Editor's Choice
What Makes A Future-Proof CMO
After 44 years spanning IBM, Unilever, Bell, and Canadian Tire, Randy Weyersberg was fired exactly once. The patterns he watched repeat across four decades add up to a survival playbook for marketing leaders: a six-month win cadence, an early CFO relationship, attribution as budget armor, and the storytelling that makes boards trust numbers they don't understand.
The Pattern Behind Every AI Disappointment
Tool first, workflow never. It's the most expensive mistake in AI adoption, and the easiest to misdiagnose. Three leaders who've seen it from every angle explain what's breaking and how to reverse it.
Stop Defending Your Numbers
Erica Gunn's paid search cost per lead doubled in two and a half years. Her team didn't get worse — the market changed. Here's how she rebuilt the budget conversation, why the board matters more than finance, and what to bring into the room when your numbers look bad on paper.
Your Content Isn’t the Answer Anymore
Your buyers aren't reading your content. An LLM is reading it for them, synthesizing it, and serving them an answer before they ever reach your page. Here's what that means for your content, your brand, and the strategy gap closing in around you.
The Real Reason CMOs Don’t Last
ROI pressure and shrinking budgets get blamed for short CMO tenure, but the deeper issue is one companies rarely screen for, and it's whether the CEO and CMO view the world in the same way.
Tech Founder Reveals His Content-Marketing Workflows
Discover how a tech founder uses AI to streamline content production and distribution, freeing marketers to focus on strategy, creativity, and higher-value decisions.
If AI Doesn’t Know Your Brand Neither Will Buyers
Seventy percent of marketing leaders know their programs need to change for an AI-driven buying landscape. Most haven't moved. Here's what's actually happening when buyers research your company through AI, and what the leaders who acted early are seeing as a result.
What Is A B2B Website For Now?
AI search has changed who shows up on your website and why. Buyers increasingly arrive already decided, having done their research inside LLMs. Canto CMO Erica Gunn raises the question most marketing leaders haven't answered yet: if your website no longer educates buyers, what is it actually for?
The 5 Stages of AI Adoption
For CMOs, the mandate is less about tools and more about operating discipline. Between owning AI operations, codifying brand and customer context, leaders have a laundry list to tackle before scaling AI use in a sustainable way.