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Choosing the right content experience platform can be challenging with so many options out there. You want to create, manage, and optimize content effectively, but need to figure out which tool is the best fit. I've got you! In this post, I leverage my extensive experience working with various content management systems and platforms to bring you my top picks for content experience platforms. 

These tools help you deliver personalized, engaging content across multiple channels seamlessly. They solve major pain points like content fragmentation, inconsistent user experiences, and inefficient workflows. Let me guide you to the best options, simplifying your decision-making process.

Why Trust Our Software Reviews

We’ve been testing and reviewing content experience platforms since 2022. As marketing leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software. 

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our content experience platform review methodology.

Best Content Experience Platform Summary

This comparison chart summarizes pricing details for my top content experience platforms selections to help your business find the best software for your budget and startup needs.

Tools Price
Bloomreach Pricing upon request
Contentstack From $3500/month
Acquia From $215.50/month
WordPress VIP Pricing upon request
Contentful From $300/month
HubSpot CMS Hub From $23/month
CoreMedia Pricing upon request
SAP Customer Experience From $58/user/month (billed annually)
Sitecore Experience Platform Pricing upon request
Adobe Experience Manager Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose a Content Experience Platform

As you work through your own unique software selection process, keep the following points in mind:

  • Content Personalization Capabilities: Ensure the platform can deliver personalized content to different audience segments. This is crucial for increasing engagement and driving conversions. For instance, if your business targets both B2B and B2C audiences, the platform should tailor content specifically to each segment’s needs and behaviors.
  • Integration with Existing Systems: Verify that the platform can seamlessly integrate with your current CRM, CMS, and marketing automation tools. This integration is vital to maintain a cohesive workflow and avoid data silos. For example, a seamless integration with your CRM can help track customer interactions and tailor content accordingly.
  • Scalability and Flexibility: Choose a platform that can grow with your business and adapt to changing needs. If you plan to expand your content strategy or enter new markets, the platform should be able to support these changes without requiring a complete overhaul. Scalability ensures long-term usability and investment protection.
  • Analytics and Reporting: Look for robust analytics and reporting features that provide insights into content performance and user engagement. This is essential for measuring the effectiveness of your content strategy and making data-driven decisions. For example, detailed reports on content views and user interactions can help you refine your approach and improve ROI.
  • User-Friendly Interface: Ensure the platform is easy to use for all team members, from content creators to marketers. A user-friendly interface reduces the learning curve and increases productivity. For instance, a drag-and-drop editor can simplify content creation, while intuitive navigation can enhance overall user experience.

By focusing on these considerations, you can choose a content experience platform that meets your specific needs and helps overcome common challenges in content management and delivery.

Best Content Experience Platform Reviews

This section provides an in-depth analysis and overview of each content experience platform. We will walk through the pros and cons of each tool, their features, and their best use cases.

Best for AI-powered ecommerce personalization

  • Pricing upon request
Visit Website
Rating: 4.7/5

Bloomreach offers AI-powered personalization for ecommerce, enhancing customer experience and driving conversions.

Why I picked Bloomreach: I chose Bloomreach for its cutting-edge AI capabilities tailored to ecommerce. When comparing content experience platforms, Bloomreach stands out for its ability to deliver highly personalized shopping experiences and real-time customer insights.

Standout Features & Integrations

Features include AI-driven product recommendations, personalized search, and comprehensive analytics.

Integrations include Salesforce, SAP Commerce Cloud, Magento, Shopify, BigCommerce, Marketo, Klaviyo, Google Analytics, and Segment.

Pros and cons

Pros:

  • Extensive ecommerce integrations
  • Real-time customer insights
  • Powerful AI personalization

Cons:

  • Requires significant data input
  • Implementation process can be intensive

Best for API-first headless CMS

  • Free demo available
  • From $3500/month
Visit Website
Rating: 4.8/5

Contentstack is an API-first headless CMS designed to streamline content management and delivery across various digital platforms.

Why I picked Contentstack: I chose Contentstack for its robust API-first approach, which makes it highly adaptable and scalable. In comparing other content experience platforms, Contentstack stands out with its focus on enabling seamless integrations and providing excellent developer support. 

Standout Features & Integrations

Features include its headless CMS architecture, real-time content updates, and multi-channel delivery capabilities. It also includes image management, unlimited environments, and versioning and rollback. Contentstack is great at modular blocks/groups and batch and scheduled publishing.

