Os 10 melhores softwares de gestão de dados de contas em 2026

Melhor software de gestão de dados de contas

1. 

   1

   Apollo.io

   Best for B2B account enrichment and scoring

   • Free plan + 14-day free trial + free demo available
   • From $49/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Apollo.io is a B2B sales intelligence and account data management platform that combines contact and company enrichment, deduplication, AI-powered scoring, intent data, and CRM integration across a database of 275M+ contacts and 73M+ companies.

   Who Is Apollo.io Best For?

   Apollo.io is a strong fit for mid-market demand generation and marketing operations teams that need affordable, high-volume B2B account enrichment and AI-powered scoring without enterprise-level complexity.

   Why I Picked Apollo.io

   Apollo.io earns its spot on my shortlist because its B2B account enrichment and AI-powered scoring capabilities are genuinely hard to replicate at this price point. I love how the AI scoring models train directly on your CRM's win/loss history and layer in Bombora intent signals across 15,000+ topics, so you're prioritizing accounts showing real buying behavior rather than guessing. The Data Health Center also does solid work surfacing duplicate records and stale fields across connected CRMs automatically.

   Apollo.io Key Features

   • CRM enrichment jobs: Scheduled or on-demand jobs that automatically update missing or stale fields in your connected CRM using Apollo's live database.
   • CSV enrichment: Upload a CSV file, review the enriched output, and receive a completion report before importing records into any external system.
   • 65+ segmentation filters: Search and filter accounts by firmographic, technographic, and behavioral attributes to build precise target account lists.
   • Role-based permission profiles: Admins on the Organization plan can control feature-level access across prospecting, enrichment, email visibility, and engagement for each team member.

   Apollo.io Integrations

   Apollo.io offers native bidirectional integrations with Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics, Adobe Marketo Engage, and Snowflake. It also provides an open REST API and marketplace integrations, including Zapier.

   Pros and Cons

   Pros:

   • AI-powered intent signals layered into scoring
   • Real-time enrichment and duplicate detection dashboard
   • Massive global B2B contact and account coverage

   Cons:

   • No advanced cross-system identity resolution
   • Intent data sourced entirely from Bombora
   Learn more about Apollo.io:

   • Check out Apollo.io on their website
2. 

   2

   Airtable

   Best for creating customizable databases

   • Free plan + free demo available
   • From $20/user/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Airtable is a project management and collaboration tool that combines the capabilities of a spreadsheet and a database. It provides users with a flexible and visually appealing interface for organizing and managing various data types. Airtable allows you to create and customize tables, or "bases," to store and manipulate information.

   Why I picked Airtable: Airtable is more suitable for project management. However, if you are a small team, you can also use it for account data management. The best thing about the tool is that it lets users create custom fields with specific data types, such as text, number, date, and dropdowns. This ensures data accuracy by enforcing consistent formatting and preventing incorrect entries. By defining field validation rules, you can further enhance data accuracy and maintain consistency.

   Airtable provides powerful filtering and sorting options that enable simple data retrieval. You can apply filters based on specific criteria and instantly view a subset of records that meet the defined conditions. Sorting options allow you to arrange data in ascending or descending order based on any field, making it easy to find the desired information.

   Airtable Standout Features and Integrations:

   Standout features include a collaborative workspace where team members can collaborate on data entry, validation, and updates. This helps maintain data accuracy and consistency by involving multiple stakeholders in data management.

   Integrations include Asana, Basecamp, Dropbox, Box, Eventbrite, Evernote, Facebook, GitHub, Google Calendar, Instagram, Jira, Miro, and LinkedIn. You can also avail additional integrations through Zapier and API.

   Airtable costs from $10/user/month (billed annually) and comes with a free forever plan.

   Pros and Cons

   Pros:

   • Powerful relational database capabilities
   • Intuitive and visually appealing interface
   • Customizable data organization

   Cons:

   • Limited reporting features
   • Limited advanced data analysis capabilities
   Learn more about Airtable:

   • Check out Airtable on their website
   • Read my in-depth review of Airtable
3. 

   3

   NetSuite CRM

   Best for marketing, sales, and support teams

   • Pricing Upon Request

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   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   NetSuite is a cloud-based business management software platform that helps businesses manage various aspects of their business, including financials, customer relationship management (CRM), inventory management, e-commerce, and more.

