De 10 beste programvarene for markedsressursstyring i 2026

Anmeldelser av den beste MRM-programvaren

1. 

   1

   Wrike

   Best for planning marketing resources across teams

   • Free plan + 14-day free trial + free demo available
   • From $10/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Wrike is a work management platform with resource management capabilities. It allows you to integrate with 400+ third-party marketing tools and has a wide variety of MRM features, making it a good platform for teams that already have experience with MRM software.

   Why I picked Wrike: Wrike is typically used as a work management platform, but it has powerful resource management features. For example, you can integrate with over 400+ marketing tools, monitor your resourcing status in real-time, and easily update your resource allocation. You can also plan resources across teams with Wrike's workload chart.

   Standout Features and Integrations:

   Features include a 360° view of your marketing resources and project requirements. As a result, you can easily spot bottlenecks and make changes to ensure your projects run as smoothly as possible. You can also automate repetitive work, access helpful analytics, and use pre-made templates for your marketing projects.

   Integrations include Salesforce, Miro, Tenovos, Hubspot, and more.

   Pros and Cons

   Pros:

   • Customizable
   • Use various integrations
   • Free plan available with core features

   Cons:

   • Training required to fully utilize all features
   • User experience can be clunky
   Learn more about Wrike:

   • Check out Wrike on their website
   • Read my in-depth review of Wrike
   • Explore best alternatives to Wrike
2. 

   2

   Productive

   Best for agency management with real-time profitability

   • 14-day free trial
   • From $10/user/month

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Productive is an agency management tool that offers real-time profitability statements, making it the best choice for agencies looking to efficiently manage their resources and financials.

   Why I picked Productive: Productive offers a comprehensive all-in-one agency management system with features such as resource planning, project management, financials, and integrations. For me, its ability to provide real-time profitability and efficiency for agencies help it stand out and make it an ideal choice for marketing teams.

   Alongside its resource management abilities, the platform's real-time profitability tracking, extensive set of features, and world-class support agencies help businesses of all sizes easily scale, transform, and run more successful operations.

   Standout Features and Integrations:

   Features include tools for resource planning, time tracking, project management, financials, reporting, automations, and invoicing.

   Integrations include Xero, Google Calendar, Microsoft Outlook, Jira, QuickBooks, and Slack.

   Pros and Cons

   Pros:

   • Customizable dashboards
   • User-friendly interface
   • Effective sales pipeline management

   Cons:

   • Mobile app could be improved
   • More complex features have a learning curve
   Learn more about Productive:

   • Check out Productive on their website
3. 

   3

   Kantata

   Best for people-centric resourcing

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Kantata is a cloud-based platform that helps marketing teams manage the full lifecycle of projects, including the resourcing aspect. It gives you visibility into team capacity, skills, and availability so you can balance workloads and assign the right people to the right campaigns.

   Why I picked Kantata: I like that Kantata takes a people-first approach to resource planning. You can see which resources are over capacity, identify unstaffed demand, and even filter by pipeline to anticipate future needs. Its Team Builder function can automatically assign people to projects based on availability, skill match, profit margin, and custom fields—making it a powerful tool for resource planning that puts your people first.

   For marketing agencies and in-house teams alike, Kantata helps you keep pace with shifting client priorities. Whether you’re staffing creative resources or managing contractors, the platform gives you a complete view of how work is distributed, helping you avoid burnout, reduce underutilization, and deliver projects more efficiently.

   Standout Features and Integrations:

   Features include collaboration tools like activity feeds and task boards to keep teams aligned, time and utilization tracking to monitor performance, and dynamic dashboards with customizable KPIs for portfolio-wide visibility. Kantata also offers built-in business intelligence with 70+ out-of-the-box reports, including profitability trackers and executive scorecards.

   Integrations include work management tools like Slack, Sage, QuickBooks, Expensify, BambooHR, NetSuite, Jira, Salesforce, Xero, and Google Workspace.

   Pros and Cons

   Pros:

   • See how resource allocation impacts your revenue
   • Flexible interface is ideal for growing teams
   • Easy to visualize and track capacity in real-time

   Cons:

   • No free trial
   • Training required to use the software
   Learn more about Kantata:

   • Check out Kantata on their website
4. 

   4

   Screendragon

   Best for large-scale resourcing with AI

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Screendragon is a work management platform with the features, functionalities, and integrations to successfully manage your marketing resources.

