23 Best Click Fraud Software Reviewed for 2024

Previously known as PPC Protect, Lunio is a click fraud detection and prevention software designed to help businesses protect their online marketing campaigns, particularly pay-per-click (PPC) campaigns. By identifying fraudulent, invalid, and unintended clicks, Lunio helps businesses understand the true performance of their channels, campaigns, and ads, allowing them to make informed decisions.

Why I picked PPC Protect: I picked PPC Protect because it helps with multi-platform protection by providing businesses with an automated solution that can integrate with other marketing apps and platforms, providing protection across multiple channels. Additionally, PPC Protect safeguards online marketing campaigns across various platforms, including Google Ads, Bing Ads, Facebook Ads, and more.

PPC Protect Standout Features and Integrations:

Standout features include account alerts that notify businesses when it detects fraudulent activity on their online marketing campaigns. It also offers advertising management tools that allow businesses to manage their online marketing campaigns across multiple platforms.

Integrations include Shopify, Instagram, HubSpot Marketing Hub, Twitter, YouTube, Snapchat, Google Ads, TikTok, Marketo Engage, and Leadpages. You can also get additional integrations through API.

Protect360 is a fraud protection solution offered by AppsFlyer.

Why I picked AppsFlyer: Protect360 of AppsFlyer is the best solution for mobile ad prevention and detection due to its comprehensive and always-on fraud detection and prevention suite. It protects against all common types of mobile ad fraud like install hijacking, click flooding, device farms, and bots. It utilizes AppsFlyer's scale, machine learning, and behavioral analysis to provide cover against known and new types of fraud.

AppsFlyer Standout Features and Integrations:

Standout features include post-attribution fraud detection. This feature identifies and blocks fraudulent installs after attribution through automatic pattern identification. Once attributed, an install cannot be erased, but Protect360's post-attribution fraud detection can retroactively deny fraudulent activity based on patterns found post-install.

Integrations are available with 10,000+ apps, including Meta for Business, Twitter, Google Ads, Adobe Campaign, Customer.io, Affise, Segment, RevenueCat, TrafficGuard, and Supermetrics. You can also get additional integrations through API.

ClickGuard is a software that provides click fraud protection and optimization for pay-per-click (PPC) campaigns. It helps businesses identify and eliminate malicious or useless traffic to ensure their advertising budget is used effectively.

Why I picked ClickGuard: The best aspect of ClickGaurd is that it protects your ppc ads from click fraud and invalid traffic. These may be accidental clicks or existing customers looking for further information.

ClickGaurd also provides detailed reports that provide key information about your campaigns, keyword performance, threat analysis, etc. You can also automate and share these reports with your team members or clients.

ClickGuard Standout Features and Integrations:

Standout features include automated optimization, time-on-site condition, GEO location protection, and proxy VPN detection. Also, ClickGaurd is a fully automated protection tool that enables businesses to run secure and effective pay-per-click campaigns without manual intervention. This means that businesses can continuously monitor and protect their PPC campaigns without manually reviewing and analyzing data.

Integrations are available with advertising software, CMS platforms, landing and lead capture software, website hosting, and e-commerce platforms. These software are Google Tag Manager, WordPress, Joomla, Drupal, Leadpages, LanderApp, ClickFunnels, Unbounce, Weebly, Squarespace, and more.

Improvely is a web-based tool that provides advanced analytics, conversion tracking, and click fraud monitoring for online marketers and advertisers. It helps businesses optimize their online advertising campaigns, track conversions, and detect fraudulent activities that may impact their ad performance.

Why I picked Improvely: Improvely provides an easy-to-use dashboard where businesses can track all of their marketing efforts in one place. This simplifies the process of monitoring and analyzing marketing campaigns, making it accessible even for businesses with limited technical expertise.

Improvely offers team logins, custom-branded client reports, and export tools, making it suitable for businesses working alone, with a team, or with clients. It also facilitates collaboration and reporting, which is beneficial for small and medium-sized businesses that may work with multiple stakeholders.

Improvely Standout Features and Integrations:

Standout features include conversion tracking, which helps businesses track the effectiveness of their marketing campaigns and channels by identifying the source of every signup and sale. This feature allows businesses to optimize their marketing efforts and allocate resources more effectively.

Integrations include Google, Microsoft Excel, Facebook Ads, AdRoll, Twitter, Microsoft Bing, and Taboola.

Anura is a fraud detection and prevention platform that helps combat ad and click fraud in digital advertising and marketing campaigns. It provides advertisers, publishers, and marketers with the tools and insights to identify and mitigate fraudulent activities.

Why I picked Anura: I chose Anura because of its high accuracy in detecting ad fraud, which is crucial for safeguarding advertising budget and campaign performance. Anura's advanced algorithms and real-time data analysis enable it to examine various data points, such as IP addresses, user agents, geolocation, click patterns, and engagement metrics. This approach allows the platform to distinguish between genuine human interactions and fraudulent or bot-driven activities.

