De 10 beste alternativene til Pipedrive vurdert i 2026

By
Shriya Ghate

We review tools independently, and commissions help fund our testing. See our transparency policy, our methodology, or suggest a tool.

Med over 15 års erfaring med innholds- og SEO-strategi har jeg testet CRM-systemer som må kunne integreres med markedsføringsverktøy og dokumentere effekten på salgspipelinen. Hvis du ønsker mer omfattende automatisering, integrasjoner med markedsføringsteknologi eller en tilpassbar salgspipeline utover det Pipedrive tilbyr, lønner det seg å sammenligne alternativene. Av de 20 verktøyene jeg evaluerte, vurderte jeg fleksibiliteten i arbeidsflytene og dybden i rapporteringen. Her ser du hva hvert av dem utmerker seg på.

Føler du deg overveldet av begrensningene i Pipedrive CRM? Du er ikke alene. Mange markedssjefer møter utfordringer knyttet til tilpasning, integrasjon eller skalerbarhet. Det er her programvare for kontobasert markedsføring kan utgjøre en forskjell.

Etter min erfaring kan det å finne riktig verktøy endre måten teamet ditt håndterer generering av potensielle kunder og pleier kunderelasjoner på. Jeg har testet og vurdert ulike CRM-alternativer til Pipedrive for å hjelpe deg med å finne en løsning som passer dine unike behov.

I denne artikkelen deler jeg mine beste anbefalinger og fremhever styrkene deres. La oss se nærmere på hvordan disse alternativene kan løse utfordringene dine, optimalisere salgsarbeidsflytene dine og løfte markedsføringsinnsatsen din.

Hva er Pipedrive?

Pipedrive er programvare for kontobasert markedsføring som er utviklet for å hjelpe salgsteam med å administrere potensielle kunder og avtaler. Den brukes ofte av salgsmedarbeidere og markedssjefer som ønsker å forbedre salgsprosessene sine og CRM-systemet sitt. Funksjoner og tillegg som pipelineadministrasjon, salgsrapportering og e-postintegrasjon hjelper med å organisere salgsaktiviteter, følge fremdrift og opprettholde kommunikasjon. Alt i alt gir Pipedrive verdi ved å forenkle salgsdriften og forbedre teamets produktivitet, samtidig som behovet for tredjepartsverktøy begrenses.

Sammenligningstabell over alternativer til Pipedrive

Denne sammenligningstabellen oppsummerer prisdetaljene for mine beste utvalgte alternativer til Pipedrive:

1Best for Gmail integration14-day free trial availableFrom $24/user/month (billed annually)Website
2Best for QuickBooks integration14-day free trial availableFrom $35/user/monthWebsite
3Salesforce - Best for all-in-one CRM solutions30-day free trialFrom $25/user/monthWebsite
4Best for built-in collaboration and project managementFree plan + 15-day trial + demo availableFrom $69/monthWebsite
5Best for AI-driven sales automationFree 15-day trial availableFrom $23/user/month (billed annually)Website
6Best for sales team efficiency14-day free trial + free demo availableFrom $13/user/month (billed annually)Website
7Best for small business CRM15-day free trialFrom $7/user/month (billed annually)Website
8Best for customizable sales cycles14-day free trial + free demo availableFrom $12/user/month (billed annually)Website
9Best for Google Workspace usersFree trial + demo availableFrom $23/user/month (billed annually)Website
10Best for privacy complianceFree plan + 15-day free trial+ free demo availableFrom $14/user/month (billed annually)Website

Hvorfor du kan stole på våre programvareanbefalinger

6,700+

Reviews

20

Industry experts

16+

Evaluation factors

14

Years

Teamet vårt har testet og anmeldt programvare siden 2012. Vi er selv markedsføringsledere, så vi vet hvor vanskelig og hvor viktig det er å velge riktig programvare.

I denne guiden har vi vurdert verktøyene gjennom praktisk testing og uavhengig research og gitt dem poeng ut fra våre utvelgelseskriterier.

