Se é gestor de marketing, conhece os desafios de alinhar a sua equipa e gerar resultados. Pode estar à procura de uma alternativa ao Gong porque esta solução não se adapta totalmente às suas necessidades ou ao seu orçamento. Na minha experiência, encontrar a ferramenta certa pode fazer toda a diferença para a eficiência e o sucesso da sua equipa.
Neste artigo, partilho as minhas principais escolhas de alternativas ao Gong e de outras ferramentas de inteligência de conversação. Testei e analisei cada uma delas para lhe dar uma visão imparcial dos seus pontos fortes e fracos.
Ficará a saber como estas ferramentas podem apoiar os seus esforços de marketing baseado em contas e de GTM, bem como responder aos seus desafios empresariais específicos. Vamos encontrar a solução mais adequada para a sua equipa.
O que é o Gong?
O Gong é um software de marketing baseado em contas que ajuda as equipas a analisar conversas de vendas e a melhorar o desempenho. É normalmente utilizado por representantes comerciais, gestores de marketing e líderes de equipas que pretendem compreender melhor as interações com os clientes e gerar resultados.
A gravação de chamadas, a análise de dados e os conhecimentos baseados em IA ajudam a compreender as necessidades dos clientes e a melhorar as estratégias de vendas. De um modo geral, o Gong fornece inteligência de vendas para ajudar a sua equipa a tomar decisões baseadas em dados.
Tabela de comparação das alternativas ao Gong
Esta tabela de comparação resume os detalhes de preços das minhas principais alternativas ao Gong:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for bundling call recording with B2B data | Free plan + 14-day free trial + free demo available | From $49/user/month (billed annually) | Website | |
| 2 | Best for privacy compliance, meeting agendas, and team rituals | Free plan available | From $7/user/month (billed annually) | Website | |
| 3 | Best for Salesforce-native conversation intelligence | Free demo available | Pricing upon request | Website | |
| 4 | Best for managing high-volume sales cadences | Not available | Pricing upon request | Website | |
| 5 | Best for managing full meeting lifecycles | 14-day free trial + free demo available | From $19/user/month (billed annually) | Website | |
| 6 | Best for managing and optimizing outbound sequences at scale | Free demo available | Pricing upon request | Website | |
| 7 | Best for deal-focused sales call insights | Free demo + free trial available | Pricing upon request | Website | |
| 8 | Best for revenue forecast visibility | Free demo available | Pricing upon request | Website | |
| 9 | Best for CRM-driven pipeline alerts | Free 14-day trial | Pricing upon request | Website | |
| 10 | Best for measurable sales coaching and performance insights | Free demo available | Pricing upon request | Website |
Why Trust Our Software Recommendations
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Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Análises das melhores alternativas ao Gong
Seguem-se os meus resumos detalhados dos melhores concorrentes do Gong que entraram na minha lista restrita. As minhas análises apresentam uma visão detalhada das principais funcionalidades, complementos, vantagens e desvantagens, integrações e casos de utilização ideais de cada ferramenta, para o ajudar a encontrar a melhor opção para si.
Best for bundling call recording with B2B data- Free plan + 14-day free trial + free demo available
- From $49/user/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Apollo.io centralizes pre-built analytics dashboards for tracking sales activity. Apollo.io, or Apollo, is a sales intelligence and engagement platform with conversation intelligence features for revenue teams that need call insights, prospect context, and fewer disconnected sales tools.
Who Is Apollo.io Best For?
Apollo.io suits B2B sales and marketing teams that need prospect data, engagement tools, and call insights in one platform.
Why Apollo.io Is a Good Gong Alternative
I picked Apollo.io because it bundles conversation intelligence with B2B prospect data. I use call recording and transcripts to review discovery conversations, then connect insights to contact and company records. Its filters and engagement workflows help my team act on call findings without switching between separate sales tools.
Apollo.io Key Features
- Email sequences: Build automated, multistep outreach sequences.
- Buying intent data: Identify accounts showing research activity.
- Contact enrichment: Update records with verified prospect details.
- Deal management: Track opportunities through customizable sales stages.
Apollo.io Integrations
Apollo.io offers native CRM integrations with Salesforce, HubSpot, Pipedrive, Zoho CRM, and Microsoft Dynamics 365. It also connects with Zapier and provides an API for custom integrations.
