7 Must-Attend ABM Events Happening in 2026
Account-Based Marketing (ABM) has become a game-changer in the way companies engage with their most valuable accounts, turning generic marketing strategies into personalized, high-touch campaigns. At the heart of ABM's success is the alignment between marketing and sales teams, focusing their efforts on accounts with the highest potential for revenue growth.
From conferences and workshops to marketing webinars and podcasts, attending ABM events like these will help you learn from industry leaders, discover the latest trends and tech, network with peers, and stay ahead of the curve. Whether you're new to ABM or looking to elevate your strategy, the insights from these events will undoubtedly drive your business forward.
Best ABM Events in 2026 Shortlist
Here's a shortlist of the best ABM events I think are worth attending in 2026:
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- ABM Alliance: The Marketing Chapter - Multiple locations and dates
- Forrester B2B Forum EMEA - London, UK (September 28-29, 2026)
- B2B Marketing Leaders Forum - Multiple locations and dates
- 6sense Breakthrough ’26 - Las Vegas, NV (November 2–5, 2026)
- The Global ABM Conference - London, UK (November 4, 2026)
- ANA Account-Based Marketing Committee Meeting - Virtual (December 3, 2026)
- B2B Marketing Exchange 2027 - Carlsbad, CA (February 22–24, 2027)
Best ABM Events of 2026
Below are my summaries of the best ABM events that made it onto my shortlist. My reviews offer a look at each event’s dates, location, pricing, and unique offering.
1. ABM Alliance: The Marketing Chapter - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Register to see current pricing
- Social Media: LinkedIn
ABM Alliance: The Marketing Chapter: Locations & Dates
| Locations | Dates |
|---|---|
| Dallas, TX | July 15–16, 2026 |
| Braselton, GA | November 18–19, 2026 |
ABM Alliance: The Marketing Chapter is a senior-level event for B2B marketing, ABM, and revenue leaders focused on advancing account-based growth strategies. The event brings together B2B leaders to explore account engagement, personalization, AI, marketing technology, and sales-marketing alignment through expert insights and networking.
Why attend? The event offers a curated environment for ABM and marketing leaders seeking practical insights, meaningful peer connections, and actionable strategies.
Through workshops, panel discussions, and executive networking, attendees can learn how to strengthen account engagement, improve go-to-market execution, and drive measurable business growth.
2. Forrester B2B Forum EMEA - London, UK (September 28-29, 2026)
- Dates: September 28-29, 2026
- Location: 88 Wood Street
- Pricing: From €799 (client) - €899 (non-client)
- Social Media: LinkedIn
Forrester B2B Forum EMEA is a research-led conference for B2B marketing, sales, product, customer success, and revenue leaders. The event brings together decision-makers to explore buyer behavior, customer engagement, AI, go-to-market strategy, revenue growth, and cross-functional alignment through analyst insights and peer discussions.
Why attend? B2B Forum EMEA is ideal for leaders seeking research-backed guidance on navigating changing buyer expectations, improving customer experiences, aligning teams, and building more effective growth strategies with measurable business impact.
3. B2B Marketing Leaders Forum - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varies (see table below)
- Social Media: LinkedIn
B2B Marketing Leaders Forum: Locations, Dates, & Pricing
| Locations | Dates | Pricing |
|---|---|---|
| Singapore | October 14-15, 2026 | Starts at 1,290 SGD |
| Sydney, Australia | May 18-19, 2027 | Starts at 1,795 AUD |
B2B Marketing Leaders Forum brings together senior B2B marketers, CMOs, and revenue leaders to explore growth strategy, buyer engagement, brand leadership, demand generation, ABM, AI, and marketing's impact on business performance..
Why attend? The B2B Marketing Leaders Forum is useful for marketing professionals who want to improve how their teams influence pipeline, engage target accounts, and support revenue growth.
The event offers practical insights, executive-level networking, and strategic discussions for marketers looking to strengthen their B2B marketing programs, including ABM, demand generation, brand positioning, and go-to-market execution.
4. 6sense Breakthrough ’26 - Las Vegas, NV (November 2–5, 2026)
- Date: November 2–5, 2026
- Location: Fontainebleau Las Vegas
- Pricing: From $1,215 (general admission bundle) - $1,350 (general admission)
- Social Media: LinkedIn
6sense Breakthrough ’26 is a B2B conference for revenue leaders, marketers, sales teams, and revenue operations professionals. Hosted by 6sense, the event focuses on modern go-to-market strategy, account intelligence, AI, pipeline generation, sales and marketing alignment, and revenue growth.
