Top 14 Fractional CMOs to Hire for Business Growth in 2026
Fractional CMOs give you senior marketing leadership without the full-time price tag. If you're trying to scale pipeline, sharpen your GTM strategy, or finally align marketing with revenue goals, the right fractional CMO can move the needle fast. These experts bring proven strategies and fresh perspectives to help drive growth.
Top 14 Fractional CMOs
Below are the profiles of the top fractional CMOs, covering who they are and the impact they've made in this space.
Casey Slaughter Stanton
Casey Slaughter Stanton is a fractional CMO and founder of CMOx, a company focused on fractional marketing leadership. He’s the author of The Fractional CMO Method for experienced marketing executives.
Through CMOx,…
Casey Slaughter Stanton is a fractional CMO and founder of CMOx, a company focused on fractional marketing leadership. He’s the author of The Fractional CMO Method for experienced marketing executives.
Through CMOx, Stanton trains fractional marketing leaders and helps improve marketing systems. His approach focuses on clear strategy, strong execution, measurable results, and leadership accountability.
Alan Gonsenhauser
Alan Gonsenhauser leads Demand Revenue as a CMO coach, interim CMO, and fractional CMO, drawing on experience as an eleven-time CMO and three-time P&L general manager across B2B companies.
Gonsenhauser works with…
Alan Gonsenhauser leads Demand Revenue as a CMO coach, interim CMO, and fractional CMO, drawing on experience as an eleven-time CMO and three-time P&L general manager across B2B companies.
Gonsenhauser works with PE-backed SaaS, enterprise software, and healthtech businesses to strengthen go-to-market infrastructure, align sales and marketing, connect KPIs to business outcomes, and prepare marketing organizations for durable leadership.
Pam Didner
Pam Didner is marketing and AI columnist at Inc. Magazine. She spent two decades at Intel and works as a B2B marketing strategist, fractional CMO, keynote speaker, and author focused on sales…
Pam Didner is marketing and AI columnist at Inc. Magazine. She spent two decades at Intel and works as a B2B marketing strategist, fractional CMO, keynote speaker, and author focused on sales and marketing alignment.
Didner connects marketing strategy with sales execution. Her books and consulting help B2B marketing leaders improve demand generation, sales support, content, planning, and AI adoption while showing the value of their work.
Neal Schaffer
Neal Schaffer is a fractional CMO, marketing consultant, author, and educator whose work spans digital marketing, AI, LinkedIn, influencer marketing, and practical strategy for growing businesses.
Schaffer combines strategic consulting with hands-on…
Neal Schaffer is a fractional CMO, marketing consultant, author, and educator whose work spans digital marketing, AI, LinkedIn, influencer marketing, and practical strategy for growing businesses.
Schaffer combines strategic consulting with hands-on education, helping teams connect channels and tools to measurable objectives. His books, teaching at Rutgers Business School and UCLA Extension, and fractional work give him a broad view of how digital marketing fits together.
David Berkowitz
David Berkowitz is founder and CEO of High Caliber AI, a fractional AI CMO and marketing executive whose career includes leadership roles at Mediaocean, MRY, Sysomos, and digital agency 360i.
Berkowitz uses…
David Berkowitz is founder and CEO of High Caliber AI, a fractional AI CMO and marketing executive whose career includes leadership roles at Mediaocean, MRY, Sysomos, and digital agency 360i.
Berkowitz uses AI to improve marketing strategy, workflows, training, and execution. He also founded Serial Marketers and the AI Marketers Guild, building on his experience in emerging technology, marketing communities, and digital growth.
Jonny Butler
Jonny Butler is a fractional CMO for B2B SaaS companies who spent 15 years in marketing, including a decade leading teams and serving as Head of Marketing at high-growth software businesses.
Butler…
Jonny Butler is a fractional CMO for B2B SaaS companies who spent 15 years in marketing, including a decade leading teams and serving as Head of Marketing at high-growth software businesses.
Butler combines marketing strategy with hands-on support for growing SaaS companies. Drawing on his experience at Leadfeeder and OneUp Sales, he helps teams improve positioning, demand generation, product-led growth, sales pipelines, and marketing skills.
Pascal Ehrsam
Pascal Ehrsam is an independent fractional CMO with over 20 years of marketing experience. He has worked with global brands and led marketing for technology startups across several industries.
Ehrsam helps founders…
Pascal Ehrsam is an independent fractional CMO with over 20 years of marketing experience. He has worked with global brands and led marketing for technology startups across several industries.