   Why I picked NetSuite CRM: NetSuite CRM provides a complete solution for managing customer relationships throughout the entire customer lifecycle. It enables marketing, sales, and support teams to have a unified view of customer data, interactions, and preferences, facilitating personalized and targeted engagement.

   NetSuite CRM also integrates with financial and operational data within the NetSuite platform. This integration enables marketing, sales, and support teams to access vital account information in real-time, such as billing history, order status, and support tickets. Having this consolidated data enhances collaboration and enables teams to provide better customer service and support.

   NetSuite CRM Standout Features and Integrations:

   Standout features include robust reporting and business intelligence capabilities. It provides pre-built and customizable reports and dashboards, enabling marketing, sales, and support teams to monitor key performance indicators, measure campaign success, and track customer satisfaction. This data-driven approach helps teams make informed decisions.

   Integrations include Shopify, BigCommerce, Adobe Commerce, WooCommerce, Amazon, eBay, Walmart, Shopify POS, Amazon Supply Chain, and ShipStation.

   Pros and Cons

   Pros:

   • Robust reporting features
   • Cloud-based platform
   • Robust security features

   Cons:

   • Steep learning curve
   • The initial setup can be complex
   Learn more about NetSuite CRM :

   • Check out NetSuite CRM on their website
4. 

   4

   CIENCE GO Data

   Best for accurate B2B contacts

   • Free plan available
   • Pricing starts at $1200/month

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   Customer Rating:3.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   CIENCE GO Data is a comprehensive tool that provides accurate B2B contact information, including over 100 million verified contacts and 10 billion monthly signals for in-market buyers. The platform's unique selling point is its real-time validation and use of real-world data, which ensures the accuracy of sales data.

   Why I picked CIENCE GO Data: I chose CIENCE GO Data because it provides a vast database of over 100 million verified B2B contacts, which is essential for any business looking to establish or expand its sales outreach. In determining the best tool for this purpose, I compared various options and found that CIENCE GO Data's emphasis on real-world validation of sales data makes it stand out. This approach ensures that the contact information is not only extensive but also accurate and up-to-date.

   CIENCE GO Data Standout Features & Integrations

   Standout features include outbound sales engagement with automation, AI models trained for industry-specific content creation, and powerful web analytics. Additionally, CIENCE offers services such as outbound SDR team-as-a-service and inbound SDR, as well as AI models for multi-channel outbound campaigns and artificial voice prospecting conversations. The company also provides resources such as lead prioritization guides, pricing information, and industry-related content through their blog and podcast.

   Integrations include HubSpot CRM, CIENCE GO Digital, CIENCE GO Show, and HubSpot Sales Hub.

   Pros and Cons

   Pros:

   • Targeted advertising capabilities to reach specific audiences.
   • CRM support for managing leads and customer relationships.
   • Customized data packages and services tailored to business needs.

   Cons:

   • Additional training may be required for clients to fully utilize the platform.
   • Potentially more expensive compared to other lead generation services.
   Learn more about CIENCE GO Data:

   • Check out CIENCE GO Data on their website
5. 

   5

   Oracle CX Sales

   Best account data management software for enterprises

   • Pricing is available upon request

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   Oracle CX Sales, also known as Oracle Customer Experience Sales, is a comprehensive sales automation and customer relationship management (CRM) software offered by Oracle Corporation. It is part of the Oracle CX Cloud suite, encompassing various applications designed to enhance the customer experience across different touchpoints. It is a good choice for enterprise-level account data management due to its wide range of features and ability to handle large volumes of data.

   Why I picked Oracle CX Sales: To maintain data accuracy and integrity, Oracle CX Sales provides tools for data cleansing and deduplication. These features help identify and merge duplicate or inconsistent customer records, ensuring a clean and reliable customer database.

   The software enables businesses to segment customer data based on various criteria such as demographics, behavior, purchase history, or custom-defined attributes. This segmentation capability allows for more precise targeting and personalized communication with different customer segments.

   Oracle CX Sales Standout Features and Integrations:

   Standout features include automated data enrichment capabilities that enhance customer data with additional insights. It can automatically update and enrich customer records with social media profiles, industry information, firmographics, and other relevant data sources.

