10 Melhores Ferramentas de Gestão da Reputação para Pequenas Empresas em 2026

Análise do melhor software de gestão da reputação para pequenas empresas

1. 

   1

   Birdeye

   Best for local visibility with AI

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Birdeye is an AI-driven reputation and customer experience platform built for small businesses. It helps you collect, manage, and respond to customer feedback across review sites, social media, and web chat—all from one place.

   Why I picked Birdeye: I picked Birdeye because it combines AI-powered review generation with local SEO and social tools, making it a solid fit for small businesses that rely on online visibility. You can use Reviews AI to encourage and manage reviews across 200+ sites, and Listings AI to ensure your business info is accurate and visible in local search. I also liked how Social AI gives you the ability to plan and monitor social media content without leaving the platform. These features work together to support a consistent and trustworthy online presence.

   Standout features & integrations:

   Features include Surveys AI for capturing customer feedback, Insights AI for benchmarking reputation performance, and Competitors AI for comparing your brand’s reputation to others in your space. Birdeye also offers multi-channel messaging, combining webchat, text, and more into a unified inbox. You can use BirdAI to automate routine responses, saving time while staying responsive.

   Integrations include QuickBooks, Salesforce, HubSpot, Mailchimp, Shopify, Xero, AppFolio, AthenaHealth, Cerner, MINDBODY, Clio Manage, and Timely.

   Pros and Cons

   Pros:

   • Unified dashboard simplifies multi-client monitoring
   • Bulk social publishing features
   • Error alerts enhance proactive client management

   Cons:

   • Limited customization in some features
   • AI features might have a learning curve for new users
   Learn more about Birdeye:

   • Check out Birdeye on their website
   • Read my in-depth review of Birdeye
2. 

   2

   InMoment

   Best for linking reviews to CX metrics

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   InMoment is an experience improvement platform built to help businesses gather and analyze customer feedback across various touchpoints. It supports teams that want to understand customer behavior and connect insights directly to business performance. The platform focuses on combining survey results, reviews, and analytics to guide better decisions.

   Why I picked InMoment: You and your team can use InMoment to bring customer reviews into the same dashboard as NPS and survey results. It helps you connect sentiment to specific business metrics, like retention or conversion. The system flags patterns in review themes that impact customer experience scores. You can dig deeper by filtering data by product line, location, or customer type.

   Standout features & integrations:

   Features include text analytics tools that highlight common phrases and issues, dashboards that show review trends over time, and a tool that lets you tag and group feedback by topic. You can also set up alerts for certain scores or keywords. Their reporting tools help teams prioritize areas with the most CX impact.

   Integrations include Salesforce, Adobe, Google Cloud, Slack, Microsoft Teams, ServiceNow, HubSpot, Oracle, SAP, and Medallia

   Pros and Cons

   Pros:

   • Review themes linked to CX scores
   • Text analysis highlights trends fast
   • Combines survey and review data

   Cons:

   • Needs training for non-analytical users
   • Dashboards take time to customize
   Learn more about InMoment:

   • Check out InMoment on their website
3. 

   3

   Yext

   Best for local listing accuracy

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Yext is a digital experience platform that helps businesses control how their brand appears across search engines, maps, apps, and other digital services. It’s built for teams that need to manage business info, respond to reviews, and improve local search visibility. You can use it to ensure your business details stay up-to-date everywhere customers might look.

   Why I picked Yext: You and your team can push updates to hours, phone numbers, and addresses across dozens of directories in one go. There’s a central dashboard that flags errors and missing info to help you fix gaps fast. You can monitor changes made by third-party platforms and approve or reject them. This keeps your listings clean and consistent without extra effort.

   Standout features & integrations:

   Features include a built-in suggestions queue to review public edits, keyword tracking to watch local SEO performance, and tools to post updates across all listings at once. You can also set up custom fields to manage brand-specific info. The system supports alerts for changes made to your listings by external users.

   Integrations include Google, Apple, Bing, Facebook, Yelp, Amazon Alexa, Foursquare, Waze, TripAdvisor, and Instagram

   Pros and Cons

   Pros:

   • Bulk publishing for consistent updates
   • Custom fields for specialized business info
   • Strong coverage across global directories

   Cons:

   • Reporting views aren’t very customizable
   • Advanced SEO tools take time to learn
   Learn more about Yext:

   • Check out Yext on their website
4. 

   4

   Birdeye

   Best for combining reviews with messaging

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Birdeye is a customer experience platform built to help businesses collect feedback, respond to reviews, and manage customer interactions from one place. It's mainly used by local businesses, franchises, and multi-location companies that want to improve their online visibility and reputation. The platform brings customer reviews, messaging, and surveys into a single dashboard so teams can manage everything in one spot.

