23 Best Click Fraud Software Reviewed for 2024

Previously known as PPC Protect, Lunio is a click fraud detection and prevention software designed to help businesses protect their online marketing campaigns, particularly pay-per-click (PPC) campaigns. By identifying fraudulent, invalid, and unintended clicks, Lunio helps businesses understand the true performance of their channels, campaigns, and ads, allowing them to make informed decisions.

Why I picked PPC Protect: I picked PPC Protect because it helps with multi-platform protection by providing businesses with an automated solution that can integrate with other marketing apps and platforms, providing protection across multiple channels. Additionally, PPC Protect safeguards online marketing campaigns across various platforms, including Google Ads, Bing Ads, Facebook Ads, and more.

PPC Protect Standout Features and Integrations:

Standout features include account alerts that notify businesses when it detects fraudulent activity on their online marketing campaigns. It also offers advertising management tools that allow businesses to manage their online marketing campaigns across multiple platforms.

Integrations include Shopify, Instagram, HubSpot Marketing Hub, Twitter, YouTube, Snapchat, Google Ads, TikTok, Marketo Engage, and Leadpages. You can also get additional integrations through API.

Protect360 is a fraud protection solution offered by AppsFlyer.

Why I picked AppsFlyer: Protect360 of AppsFlyer is the best solution for mobile ad prevention and detection due to its comprehensive and always-on fraud detection and prevention suite. It protects against all common types of mobile ad fraud like install hijacking, click flooding, device farms, and bots. It utilizes AppsFlyer's scale, machine learning, and behavioral analysis to provide cover against known and new types of fraud.

AppsFlyer Standout Features and Integrations:

Standout features include post-attribution fraud detection. This feature identifies and blocks fraudulent installs after attribution through automatic pattern identification. Once attributed, an install cannot be erased, but Protect360's post-attribution fraud detection can retroactively deny fraudulent activity based on patterns found post-install.

Integrations are available with 10,000+ apps, including Meta for Business, Twitter, Google Ads, Adobe Campaign, Customer.io, Affise, Segment, RevenueCat, TrafficGuard, and Supermetrics. You can also get additional integrations through API.

ClickGuard is a software that provides click fraud protection and optimization for pay-per-click (PPC) campaigns. It helps businesses identify and eliminate malicious or useless traffic to ensure their advertising budget is used effectively.

Why I picked ClickGuard: The best aspect of ClickGaurd is that it protects your ppc ads from click fraud and invalid traffic. These may be accidental clicks or existing customers looking for further information.

ClickGaurd also provides detailed reports that provide key information about your campaigns, keyword performance, threat analysis, etc. You can also automate and share these reports with your team members or clients.

ClickGuard Standout Features and Integrations:

Standout features include automated optimization, time-on-site condition, GEO location protection, and proxy VPN detection. Also, ClickGaurd is a fully automated protection tool that enables businesses to run secure and effective pay-per-click campaigns without manual intervention. This means that businesses can continuously monitor and protect their PPC campaigns without manually reviewing and analyzing data.

Integrations are available with advertising software, CMS platforms, landing and lead capture software, website hosting, and e-commerce platforms. These software are Google Tag Manager, WordPress, Joomla, Drupal, Leadpages, LanderApp, ClickFunnels, Unbounce, Weebly, Squarespace, and more.

Improvely is a web-based tool that provides advanced analytics, conversion tracking, and click fraud monitoring for online marketers and advertisers. It helps businesses optimize their online advertising campaigns, track conversions, and detect fraudulent activities that may impact their ad performance.

Why I picked Improvely: Improvely provides an easy-to-use dashboard where businesses can track all of their marketing efforts in one place. This simplifies the process of monitoring and analyzing marketing campaigns, making it accessible even for businesses with limited technical expertise.

Improvely offers team logins, custom-branded client reports, and export tools, making it suitable for businesses working alone, with a team, or with clients. It also facilitates collaboration and reporting, which is beneficial for small and medium-sized businesses that may work with multiple stakeholders.

Improvely Standout Features and Integrations:

Standout features include conversion tracking, which helps businesses track the effectiveness of their marketing campaigns and channels by identifying the source of every signup and sale. This feature allows businesses to optimize their marketing efforts and allocate resources more effectively.

Integrations include Google, Microsoft Excel, Facebook Ads, AdRoll, Twitter, Microsoft Bing, and Taboola.

Anura is a fraud detection and prevention platform that helps combat ad and click fraud in digital advertising and marketing campaigns. It provides advertisers, publishers, and marketers with the tools and insights to identify and mitigate fraudulent activities.

Why I picked Anura: I chose Anura because of its high accuracy in detecting ad fraud, which is crucial for safeguarding advertising budget and campaign performance. Anura's advanced algorithms and real-time data analysis enable it to examine various data points, such as IP addresses, user agents, geolocation, click patterns, and engagement metrics. This approach allows the platform to distinguish between genuine human interactions and fraudulent or bot-driven activities.

Moreover, Anura's machine learning capabilities continuously learn from new data and adapt to evolving fraud tactics, ensuring it stays ahead of emerging threats in the digital advertising landscape. This dynamic learning process enhances its accuracy over time, giving users confidence that they are receiving reliable and up-to-date insights about their traffic quality.

Also, Anura is TAG certified against fraud. The TAG certification is a rigorous and industry-recognized verification process demonstrating a company's commitment to combating ad fraud and promoting transparency and accountability within the digital advertising ecosystem.

