The right SEO speakers can shape how your audience thinks about search—not just for a session, but long after the event ends. I've pulled together a list of people who bring real depth to SEO topics, so you can find someone whose expertise and style match what your audience actually needs.
Top 26 SEO Speakers
Below are profiles of the best SEO speakers, covering who they are and the impact they’ve made in this space.

Aleyda Solis
International SEO & AI Search Consultant
Spain
Focus area:
#International SEO#AI search#Ecommerce SEO#Technical SEO#Organic growth
Aleyda Solis is an international SEO and AI search consultant, founder of Orainti, creator of SEOFOMO, and an author and speaker specializing in complex organic search strategy for global brands.
Her consulting spans international, ecommerce, marketplace, and SaaS SEO, alongside AI search optimization. A frequent international speaker, she turns complex search challenges into scalable strategies for marketers navigating both traditional and AI-driven discovery.

Lily Ray
SEO Strategy and Research Leader & Founder of Algorythmic
New York, United States
Focus area:
#SEO strategy#AI search#Algorithm analysis#E-E-A-T#Content strategy
Lily Ray founded SEO consultancy Algorythmic and serves as VP of SEO Strategy & Research at Amsive, after building and leading the agency's award-winning SEO practice for years and research.
Her work digs into search algorithms, E-E-A-T, content strategy, and the changing relationship between SEO and AI search. Ray pairs hands-on consulting with industry research and regular conference speaking, giving marketing leaders a data-informed view of search change.

Mike King
Founder & CEO at iPullRank
Brooklyn, United States
Focus area:
#Technical SEO#AI search#Relevance engineering#Content strategy#Marketing technology
Mike King is the founder and CEO of iPullRank, a marketing technologist with two decades in digital marketing whose work spans technical SEO, content strategy, and AI search for enterprise brands.
King combines search engineering, content strategy, and AI research through iPullRank's work with enterprise marketers. An international speaker, he has become a prominent educator on how modern search systems retrieve, understand, and recommend information.

Patrick Stox
Technical SEO Consultant & Educator
Raleigh, United States
Focus area:
#Technical SEO#SEO audits#Site migrations#Programmatic SEO#SEO education
Patrick Stox is an independent SEO consultant, product advisor, author, speaker, and community builder known for deep technical SEO work and industry education in Raleigh and beyond worldwide.
Stox works on technical audits, migrations, and programmatic SEO while investing heavily in search education. He co-founded Tech SEO Connect and r/TechSEO and has contributed editorial expertise to major SEO reference works.

Jono Alderson
Technical SEO Consultant
United Kingdom
Focus area:
#Technical SEO#Structured data#Web performance#Digital strategy#Marketing technology
Jono Alderson is an independent technical SEO consultant whose work spans site performance, structured data, analytics, WordPress, digital strategy, and marketing technology for global brands.
His speaking connects deeply technical search topics with wider questions about brands, marketing, and technology. He has delivered keynotes at events including MozCon, SearchLove, SMX, and The Inbounder, with an emphasis on making complex web problems actionable.

Kevin Indig
Organic Growth Advisor & Author
Focus area:
#Organic growth#SEO strategy#AI search#Growth strategy#Search research
Kevin Indig is an organic growth advisor and author of Growth Memo who previously led SEO and growth at Shopify, G2, and Atlassian and now advises fast-growing companies on organic growth.
Indig uses original research, operator experience, and practical frameworks to examine SEO, AI search, and organic growth. His speaking gives marketing teams a strategic view of how search behavior, visibility, brand, and growth are converging.

Barry Adams
Founder & SEO Consultant at Polemic Digital
Belfast, United Kingdom
Focus area:
#News SEO#Technical SEO#Publisher SEO#Google News#Digital publishing
Barry Adams founded Polemic Digital, a Belfast-based consultancy focused on SEO for news publishers, after building search expertise across technical SEO and digital publishing worldwide.
Adams specializes in the search challenges facing publishers and news organizations, bringing technical SEO into editorial and publishing strategy. His long-running conference work gives marketing and media leaders a specialist perspective on visibility in search.

Crystal Carter
Head of AI Search & SEO Communications at Wix
United Kingdom
Focus area:
#AI search#SEO communications#Structured data#Digital marketing#Search education
Crystal Carter is Head of AI Search & SEO Communications at Wix, where she combines two decades of digital marketing experience with search education, webinars, and industry speaking worldwide.
Carter translates developments in SEO, generative search, structured data, and digital visibility for marketers. Her keynotes, webinars, podcasts, and industry contributions make her work especially useful for teams adapting search strategy to AI-driven discovery.

Joy Hawkins
Founder & Owner at Sterling Sky
Uxbridge, Canada
Focus area:
#Local SEO#Google Business Profile#Local search#SEO testing#Search strategy
Joy Hawkins is the founder and owner of Sterling Sky and the Local Search Forum, with an SEO career dating to 2006 and a long-standing focus on local search strategy and education for businesses.
Hawkins pairs local-search consulting with testing, publishing, and conference education. Her work on Google Business Profiles and local ranking behavior gives marketers practical insight into how businesses earn visibility when search intent is geographically specific.