Integrations include Salesforce, SAP, Magento, Marketo, Google Analytics, AWS, Azure, Netlify, Vercel, and Slack.

Pros and cons

Pros:

  • Real-time content updates
  • Excellent developer support
  • Robust API-first approach

Cons:

  • Pricing information is not transparent
  • Features are niche-focused and therefore narrow in versatility

Best for Drupal-optimized digital experiences

  • From $215.50/month
Visit Website
Rating: 4.3/5

Acquia provides a platform optimized for creating and managing digital experiences with a Drupal-optimized hosting platform. 

Why I picked Acquia: I chose Acquia for its deep integration with Drupal, making it an ideal choice for organizations seeking a platform to build, support, and host their assets. Acquia is excellent for marketing content operations due to its comprehensive suite of Digital asset management features that support the creation, management, distribution, and analysis of marketing content across its lifecycle.

Standout Features & Integrations

Features include cloud hosting, digital asset management, Drupal optimization, and personalized content delivery. It also offers advanced search capabilities, version control, and workflow management. 

Integrations include Drupal, Salesforce, Marketo, Magento, Mautic, Varnish, New Relic, AWS, Azure, and Google Cloud.

Pros and cons

Pros:

  • Advanced personalization tools
  • Scalable cloud hosting
  • Strong Drupal integration

Cons:

  • Requires a slight learning curve
  • Higher cost for small businesses

Best for enterprise-grade WordPress solutions

  • Pricing upon request

WordPress VIP offers scalable, secure, and high-performance WordPress solutions for enterprise-level businesses.

Why I picked WordPress VIP: I chose WordPress VIP for its robust infrastructure and enterprise-grade capabilities. In comparing content experience platforms, WordPress VIP stands out with its focus on security, scalability, and performance tailored for large organizations.

Standout Features & Integrations

Features such as high-performance hosting, top-tier security, and extensive content management tools. The platform combines user-friendly WordPress features with advanced tools for backend integration and detailed content analytics, making content management and optimization straightforward. Additionally, WordPress VIP offers automated updates, adaptive media optimization, and extensive caching to maintain top-notch performance.

It integrates natively with Google Analytics, Salesforce, Marketo, HubSpot, Microsoft Azure, Slack, Elasticsearch, New Relic, Cloudflare, and Akamai.

Pros and cons

Pros:

  • Extensive integration options
  • High-performance hosting
  • Enterprise-level security

Cons:

  • Requires technical expertise
  • Can be complex to set up

Best for composable content platforms

  • Free for 5 users
  • From $300/month

Contentful is a headless CMS that powers composable content platforms for digital experiences.

Why I picked Contentful: I chose Contentful for its flexible, API-first approach that allows for easy integration and customization. In comparing content experience platforms, Contentful stands out for its ability to enable a modular content structure, making it ideal for diverse digital strategies.

Standout Features & Integrations

Features include its API-first design, flexible content modeling, and real-time collaboration tools. Contentful's strengths in content modeling provide a flexible and structured approach to content creation. Its intuitive tools allow users to define custom content types, establish relationships, and set validations, ensuring both consistency and adaptability in content management.

Integrations include Gatsby, Netlify, Vercel, AWS, Azure, Google Cloud, Shopify, Salesforce, Algolia, and Slack.

Pros and cons

Pros:

  • Real-time collaboration
  • Flexible content modeling
  • API-first design

Cons:

  • Limited out-of-the-box templates
  • Learning curve for new users

Best for integrated marketing and CMS tools

  • 14-day free trial (only for Professional and Enterprise plans)
  • From $23/month

HubSpot CMS Hub is a platform combining powerful content creation and management with integrated marketing tools for comprehensive digital experiences.

Why I picked HubSpot CMS Hub: I chose HubSpot CMS Hub for its unique combination of marketing and CMS capabilities. When comparing content experience platforms, HubSpot CMS Hub stands out for its seamless integration with marketing automation tools, making it a versatile solution for growing businesses.

Standout Features & Integrations

Features include various content creation features, powerful analytics and CRM data to help optimize and personalize your content. Hubspot CMS Hub has intuitive drag-and-drop editing, content management and optimization features, and built-in SEO recommendations.