Pros and Cons
Pros:
- Turns call discoveries into follow-up actions
- Combines recording, transcripts, and sales engagement
- Connects call insights with prospect records
Cons:
- Contact data can require accuracy checks
- Conversation analytics trail Gong’s coaching depth
Learn more about Apollo.io:
Best for privacy compliance, meeting agendas, and team rituals- Free plan available
- From $7/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Fellow documents meetings with shared agendas, private notes, and permissions. Fellow is a meeting management platform built for managers and teams who want to run better meetings and keep notes organized. It helps you plan agendas, record decisions, and follow action items across your team’s work.
Why Fellow is a good Gong alternative: With Fellow, you get meeting tools that keep conversations documented concisely, without extraneous data. Its shared agendas, private notes, and clear permission controls help your team protect sensitive information. You can keep discussions organized in one place while keeping your records clean and compliant. The way it stores meeting content gives you more confidence about how your team handles internal conversations.
Standout features and integrations:
Features include task assignment tools that help you keep work moving after meetings, feedback forms you can use to collect input from your team, and meeting templates that keep your conversations focused.
Integrations include Google Calendar, Microsoft Outlook, Slack, Zoom, Microsoft Teams, Google Meet, Jira, Asana, Trello, and more.
Pros and Cons
Pros:
- Very low-friction onboarding and Google Meet integration
- AI search recalls decisions across many meetings
- Agenda templates keep recurring meetings consistent
Cons:
- Heavy note threads can feel overwhelming
- Less suited to deep sales analytics reporting
Learn more about Fellow:
Best for Salesforce-native conversation intelligence- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.7/5
Revenue.io integrates with Salesforce for analytics and performance insights. Revenue.io is a sales acceleration platform to enhance productivity and drive revenue growth for sales teams. Its main user base includes sales professionals, managers, and teams seeking to optimize their sales processes.
Why Revenue.io is a good Gong alternative: Revenue.io is known for its Salesforce CRM integration, making it a strong alternative to Gong. The platform provides call tracking and analytics, helping your team better understand customer interactions. It offers real-time performance insights so your team can adjust its strategies as needed and make AI-driven recommendations to support data-driven decisions.
Standout features and integrations:
Features include automated call logging to save your team time and ensure accurate records. The platform also provides a power dialer that increases outbound calling efficiency. With its performance dashboards, your team can monitor key metrics and optimize workflows.
Integrations include Salesforce, Zoom, Microsoft Teams, Gmail, and more.
Pros and Cons
Pros:
- Automated routing speeds up lead response
- Real-time prompts support managers during live calls
- Salesforce embedding minimizes tab-switching
Cons:
- Occasional glitches reported in dialer performance
- Complex admin setup demands dedicated RevOps attention
Learn more about Revenue.io:
Best for managing high-volume sales cadences- Not available
- Pricing upon request
Visit WebsiteCustomer Rating:4.5/5
Salesloft shows clear cadence analytics with call, email, and activity insights. Salesloft is a sales engagement platform that can help sales teams manage and optimize their workflows. Its main users include sales representatives, managers, and teams that want to enhance customer interactions and drive sales growth.
Why Salesloft is a good Gong alternative: Salesloft focuses on workflow optimization, which differentiates it from Gong. The platform offers sales cadences to help your team structure its outreach efforts and real-time analytics so it can adjust its strategies quickly. Salesloft's call recording and coaching tools support ongoing team development and performance improvement.
Standout features and integrations:
Features include email tracking, which helps you monitor engagement with prospects. The platform's dialing capabilities allow your team to make calls directly from the app. With its analytics dashboard, your team can easily track performance metrics and make data-driven decisions.
Integrations include Salesforce, LinkedIn Sales Navigator, Slack, Zoom, Microsoft Dynamics 365, Gmail, Outlook, HubSpot, and more.