Why attend? 6sense Breakthrough is useful for ABM and B2B revenue teams that want to improve how they identify in-market accounts, prioritize buying signals, personalize outreach, and align sales and marketing around revenue opportunities.
The event gives attendees access to practical sessions, product demos, networking, and examples from teams using AI and account-based insights to drive growth.
5. The Global ABM Conference - London, UK (November 4, 2026)
- Dates: November 4, 2026
- Location: Convene 133 Houndsditch
- Pricing: TBA
- Social Media: LinkedIn, Facebook
The Global ABM Conference brings together ABM professionals, B2B marketers, and revenue leaders to explore account engagement, personalization, sales alignment, and growth through expert-led insights and case studies.
Why attend? The conference offers practical guidance for building and scaling successful ABM programs. Attendees can learn from experienced practitioners, discover proven strategies, and connect with peers tackling similar challenges in account-based growth and customer engagement.
6. ANA Account-Based Marketing Committee Meeting - Virtual (December 3, 2026)
- Date: December 3, 2026
- Location: Virtual
- Pricing: Free
- Social Media: LinkedIn
ANA’s Account-Based Marketing Committee Meeting is a virtual ABM-focused event for marketers interested in account-based strategy, B2B growth, and revenue impact. The meeting is part of ANA’s committee programming and is designed to help members discuss ABM best practices, current challenges, and practical approaches for improving account engagement.
Why attend? This is a good fit for ABM practitioners who want a focused, discussion-based event rather than a large conference. It gives marketers a chance to learn from peers, explore ABM best practices, and strengthen how their teams plan, execute, and measure account-based programs.
7. B2B Marketing Exchange 2027 - Carlsbad, CA (February 22–24, 2027)
- Dates: February 22–24, 2027
- Location: Omni La Costa Resort
- Pricing: Register to see current pricing
- Social Media: Facebook, LinkedIn
B2B Marketing Exchange, also known as B2BMX, is a B2B marketing conference powered by Advertising Week. The event is designed to tackle practical strategies for pipeline growth and buyer engagement.
The conference focuses on actionable B2B marketing strategies, hands-on workshops, curated networking, demand generation, ABM, content strategy, revenue alignment, data, AI, pipeline growth, and modern go-to-market execution.
Why attend? B2B Marketing Exchange is a strong event for ABM and B2B marketing teams because it connects account-based strategy with demand generation, content, revenue alignment, and sales enablement.
Attendees can learn practical ways to improve account engagement, strengthen pipeline contribution, and align marketing programs with revenue outcomes.
Benefits of Attending Account-Based Marketing Events
Despite the downfall of in-person events over the last few years, they have made a comeback, with 57 percent of B2B marketers saying they would prefer to attend an in-person version of a hybrid event rather than the virtual version.
What’s more, Bizzabo's Event Marketing Benchmarks and Trends Report says 95% of respondents believe in-person events can have a major impact on achieving business goals.
If the travel opportunities alone haven’t sold you, here’s a list of benefits that come with expanding your knowledge through events like conferences, seminars, summits, and trade shows:
You get to:
- Experience innovation from leaders in your field
- Stay ahead of your competition
- Explore new and relevant technologies
- Implement new strategies for you and your sales team
- Connect with like-minded professionals
- Gather insights from experts
- Get inspired by case studies
- Increase your own brand’s visibility and awareness
- Gain new perspectives
- Develop yourself personally and professionally
- Experience the webinar software everyone else is using in case you decide to run one.
- Build relationships to gain future, valuable touchpoints within your industry
- Impress decision makers
Of course, virtual has its perks too! With lower costs and less time needed to travel, you can increase your number of learning opportunities from the comfort of your own home or office.
Related Events and Conferences
Hunting for more niche, high-impact marketing events where you can trade notes with industry leaders, spot emerging trends before they hit the mainstream, and get hands-on with the latest marketing tech? These upcoming conferences and events are must-attends for anyone serious about driving impact and staying relevant in the SaaS world:
- Communications Conferences
- Marketing Leadership Conferences
- Performance Marketing Conferences
- Social Media Conferences
Start Mingling!
You already know the SaaS landscape is becoming increasingly competitive, which means staying at the forefront of marketing trends is going to be crucial for long-term success.
The events and resources I shared in this article give CMOs and other marketers the opportunity to experience the latest strategies, technologies, and success stories in the world of account-based marketing.
So mark your calendars, grab your favourite notebook, and get ready to join the inspiring account-based marketing ecosystem in 2026.
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