As 10 melhores plataformas de marketing B2B analisadas para 2026

Avaliações das melhores plataformas de marketing B2B

1. 

   1

   Apollo.io

   Best with real-time verified B2B contact data

   • Free plan + 14-day free trial + free demo available
   • From $49/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Apollo.io is an AI-powered GTM platform that combines a 240M+ contact database with lead scoring, multi-channel outreach sequencing, ABM tools, and CRM integrations to connect sales and marketing workflows.

   Who Is Apollo.io Best For?

   Apollo.io suits B2B sales and marketing teams that need verified contact data and outbound sequencing in one place, especially those running tight alignment between SDRs and demand generation.

   Why I Picked Apollo.io

   Apollo.io earns its spot on my shortlist because its contact database backs every outreach decision with verified, real-time data at a scale few platforms match. I'm particularly impressed by Waterfall Enrichment, which layers multiple data sources to fill gaps in contact records automatically, and the AI Auto-Score models that use your CRM history to surface the highest-converting prospects. When my team targets a buying committee, Apollo's 65+ filters, including funding signals and job changes, make it easy to pinpoint the right contacts before a single email is sent.

   Apollo.io Key Features

   • Bi-directional CRM sync: Connects Salesforce, HubSpot, and Pipedrive with scheduled data updates.
   • Multi-channel sequences: Automates coordinated email, call, and social outreach.
   • Smart forms: Captures and enriches leads before routing them to sales reps.
   • Custom analytics: Reports on activity, team performance, messaging, and ROI.

   Apollo.io Integrations

   Apollo.io supports 200+ integrations, including native integrations with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, SendGrid, LinkedIn, and Gmail. It also provides a REST API and MCP for custom integrations with AI tools.

   Pros and Cons

   Pros:

   • 65+ filters target buying committees with precision
   • AI scoring surfaces high-converting prospects from CRM history
   • Waterfall Enrichment fills contact record gaps automatically

   Cons:

   • International contact data thinner than US coverage
   • Always-on nurture campaigns not yet available
   Learn more about Apollo.io:

   • Check out Apollo.io on their website
2. 

   2

   WebinarGeek

   Best for customizable branded webinars

   • 14-day free trial + free demo available
   • From $85/presenter/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   WebinarGeek helps B2B marketing teams run branded live and automated webinars that engage prospects and capture lead data. It solves the challenge of creating webinars that feel fully on-brand while still supporting lead generation, audience engagement, and follow-up marketing in one platform.

   Who Is WebinarGeek Best For?

   WebinarGeek is a strong choice for marketing teams at B2B companies that need to run branded, interactive webinars to engage prospects and collect leads.

   Why I Picked WebinarGeek

   I picked WebinarGeek because it gives B2B marketers strong control over the look and feel of their webinars, helping them maintain brand consistency across registration pages, emails, and the webinar room itself. The platform lets you customize these touchpoints with your company’s colors, logos, and visual identity, and even remove WebinarGeek branding entirely for a white-label experience. I like that this makes it easier to deliver a professional event experience that feels fully aligned with your brand.

   WebinarGeek Key Features

   Some other features that make WebinarGeek useful include:

   • Automated webinars: Schedule and run pre-recorded webinars that simulate live events for lead generation and training.
   • Audience interaction tools: Use polls, Q&A, and chat to engage attendees and gather feedback during sessions.
   • Detailed analytics dashboard: Track attendee behavior, engagement metrics, and conversion data for every webinar.
   • On-demand webinar hosting: Allow prospects to access recorded webinars at their convenience, expanding your reach beyond live events.
   • Live captions: Add real-time captions to support accessibility and help global audiences follow along.

   WebinarGeek Integrations

   Integrations include HubSpot, Salesforce, Pipedrive, Mailchimp, ActiveCampaign, ConvertKit, MailBlue, Enormail, Google Tag Manager, and Stripe. WebinarGeek also offers a REST API for custom integrations.

   Pros and Cons

   Pros:

   • Custom branding across registration pages, emails, and webinar rooms
   • Supports automated, live, and on-demand webinars for flexible campaigns
   • Fully browser-based for hosts and attendees, with no app downloads

   Cons:

   • Advanced analytics are less robust than some larger competitors
   • No built-in breakout rooms for smaller group discussions
   Learn more about WebinarGeek:

   • Check out WebinarGeek on their website
   • Read my in-depth review of WebinarGeek
3. 