Ehrsam helps founders and CEOs with positioning, branding, go-to-market plans, execution, and team development. His experience across fintech, HR tech, ecommerce, proptech, and other sectors gives him a broad view of startup marketing.
Patricia Gunter
Patricia Gunter founded Duplia Marketing after 25 years of marketing leadership inside industrial organizations. She brings executive-level strategy and execution to industrial B2B companies.
Gunter specializes in marketing to technical buyers through…
Patricia Gunter founded Duplia Marketing after 25 years of marketing leadership inside industrial organizations. She brings executive-level strategy and execution to industrial B2B companies.
Gunter specializes in marketing to technical buyers through long and complex sales cycles. Her fractional approach combines strategy with hands-on support, aligning marketing, positioning, sales, and business goals.
Liza Adams
Liza Adams is an founder, AI advisor and go-to-market strategist at GrowthPath Partners, with more than 20 years as a marketing executive at companies including Smartsheet, Juniper Networks, and Pure Storage.
Adams…
Liza Adams is an founder, AI advisor and go-to-market strategist at GrowthPath Partners, with more than 20 years as a marketing executive at companies including Smartsheet, Juniper Networks, and Pure Storage.
Adams helps go-to-market organizations move from isolated AI experiments to practical human-and-AI workflows. Her advisory work and applied workshops address AI adoption, organizational change, AI search, and the ways marketing teams can connect new technology to measurable business priorities.
Mark Evans
Mark Evans is founder of Marketing Spark, a Toronto-based B2B marketing consultancy. He’s a fractional CMO, author, and podcast host focused on positioning, messaging, and go-to-market strategy.
Evans helps founder-led B2B companies…
Mark Evans is founder of Marketing Spark, a Toronto-based B2B marketing consultancy. He’s a fractional CMO, author, and podcast host focused on positioning, messaging, and go-to-market strategy.
Evans helps founder-led B2B companies clarify their offers, improve their messaging, and turn their positioning into practical marketing plans. His approach focuses on strong strategy and careful execution before adding more marketing activities.
Kate Busby
Kate Busby is a Barcelona-based fractional CMO and growth marketer who works with early-stage and scaling companies, combining marketing fundamentals, AI, data, and hands-on performance execution.
Busby works closely with SaaS and…
Kate Busby is a Barcelona-based fractional CMO and growth marketer who works with early-stage and scaling companies, combining marketing fundamentals, AI, data, and hands-on performance execution.
Busby works closely with SaaS and EdTech companies to drive growth. She connects positioning and strategy with demand generation, funnel improvements, campaigns, and measurable sales opportunities. Her approach focuses on taking responsibility for results, not just giving advice.
Elizabeth Dimond
Elizabeth Dimond is a fractional CMO and advisor with more than 20 years in consumer marketing across American Express, Barnes & Noble, PE-backed businesses, startups, and subscription companies.
Dimond uses data to…
Elizabeth Dimond is a fractional CMO and advisor with more than 20 years in consumer marketing across American Express, Barnes & Noble, PE-backed businesses, startups, and subscription companies.
Dimond uses data to improve customer acquisition, positioning, go-to-market planning, CRM, retention, partnerships, and performance. Her experience with established brands and growing businesses helps her focus on measurable, profitable growth.
Bruce Millard
Bruce Millard is a fractional chief marketing officer with 30 years of marketing experience, including two decades in digital leadership and senior work building, fixing, and leading marketing teams.
Millard provides senior…
Bruce Millard is a fractional chief marketing officer with 30 years of marketing experience, including two decades in digital leadership and senior work building, fixing, and leading marketing teams.
Millard provides senior leadership when companies need help with marketing strategy, teams, or execution. His writing also covers fractional leadership, drawing on his experience in digital marketing, customer engagement, AI, and business change.
Tina Louise
Tina Louise is a fractional CMO for health, wellness, and fitness brands with over 20 years in marketing, including leadership and growth work at MyFitnessPal, Airbnb, Adobe, and Ogilvy.
She diagnoses stalled…
Tina Louise is a fractional CMO for health, wellness, and fitness brands with over 20 years in marketing, including leadership and growth work at MyFitnessPal, Airbnb, Adobe, and Ogilvy.
She diagnoses stalled growth through positioning, customer journeys, and go-to-market strategy, then works with existing teams through execution. At MyFitnessPal, she grew its Latin American user base from roughly 300,000 to more than 2 million, experience she now brings to fractional marketing leadership.
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
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I look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.
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