Moreover, Anura's machine learning capabilities continuously learn from new data and adapt to evolving fraud tactics, ensuring it stays ahead of emerging threats in the digital advertising landscape. This dynamic learning process enhances its accuracy over time, giving users confidence that they are receiving reliable and up-to-date insights about their traffic quality.

Also, Anura is TAG certified against fraud. The TAG certification is a rigorous and industry-recognized verification process demonstrating a company's commitment to combating ad fraud and promoting transparency and accountability within the digital advertising ecosystem.

Anura Standout Features and Integrations:

Standout features include a detailed analytics feature, which allows users to monitor traffic and fraud detection data as it happens. This feature enables advertisers and publishers to respond promptly to any fraudulent activity and take immediate action.

Integrations include Google, Instagram, LinkedIn, Meta, Microsoft, TikTok, and Twitter. You can also get additional integrations through the Anura API.

PPC Shield is a click fraud protection software that helps advertisers protect their Google Ads campaigns from wasteful clickers and fraudulent bots. It offers advanced features to monitor and analyze the quality of each click, taking into account various technical and behavioral factors.

Why I picked PPC Shield: PPC Shield analyzes various technical and behavioral factors to detect and prevent click fraud in Google Ads campaigns. It analyzes the IP addresses of the clicks to identify patterns and detect fraudulent activity.

It analyzes the patterns of clicks, including the frequency and timing, to detect abnormal click activity. The software checks for the use of proxy servers, which can be an indication of fraudulent clicks.

PPC Shield Standout Features and Integrations:

Standout features include automatic IP blocking of IP addresses associated with fraudulent activity, preventing further clicks from those sources.

TrafficGuard is a cloud-based ad fraud protection solution that provides technology and data to enable advertisers to maximize efficiency and growth. TrafficGuard monitors and analyzes incoming traffic in real-time to identify suspicious patterns and anomalies that could indicate fraudulent behavior.

Why I picked TrafficGuard: TrafficGuard is the best solution for traffic monitoring because of its unique features. TrafficGuard's full-funnel, multipoint solution allows advertisers to monitor their traffic at every stage of the funnel, from impression to conversion, and ensure that their advertising budget is being spent effectively.

TrafficGuard also offers customized filters, which allow advertisers to monitor their affiliate partners' activity and ensure that they are not engaging in fraudulent behavior.

TrafficGuard Standout Features and Integrations:

Standout features include a compliance filtering feature, which filters out non-compliant traffic that does not meet specific criteria set by the advertiser. This feature ensures that advertisers' budgets are not spent on traffic that does not meet their requirements.

Integrations include WordPress, Shopify, WooCommerce, Google Ads, Affise, Segment, TUNE, Singular, Kochava, and AppsFlyer.

AdTector is a click fraud prevention software that helps businesses detect and block malicious IPs based on indicators such as blacklisted IPs, user agents, device IDs, and other factors.

Why I picked AdTector: AdTector stands out due to its ability to provide full traffic analysis. It leverages advanced algorithms to detect and block click fraud. These algorithms are designed to identify anomalies in traffic patterns and block malicious IPs based on indicators such as blacklisted IPs, user agents, and device IDs.

Also, it uses a never-sleep robot that works 24/7 to identify and block fake clicks.

AdTector Standout Features and Integrations:

Standout features include click reports that provide businesses with valuable insights into their PPC advertising campaigns, allowing them to monitor, analyze, and detect fraudulent click activity.

ClickBrainiacs is a click fraud detection and prevention software for Google Ads campaigns.

Why I picked ClickBrainiacs: ClickBrainiacs has a rules feature that allows users to set up customized rules to detect and prevent click fraud. For example, you can set rules to block clicks from certain countries.

Once the rules have been set up, the software will automatically detect and block fake clicks based on the rules. You can also manually block or unblock IP addresses if needed.

ClickBrainiacs Standout Features and Integrations:

Standout features include the email alerts feature, which sends email notifications to users whenever it detects false clicks. This allows users to stay informed and take the necessary action.

PPC Secure is an ad fraud detection and prevention software. It is designed to protect online advertisements from fraudulent activities.

Why I picked PPC Secure: I chose PPC Secure because of its exclusive click-fraud prevention algorithm. It provides 24/7 ad monitoring and sends email or text notifications whenever suspicious activity is detected.

Additionally, If the same device, IP address, or cookie ID is clicking your ad multiple times, then PPC Secure automatically adds the particular IP address to an exclusion list. Once an IP address is placed in the blacklist, it cannot see your ad or click on them. This prevents false clicks and ensures that your advertising budget is not wasted.

PPC Secure Standout Features and Integrations:

Standout features include the reports feature. PPC Secure provides nine reports you can view in your browser or download as PDF or CSV files. These reports tell you about the most active tracker, most active keywords, click details or overview, origin and placements summary, IP address details, conversion rates, top clickers by IP Address, cookie ID, and device signature.