Det kan være utfordrende å finne den rette plattformen for salgsinformasjon, særlig hvis du ser etter alternativer til ZoomInfo. Kanskje er du bekymret for kostnadene, eller kanskje du ikke får de spesifikke dataene teamet ditt trenger. Uansett årsak er det avgjørende å finne et verktøy som passer godt med forretningsmålene dine.
Gjennom min erfaring med å teste og vurdere programvare har jeg funnet ut at ulike plattformer tilbyr unike funksjoner som kan dekke dine spesifikke behov. I denne artikkelen veileder jeg deg gjennom de beste alternativene, med fokus på hva som gjør at hvert av dem skiller seg ut.
Du vil oppdage alternativer som kan spare deg for penger, forbedre datanøyaktigheten eller gi bedre integrasjon med de eksisterende systemene dine. La oss utforske mulighetene sammen.
Hva er ZoomInfo?
ZoomInfo er en plattform for salgsinformasjon som gir virksomheter detaljerte bedriftsdata og kontaktinformasjon. Salgs- og markedsføringsmedarbeidere bruker den til å støtte generering av potensielle kunder og kundeoppfølging. Databerikelse, kontaktoppdagelse og forretningsinnsikt hjelper teamet ditt med å finne og komme i kontakt med de riktige potensielle kundene. Alt i alt er ZoomInfo verdifullt for å forbedre teamets effektivitet og evne til å nå forretningsmålene.
Sammenligningstabell for alternativer til ZoomInfo
Denne sammenligningstabellen oppsummerer prisdetaljene for mine beste utvalgte alternativer til ZoomInfo:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for outbound prospecting and list building | Free plan + 14-day free trial + free demo available | From $49/user/month (billed annually) | Website | |
| 2 | Best for European data accuracy | Free demo available | Pricing upon request | Website | |
| 3 | Best for email discovery and verification | Free plan available | From $49/month | Website | |
| 4 | Best for budget-friendly pricing | 7-day free trial | From $49/month | Website | |
| 5 | Best for global data coverage | Not available | Pricing upon request | Website | |
| 6 | Best for intent data insights | Free demo available | Pricing upon request | Website | |
| 7 | Best for predictive intelligence | Free plan available | Pricing upon request | Website | |
| 8 | Best for verified contact information | Free plan available | From $27/month (billed annually) | Website | |
| 9 | Best for automated lead discovery | Free plan available | From $37.45/month (billed annually) | Website | |
| 10 | Best for website visitor identification | 14-day free trial + free plan available | From $99/month (billed annually) | Website |
Hvorfor du kan stole på våre programvareanbefalinger
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Teamet vårt har testet og anmeldt programvare siden 2012. Vi er selv markedsføringsledere, så vi vet hvor vanskelig og hvor viktig det er å velge riktig programvare.
I denne guiden har vi vurdert verktøyene gjennom praktisk testing og uavhengig research og gitt dem poeng ut fra våre utvelgelseskriterier.
Anmeldelsene våre bygger på vår egen redaksjonelle vurdering. De er ikke et salgsargument.
Ekspertanmeldere:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Anmeldelser av de beste alternativene til ZoomInfo
Nedenfor finner du mine detaljerte sammendrag av de beste alternativene til ZoomInfo som kom med på kortlisten min. Anmeldelsene mine gir en detaljert gjennomgang av de viktigste funksjonene, fordelene og ulempene, integrasjonene og ideelle bruksområdene for hvert verktøy, slik at du kan finne det beste alternativet for deg.
Best for outbound prospecting and list building- Free plan + 14-day free trial + free demo available
- From $49/user/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Apollo.io surfaces buying intent signals to prioritize warm prospects. For B2B marketing and sales teams, Apollo.io combines sales intelligence, contact data, and engagement tools to improve prospect targeting, reduce manual research, and support outbound campaigns.
Who Is Apollo.io Best For?
Apollo.io suits B2B demand generation and sales teams that need prospect data and outbound workflows in one place.
Why Apollo.io Is a Good ZoomInfo Alternative
I picked Apollo.io because its contact database and advanced filters help me build targeted B2B prospect lists by role, industry, company size, and location. I use buying signals and saved searches to find accounts that fit campaign criteria, then add qualified contacts directly to outbound sequences. That makes Apollo.io especially useful for outbound prospecting and list building.
Apollo.io Key Features
- Email dialer: Place calls from Apollo with call recording and logging.
- CRM integrations: Sync records and activities with connected CRM platforms.
- Email templates: Create reusable templates for recurring outreach messages.
- Performance analytics: Review activity and campaign metrics through reporting dashboards.
Apollo.io Integrations
Apollo.io offers native integrations with Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics. It connects with Zapier, supports 50+ marketplace integrations, and provides an API for custom integrations.