Anmeldelsene våre bygger på vår egen redaksjonelle vurdering. De er ikke et salgsargument.

Ekspertanmeldere:

Anmeldelser av de beste alternativene til Pipedrive

Nedenfor finner du mine detaljerte sammendrag av alternativer til Pipedrive blant de beste CRM-programvarene som kom med på kortlisten min. Anmeldelsene mine gir en grundig gjennomgang av nøkkelfunksjonene, fordelene og ulempene, integrasjonene og de ideelle bruksområdene for hvert verktøy, slik at du kan finne de beste gratis- eller betalingsabonnementene for deg.

  1. Best for Gmail integration
    • 14-day free trial available
    • From $24/user/month (billed annually)
    Visit Website
    Customer Rating:4.6/5
    NetHunt screenshot
    NetHunt's deep Gmail integration streamlines CRM tasks directly in your inbox.

    NetHunt is a CRM tool integrated directly into Gmail, targeting businesses that rely heavily on email communication. It serves sales teams and SMBs looking to manage their customer interactions and sales pipelines efficiently.

    Why NetHunt is a good Pipedrive alternative: Its deep integration with Gmail makes it unique. You can manage CRM activities directly from your inbox, reducing the need for multiple platforms. Features such as email tracking, custom pipelines, and automated workflows help streamline your sales process. This integration offers a unified experience for teams that primarily operate through email.

    Standout features and integrations:

    Features include email tracking, which lets you know when your emails are opened in real-time. Custom fields let you tailor your sales pipeline to your needs, while automated workflows save your team time by handling repetitive tasks.

    Integrations include Google Workspace, Zapier, Aircall, and more.

    Pros and Cons

    Pros:

    • Easy transition from email to CRM
    • Email tracking to monitor engagement
    • Gmail integration

    Cons:

    • Not ideal for large enterprises
    • Limited advanced reporting
    Learn more about NetHunt:
  2. Best for QuickBooks integration
    • 14-day free trial available
    • From $35/user/month
    Visit Website
    Customer Rating:4.3/5
    Method screenshot
    Method offers customizable workflows and streamlined financial access.

    Method is a CRM software tailored for small businesses that rely on QuickBooks for their accounting needs. It primarily serves small business owners and teams looking to enhance customer management and integrate financial data.

    Why Method is a good Pipedrive alternative: Method's integration with QuickBooks lets your team sync and access financial data directly within the CRM. This feature helps reduce data entry errors and ensures up-to-date financial information. Customizable workflows let your team tailor processes to fit your specific business needs. Additionally, its user-friendly interface makes it easy for teams to adopt and use effectively.

    Standout features and integrations:

    Features include lead management tools that help your team track and nurture leads. The contact management feature efficiently organizes customer information, while automated reminders ensure your team never misses a follow-up.

    Integrations include QuickBooks, Google Workspace, Zapier, and more.

    Pros and Cons

    Pros:

    • Automated reminders
    • Contact and lead management for small-business workflows
    • Built-in QuickBooks integration

    Cons:

    • Less useful with other accounting systems
    • Fewer advanced features than some competitors
    Learn more about Method:
  3. Salesforce - Best for all-in-one CRM solutions
    • 30-day free trial
    • From $25/user/month
    Visit Website
    Customer Rating:4.4/5
    Salesforce  screenshot
    Salesforce is a scalable, AI-powered CRM with deep analytics and functionality.

    Salesforce is a CRM platform designed for businesses of all sizes to manage their sales, service, and marketing operations. It primarily serves sales, customer service, and marketing teams looking to enhance efficiency and customer engagement.

    Why Salesforce is a good Pipedrive alternative: As an all-in-one CRM solution, Salesforce offers a wide range of capabilities that go beyond sales management. Its AI-driven insights, customizable dashboards, and comprehensive analytics help your team make data-driven decisions. The platform's scalability allows it to grow with your business, and its extensive support for various business functions makes it versatile across industries.