   Why I picked Birdeye: You can handle reviews and text conversations in the same inbox, which saves time and keeps things organized. Birdeye also lets you auto-send review requests after a visit or purchase, so your team doesn’t have to remember to do it. Their inbox includes features like read receipts and customer sentiment labels to help you prioritize. You’ll also get AI-powered insights that tell you what people are saying and how to respond.

   Standout features & integrations:

   Features include AI-generated review responses to help you reply quickly, webchat that turns site visits into text threads, and customizable surveys you can send by text or email. These tools let your team stay connected without jumping between different platforms. You’ll also find automation tools for review requests and customer follow-ups.

   Integrations include Salesforce, Google, QuickBooks, Facebook, HubSpot, Shopify, Square, Zoho, Clio, and Yext.

   Pros and Cons

   Pros:

   • Review request automations reduce follow-up work
   • Shared inbox keeps team communication in sync
   • AI reply suggestions save your team time

   Cons:

   • Hard to customize all automated replies
   • Reporting takes some learning at first
   Learn more about Birdeye :

   • Check out Birdeye on their website
5. 

   5

   SOCi

   Best for franchise-level reputation control

   • Free demo available
   • Pricing upon request

   Visit Website

   

   SOCi is a marketing and reputation management platform designed to support multi-location and franchise businesses. It helps teams manage brand presence, respond to reviews, and post local content from one place. The platform is built for organizations that need centralized oversight while giving local managers the tools to act independently.

   Why I picked SOCi: You and your team can manage reputation tasks for dozens or hundreds of locations from one dashboard. Each franchise can respond to reviews and publish posts with brand-approved templates. SOCi includes review tracking and approval workflows, so you can stay aligned across branches. There’s also a scoring system to compare performance across locations.

   Standout features & integrations:

   Features include content libraries that local managers can use to publish on-brand posts, tools to assign permissions by role or location, and dashboards that show engagement metrics by site. You can schedule posts in advance or set alerts for reputation issues. There’s also a response moderation feature to approve replies before they’re published.

   Integrations include Facebook, Google, Yelp, Instagram, X, LinkedIn, Google Business Profile, Apple Maps, Vibe, and Trustpilot

   Pros and Cons

   Pros:

   • Custom approval flows for responses
   • Central control with local flexibility
   • Scales easily for large franchise brands

   Cons:

   • Approval process can slow down replies
   • Dashboard may lag with high volume
   Learn more about SOCi:

   • Check out SOCi on their website
6. 

   6

   Uberall

   Best for multi-location reputation updates

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Uberall is a location marketing platform that helps businesses manage online visibility and customer interactions across different sites and locations. It’s built for teams that operate multiple branches and need to stay consistent across local directories, maps, and review platforms. You can update business information, respond to reviews, and analyze performance all from one place.

   Why I picked Uberall: Your team can sync location info like hours, address, and photos across dozens of directories in real time. It lets you respond to customer reviews for all your locations from one inbox. You can also filter by region or brand location to assign tasks or track changes. Uberall supports bulk updates, so you don’t have to manage each branch one by one.

   Standout features & integrations:

   Features include real-time listing updates, performance analytics by location, and sentiment tracking in customer reviews. You can also set user roles to give local managers access to only their branch. There’s an option to create location pages for better search results and local engagement.

   Integrations include Google, Apple, Facebook, Instagram, Yelp, Bing, TripAdvisor, TomTom, Foursquare, and HERE

   Pros and Cons

   Pros:

   • Role settings help manage large teams
   • Review inbox covers all branches
   • Bulk location editing saves admin time

   Cons:

   • Analytics can lag with large datasets
   • Custom dashboards take time to build
   Learn more about Uberall:

   • Check out Uberall on their website
7. 

   7

   Critical Mention by Onclusive

   Best for media monitoring alerts

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Critical Mention is a media monitoring platform that helps businesses track mentions across TV, radio, online news, and social media. It's made for teams that need to keep tabs on their brand visibility in real time and respond to public narratives quickly. The platform supports tracking across different regions and formats to give you a full view of your media presence.

   Why I picked Critical Mention: You can set up alerts for brand keywords and get notified as soon as your business is mentioned in the news or online. Your team can filter results by region, language, or media type. There’s also a clip creation tool that lets you save and share specific segments. The timeline view helps you monitor how stories develop over time.