Kyle Roof
SEO Researcher, Entrepreneur & Co-founder of PageOptimizer Pro
Chiang Mai, Thailand
Focus area:
#SEO testing#On-page SEO#Search algorithms#SEO tools#AI search
Kyle Roof is an SEO entrepreneur, researcher, and speaker behind PageOptimizer Pro. He is known for controlled testing of individual variables in Google's search ranking systems and SEO education.
Roof approaches SEO as an experimental discipline, using controlled tests and large-scale page analysis to investigate ranking signals. His conference work turns that research into tactical lessons on on-page optimization, algorithms, and increasingly AI search.
Connect with Kyle:

Cindy Krum
Founder & CEO at MobileMoxie
Denver, United States
Focus area:
#Mobile SEO#Technical SEO#ASO#Search technology#Digital marketing
Cindy Krum is the founder and CEO of MobileMoxie, an SEO and mobile marketing consultant, author, and international speaker whose search work dates back to the mid-2000s at global events.
Krum has spent years examining how mobile technology changes search, UX, and digital discovery. Through MobileMoxie's tools, consulting, and conference education, she connects technical search developments with practical decisions for marketers.
Connect with Cindy:

Gianluca Fiorelli
Strategic SEO & AI Search Consultant
Valencia, Spain
Focus area:
#International SEO#AI search#SEO strategy#Content strategy#Search visibility
Gianluca Fiorelli is an independent strategic and international SEO and AI search consultant who has advised brands for two decades and speaks at major search marketing events worldwide.
Fiorelli works directly with executives and SEO teams on international visibility across classic and AI search. His conference work combines evidence-led search strategy with audience, brand, content, and cross-market considerations.
Connect with Gianluca:

Nik Ranger
SEO & Organic Growth Consultant
Focus area:
#Technical SEO#AI visibility#Organic growth#Brand strategy#Search data
Nik Ranger is a senior SEO consultant and growth specialist whose work connects technical SEO, AI visibility, brand strategy, data analysis, and full-funnel organic acquisition for enterprise brands.
Ranger's work treats search as part of a wider growth system rather than an isolated channel. Her writing and case studies connect technical data, brand signals, AI visibility, acquisition, and retention—useful territory for marketing leaders planning organic growth.

Noah Learner
Director of Innovation at Sterling Sky
Broomfield, United States
Focus area:
#SEO innovation#Marketing automation#Local SEO#SEO tools#Technical marketing
Noah Learner is Director of Innovation at Sterling Sky, where he applies product thinking, automation, and technical marketing to SEO while building tools and industry communities for marketers.
Learner sits at the intersection of search, product development, and automation. His work explores how better systems and tools can make SEO research and execution more effective, while his community involvement keeps those ideas grounded in practitioner needs.

Jes Scholz
Organic Growth & Marketing Consultant
Sydney, Australia
Focus area:
#Organic growth#Technical SEO#Audience development#Brand strategy#AI search
Jes Scholz is a Sydney-based marketing consultant specializing in audience development and organic growth, combining technical search expertise with brand strategy and data for global brands.
Scholz approaches organic growth through SEO, audience development, brand, and data rather than treating rankings as an end in themselves. Her conference speaking explores changing search systems and gives marketers a broader framework for earning digital market share.

Andy Crestodina
Co-Founder & CMO at Orbit Media
Chicago, United States
Focus area:
#SEO#Content strategy#Analytics#AI marketing#Conversion optimization
Andy Crestodina is co-founder and CMO of Orbit Media Studios, a digital marketing educator and author whose work spans SEO, analytics, content strategy, AI, and website optimization for B2B marketers.
Crestodina is a prolific marketing speaker who turns search, analytics, content, conversion, and AI into practical frameworks. His teaching connects SEO with the wider job of attracting qualified audiences and turning website visibility into measurable business results.

Cyrus Shepard
SEO & AI Search Consultant
Oregon, United States
Focus area:
#SEO experiments#AI search#Search algorithms#Technical SEO#Search research
Cyrus Shepard founded Zyppy, an SEO consultancy and research company, after leadership roles at Moz. His work centers on search experiments, algorithms, and evidence-backed optimization.
Shepard tests how search systems behave and turns those findings into practical optimization strategies. A longtime conference speaker, he focuses on ranking experiments, algorithm behavior, and the evolving overlap between traditional SEO and AI search.

Chima Mmeje
Senior Content Marketing Manager at Moz
Focus area:
#SEO content#Content strategy#AI workflows#SaaS marketing#Search education
Chima Mmeje is Senior Content Marketing Manager at Moz and founder of the Freelance Coalition for Developing Countries, combining SEO content strategy with education and community work.
Mmeje works across Moz's content ecosystem, from educational resources and webinars to product content and event programming. Her speaking and publishing explore SEO content, AI-assisted workflows, and how marketers can build useful, authoritative content around real expertise.