    Standout features and integrations:

    Features include customizable dashboards that let your team visualize key metrics. AI-driven insights provide valuable predictions and recommendations. Detailed analytics help in making informed business decisions.

    Integrations include Slack, Google Workspace, Mailchimp, QuickBooks, Zoom, Shopify, Microsoft Teams, and more.

    Pros and Cons

    Pros:

    • Strong analytics capabilities
    • Scalable for growing businesses
    • Highly customizable

    Cons:

    • Requires technical expertise to configure and maintain
    • Steep learning curve for new users and admins
    Learn more about Salesforce :
  4. Best for built-in collaboration and project management
    • Free plan + 15-day trial + demo available
    • From $69/month
    Visit Website
    Customer Rating:4.2/5
    Bitrix24 screenshot
    Bitrix24 offers free automation, project tools, and team collaboration features.

    Bitrix24 is a business management platform that offers a suite of tools for CRM, project management, and team collaboration. It primarily serves small to medium-sized businesses looking to enhance their organizational efficiency and improve internal communication.

    Why Bitrix24 is a good Pipedrive alternative: Bitrix24 provides a comprehensive set of tools, including contact management and sales automation. The platform also includes project management tools to help your team stay organized and communication features to facilitate team collaboration.

    Standout features and integrations:

    Features include project management tools that help your team stay organized. The communication features facilitate easy collaboration, ensuring everyone is on the same page. Task automation reduces manual work, allowing your team to focus on more important activities.

    Integrations include Google Workspace, Mailchimp, Slack, Microsoft Teams, and more.

    Pros and Cons

    Pros:

    • Contact management and sales automation
    • Easy team collaboration
    • Powerful project and task management tools

    Cons:

    • Fine-tuning workspaces and tools can be time-consuming
    • Complex interface due to many available modules
  5. Best for AI-driven sales automation
    • Free 15-day trial available
    • From $23/user/month (billed annually)
    Salesmate screenshot
    Salesmate uses AI automation for smart emails, sales sequences, and forecasting.

    Salesmate is a CRM tool designed primarily for sales teams to manage and automate their sales processes. It serves sales professionals and businesses aiming to enhance their sales productivity and client engagement.

    Why Salesmate is a good Pipedrive alternative: Salesmate's AI-driven sales automation differentiates it from Pipedrive. Features such as smart email campaigns, sales sequences, and predictive sales forecasting help automate repetitive tasks and prioritize sales efforts. AI capabilities enhance CRM features such as lead scoring and follow-ups, ensuring your team focuses on high-value opportunities. Overall, Salesmate provides a forward-thinking approach to sales automation.

    Standout features and integrations:

    Features include advanced reporting, built-in calling, and goal tracking. You can set sales targets and monitor progress with ease. The built-in calling feature lets your team make calls directly from the platform, saving time and effort.

    Integrations include Zapier, Mailchimp, QuickBooks Online, Google Workspace, Slack, Shopify, Microsoft Teams, Zoom, and more.

    Pros and Cons

    Pros:

    • Smart email campaigns
    • Predictive sales forecasting
    • AI-driven automation tools

    Cons:

    • Occasional integration hiccups
    • Limited advanced customization
    Learn more about Salesmate:
  6. Best for sales team efficiency
    • 14-day free trial + free demo available
    • From $13/user/month (billed annually)
    Nutshell screenshot
    Nutshell boosts team efficiency with automation, collaboration, and reporting.

    Nutshell is a CRM software designed to help sales teams manage their leads, contacts, and sales processes efficiently. It primarily serves small to medium-sized businesses aiming to improve their sales operations and customer interactions.

    Why Nutshell is a good Pipedrive alternative: Nutshell offers features that enhance team collaboration and efficiency. Its sales automation tools help your team focus on closing deals rather than managing data. The reporting tools provide insights into team performance, making it easier to track progress. Additionally, customizable sales processes ensure your team's workflow aligns with your business needs.