Integrations include Salesforce, Google Analytics, Zapier, Shopify, WordPress, Microsoft Dynamics, Mailchimp, Slack, SurveyMonkey, and Zendesk.

Pros and cons

Pros:

  • Built-in SEO recommendations
  • User-friendly interface
  • Integrated marketing tools

Cons:

  • Can get expensive with add-ons
  • Higher cost for advanced features

Best for personalized omnichannel experiences

  • Pricing upon request

CoreMedia is a platform designed for delivering personalized omnichannel experiences across various digital touchpoints.

Why I picked CoreMedia: I chose CoreMedia for its powerful capabilities in creating and managing personalized content across multiple channels. In comparing content experience platforms, CoreMedia stands out with its unique focus on real-time personalization and seamless integration with various digital marketing tools.

Standout Features & Integrations

Features include real-time personalization, omnichannel content delivery, and advanced content management. CoreMedia’s hybrid CMS offers extensive preview capabilities, including a responsive slider for multiple device previews and a time travel feature for viewing past, present, and future experiences. Additionally, it offers advanced campaign management, detailed personalization, multi-site governance, and a thorough digital asset management system.

Integrations include Salesforce, SAP Commerce Cloud, Adobe Experience Manager, IBM WebSphere Commerce, Hybris, Marketo, Eloqua, Demandware, Magento, and Google Analytics.

Pros and cons

Pros:

  • Advanced content management
  • Omnichannel content delivery
  • Real-time personalization

Cons:

  • The user face as a slight learning curve for non-technical contributors
  • Page creation is time-consuming compared to some other platforms

Best for connected customer data and AI insights

  • From $58/user/month (billed annually)

SAP Customer Experience unifies customer data and leverages AI insights for enhanced customer relationship management and personalized experiences.

Why I picked SAP Customer Experience: I chose SAP Customer Experience for its comprehensive approach to managing customer data and leveraging AI for actionable insights. In comparing content experience platforms, SAP stands out with its strong data connectivity and advanced analytics capabilities that provide deep customer understanding.

Standout Features & Integrations

Features include AI-driven insights, comprehensive customer data management, and personalized marketing tools. 

Integrations include Salesforce, Microsoft Dynamics, Marketo, Google Analytics, Shopify, Magento, Zendesk, and Mailchimp.

Pros and cons

Pros:

  • Strong integration capabilities
  • Comprehensive data management
  • AI-driven customer insights

Cons:

  • Slight learning curve
  • Pricing not readily available

Best for data-driven customer experiences

  • Pricing upon request

Sitecore Experience Platform offers comprehensive tools for creating personalized, data-driven customer experiences across various digital channels.

Why I picked Sitecore Experience Platform: I chose Sitecore Experience Platform for its robust capabilities in leveraging customer data to drive personalized experiences. In comparing content experience platforms, Sitecore stands out for its advanced analytics and powerful personalization features that cater to complex customer journeys.

Standout Features & Integrations

Sitecore Experience Platform excels with features such as advanced customer data analytics, real-time personalization, and multi-channel content delivery. Its powerful AI-driven personalization, comprehensive customer data platform, and marketing automation capabilities, are all designed to enhance customer interactions. 

Integrations include Salesforce, Microsoft Dynamics, Adobe Creative Cloud, Google Analytics, Marketo, Drupal, Joomia, Oracle Eloqua, Microsoft Azure, Amazon Web Services (AWS), and SAP.

Pros and cons

Pros:

  • Multi-channel delivery
  • Real-time personalization
  • Advanced data analytics

Cons:

  • Requires a certain level of technical proficiency to use effectively
  • May be too complex for smaller businesses

Other Content Experience Platforms

Below is a list of additional content experience platforms that we shortlisted, but did not make it to the top list. While they didn’t make the top 10, they’re still valuable and worth further research.