Pros and Cons
Pros:
- Sequences combine email and calling workflows
- Buying signals help prioritize likely opportunities
- Detailed filters support precise prospect list building
Cons:
- Email credits can disappear after invalid deliveries
- Contact data sometimes contains outdated information
Learn more about Apollo.io:
Best for European data accuracy- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.6/5
Cognism offers accurate, compliant European market data for outreach. Cognism is a sales intelligence platform designed for marketing professionals with go-to-market (GTM) teams. It helps with lead generation, data enrichment, and customer outreach workflows.
Why Cognism is a good ZoomInfo alternative: Cognism offers high-quality data accuracy in European markets, which is ideal for teams targeting that region. Its advanced data compliance ensures that you stay within legal boundaries while accessing valuable contacts. Real-time updates keep your datasets fresh and relevant. Additionally, its intuitive interface makes it easier for your team to navigate and utilize the data efficiently.
Standout features & integrations:
Features include data segmentation for targeted outreach, AI-driven insights to identify potential leads, and compliance tools to meet GDPR standards.
Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Outreach, Salesloft, and more.
Pros and Cons
Pros:
- Easy-to-use interface
- AI-driven insights
- Accurate European data
Cons:
- Limited customization options
- Limited features outside Europe
Learn more about Cognism:
Best for email discovery and verification- Free plan available
- From $49/month
Visit WebsiteCustomer Rating:4.5/5
Hunter.io finds and verifies emails for accurate, scalable outreach. Hunter.io is a tool tailored for marketers and sales teams to find and verify email addresses. It provides accurate contact information to enhance your team's outreach.
Why Hunter.io is a good ZoomInfo alternative: Hunter.io specializes in email discovery and verification, ensuring you connect with the right contacts. Its domain search allows your team to find emails associated with a specific company. The email verification feature reduces bounce rates to maintain your sender reputation. Additionally, Hunter.io's bulk email finder lets you gather multiple addresses efficiently, supporting large-scale campaigns.
Standout features & integrations:
Features include a domain search for finding company-related emails, email verification to ensure deliverability, and a bulk email finder for large-scale outreach efforts.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Zapier, Google Sheets, and more.
Pros and Cons
Pros:
- Enhances sender reputation
- Reduces bounce rates
- Supports large-scale campaigns
Cons:
- May need additional tools
- Limited to email data
Learn more about Hunter:
Lead411 offers affordable, accurate contacts with real-time sales triggers. Lead411 is a sales intelligence platform tailored for sales and marketing teams. It focuses on providing verified contact details and sales triggers to help your team identify potential leads.
Why Lead411 is a good ZoomInfo alternative: Lead411's salesintel platform offers budget-friendly pricing, making it accessible for smaller teams and startups. Its real-time sales triggers notify your team of opportunities as they arise. The platform's accurate contact database ensures your outreach efforts are efficient. Additionally, Lead411 provides industry-specific data, helping your team target the right markets.
Standout features & integrations:
Features include real-time sales trigger alerts that notify you of potential leads, an extensive contact database with detailed profiles, and industry-specific trends to refine your targeting.
Integrations include Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics, and more.
Pros and Cons
Pros:
- Accurate contact information
- Real-time sales alerts
- Affordable for small businesses
Cons:
- Not ideal for large enterprises
- Limited advanced features
Learn more about Lead411:
Clearbit displays a daily visitor report showing the top companies visiting your website with detailed analytics, including company names, countries, employee counts, and industry classifications. Clearbit is a data intelligence platform that marketers and sales teams use to boost customer interactions with detailed company and contact data.
Why Clearbit is a good ZoomInfo alternative: Clearbit provides extensive global data coverage, making it ideal if your team targets international markets. Its real-time data updates ensure that your contact information, including business email addresses, is always current and accurate. The platform's data enrichment tools allow you to fill in gaps in your CRM, enhancing your outreach efforts. Additionally, Clearbit's audience segmentation features help you target the right prospects with precision.
Standout features & integrations:
Features include data enrichment to improve your CRM, audience segmentation to refine targeting, and real-time updates for accurate information.
Integrations are not publicly listed.
Pros and Cons
Pros:
- Easy to integrate
- Effective audience segmentation
- Accurate information enrichment
Cons:
- Data quality varies
- Steep learning curve
Learn more about Clearbit:
Best for intent data insights- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.4/5
Bombora surfaces buying intent signals to help you target ready prospects. Bombora is a marketing and sales intelligence platform that provides buyer intent data to B2B companies. It helps your B2B sales team identify prospects who are actively researching products or services like yours.
Why Bombora is a good ZoomInfo alternative: Bombora's focus on intent data insights differentiates it from ZoomInfo. It identifies companies showing buying intent, helping your team target prospects at the right time. Bombora's data-driven approach gives you a competitive edge in understanding market demand. Additionally, its intent signals allow your team to prioritize leads based on their likelihood to convert.