Pros and Cons
Pros:
- Consistently rated among the top sales engagement platforms
- Coaching dashboards highlight rep activity patterns
- Cadence builder is intuitive for multi-touch sequences
Cons:
- Can miss context nuances
- Interface can feel busy on smaller screens
Learn more about Salesloft:
Best for managing full meeting lifecycles- 14-day free trial + free demo available
- From $19/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Avoma boosts meeting efficiency with AI insights, auto notes, and analysis. Avoma is a conversation intelligence platform and AI meeting assistant that helps professionals improve meeting productivity. Its main users include sales teams, customer success managers, and team leaders who need to capture, analyze, and optimize meeting interactions.
Why Avoma is a good Gong alternative: Avoma offers meeting efficiency through AI-driven insights, which is a key differentiator from Gong. The platform provides automatic meeting transcriptions, allowing your team to focus on the conversation rather than note-taking. It also features smart note suggestions to capture essential points quickly. Avoma's ability to analyze conversation patterns can help your team refine its communication strategies.
Standout features and integrations:
Features include automatic transcription of meetings, which saves you time. The platform's smart note suggestions help you capture important points easily, while conversation analytics offer insights into your team's communication patterns.
Integrations include Zoom, Microsoft Teams, Google Meet, Slack, Salesforce, HubSpot, Pipedrive, Zoho CRM, and more.
Pros and Cons
Pros:
- Tracks the entire meeting lifecycle in one place
- Email recaps arrive quickly after each meeting
- Lower cost than Gong for similar coverage
Cons:
- Rigid contract terms
- Recording reliability can be patchy
Learn more about Avoma:
Best for managing and optimizing outbound sequences at scale- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.3/5
Outreach offers call, email, and task insights with filters and visual metrics. Outreach is a sales engagement platform that helps sales teams automate and optimize their engagement processes. Its main users are sales professionals and managers who want to enhance their outreach efforts and improve sales performance.
Why Outreach is a good Gong alternative: Outreach excels in AI-driven workflows, which makes it a compelling alternative to Gong. The platform automates repetitive tasks, releasing your team for more strategic activities. It provides advanced analytics to help make informed decisions about sales strategies and AI-powered recommendations to help personalize communications for better engagement.
Standout features and integrations:
Features include customizable sales sequences that allow your team to tailor their outreach efforts. The platform offers a single pane of glass view, giving your team a comprehensive overview of its activities. With its performance insights and detailed call summaries, your team can quickly identify areas for improvement and optimize its strategies.
Integrations include Salesforce, LinkedIn Sales Navigator, Microsoft Dynamics 365, Gmail, Outlook, Zoom, Slack, HubSpot, and more.
Pros and Cons
Pros:
- App ecosystem and integrations suit large sales orgs
- Detailed reports expose conversion by sequence step
- Sequence logic handles complex multi-channel playbooks
Cons:
- Power features feel overkill for tiny teams
- Some customers report frustrating billing experiences
Learn more about Outreach:
Best for deal-focused sales call insights- Free demo + free trial available
- Pricing upon request
Chorus shows call timelines with talk-time analytics and team comments. Chorus is a conversation intelligence platform that can help sales teams improve their performance by analyzing sales calls. It primarily serves sales leaders and managers looking for insights into customer interactions and coaching opportunities.
Why Chorus is a good Gong alternative: Chorus focuses on sales enablement and sales intelligence, which sets it apart from Gong. It provides detailed call analytics to help your team better understand customer needs. The platform offers coaching insights to improve sales techniques and align strategies. It also tracks sales trends and offers deal risk intelligence, so your team can make informed decisions.
Standout features and integrations:
Features include real-time call transcription for accurate conversation capture and sentiment analysis to understand customer emotions during calls. It also provides deal intelligence, helping your team track sales opportunities.
Integrations include Salesforce, Gainsight, HubSpot, Zapier, and more.
Pros and Cons
Pros:
- Deal boards highlight at-risk opportunities clearly
- Tight Salesforce and Zoom integrations aid workflows
- Great for coaching using real rep call clips
Cons:
- Navigation takes practice for new managers
- Transcripts skip detail; markers become essential
Learn more about Chorus:
Clari provides CRM scores, deal analytics, and relationship insights. Clari is a revenue orchestration and revenue intelligence platform for sales, marketing, and finance teams to enhance productivity and optimize revenue processes. It uses AI-driven solutions to support functions such as deal inspection, forecasting, and sales engagement across various industries.