  1. Magnolia

    Best for composable digital experience platforms

  2. Optimizely (Episerver)

    Best for web experimentation and personalization

  3. GatherContent

    Best for content collaboration and workflow

  4. Sitecore

    Best for personalized customer experiences

  5. ZOHO CRM Plus

    Best for integrated customer relationship management

  6. dotCMS

    Best for open-source content management

  7. Kentico

    Best for all-in-one CMS and digital marketing

  8. Sitefinity

    Best for user-friendly content management

  9. Crownpeak

    Best for digital experience management

  10. Oracle CX Cloud

    Best for comprehensive customer experience solutions

  11. Showpad

    Best for sales enablement and content management

  12. Mura CMS

    Best for flexible content management

  13. Storyblok

    Best for headless CMS with visual editor

  14. Strapi

    Best for open-source headless CMS

  15. Squiz

    Best for digital experience platforms

  16. OpenText TeamSite

    Best for enterprise web content management

If you still haven't found what you're looking for here, check out these tools closely related to ABM software that we've tested and evaluated.

Content Experience Platform Selection Criteria

Selecting the right content experience platform involves evaluating its functionality and suitability for specific use cases that address the unique needs and pain points of software buyers. 

This type of software must offer robust content management, seamless integrations, and advanced personalization capabilities. Having personally tested and researched these tools, I've identified the following criteria to ensure the chosen platform meets essential requirements and provides added value.

Core Functionality - 25% of total weighting score:

  • Content creation and editing tools
  • Digital asset management
  • Personalization and targeting capabilities
  • Multichannel content distribution
  • Analytics and reporting features

Additional Standout Features - 25% of total weighting score:

  • Advanced AI-driven personalization
  • Real-time content updates
  • Composable architecture for flexibility
  • Seamless integration with major marketing tools
  • Innovative user interaction elements like drag-and-drop interfaces or real-time collaboration

Usability - 10% of total weighting score:

  • Intuitive user interface design
  • Balance between power and ease of use
  • Availability of customizable dashboards
  • Efficiency of navigation and workflow processes

Onboarding - 10% of total weighting score:

  • Availability of comprehensive training videos and webinars
  • Interactive product tours and templates
  • Chatbots for real-time assistance
  • Clear documentation and support resources

Customer Support - 10% of total weighting score:

  • Availability of 24/7 support
  • Multiple support channels (chat, email, phone)
  • Quality and responsiveness of customer service
  • Availability of dedicated account managers

Value For Money - 10% of total weighting score:

  • Competitive pricing models
  • Transparency of costs and fees
  • Flexibility in pricing plans
  • Inclusion of essential features in base pricing

Customer Reviews - 10% of total weighting score:

  • Overall customer satisfaction ratings
  • Feedback on ease of use and functionality
  • Reports on customer service experiences
  • Insights into value for money and feature set

Content experience platforms are evolving rapidly. Here are the top trends shaping the industry this year.

  • AI-Driven Personalization: AI-driven personalization is becoming more prevalent, allowing for highly tailored content experiences. This technology leverages data to predict and deliver content that resonates with individual users. It's important because it significantly improves user engagement and satisfaction.
  • Headless CMS Adoption: Headless CMS adoption is on the rise, offering more flexibility for developers. This trend allows content to be managed and delivered across multiple channels without being tied to a specific front-end. It is crucial for creating a seamless and consistent user experience across devices.
  • Enhanced Analytics and Reporting: Enhanced analytics and reporting tools are providing deeper insights into content performance. These tools help organizations make data-driven decisions to optimize their content strategies. This trend is vital for maximizing ROI and understanding audience behavior.
  • Integration with Marketing Automation: Integration with marketing automation tools is becoming standard. This enables seamless workflows and more efficient content marketing strategies. It is important because it streamlines operations and enhances the effectiveness of marketing campaigns.
  • Focus on User Experience (UX): There is a growing focus on improving user experience through better interface design and user-friendly features. Platforms are investing in intuitive design to reduce the learning curve and increase productivity. This trend is significant as it directly impacts user satisfaction and platform adoption.

As content experience platforms evolve, the fusion of AI-driven personalization, headless CMS, enhanced analytics, and marketing automation is not just a technological upgrade, but a strategic shift towards more adaptive and user-centric environments. This evolution highlights a future where content is anticipatory and highly tailored, meeting users' needs in real-time.

What is a Content Experience Platform?

A content experience platform is a tool that allows businesses to create, manage, and optimize digital content across various channels. Common users include marketing teams, content creators, and digital strategists who need to deliver personalized and engaging content to their audience.

The primary purpose of a content experience platform is to enhance the customer journey by providing relevant and consistent content experiences. It helps users streamline content workflows, measure content performance, and improve engagement through advanced analytics and personalization features.