    Standout features and integrations:

    Features include built-in email marketing tools that let you engage with prospects directly. The pipeline management feature helps your team organize and prioritize leads effectively. Task automation reduces manual work, allowing your team to focus on sales activities.

    Integrations include Google Workspace, QuickBooks, Mailchimp, Slack, WordPress, Xero, and more.

    Pros and Cons

    Pros:

    • Built-in email marketing
    • Strong reporting tools for team performance and pipeline health
    • Efficient sales automation

    Cons:

    • Initial pipeline configuration can be challenging
    • Basic analytics tools
    Learn more about Nutshell:
  7. Best for small business CRM
    • 15-day free trial
    • From $7/user/month (billed annually)
    Bigin screenshot
    Bigin offers pipeline-focused CRM with contact management and automation.

    Bigin by Zoho CRM is a tool for small businesses to manage their sales and customer interactions. It serves startups and small teams looking to organize their sales pipelines and improve customer engagement.

    Why Bigin is a good Pipedrive alternative: Bigin offers simplicity and ease of use, making it ideal for small businesses that need a straightforward CRM solution. Its pipeline management feature helps your team visualize and track sales processes. The contact management system ensures your customer information is organized and accessible. Additionally, the automation capabilities reduce manual work, allowing your team to focus on growing your business.

    Standout features and integrations:

    Features include pipeline management that helps your team track sales stages effectively. The contact management system ensures customer information is organized and easily accessible. Automation reduces manual tasks, freeing up time for business growth.

    Integrations include Google Workspace, Mailchimp, Zapier, QuickBooks, and more.

    Pros and Cons

    Pros:

    • Efficient pipeline management
    • Ideal for small teams to use without excessive training
    • Lightweight CRM built specifically for small business pipelines

    Cons:

    • Can be restrictive for growing businesses
    • Limited advanced functionality for multi-team workflows
    Learn more about Bigin:
  8. Best for customizable sales cycles
    • 14-day free trial + free demo available
    • From $12/user/month (billed annually)
    Visit Website
    Customer Rating:4.6/5
    monday CRM screenshot
    monday CRM provides customizable workflows, visual tracking, and automation.

    monday CRM from monday.com is a CRM platform designed to help teams manage sales processes and improve collaboration. It typically serves sales teams and project managers looking to customize workflows and track progress.

    Why monday CRM is a good Pipedrive alternative: monday CRM offers customizable sales cycles, allowing your team to tailor workflows to specific business needs. The visual project management tools help you see the big picture and track progress efficiently. Automation features reduce manual work and keep your team focused on high-value tasks. Additionally, the intuitive interface ensures your team can quickly adapt and start using the platform effectively.

    Standout features and integrations:

    Features include visual project management tools that let your team efficiently track progress. Automation features help reduce manual work and keep your team focused on important tasks, while the intuitive interface helps users quickly adapt to and use the platform effectively.

    Integrations include Slack, Google Workspace, Microsoft Teams, Mailchimp, Zoom, Dropbox, LinkedIn, QuickBooks, Trello, and more.

    Pros and Cons

    Pros:

    • Workflow automation for recurring updates, handoffs, and notifications
    • Visual project management tools for tracking tasks and deals
    • Customizable sales cycles built on flexible workflows

    Cons:

    • More of a project management tool than a classic CRM
    • Advanced analytics are less developed than in enterprise CRMs
  9. Best for Google Workspace users
    • Free trial + demo available
    • From $23/user/month (billed annually)
    Visit Website
    Customer Rating:4.5/5
    Copper screenshot
    Copper offers native Google Workspace integration with automation and ease.

    Copper is a CRM tool designed specifically for businesses that rely on Google Workspace. It primarily serves sales teams and small to medium-sized companies looking to manage their contacts, leads, and sales pipelines.

    Why Copper is a good Pipedrive alternative: Copper integrates seamlessly with Google Workspace, providing a native experience for users already familiar with Google's ecosystem. Its automatic data entry saves your team time by reducing manual input. Email tracking and task automation help keep your team organized and focused on closing deals, while its intuitive interface lets your team get started with minimal training.

