10 Migliori Software di Retargeting per Riconquistare i Clienti 2026
10 Migliori Software di Retargeting: La Mia Selezione
Il retargeting può sembrare un labirinto, ma non deve esserlo. Hai a che fare con più campagne e la pressione di convertire i lead è reale. Qui entra in gioco il software di retargeting, che ti aiuta a raggiungere chi ha già mostrato interesse ma non ha ancora effettuato una scelta.
Nella mia esperienza, gli strumenti giusti possono fare una grande differenza per aumentare il tasso di conversione e mantenere alto l’engagement del pubblico. Ho testato e recensito diverse soluzioni per offrirti una panoramica imparziale delle migliori opzioni disponibili.
Troverai approfondimenti su funzionalità, facilità d’uso e cosa distingue ogni strumento dagli altri. Che tu sia un piccolo team o una grande azienda, qui troverai la soluzione adatta alle tue esigenze. Esploriamo insieme le migliori opzioni per trovare quella perfetta per te.
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Riepilogo dei Migliori Software di Retargeting
Questa tabella comparativa riassume i dettagli sui prezzi dei migliori software di retargeting che ho selezionato, per aiutarti a trovare quello migliore per il tuo budget e le esigenze della tua attività.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for reaching younger audiences | Not available | Free To Use | Website | |
| 2 | Best for AI-powered retargeting | 7-day free trial available | From $99/month (billed annually) | Website | |
| 3 | Best for landing-page retargeting | 14-day free trial + free demo available | From $79/month (billed annually) | Website | |
| 4 | Best for customized campaigns | Free trial available | Pricing upon request | Website | |
| 5 | Best for in-app retargeting | 7-day free trial | From $32.50/month (billed annually) | Website | |
| 6 | Best for dynamic retargeting templates | Free demo available | Pricing upon request | Website | |
| 7 | Best for personalized video retargeting | Free demo available | Pricing upon request | Website | |
| 8 | Best for on-site retargeting | Free plan available | From $39/month | Website | |
| 9 | Best for lookalike-audience retargeting | 14-day free trial | From $29/month (billed annually) | Website | |
| 10 | Best for contextual retargeting | Free trial is available for some of their plans | From $500 per month, per user | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Migliori Software di Retargeting
Di seguito trovi i miei riepiloghi dettagliati dei migliori software di retargeting che sono entrati nella mia selezione. Le mie recensioni offrono uno sguardo approfondito alle funzionalità principali, ai pro e contro, alle integrazioni e agli utilizzi ideali di ciascun tool per aiutarti a trovare quello giusto per te.
Snapchat is a multimedia messaging app that enables users to share photos, videos, and messages that disappear after being viewed. Beyond personal use, it offers businesses a platform to reach and engage with a younger audience through various advertising tools.
Why I Picked Snapchat: Snapchat's retargeting capabilities are particularly compelling with its Snap Audience Match (SAM) feature. This allows you to upload your customer data and match it with Snapchat users, creating custom audiences for targeted ad campaigns. By focusing on individuals who have already shown interest in your brand, SAM enhances the efficiency of your marketing efforts, increasing the likelihood of conversions.
Snapchat Features and Integrations
Standout features include the Ad Engagement Audiences feature, which enables you to retarget users who have previously engaged with your ads on the platform. Additionally, Snap Pixel is a piece of code you can install on your website to track user actions and build audiences based on site behavior. This tool provides full-funnel visibility, allowing you to create dynamic audiences for each step of the customer journey.
Integrations include Apple Maps, Bookatable, DoorDash, FourSquare, Games in Snapchat, Google Maps, Goop, Grubhub, Google Sheets, HubSpot, Gmail, and WhatsApp Notifications.
Pros and Cons
Pros:
- Easy to market a small business to a large audience
- Offers innovative ad formats like AR lenses
- Effective in reaching a younger demographic
Cons:
- Ads can be intrusive and interrupt the user experience
- Limited reach among older audiences
MadgicX is a multi-capability advertising platform that brings together a mix of crucial features: automation, ad strategy, audience creation, and bid testing.
Why I Picked MadgicX: I chose MadgicX, particularly for its AI-powered software machine learning interface that maximizes the effectiveness of your retargeting campaigns.
MadgicX Features and Integrations
Standout features include not only content management, but also customer targeting, social media monitoring, and campaign management. I prefer MadgicX for combining the functionalities of several different tools into one platform.