Features of Content Experience Platforms

When evaluating content experience platforms, I look for key features that enhance content creation, management, and delivery. These features help ensure the platform meets the needs of marketing teams and content creators, providing a seamless and efficient user experience.

  • Content Creation Tools: Enable users to easily create and edit digital content.
  • Digital Asset Management: Allows for the organization and retrieval of digital assets.
  • Personalization: Delivers tailored content to different audience segments.
  • Multichannel Distribution: Distributes content across various channels and platforms.
  • Analytics and Reporting: Provides insights into content performance and user engagement.
  • SEO Tools: Helps optimize content for search engines to improve visibility.
  • Integration Capabilities: Connects with other marketing and CRM tools for streamlined workflows.
  • Collaboration Features: Facilitates team collaboration on content projects.
  • Workflow Automation: Automates repetitive tasks to save time and improve efficiency.
  • Real-Time Updates: Ensures content is updated in real-time across all platforms.

These features are essential for creating a comprehensive and effective content strategy, ensuring that content is engaging, personalized, and easily manageable.

Benefits of Content Experience Platforms

Content experience platforms provide numerous advantages for businesses aiming to enhance their digital presence and engagement. Here are five primary benefits these platforms offer to users and organizations.

  1. Improved Content Personalization: Delivering tailored content to specific audience segments increases engagement and conversion rates.
  2. Enhanced Efficiency: Streamlining content creation and management processes saves time and reduces operational costs.
  3. Better Data Insights: Advanced analytics and reporting tools provide valuable insights into content performance and user behavior.
  4. Seamless Multi Channel Delivery: Distributing content across multiple channels ensures a consistent user experience.
  5. Increased Collaboration: Collaboration features enable teams to work together more effectively, improving productivity and output quality.

These benefits make content experience platforms an essential tool for businesses looking to optimize their digital content strategy and achieve better results. Adopting these platforms can lead to more effective marketing efforts and a stronger connection with the target audience.

Costs & Pricing of Content Experience Platforms

Understanding the costs and pricing of content experience platforms is crucial for businesses to make an informed decision. These platforms typically offer a range of plans tailored to different needs and budgets. Below, I've outlined common plan types, their average prices, and features to help software buyers navigate their options.

Plan Comparison Table for Content Experience Platforms

Plan TypeAverage PriceCommon Features
Free$0Basic content creation tools, limited storage, basic analytics
Basic$25/user/monthContent creation and editing, basic personalization, standard support
Professional$75/user/monthAdvanced personalization, multichannel distribution, enhanced analytics
EnterprisePricing upon requestCustom integrations, AI-driven insights, dedicated account manager, 24/7 support
A breakdown of plan types, costs, and features for content experience platforms.

Each plan offers a different set of features and capabilities, making it important to consider your specific needs and budget when selecting a plan. Free and basic plans are suitable for small businesses or those just starting, while professional and enterprise plans cater to larger organizations with more complex requirements.

Content Experience Platform FAQs

How does a content experience platform differ from a content management system?

While a content management system (CMS) focuses on creating and managing digital content, a content experience platform goes a step further by personalizing and optimizing the delivery of that content. A CXP provides tools for content personalization, analytics, and multichannel distribution, ensuring a more engaging and relevant experience for users.

Can a content experience platform integrate with other marketing tools?

Yes, most content experience platforms are designed to integrate seamlessly with other marketing tools such as customer relationship management (CRM) systems, email marketing software, and social media management tools. This integration allows for a more cohesive and efficient marketing strategy.

How does a content experience platform improve customer engagement?

A content experience platform improves customer engagement by delivering personalized and relevant content to users based on their preferences and behaviors. By providing a tailored content experience, businesses can capture the attention of their audience, increase interaction, and build stronger relationships

Is a content experience platform suitable for all types of businesses?

Yes, a content experience platform can be beneficial for businesses of all sizes and industries. Whether you are a small business looking to enhance your content strategy or a large enterprise aiming to deliver personalized experiences at scale, a CXP can help you achieve your goals.

How do I choose the best content experience platform for my business?

To choose the best content experience platform for your business, start by identifying your specific needs and goals. Research different platforms, compare their features, and read user reviews. Consider factors such as ease of use, integration capabilities, customer support, and pricing. Conducting a thorough evaluation will help you select a platform that aligns with your business objectives.

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.