   3

   Customer.io

   Best for behavioral audience targeting

   • Free plan + 14-day trial + demo available
   • From $100/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Customer.io is a messaging automation platform that combines real-time behavioral segmentation, visual campaign workflow building, and cross-channel message delivery across email, SMS, push notifications, in-app, and webhooks.

   Who Is Customer.io Best For?

   Customer.io is a strong fit for growth and lifecycle marketing teams at mid-market SaaS companies that run data-driven, multi-channel messaging campaigns.

   Why I Picked Customer.io

   Customer.io earns its spot on my shortlist because of how far its behavioral segmentation goes compared to most B2B marketing platforms. I can build segments using unlimited behavioral conditions—product actions, page views, event history, custom attributes—and those segments update in real time. I also use the ad audience sync feature to push those segments directly to Google and Meta, so my paid and owned channels stay coordinated without manual CSV exports.

   Customer.io Key Features

   • Visual campaign workflow builder: Design multi-step automated campaign journeys using a drag-and-drop interface with branching logic and conditional triggers.
   • Cross-channel message delivery: Send messages across email, SMS, push notifications, in-app, and webhooks from a single campaign workflow.
   • A/B and multivariate testing: Test message variants, timing, and branching paths directly within workflows to identify top-performing campaign logic.
   • Custom objects: Model account-level or company-level data to support B2B use cases where messaging needs to reflect organizational relationships.

   Customer.io Integrations

   Customer.io offers a large integration directory spanning data-in and data-out connections, including Salesforce, HubSpot, Segment, Snowflake, Google BigQuery, Amplitude, Mixpanel, Slack, Twilio, and Google Ads. It also connects with Zapier and provides multiple APIs for custom integrations, including the Pipelines API, Track API, and App API.

   Pros and Cons

   Pros:

   • Multi-channel orchestration across five channels
   • Ad audience sync with Google and Facebook
   • Event-based segmentation from real product data
   • No global reusable content blocks yet
   • Ad audience sync with Google and Facebook
   • Event-based segmentation triggers from product data

   Cons:

   • Reporting requires export for deeper analysis
   • No native landing page or form builder
   • Reporting requires export for deeper analysis
   • No native landing page or form builder
   Learn more about Customer.io:

   • Check out Customer.io on their website
4. 

   4

   Enji

   Best for small business marketing planning

   • 14-day free trial
   • From $29/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   • 
   • 
   • 

   Enji is designed to help businesses organize and manage their marketing activities from a single platform. It is especially useful for very small businesses looking for a structured way to plan campaigns, manage marketing tasks, create content, and track performance in one workspace. By combining marketing project management with execution tools like AI-assisted content creation, content planning, and social media scheduling, Enji helps users keep their marketing organized and consistent.

   Why I Picked Enji

   I picked Enji for its focus on small business marketing planning and project management, helping users organize campaigns, tasks, and marketing strategies in one place. The platform includes a marketing strategy generator that helps create structured plans tailored to your business needs, along with AI-assisted content tools that generate content aligned with your brand voice. Combined with its social media scheduler and marketing calendar, Enji supports both planning and day-to-day marketing execution from a single system.

   Enji Key Features

   In addition to small business marketing planning, Enji offers:

   • Marketing Calendar: Helps plan and organize marketing activities while keeping campaigns and content schedules in one place.
   • Plug-and-Play Campaigns: Ready-to-use campaigns simplify marketing efforts and save time.
   • AI Copywriter: Helps create content tailored to your brand voice, reducing the burden of content creation.
   • Performance Tracking: Enables users to monitor marketing performance with centralized analytics and reporting tools to support informed decisions.

   Enji Integrations

   Integrations include Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Google Analytics 4, Google Calendar, iCal, and Canva.

   Pros and Cons

   Pros:

   • Central dashboard organizes marketing tasks, calendar, and content planning
   • Built for non-marketers with simple tools and guided marketing workflows
   • Marketing calendar organizes campaigns, tasks, and content scheduling in one place

   Cons:

   • Feature set may feel basic for experienced marketing professionals
   • Focus primarily on small businesses rather than larger marketing teams
   Learn more about Enji:

   • Check out Enji on their website
5. 