   Why I picked Screendragon: Screendragon made the cut for a couple of reasons. Firstly, because it has powerful marketing resource management features. You can view a real-time resource calendar, use the drag-and-drop feature to easily reshuffle tasks, and create resourcing analytics and reports to analyze what’s going well and what to improve.

   Secondly, I chose it for the list because it’s a fully-integrated platform. It connects with Zapier, meaning users can access to 1000 third-party integrations. As a result, you can create a seamless marketing resource management system.

   Standout Features and Integrations:

   Features include digital asset management, which allows users to create brand asset libraries and store all brand guidelines in a central location. Users can also use AI-powered features (such as automation) to streamline their resource management processes and free up time to focus on other tasks.

   Integrations include Zapier, Box, Trello, Google Drive, SAP, and more.

   Pros and Cons

   Pros:

   • Customizable interface
   • Easy digital asset management
   • Over 1000+ integrations

   Cons:

   • It can be difficult to move backwards in a workflow
   • The interface can be overwhelming
   Learn more about Screendragon:

   • Check out Screendragon on their website
5. 

   5

   IntelligenceBank

   Best for heavily regulated industries

   • Free demo available
   • Pricing upon request

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   IntelligenceBank is a marketing operations platform with DAM functionality, allowing heavily regulated industries to store and manage all their marketing resources in one location.

   has a detailed search functionality, allowing you to filter through various attributes to find the resources you need.

   Why I picked IntelligenceBank: IntelligenceBank is the ideal MRM platform for anyone working in heavily regulated industries, like healthcare, government, or financial services. The platform has a disclaimer engine, which automatically creates standardized, legal approved disclaimers based on the answers you provide about a specific asset or campaign.

   It also has an impressive search functionality. The software allows you to search for assets based on a wide variety of filters, including keywords, format, size, activity, channels, and more. You can also create custom upload fields to categorize your resources based on the features that you think are most important.

   Standout Features and Integrations:

   Features include IntelligenceBank’s unique metadata mapping. This feature allows users to choose how the system categorizes metadata from your assets. For example, you can pick what information the system pulls from your assets, as well as how it organizes this information. This means you don’t have to manually update any information when you upload new resources to the platform.

   Integrations include Adobe products, Sitecore, WordPress, Drupal, Templafy, Dropbox, Facebook, JIRA, Asana, Slack, Shopify, HubSpot, Salesforce, Trello, OneDrive and more.

   Pros and Cons

   Pros:

   • Create custom upload fields
   • Access to metadata mapping
   • Helpful search functionality

   Cons:

   • Uploading large assets can be time-consuming
   • No facial recognition software
   Learn more about IntelligenceBank:

   • Check out IntelligenceBank on their website
6. 

   6

   Pimcore

   Best open-source MRM software

   • Free demo available
   • Pricing upon request

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Pimcore is an open-source platform for managing digital data and content. It provides a range of features, including product information management (PIM), digital asset management (DAM), content management system (CMS), and e-commerce capabilities.

   Why I picked Pimcore: Pimcore made the list because of its customizations. As an open-source platform, it’s an incredibly flexible tool for creating DAM software with all the specifications you need. For example, I loved how easy it was to create unique structures for organizing digital assets based on the formats your marketing team uses most often.

   Standout Features and Integrations:

   Features include its ability to work with pretty much any file type (over 200+ to be exact), including PNG, JPG, GIF, EPS, PSD, TIFF, PSD, and SVG. The platform also allows you to upload assets directly to your website or CMS, making it easier and quicker for you to publish new content.

   Integrations include Microsoft Office and Adobe Creative Cloud. It also integrates your product information from ‌ leading digital marketplaces, such as Amazon, Watmart, and eBay.

   Pros and Cons

   Pros:

   • Scalable with business growth
   • Powerful search functionality
   • Able to customize your DAM

   Cons:

   • Paid versions are expensive
   • Technical skills required to fully utilize Pimcore’s features
   Learn more about Pimcore:

   • Check out Pimcore on their website
7. 

   7

   Canto

   Best user-friendly MRM software

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Canto is an MRM DAM software for businesses that want a simple but effective tool for managing their resources and digital assets.

   Why I picked Canto: I chose Canto because it’s one of the easier MRM platforms to use but still has all the features of a robust DAM platform. It’s visually appealing, easy to navigate, and quick to get started.

   Standout Features and Integrations:

   Features include a portfolio that allows you to assign access to users based on their role in the platform. For example, you can create a portfolio of assets specifically for the sales team. This feature ensures that teams only have access to the resources they need. As a result, it’s quicker and easier for them to find the right assets as they’ll have less to sift through.

