The best fractional CMOs give you senior marketing leadership without the full-time price tag. If your pipeline is stalling or your strategy needs a reset, the right hire changes everything. I've evaluated Canada's top options by strategic depth, growth track record, and practical fit—so you can move fast and hire with confidence.
Top 13 Fractional CMOs in Canada
Below are profiles of the top fractional CMOs in Canada, covering who they are and what they bring to the space.
Mark Evans
Principal & Fractional CMO at Marketing Spark
Toronto, Canada
Focus area:
#B2B Marketing#Brand Positioning#Go To Market Strategy#Marketing Leadership#Messaging
Mark Evans leads Marketing Spark, a B2B marketing consultancy, after holding marketing leadership roles at venture-backed startups. He also hosts Marketing Spark and wrote Story Spark for founders.
Working as a fractional…
Connect with Mark:
Pat Whalen
Managing Partner & Fractional CMO at Extension Marketing
Ottawa, Canada
Focus area:
#Marketing Strategy#Sales Leadership#Sports Marketing#Business Growth#Marketing Execution
Pat Whalen is managing partner and founder of Extension Marketing. He has more than 25 years in marketing and executive leadership, including senior roles with Ottawa's professional sports organizations.
Previously CMO of…
Connect with Pat:
Jennifer Taylor
Founder & Fractional CMO at TaylorMade Ideas
Summerland, Canada
Focus area:
#Brand Strategy#Rebranding#Marketing Leadership#Public Relations#Business Growth
Jennifer Taylor founded TaylorMade Ideas and has spent more than 25 years developing marketing, public relations, and brand strategies for businesses across British Columbia, from startups to established companies.
Taylor combines marketing…
Connect with Jennifer:
Anna Halfpenny
Founder & Fractional CMO at Ruby and Foster
Toronto, Canada
Focus area:
#Brand Strategy#Fractional Marketing Leadership#Personal Branding#Founder Marketing#Marketing Education
Anna Halfpenny founded Ruby and Foster, bringing nearly 25 years of brand strategy and marketing experience across major international brands, startups, and growing businesses to her independent practice.
As a fractional CMO,…
Connect with Anna:
Eric Buchegger
Fractional Head of Marketing
Toronto, Canada
Focus area:
#Marketing Strategy#AI Enablement#Demand Generation#Digital Transformation#Go To Market Strategy
Eric Buchegger is a fractional marketing leader and AI enablement specialist. He has more than 20 years of experience across digital marketing and business transformation, including work with Allstate and Intuit.
He…
Connect with Eric:
Stefanie Gajdecki
Founder & Fractional CMO at Hemera Growth Group
Vancouver, Canada
Focus area:
#Growth Strategy#Brand Positioning#Marketing Operations#Sales Enablement#Data Analytics
Stefanie Gajdecki founded Hemera Growth Group after working in business consulting and marketing leadership. At the Business Development Bank of Canada, she advised more than 100 Canadian entrepreneurs.
Through Hemera, she provides…
Connect with Stefanie:
Rejini Jacob
Founder & Fractional CMO at DigiStrat
Toronto, Canada
Focus area:
#Fractional Marketing#Marketing Strategy#Brand Development#Team Leadership#Business Growth
Rejini Jacob founded DigiStrat after building a career in corporate marketing. She established the agency to give businesses flexible access to experienced marketing leadership and specialist support.
At DigiStrat, Jacob provides fractional…
Connect with Rejini:
Alejandro Miramontes
Founder & Fractional CMO
New Westminster, Canada
Focus area:
#Brand Strategy#Go To Market Strategy#B2B SaaS#Product Marketing#International Marketing
Alejandro Miramontes runs a Vancouver-based fractional CMO practice, drawing on marketing leadership experience with H&M Mexico, Axon, and B2B technology businesses across North and Latin America.
His Conductor Method guides clients through…
Connect with Alejandro:
Julia Falci
Fractional CMO & Marketing Strategist
Montreal, Canada
Focus area:
#Organic Growth#Brand Positioning#Demand Generation#Digital Marketing#Business Coaching
Julia Falci is a fractional marketing strategist and certified business coach. Her experience spans SaaS, web development, digital agencies, and corporate marketing leadership.
Falci works with growing organizations to strengthen positioning, build…
Connect with Julia:
Alex Edem
Founder & Fractional CMO at Amplify
Toronto, Canada
Focus area:
#Revenue Growth#Marketing Strategy#B2B Marketing#Professional Services Marketing#Brand Strategy
Alex Edem leads Amplify, a fractional marketing leadership firm, drawing on 15 years of experience in global brand campaigns, agency strategy, and executive marketing roles.
His experience includes work with Samsung, HP,…
Connect with Alex:
Sophie Lapointe
Founder & Fractional CMO at Toronto CMO
Toronto, Canada
Focus area:
#Revenue Operations#B2B SaaS#Go To Market Strategy#Demand Generation#Sales Marketing Alignment
Sophie Lapointe founded Toronto CMO after building a career in B2B sales, marketing, and revenue leadership. Her experience includes serving as Chief Revenue Officer at enterprise software company Verosoft.
She works with…
Connect with Sophie:
Robyn Pineault
Fractional CMO
Smiths Falls, Canada
Focus area:
#Marketing Operations#Customer Journey#Marketing Strategy#Revenue Growth#Customer Insights
Robyn Pineault is a fractional CMO with more than 20 years of experience leading marketing strategy and execution across financial services, technology, Web3, professional services, and sales development.
Her work connects marketing…
Connect with Robyn:
Tammy Martin
Owner & Fractional CMO at Martin Marketing
Newmarket, Canada
Focus area:
#Marketing Analytics#Digital Advertising#Ecommerce Marketing#Conversion Optimization#Marketing Strategy
Tammy Martin founded Martin Marketing, a digital marketing agency built around analytics, advertising, and measurable business growth. She has worked with clients on marketing strategy and sales performance since 2000.
As a…
Connect with Tammy:
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and active service offerings in the field.
I looked for evidence such as leading meaningful initiatives, delivering results, providing ongoing operational leadership, developing influential ideas or practices, publishing or teaching, and making other contributions that demonstrate impact.
These leaders must also be based in Canada or clearly serve Canadian clients through a broader regional, national, or global service area.
What’s Next?
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