Why Clari is a good Gong alternative: Clari focuses on revenue orchestration, which makes it distinct from Gong. It automates data capture, ensuring your team has accurate and up-to-date information. The platform's AI-driven health scores help your team identify risks and prioritize actions, while its comprehensive forecasting tools let your team track performance and make informed decisions.
Standout features and integrations:
Features include data capture automation to save time and improve data quality. The platform also provides analytics and reporting capabilities, offering better visibility into business performance. With its sales engagement tools, your team can make workflows more efficient and boost productivity.
Integrations include Salesforce, Microsoft Dynamics 365, Oracle, SAP, Slack, Zoom, Google Workspace, LinkedIn, Outreach, and more.
Pros and Cons
Pros:
- Surfaces risk signals earlier than basic CRMs
- Rollups give leadership one consistent pipeline view
- Forecasting accuracy praised by enterprise revenue teams
Cons:
- Complex configuration slows the initial time to value
- Can feel heavyweight for leaner sales teams
Learn more about Clari:
Revenue Grid offers pipeline tracking with AI insights and accurate forecasting. Revenue Grid is a sales engagement platform to enhance sales productivity and provide visibility into sales processes. It is primarily used by sales teams and leaders who want to optimize sales pipelines and improve forecasting accuracy.
Why Revenue Grid is a good Gong alternative: Revenue Grid offers pipeline clarity, making it a strong alternative to Gong. The platform provides visual pipeline management, allowing your team to easily track deals and identify bottlenecks. Its AI-driven insights and forecasting tools help your team make informed decisions, prioritize actions, and predict outcomes with greater accuracy.
Standout features and integrations:
Features include automated activity capture to save time and ensure data accuracy. The platform offers customized sales playbooks to guide your team through each step of the sales process and advanced analytics for insights into performance and strategy optimization.
Integrations include Salesforce, Zoom, GoTo Meeting, Siebel, Oracle Sales Cloud, Workbooks, Creatio, and more.
Pros and Cons
Pros:
- Customized sales playbooks
- Auto-captures emails and meetings into CRM
- Timeline views clarify stalled and moving deals
Cons:
- Interface can feel dense for new sellers
- Advanced analytics feature is still evolving for power users
Learn more about Revenue Grid:
Best for measurable sales coaching and performance insights- Free demo available
- Pricing upon request
ExecVision boosts skills with automated coaching, call scoring, and feedback. ExecVision is a conversation intelligence platform that focuses on improving sales team performance through call analysis and coaching. Its main users are sales managers and team leaders who want to improve communication skills and drive results.
Why ExecVision is a good Gong alternative: ExecVision offers automated coaching tools, which make it distinct from Gong. The platform allows your team to identify key areas for improvement through call scoring and feedback. It provides personalized learning paths to help your team members develop specific skills. Additionally, ExecVision's focus on actionable insights ensures your team can continuously improve its performance.
Standout features and integrations:
Features include call tagging, which helps categorize conversations for better analysis, and trend analysis to identify patterns in team performance. It also includes a searchable call library and coaching playlists, making it easy for your team to find and review past interactions.
Integrations include Salesforce, Slack, HubSpot, Zoom, Microsoft Teams, Outreach, Salesloft, and more.
Pros and Cons
Pros:
- Hands-on vendor support during rollout and training
- Tagging and snippets simplify sharing coachable moments
- Scorecards link specific calls to coaching goals
Cons:
- Search and organization can feel clunky
- Occasional glitches or slow call upload times
Learn more about ExecVision:
Outras alternativas ao Gong
Eis algumas alternativas adicionais ao Gong que não entraram na minha lista restrita, mas que vale a pena conhecer:
- 11tl;dvBest for multilingual video meeting recordings
- 12MeetGeekBest for AI-generated meeting summaries and action items
- 13FirefliesBest for searchable call transcripts at scale
- 14InsightSquaredBest for revenue analytics dashboards
- 15JiminnyBest for collaborative call coaching
- 16Observe.AIBest for call center coaching and compliance
- 17FathomBest for live call highlights and instant recaps
- 18GrainBest for shareable video meeting highlights
- 19SybillBest for emotion and sentiment insights on calls
- 20People.aiBest for automatic activity capture for RevOps
How I Evaluate Gong Alternatives
I split my evaluation into baseline requirements—like AI transcription and CRM sync—and differentiators like VoC dashboards and pricing flexibility that separate the best options.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Conversation Recording & Transcription: I check whether a tool auto-records and transcribes across Zoom, Teams, and Google Meet with speaker identification and reliable accuracy.
