San Francisco's fractional CMOs range from brand strategists to demand gen operators—and picking the wrong one costs you more than time. This guide cuts through the noise and helps you find a marketing leader who fits your stage, your team, and your actual growth goals.
Top 11 Fractional CMOs in San Francisco
Below are the profiles of the top fractional CMOs in San Francisco, covering who they are and what they bring to the space.
Ted Sapountzis
Founder & CEO at Flow Meridian
San Francisco Bay Area, United States
Focus area:
#B2B SaaS Marketing#Go-to-Market Strategy#Revenue Growth#Demand Generation#Marketing Leadership
Ted Sapountzis founded Flow Meridian, a fractional CMO and go-to-market advisory firm for B2B software companies. His career spans senior marketing leadership, enterprise software, and strategy consulting.
He helps venture-backed and private…
Connect with Ted:
David Yin
Marketing & Strategy Executive at Chameleon Collective
San Francisco, United States
Focus area:
#Consumer Insights#Brand Strategy#Product Marketing#Go-to-Market Strategy#Marketing Leadership
David Yin is a marketing and strategy executive with Chameleon Collective and founder of Capital Y Consulting. His career includes leadership positions at Proclaim, Labcorp, Ancestry, and Fitbit.
He combines consumer research…
Connect with David:
Ally Basak
Fractional CMO & Brand Strategist
San Francisco Bay Area, United States
Focus area:
#Brand Strategy#Product Marketing#Creative Leadership#Go-to-Market Strategy#Growth Marketing
Ally Basak is a fractional CMO and co-founder of Kindling Collective who has spent 15 years building marketing and creative teams at venture-backed startups across technology, consumer products, and services.
Her work…
Connect with Ally:
Harps Mangat
Founder & Fractional CMO at One Rawr
San Francisco Bay Area, United States
Focus area:
#B2B Marketing#Revenue Marketing#Demand Generation#Marketing Strategy#Growth Leadership
Harps Mangat founded One Rawr, a fractional marketing company that provides senior marketing leadership and execution. Her background includes more than 15 years in B2B marketing and technology businesses.
Through One Rawr,…
Connect with Harps:
Anna Wondany
Founder & Fractional CMO at Hey CMO
San Francisco Bay Area, United States
Focus area:
#Fractional Marketing Leadership#Growth Marketing#Marketing Operations#Business Development#Executive Entrepreneurship
Anna Wondany founded Hey CMO, a platform supporting fractional marketing executives and independent professionals. Her background includes marketing leadership for growing businesses and building her own fractional practice.
Through Hey CMO, she…
Connect with Anna:
Sasha Mostofi-Jorgensen
Founder & Fractional CMO at Benevisi
San Francisco Bay Area, United States
Focus area:
#Deep-Tech Marketing#Account-Based Marketing#Demand Generation#Marketing Operations#Pipeline Growth
Sasha Mostofi-Jorgensen founded Benevisi, a fractional marketing practice specializing in cybersecurity, infrastructure, and developer tools. She has more than 20 years of experience marketing technical products.
She helps growth-stage technology companies build…
Connect with Sasha:
Jennifer Tyson
Strategic Growth Advisor & Fractional CMO
San Francisco Bay Area, United States
Focus area:
#B2B Marketing#Customer Advocacy#Brand Positioning#Growth Strategy#Marketing Leadership
Jennifer Tyson is a strategic growth consultant and fractional CMO who works with business leaders on marketing strategy, customer relationships, and growth. Her practice combines executive guidance with hands-on marketing work.
She…
Connect with Jennifer:
Mark Gabrielli
Fractional CMO & COO at MarkCMO
Cape Canaveral, United States
Focus area:
#B2B Growth Marketing#Go-to-Market Strategy#Revenue Operations#Demand Generation#Business Transformation
Mark Gabrielli founded MarkCMO, a fractional executive practice providing marketing and operational leadership. His experience spans B2B technology, healthcare, aerospace, and other growth-oriented industries.
He works directly with leadership teams to improve…
Leah Yoneda
Founder & Fractional CMO at Golden Ginkgo Group
Concord, United States
Focus area:
#Professional Services Marketing#Business Development#Growth Strategy#Leadership Coaching#Brand Messaging
Leah Yoneda founded Golden Ginkgo Group, where she combines fractional CMO services with business development and leadership coaching. She has more than 20 years of experience in strategic marketing.
She works with…
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Lindsay Casale
Fractional CMO at Casale Communications
San Francisco Bay Area, United States
Focus area:
#Fintech Marketing#Brand Positioning#Public Relations#Go-to-Market Strategy#Executive Communications
Lindsay Casale leads Casale Communications and has more than 15 years of marketing experience across technology, fintech, cryptocurrency, and AI. Her background includes senior marketing roles at blockchain companies.
She advises early-stage…
Joel L. Snyder
Fractional CMO at Coax Consulting & Marketing Services
United States
Focus area:
#Marketing Strategy#Digital Advertising#Customer Acquisition#Brand Messaging#Marketing Analytics
Joel L. Snyder leads Coax Consulting & Marketing Services, where he provides fractional CMO and marketing advisory services. His professional background combines entrepreneurship, marketing strategy, and behavioral insights.
He helps businesses improve…
Connect with Joel:
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and active service offerings in the field.
I look for evidence such as leading meaningful initiatives, delivering results, providing ongoing operational leadership, developing influential ideas or practices, publishing or teaching, and other contributions that demonstrate impact.
These leaders must also be based in the area or clearly serve clients there, including through a broader regional, national, or global service area.
What’s Next?
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