Toronto's best fractional CMOs bring senior marketing leadership without the full-time cost. If you're scaling and need strategic clarity fast, the right hire changes everything. I've evaluated the top fractional CMOs in Toronto by specialization, industry fit, and hands-on approach—so you can find the partner who actually moves the needle for your business.
Top 17 Fractional CMOs in Toronto
Below are profiles of the best fractional CMOs in Toronto, covering who they are and what they bring to the space.
Ali Leung
Fractional CMO at Ali Leung Growth & Marketing Leadership
Toronto, Canada
Focus area:
#Growth strategy#Go-to-market#Brand strategy#Performance marketing#Retention
Ali Leung is a fractional CMO and growth leader with senior leadership experience at Shopify, Meta, WeightWatchers, and Unilever.
Through her independent practice, she helps businesses improve growth strategies, go-to-market plans, branding,…
Connect with Ali:
Mathieu Gamache
Founder at Birds Marketing Wingmen
Toronto, Canada
Focus area:
#CPG marketing#Brand strategy#Food and beverage#Innovation#Go-to-market
Mathieu Gamache is the founder of Birds Marketing Wingmen. He has 21 years of experience in food and beverage marketing with Kraft Canada, McDonald’s, Hershey Canada, and other major Canadian brands.
Gamache…
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Matt Di Paola
Fractional CMO & Executive Advisor
Toronto, Canada
Focus area:
#Brand transformation#Digital transformation#Growth strategy#Organizational design#AI
Matt Di Paola is SVP of Marketing & Innovation at BIMM and a Toronto-based fractional CMO and executive advisor with three decades in brand, digital, and AI transformation for global brands.
Alongside…
Connect with Matt:
Paul Cowan
Fractional CMO at Cinc
Toronto, Canada
Focus area:
#SaaS growth#Growth strategy#Product marketing#Demand generation#Fractional leadership
Paul Cowan runs Cinc, where he provides fractional CMO and growth leadership. He was CMO at FreshBooks and When I Work and held other senior SaaS operating roles.
Through Cinc, Cowan steps…
Connect with Paul:
Eric Buchegger
Fractional Head of Marketing & AI Enablement
Toronto, Canada
Focus area:
#Marketing strategy#Growth marketing#AI enablement#Demand generation#Digital transformation
Eric Buchegger is a fractional head of marketing and AI enablement leader. He has more than 20 years of experience, including roles at Allstate and Intuit across B2B and B2C marketing.
Buchegger…
Connect with Eric:
Mark Evans
Principal at Marketing Spark
Toronto, Canada
Focus area:
#B2B marketing#Positioning#Messaging#Go-to-market#SaaS growth
Mark Evans is a B2B marketing strategist and principal of Marketing Spark, where he works with founder-led companies on positioning, messaging, and go-to-market and growth strategy.
Evans provides fractional CMO leadership to…
Stephen Dorsey
Principal at The Fractional CMO
Toronto, Canada
Focus area:
#Marketing strategy#Brand strategy#Growth marketing#Creative strategy#Marketing leadership
Stephen Dorsey is the principal of The Fractional CMO, bringing three decades of marketing, brand, management, and international business experience across multiple sectors.
Dorsey provides flexible senior-level marketing leadership for organizations facing…
Connect with Stephen:
Shelley Mantei
Founder & Fractional CMO at Mediatonic Digital
Toronto, Canada
Focus area:
#Digital strategy#Brand strategy#SEO#Paid media#AI search
Shelley Mantei founded Mediatonic Digital, a boutique marketing consultancy where she serves as fractional CMO and draws on more than 25 years in digital strategy and growth.
Mantei helps mid-sized businesses develop…
Connect with Shelley:
Sophie Lapointe
Founder & Fractional CMO at Toronto CMO
Toronto, Canada
Focus area:
#B2B SaaS#Revenue strategy#Go-to-market#Demand generation#Sales-marketing alignment
Sophie Lapointe founded Toronto CMO and brings two decades of global B2B experience across marketing, sales, product management, demand generation, and revenue leadership in software companies.
Lapointe works fractionally with B2B SaaS…
Connect with Sophie:
Baron Belalov
Fractional CMO
Toronto, Canada
Focus area:
#Marketing leadership#Revenue strategy#Marketing measurement#Team leadership#Budget allocation
Baron Belalov is a fractional CMO who takes executive ownership of marketing strategy, teams, agencies, budgets, measurement, and revenue accountability for growth-stage companies.
Belalov provides senior marketing leadership to growing and established…
Alex Edem
Fractional CMO at Amplify
Toronto, Canada
Focus area:
#B2B marketing#Professional services#Positioning#Growth strategy#Marketing execution
Alex Edem is a fractional CMO and founder of Amplify. He has 15 years of marketing experience in agency leadership and embedded executive roles in Canada and abroad.
Edem helps professional services…
Anna Halfpenny
Founder & Fractional CMO at Ruby & Foster
Toronto, Canada
Focus area:
#Brand strategy#Marketing strategy#Founder marketing#Communications#Personal branding
Anna Halfpenny is a founder and fractional CMO at Ruby & Foster, with nearly 25 years of experience building brands for global companies and entrepreneurs and growing businesses.
Halfpenny works with founders…
Connect with Anna:
Reggie Tan
Fractional CMO & AI Strategic Advisor at Story Mode
Niagara-on-the-Lake, Canada
Focus area:
#Go-to-market#AI marketing#Growth strategy#B2B marketing#Marketing operations
Reggie Tan is the founder of Story Mode, a fractional CMO and an AI strategic advisor with 20 years of marketing experience spanning SaaS, fintech, Web3, AI, B2B growth companies, and startups.
…
Rejini Jacob
Fractional CMO at DigiStrat
Focus area:
#Marketing strategy#Go-to-market#Growth marketing#Brand strategy#Fractional leadership
Rejini Jacob founded DigiStrat after 15 years in marketing and serves as a fractional CMO. She has senior marketing strategy and leadership experiences to businesses across a range of industries in Canada.
…
Connect with Rejini:
Tammy Martin
Owner & Fractional CMO at Martin Marketing
Newmarket, Canada
Focus area:
#E-commerce marketing#Marketing analytics#Measurement#Digital strategy#Growth marketing
Tammy Martin is the owner of Martin Marketing and a fractional CMO with more than two decades of experience in marketing, analytics, and digital growth for e-commerce brands.
Martin acts as a…
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Robyn Pineault
Fractional CMO & Marketing Strategist
Smiths Falls, Canada
Focus area:
#B2B marketing#Marketing operations#Buyer journeys#Lead generation#Marketing attribution
Robyn Pineault is a fractional CMO with more than 20 years of experience leading global marketing strategy and execution across several B2B sectors and marketing operations.
Pineault provides fractional marketing leadership for…
Connect with Robyn:
Saad Afsar
Founder & Fractional CMO at Firefly
Toronto, Canada
Focus area:
#Marketing strategy#Growth strategy#AI implementation#Marketing systems#Revenue growth
Saad Afsar is the founder and fractional CMO of Firefly. He has 15 years of experiej in marketing, including agency leadership and enterprise marketing experience with Unilever and Samsung across major brands.
…
Connect with Saad:
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and active service offerings in the field.
I look for evidence such as leading meaningful initiatives, delivering results, providing ongoing operational leadership, developing influential ideas or practices, publishing or teaching, and other contributions that demonstrate impact.
These leaders must also be based in the area or clearly serve clients there, including through a broader regional, national, or global service area.
What’s Next?
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