    Standout features and integrations:

    Features include automated tasks that simplify daily operations. The pipeline management feature helps your team visualize and track sales progress, and custom reporting enables them to generate insights tailored to your business needs.

    Integrations include Google Workspace, Mailchimp, QuickBooks, DocuSign, and more.

    Pros and Cons

    Pros:

    • Intuitive user interface
    • Automatic data capture from emails and contacts
    • Native Google Workspace integration

    Cons:

    • Less value for teams that don't primarily use Google Workspace
    • Some advanced capabilities need technical configuration
    Learn more about Copper:
  10. Best for privacy compliance
    • Free plan + 15-day free trial+ free demo available
    • From $14/user/month (billed annually)
    Visit Website
    Customer Rating:4.2/5
    Zoho CRM screenshot
    Zoho CRM delivers customizable, AI-powered insights with strong automation.

    Zoho CRM is a CRM platform designed to help manage sales, marketing, and customer support operations. It mainly serves small to medium-sized businesses looking to boost customer relationships and refine sales processes.

    Why Zoho CRM is a good Pipedrive alternative: Zoho CRM offers powerful privacy compliance features, helping you keep your data secure and compliant with regulations. Its customizable dashboards let your team tailor the CRM to fit specific needs. The AI-driven sales assistant provides insights and predictions to support more informed decision-making. Additionally, the automation features reduce manual tasks, allowing your team to focus on building customer relationships.

    Standout features and integrations:

    Features include customizable dashboards that allow your team to visualize key metrics. The AI-driven sales assistant provides insights and predictions to guide decision-making, while the automation features reduce manual tasks, freeing up time for customer interactions.

    Integrations include Google Workspace, Microsoft 365, Mailchimp, Slack, QuickBooks, and more.

    Pros and Cons

    Pros:

    • AI-driven sales assistant for insights and predictions
    • Customizable dashboards for different teams and roles
    • Emphasis on privacy and regulatory compliance

    Cons:

    • The interface can feel dense with all modules and features enabled
    • The breadth of options may overwhelm non-technical users
    Learn more about Zoho CRM:

Andre alternativer til Pipedrive

Her er noen flere alternativer til Pipedrive som ikke kom med på kortlisten min, men som likevel er verdt å undersøke:

  1. 11
    SugarAIBest for B2B sales automation
  2. 12
    InsightlyBest for project management integration
  3. 13
    FreshsalesBest for AI-powered lead scoring
  4. 14
    Agile CRMBest for marketing automation to
  5. 15
    AirtableBest for customizable database options
  6. 16
    NimbleBest for social media integration
  7. 17
    VtigerBest for customer support management
  8. 18
    vCitaBest for appointment scheduling features
  9. 19
    CloseBest for inside sales teams
  10. 20
    folkBest for lightweight contact management

How I Evaluate Pipedrive Alternatives

I look at these tools in two layers: the must-haves like visual deal pipelines and lead nurture automation, and the differentiators that separate a solid CRM from a real marketing engine.

Core Functionality (Table Stakes For This List)

When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.

  • Pipeline & Deal Management: I look for customizable, visual pipelines where marketing teams can track MQLs through handoff stages—like moving a lead from "webinar attended" to "demo booked."
  • Contact & Lead Management: Centralized contact records with segmentation and lifecycle tracking matter here, especially the ability to filter leads by source, behavior, or campaign.
  • Marketing Automation: Each tool's workflow builder gets evaluated for multi-step sequences—things like triggering a nurture email when a lead downloads a guide, then assigning a task if they click through.
  • Email & Campaign Tools: I check for native email sending with templates, open/click tracking, and campaign-level management rather than basic one-off sends.
  • Reporting & Analytics: Dashboards should cover pipeline velocity, conversion rates by stage, and campaign performance—not just generic activity logs.
  • Third-Party Integrations: Connectivity with ad platforms, analytics tools, form builders, and other marketing stack staples is key, whether through native connectors, open APIs, or Zapier.