Anura Standout Features and Integrations:

Standout features include a detailed analytics feature, which allows users to monitor traffic and fraud detection data as it happens. This feature enables advertisers and publishers to respond promptly to any fraudulent activity and take immediate action.

Integrations include Google, Instagram, LinkedIn, Meta, Microsoft, TikTok, and Twitter. You can also get additional integrations through the Anura API.

ClickCease is a click fraud prevention and protection software that uses machine learning algorithms to help businesses identify and block false clicks and bots.

Why I picked ClickCease: ClickCease protects WordPress websites from bots and invalid traffic. It offers 24/7 bot zapping, a powerful detection and protection system that efficiently identifies and stops bots from infiltrating and engaging with your website. This unique approach redirects the bots to a 403 unauthorized page, effectively blocking their access. As a result, your website remains shielded from fraudulent activities, such as spam comments on blog posts and fraud checkouts on your eCommerce store.

Moreover, ClickCease offers a clear picture of your marketing analytics, ensuring you have accurate data and insights. By eliminating bot traffic, you can focus on genuine customers, enhance your website's performance and refine your marketing strategies. With ClickCease's robust and sophisticated bot detection, which includes over a thousand tests and evaluations, you can rest assured that only genuine visitors are reaching your website.

ClickCease Standout Features and Integrations:

Standout features include a world click fraud heatmap. This feature helps visualize where fraudulent clicks are coming from and how they interact with your site. The heatmap provides a visual representation of the geographic location of fraudulent clicks, allowing you to see where most fraudulent clicks are coming from. This information can be used to adjust your ad targeting and prevent fraudulent clicks from specific regions.

Integrations include WordPress, Instagram, Meta for Business, Google Ads, and Microsoft Advertising.

PPC Secure is an ad fraud detection and prevention software. It is designed to protect online advertisements from fraudulent activities.

Why I picked PPC Secure: I chose PPC Secure because of its exclusive click-fraud prevention algorithm. It provides 24/7 ad monitoring and sends email or text notifications whenever suspicious activity is detected.

Additionally, If the same device, IP address, or cookie ID is clicking your ad multiple times, then PPC Secure automatically adds the particular IP address to an exclusion list. Once an IP address is placed in the blacklist, it cannot see your ad or click on them. This prevents false clicks and ensures that your advertising budget is not wasted.

PPC Secure Standout Features and Integrations:

Standout features include the reports feature. PPC Secure provides nine reports you can view in your browser or download as PDF or CSV files. These reports tell you about the most active tracker, most active keywords, click details or overview, origin and placements summary, IP address details, conversion rates, top clickers by IP Address, cookie ID, and device signature.

TrafficGuard is a cloud-based ad fraud protection solution that provides technology and data to enable advertisers to maximize efficiency and growth. TrafficGuard monitors and analyzes incoming traffic in real-time to identify suspicious patterns and anomalies that could indicate fraudulent behavior.

Why I picked TrafficGuard: TrafficGuard is the best solution for traffic monitoring because of its unique features. TrafficGuard's full-funnel, multipoint solution allows advertisers to monitor their traffic at every stage of the funnel, from impression to conversion, and ensure that their advertising budget is being spent effectively.

TrafficGuard also offers customized filters, which allow advertisers to monitor their affiliate partners' activity and ensure that they are not engaging in fraudulent behavior.

TrafficGuard Standout Features and Integrations:

Standout features include a compliance filtering feature, which filters out non-compliant traffic that does not meet specific criteria set by the advertiser. This feature ensures that advertisers' budgets are not spent on traffic that does not meet their requirements.

Integrations include WordPress, Shopify, WooCommerce, Google Ads, Affise, Segment, TUNE, Singular, Kochava, and AppsFlyer.

FraudScore is a fraud detection and prevention software designed to help businesses identify and combat various types of online fraud. It is primarily used by digital marketers, advertisers, and e-commerce companies that engage in online advertising, lead generation, and affiliate marketing activities.

Why I picked FraudScore: FraudScore uses an individual approach to each client to make them comfortable with the software. This approach ensures that the software is tailored to each client's specific needs, making it easier to use.

FraudScore has a user-friendly interface that makes it easy to navigate and use. The software is designed to be easy to use, even for those who are not tech-savvy. It also provides workshops and training to analytics teams.

FraudScore Standout Features and Integrations:

Standout features include detailed reports and advanced traffic pattern recognition. The software also supports mobile and desktop traffic.

Integrations include Affise, TUNE, Everflow, AppsFlyer, Adjust, CAKE, Offerslook, and RedTrack. You can also get additional integrations through the FraudScore API.

AdTector is a click fraud prevention software that helps businesses detect and block malicious IPs based on indicators such as blacklisted IPs, user agents, device IDs, and other factors.

Why I picked AdTector: AdTector stands out due to its ability to provide full traffic analysis. It leverages advanced algorithms to detect and block click fraud. These algorithms are designed to identify anomalies in traffic patterns and block malicious IPs based on indicators such as blacklisted IPs, user agents, and device IDs.

Also, it uses a never-sleep robot that works 24/7 to identify and block fake clicks.

AdTector Standout Features and Integrations:

Standout features include click reports that provide businesses with valuable insights into their PPC advertising campaigns, allowing them to monitor, analyze, and detect fraudulent click activity.