   5

   Marketing Miner

   Best for B2B SEO

   • Free plan available
   • From $29/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Marketing Miner is an in-depth B2B SEO marketing tool for marketing teams to improve search engine rankings and increase traffic.

   Why I picked Marketing Miner: The platform is a B2B SEO marketing tool that empowers businesses to collect marketing data to help rank websites on search engines. Marketing Miner enables you to get valuable SEO insights and keyword and website overviews, analyze this information, and add it to in-depth reports. You can also use Marketing Miner to track and manage all aspects of online visibility, including rank tracking and brand mentions.

   Marketing Miner Standout Features and Integrations

   Standout features include SEO audits that help you discover technical challenges that are impacting your website’s ranking on search engines. Marketing Miner also offers link-building opportunities to enhance your website’s backlink profile.

   Integrations include connections with various third-party applications, such as Ahrefs, Google Analytics, Google Data Studio, Google Search Console, Google Sheets, and Majestic. You can also create custom integrations through the platform’s API.

   Pros and Cons

   Pros:

   • Helps rank websites on search engines
   • Affordable pricing
   • Wide range of SEO features

   Cons:

   • No backlink checker functionality
   • User interface needs work
   Learn more about Marketing Miner:

   • Check out Marketing Miner on their website
6. 

   6

   Intercom

   Best for push messages

   • 14-day free trial
   • From $29/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Intercom is a conversational marketing tool that uses push messages to connect with potential customers at the best times.

   Why I picked Intercom: The platform is a top B2B marketing platform that helps your business capture leads and convert them through push messaging capabilities. Intercom’s capabilities allow you to engage leads through in-app messages and provide support through live chat and AI bots. When customers reach out to your marketing team, you can route them and their accounts directly to the right person in real-time.

   Intercom Standout Features and Integrations

   Standout features include tools to help you onboard, engage, and activate new customers and convert more site visitors into paying clients. Intercom also offers a centralized location that enables you to get all data and reporting working together.

   Integrations include connections with over 300 third-party applications to increase team efficiency and productivity, such as CloudTalk, Freshdesk, Google Analytics, Hevo, Hubspot, Outreach, Pipedrive, Salesforce, Trello, Zoho Desk, and other software options. You can also use a paid Zapier account and the platform’s API to create custom integrations between Intercom and your current toolset.

   Pros and Cons

   Pros:

   • Organizes customer details
   • Delivers accurate information
   • User-friendly platform

   Cons:

   • Has some latency issues
   • Not suitable for small businesses
   Learn more about Intercom:

   • Check out Intercom on their website
7. 

   7

   LeadsRx

   Best for conversion tracking

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   LeadsRX provides a comprehensive conversion tracking solution that provides the insights, technology, and confidence needed to enhance marketing performance.

   Why I picked LeadsRX: The platform helps B2B marketing teams collect essential, impartial, cross-channel conversion tracking tools. LeadsRX will help your teams understand why conversions are at the levels they are now. You can use the solution to see which lead touchpoints, or a combination of them, that result in the most efficient acquisition costs and higher return on ad spend.

   LeadsRX Standout Features and Integrations

   Standout features include tools to help you build customer journeys across multiple marketing channels and programs, allowing you to identify how customers are developing relationships with your brand. LeadsRX also provides a privacy studio feature that helps your brand protect data and control how it's stored in your business.

   Integrations include connections with popular marketing tools such as Act-On, AdRoll, CallRail, Google Analytics, Hubspot Marketing Hub, Mailchimp, Marketo, Optimizely, Salesforce, WordPress, and other software options.

   Pros and Cons

   Pros:

   • Easy for teams to use
   • Provides extensive conversion data
   • Allows for comprehensive marketing plan creation

   Cons:

   • Takes time to sync reports
   • Data visualizations can be confusing
   Learn more about LeadsRx:

   • Check out LeadsRx on their website
8. 

   8

   emfluence Marketing Platform

   Best for customizability

   • Free demo available
   • From $800/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   emfluence Marketing Platform offers a highly customizable B2B marketing solution that enables users to get the exact tool they need for their business.

