Finding the right fractional CMOs in Ottawa can make or break your growth strategy. The wrong fit wastes budget; the right one builds pipeline fast. I've vetted Ottawa's top options so you can skip the guesswork and find a marketing leader who matches your stage, sector, and goals.
Top 13 Fractional CMOs in Ottawa
Below are the profiles of the top fractional CMOs in Ottawa, covering who they are and what they bring to the space.

Wendy Lowe
Fractional CMO at Acton Hunter
Ottawa, Canada
Focus area:
#B2B SaaS Marketing#Demand Generation#Go-to-Market Strategy#Revenue Operations#Marketing Leadership
Wendy Lowe leads fractional marketing and go-to-market work at Acton Hunter. Her background spans 25 years in B2B software marketing, including senior leadership roles in demand generation and growth.
At Halogen Software…
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Vani Edwardson
Fractional Marketing Executive at Ryval Consulting
Ottawa, Canada
Focus area:
#B2B Product Marketing#SaaS Marketing#Go-to-Market Strategy#Executive Leadership#Demand Generation
Vani Edwardson founded Ryval Consulting, bringing 25 years of B2B product marketing, SaaS strategy, and executive leadership experience across startups, growing businesses, and larger enterprises.
Through Ryval, Edwardson provides fractional CMO and…
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Blair Burchill
Strategy Director & Fractional CMO at Xactly Design & Advertising
Ottawa, Canada
Focus area:
#Brand Strategy#Advertising Strategy#Fractional Marketing Leadership#B2B Marketing#Campaign Development
Blair Burchill is strategy director and fractional CMO at Xactly Design & Advertising. His advertising career spans 25 years, including agency work with Ogilvy, Havas, and other global firms.
Burchill leads Xactly's…
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Karen McNaughton
Fractional Marketing Leader at FRACTAI
Canada
Focus area:
#AI-Powered Marketing#B2B SaaS#Demand Generation#Marketing Technology#Go-to-Market Strategy
Karen McNaughton founded FRACTAI, formerly MarketingHub, in 2010. She has extensive experience leading B2B marketing programs, including work with technology, software, and supply chain businesses.
Her fractional leadership combines marketing strategy with…
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George McTaggart
Fractional CMO at GEOVISION CMO
Ottawa, Canada
Focus area:
#Climate Tech Marketing#B2B Technology#Go-to-Market Strategy#Demand Generation#Marketing Operations
George McTaggart leads GEOVISION CMO, providing fractional marketing leadership for clean tech companies. His 35-year career spans enterprise software, SaaS, cybersecurity, and B2B technology.
McTaggart works with growth-stage companies to strengthen positioning,…
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Steve Klein
Founder & Fractional CMO at Klein Marketing
Ottawa, Canada
Focus area:
#Marketing Strategy#Business Growth#Lead Generation#Advertising#Marketing Operations
Steve Klein founded Klein Marketing, a marketing and advertising consultancy serving organizations with growth challenges. He works with executive teams on strategy, customer acquisition, and revenue.
Through his interim and fractional CMO…
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Robyn Pineault
Fractional CMO & Marketing Strategist
Ottawa, Canada
Focus area:
#B2B Marketing#Marketing Strategy#Team Development#Demand Generation#Marketing Operations
Robyn Pineault provides fractional CMO services through her independent marketing practice. Her background spans B2B technology, professional services, real estate, aviation, and business sectors.
Pineault helps companies build marketing strategies, audit existing…

Pat Whalen
Managing Partner & Fractional CMO at Extension Marketing
Ottawa, Canada
Focus area:
#Strategic Marketing#Fractional CMO Leadership#Sports Marketing#Sales Strategy#Business Growth
Pat Whalen is managing partner and founder of Extension Marketing, with 25 years of marketing and executive leadership experience. He previously held senior roles with Ottawa sports organizations.
Whalen's career includes serving…
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Bruce Smith
Owner & CEO at Paragon Inbound
Ottawa, Canada
Focus area:
#Brand Strategy#Fractional CMO Leadership#Demand Generation#Marketing Strategy#Business Growth
Bruce Smith leads Paragon Inbound, a marketing agency focused on brand strategy, demand generation, and marketing leadership. His background includes Fullscript and the Canadian Medical Association.
Smith helps organizations replace disconnected marketing…
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Shannon Clement
Fractional CMO at Engagement Marketing
Ottawa, Canada
Focus area:
#Space Industry Marketing#Technology Marketing#Brand Storytelling#Marketing Communications#Growth Strategy
Shannon Clement provides fractional CMO services through Engagement Marketing, specializing in space and aerospace businesses. Her experience includes marketing work with technology companies.
Clement helps space-sector founders and executives turn complex technical…
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J.J. Hochrein
Accounts & Fractional CMO at Xactly Design & Advertising
Ottawa, Canada
Focus area:
#Marketing Communications#Brand Strategy#Fractional Marketing Leadership#Account Management#Campaign Strategy
J.J. Hochrein is a marketing communications executive at Xactly Design & Advertising, where he works in accounts and fractional CMO services. His background spans 20 years of marketing experience.
Hochrein combines strategic…
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Karen C. Wilson
Fractional Marketing & Communications Leader
Ottawa, Canada
Focus area:
#Marketing Strategy#Strategic Communications#Fractional Leadership#Nonprofit Marketing#Team Development
Karen C. Wilson is a marketing, communications, and business strategist with 15 years of experience helping organizations plan, communicate, and grow. Her work includes businesses and nonprofits.
Wilson provides fractional marketing and…
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Sheryl Hunt
Fractional CMO
Ottawa, Canada
Focus area:
#Brand Strategy#Sports Marketing#Marketing Leadership#Audience Engagement#Strategic Partnerships
Sheryl Hunt is an Ottawa marketing strategist and fractional CMO with a background in sports marketing, brand development, and audience engagement, including work at Carleton University athletics.
Hunt's experience includes developing the…
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Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and active service offerings in the field.
I look for evidence such as leading meaningful initiatives, delivering results, providing ongoing operational leadership, developing influential ideas or practices, publishing or teaching, and other contributions that demonstrate impact.
These leaders must also be based in Ottawa or clearly serve clients there, including through a broader regional, national, or global service area.
Further Reading
Browse our guide to the top fractional CMOs in Canada, along with city-specific roundups for Vancouver and Toronto.
What’s Next?
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