multiple clients, campaigns, and reporting requirements.
- SaaS & Technology CompaniesProduct feedback and competitor monitoring help teams follow launches, market sentiment, and conversations around their category.
- E-Commerce & Retail BrandsReview and mention monitoring helps teams understand customer sentiment, complaints, recommendations, and product conversations.
- Enterprise Brand TeamsHigher monitoring limits, advanced reporting, and competitive analysis support larger teams managing more complex reputation programs.
Meltwater
- Global EnterprisesMeltwater’s multi-language monitoring, advanced analytics, and API support help global brands manage reputation across markets and see how each one is represented in AI-generated answers.
- PR AgenciesCustom dashboards and journalist engagement tracking make it easy for agencies to manage media outreach and client reporting at scale.
- Corporate CommunicationsDetailed news alerting and sentiment analysis let corporate comms teams respond fast to reputation risks and coverage trends.
- Large Marketing TeamsAutomated benchmarking, consumer insight, and integrations with business tools help large teams centralize reporting and collaborate across regions.
- Higher EducationUniversities can monitor coverage across traditional and digital media, track industry trends, and benchmark against peer institutions.
- Regulated IndustriesFinancial services, health, or energy companies benefit from deep monitoring and audit trails, backed by security and privacy certifications that stand up to procurement review.
Hvem bør bruge Brand24, og hvem bør bruge Meltwater?
Hvis du vil have software til marketingindsigt, der er nem at tage i brug og fokuserer på at omdanne onlinesamtaler til nyttig indsigt i omdømme, kampagner og konkurrenter, er Brand24 sandsynligvis det bedste valg. Det fungerer især godt for marketing-, PR-, kommunikations- og bureau-teams, der ønsker advarsler i realtid, sentimentanalyse, rapportering og konkurrentovervågning uden en kompleks opsætning.
Hvis dine behov inden for marketingindsigt også omfatter medieindsigt på tværs af flere markeder, PR-opsøgende arbejde, influencerprogrammer og rapportering på tværs af kanaler, kan Meltwater passe til disse arbejdsgange. Det er designet til større organisationer, bureauer og globale mærker, der håndterer mediedækning, ledelsesomdømme, kampagner og rapportering til interessenter på tværs af flere teams eller regioner.
| Brand24 | Meltwater | |
|---|---|---|
| AI Analysis Workflow | Brand24 Uses AI Insights, Brand Assistant, Events Detection, Topic Analysis, and sentiment analysis to explain changes and summarize monitoring data. | Meltwater Uses Mira AI to summarize coverage, interpret sentiment and narrative shifts, identify emerging signals, and generate reports from media and social data. |
| AI Visibility Approach | Brand24 Offers Chatbeat-powered AI Visibility for tracking brand presence, competitors, citations, and context across AI-generated answers. | Meltwater Offers GenAI Lens for monitoring brand representation, citations, sentiment, and competitive positioning across AI platforms. |
| Media Relations Scope | Brand24 Centers on social listening, reputation monitoring, campaign analysis, customer feedback, and competitive intelligence. | Meltwater Incorporates journalist discovery, media lists, outreach, and engagement tracking alongside media monitoring. |
| Monitoring Coverage | Brand24 Tracks public conversations across social media, news, blogs, forums, reviews, podcasts, newsletters, YouTube, TikTok, Twitch, Reddit, LinkedIn, and other digital sources. | Meltwater Monitors online news, social media, print, broadcast, podcasts, and other earned media sources across global markets. |
| Spoken Video Mentions | Brand24 Analyzes automatic YouTube transcripts to detect spoken brand mentions that may not appear in titles, descriptions, or tags. | Meltwater Covers video and broadcast content as part of its media intelligence monitoring workflows. |
| Competitor Benchmarking | Both support competitive analysis using metrics such as mention volume, reach, sentiment, and Share of Voice. |
|---|---|
| Real-Time Monitoring | Both monitor ongoing brand and media conversations and provide alerts when important mentions or unusual activity appear. |
| Reputation & Crisis Monitoring | Both help PR and marketing teams identify conversation spikes, emerging narratives, and reputation risks that may require a response. |
| Sentiment Analysis | Both use AI-assisted sentiment analysis to help teams follow positive, negative, and neutral shifts around brands and campaigns. |
| Stakeholder Reporting | Both turn monitoring data into dashboards, reports, and recurring updates that can be shared with internal teams or clients. |