Garrett Sussman
Director of Marketing at iPullRank
Focus area:
#AI search#Enterprise SEO#Content strategy#Conversational search#Search marketing
Garrett Sussman is Director of Marketing at iPullRank, where he leads marketing across AI search, enterprise SEO, content strategy, events, research, and thought leadership for enterprise brands.
Sussman's speaking examines conversational search, personalization, cognitive bias, and how AI changes discovery. As a host and marketer at iPullRank, he connects technical developments in retrieval and relevance with the questions marketing teams need to act on.

Ross Simmonds
CEO at Foundation & Distribution.ai
Canada
Focus area:
#Content distribution#B2B marketing#SEO#AI marketing#Organic growth
Ross Simmonds is CEO at Foundation and Distribution.ai, combining B2B content marketing, SEO, AI, and software with a career focused on helping brands create, distribute, and scale content.
Simmonds helps B2B companies scale distribution through Foundation's marketing work and Distribution.ai's software. His speaking and writing explore content distribution, SEO, AI, Reddit, and growth, showing marketers how visibility depends on getting strong ideas in front of the right audiences.

Paul Shapiro
Lead Product Manager, Web Intelligence at Uber
Focus area:
#Technical SEO#Web intelligence#SEO testing#Search products#Marketing technology
Paul Shapiro is Lead Product Manager, Web Intelligence at Uber, a technical marketer and speaker whose career includes technical SEO leadership and search-focused product work at scale.
Shapiro's career bridges advanced SEO and product development, with experience translating technical search problems into systems used by large organizations. His speaking emphasizes testing, data, and technical rigor rather than relying on SEO convention alone.
Connect with Paul:

Rand Fishkin
Marketing Technology Founder & Author
Seattle, United States
Focus area:
#Audience research#Zero-click marketing#Search marketing#Market research#Marketing strategy
Rand Fishkin is co-founder and CEO of SparkToro and a former Moz co-founder and CEO, whose work spans audience research, marketing technology, entrepreneurship, writing, and speaking worldwide.
Fishkin has keynoted hundreds of events on marketing and technology. His recent work pushes marketers to look beyond traffic and rankings toward audience research, zero-click behavior, and the places people actually consume information before making decisions.

Nikki Lam
SVP, Earned Media at NP Digital
San Diego, United States
Focus area:
#SEO strategy#Earned media#AI content#Search innovation#Integrated marketing
Nikki Lam is SVP of Earned Media at NP Digital, where she oversees U.S. SEO and works across channels on search strategy, operational excellence, and digital marketing innovation for major brands.
Lam's work connects SEO with the broader earned-media organization, including cross-channel strategy and evolving approaches to AI-assisted content. That perspective helps marketing leaders consider search as part of an integrated visibility strategy rather than a standalone discipline.
Connect with Nikki:

Kristina Azarenko
Technical SEO Consultant & Educator
Focus area:
#Technical SEO#Ecommerce SEO#JavaScript SEO#Site migrations#SEO education
Kristina Azarenko is an SEO consultant and founder of MarketingSyrup whose work centers on technical SEO, ecommerce search, site migrations, JavaScript SEO, and practical education for marketers.
Azarenko is known for making technical search concepts accessible through consulting, training, and speaking. Her work helps marketing teams understand how crawling, rendering, migrations, and ecommerce architecture affect organic visibility and execution.
Connect with Kristina:

Lazarina Stoy
Organic Search Marketing Consultant, Trainer, Speaker
Sofia, Bulgaria
Focus area:
#Organic search#SEO#AI search#Marketing automation#Marketing education
Lazarina Stoy is an organic search marketing consultant, trainer, and speaker whose work spans SEO, data, AI automation, and practical education for marketing teams and growing businesses.
Stoy combines organic search consulting with training and speaking on SEO, AI search, automation, and machine learning. She also founded MLforSEO and helps marketers turn technical concepts into practical workflows for organic growth, from programmatic SEO to AI-powered automation.
Connect with Lazarina:

Steve Toth
SEO Consultant & Agency Founder
Toronto, Canada
Focus area:
#SEO strategy#AI search#Organic growth#Content strategy#SEO experimentation
Steve Toth is an SEO consultant, founder of Notebook Agency, and creator of SEO Notebook, drawing on former in-house leadership at FreshBooks to teach tested organic growth tactics for marketers.
Toth shares tested SEO tactics through his newsletters, agency work, and conference programming. His work has expanded from traditional organic search into AEO and AI visibility, giving marketers a practitioner-led view of how search strategy changes as discovery moves across Google and LLMs.
Connect with Steve:
Selection Methodology
I selected the speakers on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to SEO.
I looked for evidence such as leading meaningful initiatives or delivering notable organizational results, while also considering influential ideas, published research, educational resources, speaking, teaching, and other contributions.
What’s Next?
Ready to grow? Subscribe to The CMO newsletter to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.