   Why I picked emfluence Marketing Platform: I decided to add emfluence Marketing Platform to this article because the vendor can help you customize the solution to meet your needs. The vendor’s development team can build new functionality and features in the tool based on your requirements and budget. The emfluence Marketing Platform’s team is always available to help you make the most of your B2B marketing campaigns, whether you need mid-campaign help or guidance for the next steps.

   emfluence Marketing Platform Standout Features and Integrations

   Standout features include marketing automation tools that allow you to create automated campaigns through visual capabilities in a drag-and-drop dashboard. The platform also provides web tracking capabilities that collect actionable data regarding how visitors engage with your website.

   Integrations include flexible connections with other technologies that are the best in the industry, such as Email on Acid, Microsoft Dynamics 365, Nifty Images, ReturnPath, Salesforce, TapClicks, WordPress, and Yext. You can also create custom integrations through a paid Zapier account or the platform’s API.

   Pros and Cons

   Pros:

   • Offers marketing agency services
   • Helpful support team
   • Provides fast ROI

   Cons:

   • Pricing isn’t suitable for smaller businesses
   • Some features aren’t updated
   Learn more about emfluence Marketing Platform:

   • Check out emfluence Marketing Platform on their website
9. 

   9

   Adobe Marketo Engage

   Best for marketing automation

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Adobe Marketo Engage is a comprehensive B2B marketing platform that provides extensive automation capabilities to help B2B businesses engage with the right audiences.

   Why I picked Adobe Marketo Engage: The platform delivers high-quality automation capabilities that will help your business identify, engage, and convert the right audiences. With Adobe Marketo Engage, you can automate everything from lead management and email marketing to ABM campaigns and attribution. Adobe Marketo Engage has everything you need to drive more revenue into your B2B organization.

   Adobe Marketo Engage Standout Features and Integrations

   Standout features include lead nurturing capabilities that allow you to nurture leads throughout every stage of the customer journey and deliver relevant customer experiences. The platform also offers reporting and analytics tools that cover extensive information about B2B buyers’ journeys.

   Integrations include connections with beneficial business tools such as Crossbeam, Oktopost, ON24, Outgrow, PathFactory, RainFocus, Skilljar, streamGo, Survicate, ZoomInfo, and other software options. You can also use the platform's API or a paid Zapier account for custom integrations.

   Pros and Cons

   Pros:

   • Real-time personalization
   • Excellent workflow management
   • Complete marketing automation capabilities

   Cons:

   • Steep learning curve
   • Outdated interface
   Learn more about Adobe Marketo Engage:

   • Check out Adobe Marketo Engage on their website
   • Read my in-depth review of Adobe Marketo Engage
10. 

    10

    Google Marketing Platform

    Best for multiple integrated tools

    • Free demo available
    • Pricing upon request

    Visit Website

    

    Google Marketing Platform provides multiple integrated Google tools to offer a unified advertising and analytics solution for more innovative B2B marketing.

    Why I picked Google Marketing Platform: Through the Google Marketing Platform, your B2B marketing team will get access to multiple integrated tools, helping you reach your marketing targets. With these tools, you can collect valuable information, gain new insights into which campaigns are working, and develop more robust customer relationships. Google Marketing Platform also provides tools that help you optimize content, understand how your site is performing on search engines, and track social networking sites.

    Google Marketing Platform Standout Features and Integrations

    Standout features include the Google Data Studio, which collects and organizes data and converts it to customizable reports. You can also use the platform’s Campaign Manager 360 tool to get comprehensive overviews of all digital media campaigns.

    Integrations include connections with tools outside of the Google product line, such as Business Warrior, BySide, Calltracks, Commission Factory, Fone Dynamics, Ketch, MSIGHTS, Sightly, Signal AI, Telaria, and other software options.

    Pros and Cons

    Pros:

    • Consists of multiple Google tools
    • Seamless integration with Google products
    • One-stop shop for marketing tools

    Cons:

    • Not many integrations with systems outside of Google
    • Not suitable for small businesses
    Learn more about Google Marketing Platform :

    • Check out Google Marketing Platform on their website