Standout features & integrations:
Features include intent data analytics to identify potential buyers, audience segmentation to refine targeting, and trend analysis for market insights.
Integrations include Salesforce, Marketo, HubSpot, LinkedIn, and more.
Pros and Cons
Pros:
- Enhances conversion rates
- Timely prospect targeting
- Data-driven market understanding
Cons:
- May need frequent data updates
- Requires technical expertise
Learn more about Bombora:
Best for predictive intelligence- Free plan available
- Pricing upon request
Visit WebsiteCustomer Rating:4.3/5
6sense uses AI to predict buyer behavior and power targeted account-based marketing (ABM). 6sense is an account engagement platform designed for sales and marketing teams. It uses AI-driven insights to predict customer behavior and improve targeting strategies.
Why 6sense is a good ZoomInfo alternative: 6sense offers predictive intelligence that helps your team anticipate customer needs and behaviors, differentiating it from what ZoomInfo offers. Its AI-driven analytics provide a clearer picture of your target audience. The platform's ABM capabilities allow your team to focus on high-value prospects. Additionally, its real-time data updates ensure your strategies are based on the latest information.
Standout features & integrations:
Features include AI-driven analytics for deeper insights, ABM tools to focus on key prospects, and real-time data updates for accurate decision-making.
Integrations include Salesforce, HubSpot, Marketo, Pardot, Microsoft Dynamics, LinkedIn, Eloqua, Outreach, and more.
Pros and Cons
Pros:
- Enhances targeting strategies
- Strong ABM tools
- Predictive intelligence features
Cons:
- Price details are not transparent
- Complex setup process
Learn more about 6sense:
Best for verified contact information- Free plan available
- From $27/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
RocketReach provides verified contacts to improve targeting and outreach. Sales and marketing professionals use RocketReach as a contact information tool to find email addresses and phone numbers. It uses verified contact details to help your team connect with potential leads.
Why RocketReach is a good ZoomInfo alternative: RocketReach offers verified contact information, which ensures your team connects with the right prospects. Its search functionality allows you to find contacts by name, company, or job title. The platform provides access to a vast database, enhancing your outreach efforts. Additionally, RocketReach's accuracy in contact details reduces bounce rates and improves communication efficiency.
Standout features & integrations:
Features include a search function to locate specific contacts, a vast database for extensive outreach, and accuracy in contact details to improve messaging.
Integrations include Salesforce, HubSpot, Zapier, Outreach, and more.
Pros and Cons
Pros:
- Enhances communication efficiency
- Extensive contact database
- Verified contact information
Cons:
- Limited discovery options
- No free plan
Learn more about RocketReach:
Best for automated lead discovery- Free plan available
- From $37.45/month (billed annually)
Visit WebsiteCustomer Rating:4.2/5
Lusha provides instant B2B lead access with real-time data and easy enrichment. Lusha is a sales intelligence tool tailored for sales teams and recruiters. It focuses on providing quick access to accurate contact and company information for lead generation.
Why Lusha is a good ZoomInfo alternative: Lusha is a quality data provider that excels in automated lead discovery, offering features such as a browser extension for instant contact access. It also provides real-time data updates, ensuring your information is always current. The platform's user-friendly design makes it easy for your team to find and use contact details efficiently. Additionally, Lusha's data enrichment capabilities enhance your existing customer records.
Standout features & integrations:
Features include data enrichment for enhancing your contacts, lead management tools to organize prospect lists, and a Chrome extension for easy access to contact information.
Integrations include Salesforce, HubSpot, and Outreach.
Pros and Cons
Pros:
- Effective data enrichment
- Real-time data updates
- Cost effective
Cons:
- Not ideal for large enterprises
- Limited global coverage
Learn more about Lusha:
Best for website visitor identification- 14-day free trial + free plan available
- From $99/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
Leadfeeder displays a feed of organic leads with filtering options, insights showing total and average daily leads, breakdowns of top countries and industries, and notification counters for email subscribers, Slack, and automations. Leadfeeder is a sales intelligence tool designed for sales and marketing teams. It helps your team identify website visitors and turn them into leads.
Why Leadfeeder is a good ZoomInfo alternative: Leadfeeder excels at identifying website visitors and providing insights into which companies are browsing your site. It provides detailed visitor analytics, helping the decision-makers on your team understand potential customer behavior. The platform's lead scoring features prioritize prospects based on activity. Additionally, Leadfeeder's alert system notifies your team about new leads, ensuring timely follow-up.
Standout features & integrations:
Features include lead scoring to prioritize prospects, detailed visitor analytics for better insights, and an alert system that notifies you of new leads.
Integrations include Salesforce, HubSpot, Pipedrive, Mailchimp, Zoho CRM, Microsoft Dynamics, Slack, Zapier, and more.