   Standout features & integrations:

   Features include a video clipping tool to pull footage from broadcast mentions, real-time keyword alerts, and sentiment tagging. You can sort media hits by source type or region. The system also includes reporting tools to show media coverage trends over time.

   Integrations include LexisNexis, Google Analytics, Hootsuite, Salesforce, Meltwater, Cision, Twitter, Facebook, YouTube, and Vimeo

   Pros and Cons

   Pros:

   • Works well for PR and crisis teams
   • Saved clips make sharing easy
   • Broadcast media tracking with video access

   Cons:

   • Keyword noise from unrelated results
   • Learning curve for clip editing tool
   Learn more about Critical Mention by Onclusive:

   • Check out Critical Mention by Onclusive on their website
8. 

   8

   Broadly

   Best for real-time customer feedback

   • Free demo available
   • From $399/month

   Visit Website

   

   Broadly is a client experience platform designed to help service-based businesses stay connected with customers. It supports daily tasks like messaging, feedback collection, and review management. It's made for small teams that want to keep up with client communication across different channels.

   Why I picked Broadly: You can send review requests right after a service is done, so your team gets instant feedback. There's a shared inbox that brings in messages from web chat, email, and text in one place. Broadly also lets you ask happy clients to leave public reviews while sending others to private surveys. You can quickly spot issues and follow up before they affect your online ratings.

   Standout features & integrations:

   Features include website chat tools that turn visitors into leads, mobile apps to manage reviews on the go, and automated follow-up texts. You can track team response times and set up reminders to reply faster. The platform also includes basic website services for clients who need help setting up an online presence.

   Integrations include QuickBooks, Google, Facebook, Instagram, Nextdoor, Thumbtack, Housecall Pro, Yelp, and Podium

   Pros and Cons

   Pros:

   • Central inbox covers chat, email, and text
   • Easy to shift between private and public feedback
   • Review requests sent right after service

   Cons:

   • Review templates can’t be changed
   • No custom workflows or logic
   Learn more about Broadly:

   • Check out Broadly on their website
9. 

   9

   Thryv

   Best for managing reviews and appointments

   • Free demo + free trial available
   • From $85/month (billed annually)

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Thryv is a business management platform designed to help local service-based businesses handle daily operations in one place. It supports key tasks like client communication, online presence management, and scheduling. The platform is built for small teams that want to stay organized and save time.

   Why I picked Thryv: You can use Thryv to collect and respond to customer reviews across multiple sites from a single dashboard. Your team can also manage bookings, confirmations, and calendar updates without switching tools. It includes automated follow-ups, so you don’t have to chase appointments. There’s a built-in CRM that connects with your messaging and review tools to keep everything in sync.

   Standout features & integrations:

   Features include online document storage, secure client portals, and email templates. You can also create estimates and invoices from the same space you manage client conversations. Thryv lets you track payments and set up recurring billing.

   Integrations include QuickBooks, Google Calendar, Zoom, Gmail, Outlook, Square, PayPal, WordPress, Mailchimp, and Constant Contact

   Pros and Cons

   Pros:

   • Automated reminders and follow-ups
   • All-in-one access to client history
   • Built-in calendar and appointment tool

   Cons:

   • No month-to-month pricing
   • Mobile app has fewer features
   Learn more about Thryv:

   • Check out Thryv on their website
   • Read my in-depth review of Thryv
10. 

    10

    Widewail

    Best for automated review responses

    • Free demo available
    • Pricing upon request

    Visit Website

    

    Widewail is a reputation management platform that helps businesses manage online reviews and customer feedback. It’s built for small and mid-sized teams that want to improve their review response rates without writing replies manually. It focuses on keeping your online presence active and professional by handling responses quickly and consistently.

    Why I picked Widewail: You and your team can use Widewail to automate review replies with responses written by real people. It handles both positive and negative reviews across multiple sites. The platform also includes review monitoring, so you don’t miss anything new. There’s a dashboard where you can approve or edit replies before they go live.

    Standout features & integrations:

    Features include sentiment tagging to help you track review trends, live moderation of social media comments, and custom reply templates written by Widewail’s team. You can also set alerts for specific keywords or review platforms. The system logs reply history so your team can stay in sync.

    Integrations include Google, Facebook, Instagram, Yelp, Cars.com, DealerRater, Edmunds, Podium, Trustpilot, and Reputation.com

    Pros and Cons

    Pros:

    • Setup fits service-based small teams
    • Replies follow your brand tone guide
    • Real people write your review replies

    Cons:

    • Not built for self-managed responses
    • Needs approval process for each reply
    Learn more about Widewail:

    • Check out Widewail on their website