- AI Conversation Intelligence: Each tool should surface topics, sentiment, competitor mentions, and buyer signals from calls rather than just providing raw transcripts.
- Voice-of-Customer Analytics: I look for aggregated trend dashboards that pull themes and customer language across hundreds of calls to fuel messaging and positioning work.
- CRM & Marketing Stack Integration: The platform should sync conversation data to CRMs like Salesforce or HubSpot and connect to marketing tools for pipeline-level reporting.
- Searchable Conversation Library: Teams need to search, tag, clip, and share call snippets across departments—for example, pulling a customer quote into a case study deck.
- Deal & Pipeline Insights: I evaluate whether the tool ties conversation activity to deal stages, win/loss outcomes, or funnel metrics that marketing teams use for attribution.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Competitive intelligence trackers are a big one—I look for tools that let marketing teams build custom trackers to flag competitor mentions, objections, and feature requests across calls in real time. Content snippet sharing matters just as much, especially when product marketers need to pull authentic customer quotes directly into battlecards or campaign assets. I also evaluate AI-generated call summaries, since a good recap saves hours when you're scanning dozens of calls for campaign insights.
Beyond Features
Pricing structure matters a lot here. Some platforms require full sales-tier licenses even when you only need marketing-focused access, so I check whether a vendor offers role-based seats or marketing-only plans. Security and compliance is another factor I evaluate—tools recording customer conversations need SOC 2 compliance and consent management at minimum. I also consider scalability and team fit, particularly whether a platform supports permissions that give marketers access to call data without full sales-level visibility.
Por que procurar uma alternativa ao Gong?
Embora o Gong seja uma boa escolha de software de marketing baseado em contas, existem várias razões pelas quais alguns utilizadores procuram soluções alternativas. Pode estar à procura de uma alternativa ao Gong ou a explorar concorrentes do Gong porque…
- Precisa de uma melhor integração com as ferramentas que já utiliza
- A sua equipa precisa de mais opções de personalização
- Procura planos de preços mais acessíveis e económicos
- Precisa de apoio disponível no seu fuso horário
- A sua empresa exige funcionalidades avançadas de elaboração de relatórios
- Pretende uma ferramenta com uma curva de aprendizagem mais curta
Se alguma destas situações lhe é familiar, veio ao lugar certo. A minha lista inclui várias opções de software de marketing baseado em contas mais adequadas para equipas grandes ou pequenas que enfrentam estes desafios com o Gong e procuram soluções alternativas.
Principais funcionalidades do Gong
Eis algumas das principais funcionalidades de inteligência de conversação do Gong, para o ajudar a comparar as opções oferecidas pelas soluções alternativas:
- Captação e análise de conversas: Regista e transcreve automaticamente chamadas, e-mails e reuniões, ajudando a sua equipa a identificar padrões que afetam os resultados dos negócios.
- Interação comercial: Automatiza e personaliza os contactos, permitindo que a sua equipa se concentre mais nas vendas.
- Acompanhamento da saúde dos negócios: Monitoriza o estado dos negócios e identifica oportunidades em risco, fornecendo soluções com base em padrões bem-sucedidos.
- Previsões com IA: Analisa dados de conversas e métricas do CRM para gerar previsões de vendas precisas e identificar os negócios que requerem atenção.
- Inteligência para o desenvolvimento da equipa: Apoia um acompanhamento consistente, monitorizando comportamentos de elevado desempenho e a eficácia da formação.
- Capacitação de vendas: Utiliza a IA para analisar tendências nas conversas, identificar lacunas de competências e aperfeiçoar a formação, permitindo que a sua equipa amplie a utilização de mensagens bem-sucedidas.
- Administração tecnológica: Permite aos administradores de tecnologia configurar as definições da plataforma, gerir atualizações e integrações do CRM e assegurar a sincronização dos dados para um desempenho ideal.