   Canto’s visual preview feature is also really handy. You can click an asset and instantly see it in full-screen and quickly view any metadata for additional context.

   Integrations include popular tools and platforms such as MailChimp, WordPress, Adobe InDesign, Dropbox, and Facebook.

   Pros and Cons

   Pros:

   • Assign permissions
   • Full-screen previews
   • Easy to use

   Cons:

   • Time-consuming bulk uploads
   • Functionalities can be a little glitchy
   Learn more about Canto:

   • Check out Canto on their website
8. 

   8

   Bonsai Agency Software

   Best for integrated resource, client, and financial management

   • Free 7-day trial available
   • From $9/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bonsai is a business management tool designed to consolidate the operations of agencies, consulting firms, and professional services. It offers a wide range of features including client, project, and financial management.

   Why I picked Bonsai: I like its project management features, including task tracking and Kanban boards, which allow marketing teams to visualize their workflow, prioritize tasks, and ensure timely completion of campaigns. The software also supports collaboration through shared task lists, comments, and file attachments.

   Another standout aspect of Bonsai is its robust financial and client management capabilities. Marketing teams can easily track project budgets, manage invoices, and handle client communications within the platform, reducing administrative overhead.

   Standout Features and Integrations:

   Features include s CRM for tracking client interactions, time tracking for project oversight, and expense tracking for financial operations. It also has a variety of templates for contracts, proposals, and invoices.

   Integrations include Google Drive, Google Sheets, QuickBooks Online, Xero, Slack, Gmail, ClickUp, HubSpot, Trello, Notion, Mailchimp, and Asana.

   Pros and Cons

   Pros:

   • Built-in time tracking for more accurate billing
   • A wide range of form and documentation templates
   • Integrated client and project management

   Cons:

   • Resource planning features limited to higher-tier plans
   • Mobile app is limited compared to desktop version
   Learn more about Bonsai Agency Software:

   • Check out Bonsai Agency Software on their website
9. 

   9

   Wedia

   Best for enterprise companies

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Wedia is a Marketing Resource Management (MRM) software designed to streamline and optimize marketing operations for businesses. With its robust platform, Wedia enables teams to efficiently manage and organize digital assets, streamline content creation workflows, and ensure brand consistency across various channels. 

   Why I picked Wedia: Wedia’s platform has a simple interface that’s easy to navigate and helpful for organizing marketing resources. Beyond its simple interface, the solution has a lot of helpful features for larger companies. For example, strong segmentation abilities to manage multiple brands across different areas of the business. It also has advanced roles and rights capabilities, allowing teams to assign permissions to users based on a number of factors (including their role in the company).

   Standout Features and Integrations:

   Features include an advanced AI indexing capability, which provides teams with a lot of filters and categories for organizing assets. Facial and emotional recognition are a couple of the most impressive AI tags.

   Pros and Cons

   Pros:

   • Customizable
   • Advanced AI tags
   • Manage assets for multiple brands

   Cons:

   • Complex at first glance
   • Overwhelming amount of features
   Learn more about Wedia:

   • Check out Wedia on their website
10. 

    10

    Parallax

    Best for predictive resource intelligence

    • Free demo available
    • Pricing upon request

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Parallax is a capacity and resource planning software tailored for digital service organizations like software development firms, digital marketing agencies, and technology consultants. It provides a centralized platform that enhances visibility into operations, enabling teams to manage resources, project profitability, and operational efficiency.

    Why I picked Parallax: One of the main reasons I picked Parallax is its capacity planning capability. This feature lets you assess both current and future workloads, making it easier to plan ahead. It’s especially helpful when you're trying to improve deal margins through scenario planning, as it allows you to align your services with available capacity. 

    I also like its project financials feature that provides real-time insights into project profitability and forecasts for revenue and margins. Additionally, its predictive operations intelligence can provide alerts on project issues and help you predict hiring and resource needs for your marketing projects.

    Standout Features and Integrations:

    Features include a centralized command center, resource optimization, margin management, scenario planning for resources, and auto-generated resource plans.

    Integrations include Salesforce, HubSpot, Copper, Pipedrive, Zoho, Monday.com, Jira, Microsoft Teams, Slack, Teamwork, Harvest, and Toggl.

    Pros and Cons

    Pros:

    • Helps assess project risk
    • Good forecasting capabilities
    • Strong capacity and workload visibility

    Cons:

    • Its complex features come with a learning curve
    • Financial reporting could offer more customization
    Learn more about Parallax:

    • Check out Parallax on their website