   Integrations include ServiceNow, DbVisualizer, Oracle Sales, Crowdin, 4MDG, Oracle Service, and CipherTrust Cloud Key Manager.

   Pros and Cons

   Pros:

   • Native mobile app
   • Good reporting and analytics features
   • Native integration with other Oracle products

   Cons:

   • Complex to set up and configure
   • Steep learning curve
   Learn more about Oracle CX Sales:

   • Check out Oracle CX Sales on their website
6. 

   6

   Pipedrive

   Best for visual contact pipeline managemen

   • 14-day free trial available
   • From $14/user/month (billed annually)

   Visit Website

   

   Pipedrive is a customer relationship management (CRM) and account data management platform that is trusted by more than 100,000 sales teams.

   Why I picked Pipedrive: The feature I liked most is the pipeline management feature. It provides an intuitive overview of your sales process and customer interactions. The pipeline displays the various stages of your sales cycle, allowing you to see the progress of each account so that you can identify bottlenecks or opportunities. This visual representation helps sales teams stay organized and focused on moving deals forward.

   Within each pipeline stage, Pipedrive enables you to track and log activities related to each account. You can record calls, emails, meetings, and other interactions directly within the platform. This feature ensures that all relevant information and account-related activities are captured and accessible in one centralized location, facilitating better account data management.

   Pipedrive Standout Features and Integrations:

   Standout features include workflow automation capabilities to automate repetitive tasks and improve efficiency. Users can automate actions such as sending follow-up emails, assigning tasks, updating data fields, and triggering notifications. Additionally, Pipedrive implements strong security measures to protect customer data. It employs industry-standard encryption protocols such as regular security audits and vulnerability assessments.

   Integrations are available with 350+ connectors, including Zapier, Google Meet, Zoom Meetings, Facebook Messenger, LinkPort, DocuSign, Lemlist, JustCall, Asana, and HubSpot. You can also avail additional integrations through Pipedrive API and Zapier.

   Pros and Cons

   Pros:

   • Mobile app is available
   • Ideal for small to medium-sized businesses
   • Modern and intuitive interface

   Cons:

   • Limited reporting capabilities
   • Learning curve for new users
   Learn more about Pipedrive :

   • Check out Pipedrive on their website
7. 

   7

   SAP Sales Cloud

   Best account data management software for data enrichment

   • Not available
   • From $136/user/month

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   SAP Sales Cloud is a customer relationship management (CRM) solution that helps businesses manage their sales processes and customer relationships and drive revenue growth. It provides tools for managing leads, contacts, accounts, opportunities, and sales pipelines. The platform allows users to track customer interactions, log activities, and capture important information to ensure a complete and up-to-date view of each customer.

   Why I picked SAP Sales Cloud: It enriches customer data by automatically pulling in additional information from external sources. This includes company details, social profiles, news updates, and more. By enriching the data, users can have a more comprehensive and up-to-date view of their customers, improving customer segmentation and targeting accuracy.

   SAP Sales Cloud integrates with various data sources and systems, such as CRM, marketing automation, and ERP systems. This integration ensures that the data remains consistent across different platforms. It eliminates data silos and provides a centralized source of truth for accurate and reliable information.

   SAP Sales Cloud Standout Features and Integrations:

   Standout features include robust segmentation capabilities, allowing users to define and create dynamic customer segments based on specific criteria. Users can segment customers based on demographics, behavior, purchase history, and other relevant data points. This enables personalized targeting and tailored marketing efforts, leading to more effective and relevant communication with customers.

   Integrations include Microsoft Outlook, Screendragon, Inxmail, Mediafly, Simplifier, EVALANCHE, In Mind Cloud, and Prosafety.

   Pros and Cons

   Pros:

   • Advanced reporting and analytics
   • Personalized customer engagement
   • Robust data management capabilities

   Cons:

   • Learning curve for users new to SAP systems
   • Initial setup and customization may require technical expertise
   Learn more about SAP Sales Cloud:

   • Check out SAP Sales Cloud on their website
8. 