Pros and Cons
Pros:
- Effective lead scoring
- Detailed visitor analytics
- Identifies website visitors
Cons:
- Not ideal for small websites
- Limited data accuracy
Learn more about Leadfeeder:
Andre alternativer til ZoomInfo
Her er noen flere alternativer til ZoomInfo som ikke kom med på kortlisten min, men som likevel er verdt å undersøke:
- 11LeadIQBest for CRM data enrichment
- 12SalesgenieBest for industry-specific leads
- 13LeadFuzeBest for automated lead generation
- 14UpLeadBest for real-time email verification
- 15DemandbaseBest for account-based marketing
- 16LinkedIn Sales NavigatorBest for social media selling insights
- 17KasprBest for LinkedIn data extraction
- 18Seamless.AIBest for unlimited lead searches
- 19AdaptBest for B2B contact data
How I Evaluate ZoomInfo Alternatives
I split my evaluation into two layers: the baseline functionality—like contact database depth and CRM enrichment—that qualifies a tool, and the differentiators that set one apart.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- B2B Contact Database: I evaluate database size, global coverage, and verification quality—especially whether direct dials and personal emails hold up when building outbound campaign lists.
- Firmographic Company Data: Company-level details like revenue range, headcount, and corporate hierarchy matter when I'm segmenting accounts for ABM programs.
- Intent & Buyer Signals: I look for whether intent data is sourced from multiple channels and whether it's actionable enough to prioritize accounts showing active research behavior.
- CRM & MAP Enrichment: How well a tool pushes enriched data into platforms like Salesforce or HubSpot—and whether it auto-fills missing fields on inbound leads—gets close attention.
- List Building & Segmentation: Advanced filtering by role, seniority, tech stack, and company attributes should make it easy to build export-ready prospect lists for targeted campaigns.
- Technographic Data: I check whether the tool reveals the specific technologies a target account runs, which helps tailor messaging around competitive displacement or integration fit.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Website visitor identification is a big differentiator—tools that de-anonymize site traffic let you act on warm accounts before a form fill ever happens. I also evaluate AI-powered prospecting features, like lookalike modeling and auto-generated outreach, which can cut list-building time dramatically. For teams running campaigns across multiple regions, strong global data coverage matters just as much as compliance-ready sourcing that aligns with GDPR and CCPA.
Beyond Features
Pricing and contract flexibility is one of the first things I check—some vendors lock you into annual commitments with opaque credit limits, while others offer month-to-month or usage-based plans that suit smaller teams. Data accuracy matters just as much. I look at how often a vendor re-verifies records and whether they back it up with bounce-rate guarantees. Stack fit also plays a role, especially whether a tool connects natively to your CRM and MAP without relying on manual CSV imports.
Hvorfor se etter et alternativ til ZoomInfo?
Selv om ZoomInfo er et godt valg av plattform for salgsinformasjon, finnes det flere grunner til at noen brukere ser etter alternative løsninger. Du ser kanskje etter et alternativ til ZoomInfo fordi …
- Du trenger rimeligere priser
- Teamet ditt trenger global datadekning
- Du ønsker bedre integrasjonsmuligheter
- Virksomheten din trenger sanntidsoppdateringer av data
- Du ønsker bedre datanøyaktighet
- Du trenger spesialiserte bransjedata
Hvis noe av dette høres kjent ut, har du kommet til rett sted. Listen min inneholder flere alternativer for plattformer for salgsinformasjon som passer bedre for team som møter disse utfordringene med ZoomInfo og ser etter alternative løsninger.
Viktige funksjoner i ZoomInfo
Her er noen av de viktigste funksjonene i ZoomInfo, slik at du kan sammenligne hva alternative løsninger tilbyr:
- Websights: Identifiserer besøkende på nettsteder og aktivitetene deres for å konvertere dem til potensielle kundeemner.
- FormComplete: Reduserer antallet obligatoriske felt og registrerer data fra avbrutte innsendinger for å optimalisere kontaktskjemaer.
- ZoomInfo Chat: Integrerer direktechat med besøksprofiler for kvalifisering av kundeemner og inkluderer automatisering av chatbot.
- Engage: Automatiserer oppringing av potensielle kunder og tilbyr analyser for optimalisering av salgsprosesser.
- Enrich: Oppdaterer og validerer kontinuerlig kontaktinformasjon i CRM-systemet for å sikre nøyaktighet.
- Chorus: Analyserer salgssamtaler for å identifisere vellykket atferd og forbedre salgsprosesser.
- Intent: Gir sanntidsoppdateringer om selskaper som søker etter bestemte løsninger, og bidrar til å identifisere potensielle kundeemner.
- Scoops: Varsler brukere om betydelige organisatoriske endringer, slik at de kan kontakte potensielle kunder i tide.