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Shriya Ghate

If you’ve ever stared at a content backlog wondering how to scale output without sacrificing quality, or watched your SEO rankings plateau despite publishing consistently, you’re not alone. I’ve spent more than 15 years tackling those problems firsthand, helping teams create more effective content workflows and sustainable SEO strategies at companies ranging from scrappy startups to established media brands.

I’m currently the SEO Content Manager at Black & White Zebra, where I lead AI-driven content workflows, manage large-scale SEO testing, and partner with engineering and content operations teams to ship higher-quality work, faster. I enjoy building scalable content systems powered by experimentation and AI, where improvements are measurable and directly tied to performance.

Before stepping into this role, I spent eleven months as Editor of The CMO, where I scaled content production 10x using LLM-powered automation, grew revenue by 193%, and increased CTR by 162%. Previously, as a Senior Marketing Manager at Blanc Labs, I grew organic search traffic by 80.4% year-over-year, brought unique visitors up by 175%, and launched a newsletter with a 22% average open rate.

Earlier in my career, I served as Business Head at Amar Chitra Katha, where I grew digital branded content revenue by 50% in nine months and generated $500,000 in earned media through strategic partnerships with brands like Visa, Uber, and Kellogg’s. I also led licensing conversations with Netflix and Amazon Prime Video during that time.

I hold an MA in Writing from the University of Warwick and a Bachelor’s in Mass Media from Jai Hind College, Mumbai. I’m also a certified Product Marketer through the Product Marketing Alliance.

My Areas of Expertise:

  • Content Systems & Process Design
  • AI-Driven Content Operations
  • Content Experimentation
  • High Impact Content Optimization
  • Performance Analytics & Insight Loops

More About Me:

From 2015 to 2019, I founded and ran a social enterprise in partnership with a shelter home supporting girls from challenging backgrounds. We operated as an ecommerce brand and also participated in physical exhibitions and events. This gave me hands-on experience in brand building and end-to-end marketing, including logo and identity development, brand collateral creation, Shopify store setup and management, order fulfillment, email marketing, social media marketing, and on-ground event execution.

What’s In My Tech Stack

  • Language Learning Models
    • ChatGPT: I use ChatGPT for content improvement, content generation, and content intelligence.
    • Claude: I use this tool for content ideation, writing, and drafting variations.
    • Gemini: I use Gemini for content improvement, content generation, fact checking pricing, trial, and integrations info.
  • Content Analytics
    • Google Search console: I use this software to track content performance.
    • Google Analytics: I use Google Analytics to track traffic sources, engagement metrics, and content performance to measure the impact of SEO changes.
    • Hotjar: I use this for user behavior analytics (heatmaps and session recordings) to see how readers actually interact with the content on-page.
  • SEO Software
    • Ahrefs: I use this tool for keyword research, tracking performance, and competitive research.
    • Semrush: I use Semrush for comprehensive SEO audits, keyword research, tracking search rankings, and competitor analysis.
    • Clearscope: I use this for content optimization, ensuring drafts target the right semantic keywords and match user intent before publishing.
    • Yoast SEO: I use Yoast as an on-page SEO plugin to handle metadata and readability checks.
  • Content Management Systems
    • WordPress: I use WordPress as the core website platform to publish, format, and host all optimized content.
    • HubSpot: I use this for inbound marketing automation, lead tracking, and managing the overall customer journey alongside content assets.
  • Design and Visuals Software
    • Canva: I use Canva for creating blog graphics and featured images.
  • Documentation Software
    • Slite: I use Slite to document SOPs, workflows, and frameworks.
  • Database Software
    • Airtable: I use AirTable to manage the content pipeline, prioritize updates, and organize large scale content ops.
  • Communication & Collaboration Software
    • Slack: I use this tool for team communication and updates.
    • Google Workspace: I use Google Workspace for email, meetings, and file sharing.
Shriya Ghate

330+ published articles on The CMO