   8

   Bitrix24

   Best account data management software for small businesses

   • Free plan + 15-day free trial + free demo available
   • From $49/organization/month (billed annually)

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   Bitrix24 is a business management and CRM solution that provides various capabilities, including CRM (Customer Relationship Management), project management, document management, team communication, and more. Bitrix24 is particularly popular among small and medium-sized businesses due to its affordability, user-friendly interface, and extensive functionality.

   Why I picked Bitrix24: Bitrix24 allows businesses to create custom fields and forms within the CRM. This feature enables businesses to capture specific data points relevant to their operations and customer interactions. Custom fields ensure the data collected is tailored to the business's needs.

   Bitrix24 offers robust search and filtering capabilities within its CRM. This allows users to easily retrieve specific data based on various criteria, such as customer attributes, transaction history, or specific keywords. The advanced search functionality simplifies data retrieval, saving time and effort.

   Bitrix24 Standout Features and Integrations:

   Standout features include segmentation tools that allow businesses to categorize and group their contacts based on specific criteria or characteristics. Businesses can target specific customer segments by segmenting contacts with tailored marketing campaigns or personalized communication. This segmentation feature enhances data organization and accuracy, and enables targeted messaging.

   Integrations include Gmail, Google Calendar, Google Drive, MS Office, Dropbox, Box, Xero, Mailchimp, Docusign, and Recurly.

   Pros and Cons

   Pros:

   • Wide range of features
   • Extensive integrations
   • Efficient deal management

   Cons:

   • Steep learning curve for new users
   • Limited customization options
   Learn more about Bitrix24 :

   • Check out Bitrix24 on their website
9. 

   9

   Scoro

   Best account data management software for ease of use

   • 14-day free trial + free demo available
   • From $19.90/user/month (billed annually)

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   Scoro is a business and project management solution that provides a drag-and-drop interface for account data management. In addition, it also provides features for time tracking, collaboration, CRM, billing, and reporting.

   Why I picked Scoro: While Scoro is primarily a business management software, it also provides some account data management features. It helps users store and manage customer account data in a centralized location. This data can include contact details, communication history, transactions, projects, invoices, etc. It enables a 360-degree view of each customer and contact so that you can keep track of sales opportunities.

   In addition, Scoro also provides features to track sales goals and performance. For example, you can create customizable dashboards that track sales targets of individual sales reps and the entire team.

   Scoro Standout Features and Integrations:

   Standout features include project and task management features that help users track and manage activities related to customer accounts. This can be useful for organizing and coordinating account-related tasks and activities.

   Integrations include Slack, Asana, Jira Software, Evernote, Trello, Harvest, Basecamp, GitHub, Zapier, and Gmail. You can also avail additional integrations through Zapier.

   Pros and Cons

   Pros:

   • Enables team collaboration
   • Customizable fields and workflows
   • Integrates with popular third-party tools

   Cons:

   • Not highly customizable
   • Limited focus on specialized account data management
   Learn more about Scoro :

   • Check out Scoro on their website
10. 

    10

    AllClients

    Best account data management software with a user-friendly interface

    • 14-day free trial
    • From $34/month

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    AllClients is a customer relationship management (CRM) software platform that helps businesses manage and organize client information, track interactions, and manage communication. It also offers features such as contact management, email marketing, task management, and automated workflows to enhance customer relationships.

    Why I picked AllClients: AllClients provides users with intuitive filtering options that allow them to quickly and easily sort and segment their client data. Whether filtering contacts based on specific criteria or creating targeted lists for marketing campaigns, the easy filtering feature simplifies the process. It enables users to access the necessary information with just a few clicks.

    The platform is designed to be intuitive and accessible, making it easy for users to navigate and utilize its various functionalities. The clean layout and straightforward navigation ensure that users can quickly find what they need and perform tasks efficiently.

    AllClients Standout Features and Integrations:

    Standout features include a data entry feature that allows users to input and update client information within the system. With this feature, users can easily enter relevant details about their clients, such as names, contact information, demographics, and other custom fields specific to their business needs.

    Integrations include Mailchimp, HubSpot CRM, Constant Contact, Campaign Monitor, Robly, ActiveDEMAND, and Akita.

    Pros and Cons

    Pros:

    • Customizable fields for client data
    • Easy contact filtering
    • User-friendly interface

    Cons:

    • Limited customization options
    • Steep learning curve
    Learn more about AllClients :

    • Check out AllClients on their website