Once I have a list of tools that meet this criteria, I consider what sets each platform apart.

Differentiating Factors (What Sets Vendors Apart)

Here's how I compare and contrast different vendors:

Standout Features

Lead scoring is a big differentiator—I evaluate whether a tool can automatically rank contacts based on engagement signals like email clicks or page visits, so marketing knows which leads are ready for sales. Attribution reporting is another area I focus on, since marketing teams need to connect campaign spend to actual pipeline revenue across multiple touchpoints. I also check for native landing page builders, which let teams launch lead capture pages without jumping to a separate tool.

Beyond Features

Pricing structure matters a lot here—I look at whether costs scale by contacts, users, or feature tiers, since a marketing team's database can grow fast after a few successful campaigns. Agency support is another factor I weigh, especially multi-workspace setups and client-facing dashboards that let teams manage multiple brands from one account. I also consider time-to-value: how quickly a team can migrate from Pipedrive, set up their first pipeline, and launch a campaign without needing weeks of onboarding.

Hvorfor se etter et alternativ til Pipedrive?

Selv om Pipedrive er et godt valg av programvare for kontobasert markedsføring, finnes det flere grunner til at enkelte brukere ser etter alternative løsninger. Det kan hende du ser etter et alternativ til Pipedrive fordi …

  • Du trenger flere tilpasningsmuligheter
  • Teamet ditt trenger avansert rapportering
  • Du ønsker bedre integrasjonsmuligheter
  • Du trenger skalerbarhet for et voksende team
  • Virksomheten din opererer utenfor Pipedrives støtteområder
  • Du ønsker mer konkurransedyktige prisalternativer

Hvis noe av dette høres kjent ut, har du kommet til rett sted. Listen min inneholder flere kostnadseffektive alternativer innen programvare for kontobasert markedsføring som passer bedre for team som møter disse utfordringene med Pipedrive og ser etter alternative løsninger.

Pipedrives viktigste funksjoner

Her er noen av Pipedrives viktigste funksjoner, slik at du kan sammenligne hva alternative løsninger tilbyr:

  • Salgsautomatisering: Automatiserer repetitive oppgaver, slik at teamet ditt kan fokusere på salg.
  • Håndtering av potensielle kunder: Fanger opp og kvalifiserer potensielle kunder for å holde salgspipelinen full.
  • Tilpassbar opplevelse: Lar deg tilpasse salgspipeler og dashbord slik at de passer virksomheten din.
  • Handlingsrettet innsikt: Gir analyser og prognoser for å følge med på resultatene.
  • Sikker databeskyttelse: Sikrer at kundedata er trygge med avanserte sikkerhetstiltak.
  • Verktøy for e-postkommunikasjon: Integrerer e-post for å legge til rette for kommunikasjon med potensielle kunder.
  • Sømløs integrasjon: Kobler seg til over 300 apper for å effektivisere arbeidsflytene dine.
  • AI-drevet funksjonalitet: Bruker AI til å forbedre e-postskriving og salgsstøtte.
  • Mobil tilgang: Lar teamet ditt jobbe på farten med funksjonalitet i mobilappen.

Hva skjer videre:

Hvis du undersøker programvare for kontobasert markedsføring, kan du ta kontakt med en rådgiver fra SoftwareSelect for gratis anbefalinger.

Du fyller ut et skjema og tar en kort prat der rådgiverne går gjennom detaljene i behovene dine. Deretter får du en kortliste over programvare du kan vurdere. De støtter deg til og med gjennom hele kjøpsprosessen, inkludert prisforhandlinger.

Shriya Ghate
Shriya Ghate
Shriya Ghate is the Editor of The CMO. She has over 10 years of experience in content strategy, brand marketing, and editorial leadership across fintech, B2B SaaS, gaming, and media. Shriya has driven demand and built content programs at fast-growing startups and agencies, delivering measurable impact through SEO, thought leadership, and narrative-driven campaigns.
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