Integrations include the main platforms: Facebook Meta for Business, Google Analytics, Google Ads, and Shopify, all of which support comparison between your ad platforms, accounts, campaigns, channels, and businesses.
Pros and Cons
Pros:
- Metric-driven campaign direction
- 24/7 ad auditing
- AI-automated ad optimization
Cons:
- Not specialized for retargeting
- Limited integrations
Instapage is a retargeting software specializing in landing page optimization, as well as retargeting ads for those landing pages.
Why I Picked Instapage: I found Instapage valuable because it enables you to improve your landing page performance by improving the personalization of your retargeting ads.
Instapage Features and Integrations
Standout features include A/B testing to experiment with the best landing page and retargeting practices. To build campaigns, you can use Admap visualization to see the finished result of the ads on landing pages before publishing. Instapage also allows you to personalize messaging based on your target audience segments, all on a secure, collaborative cloud-based platform.
Integrations include over 120 marketing tools such as Hubspot, Marketo, Zapier apps, email marketing apps (Mailchimp, GetResponse, Mailerlite), CRMs (Salesforce, ActiveCampaign), ecommerce (Shopify, Stripe), and more. It’s important to note that some apps are simply compatible, while others have in-app integrations, and others still connect via Zapier.
Pros and Cons
Pros:
- Seamless multichannel ad syncing
- Audience personalization
- Many integrations overall
Cons:
- Limited ecommerce integrations
- Pricier than other options
Marketing 360 is a full-circle marketing automation company that provides you with the ability to build websites, accept payments, manage leads and customers, check social media and reviews, and run ad campaigns.
Why I Picked Marketing 360: While most retargeting software’s main aim is automation, Marketing 360 has the additional benefit of a personal ad specialist, which is why I found it valuable. With it, you can get expert help in creating custom advertising retargeting campaigns.
Marketing 360 Features and Integrations
Standout features include its ability to drive super-targeted retargeting ads across multiple channels at once, like Instagram, Youtube, and Facebook. I appreciate Marketing 360’s ability to help you compare results from all your channels in a single place. If you like, you can even get the help of a personal Ad Specialist to do all the brunt work.
Integrations include several apps and tools they have partnered with, from the top ecommence platforms like WooCommerce, Magento, and Shopify, to ad services like Google, Bing, and Facebook. You can also integrate with Yext Listing and Top Rated Local to keep your brand information in one place, and propel your marketing efforts on Marketing 360.
Pros and Cons
Pros:
- User-friendly interface
- Segmentation of email list
- Visually appealing ads
Cons:
- Steep learning curve
- Lack of transparency with pricing
Froged is a customer experience optimization software aimed to boost engagement. It focuses on keeping your in-app visitors’ attention on you.
Why I Picked Froged: From my experience, I realized the importance of customer retention, which is Froged’s main goal. It keeps tabs on all visitors to your site. The software gathers these analytics and helps you optimize your site for specific audience segments.
Froged Features and Integrations
Standout features include audience segmentation, conversion tracking, and behavioral targeting, which create a more accurate campaign for audiences across mobile apps. Froged also targets audiences by geographical location, so it can retarget audiences in-app on the go.
Integrations include API integration with Whatsapp, Zapier, Segment, Slack, Jira, Twilio, Google Meet, and Facebook Messenger. Most of these apps allow for quick, synchronous communication, for app-based audience retargeting.
Pros and Cons
Pros:
- Chat with live users
- Dynamic tagging
- Neat user interface
Cons:
- Limited integration offerings
- Mobile application is lacking
AdRoll is a multi-functional system that centralizes advertising campaigns for ecommerce businesses. Not only does it cover data-driven multichannel ads, the tool offers multiple dynamic retargeting ad templates.
Why I Picked AdRoll: I find AdRoll to be the most comprehensive offering of retargeting templates. It simplifies the ad generation process, especially for data-driven retargeting campaigns. What I like most is that AdRoll uses those audience insights to create informed retargeting ads.
AdRoll Features and Integrations
Standout features include ready-made templates and machine learning software, which allows for quick, accurate ads. Another feature that was helpful to me personally is AdRoll's Cross-Channel Performance Dashboard, where you can manage ads and optimize all your channels from one place.
Integrations AdRoll offers several native integrations to platforms like Shopify, WooCommerce, Wix, and BigCommerce. Integrating with your e-commerce storefront imports your products into the system to create dynamic ads for those products. You can also distribute retargeting ads across Google, Yahoo!, and other search engines, alongside social media sides like Instagram and Facebook, and over 500 other platforms.
Pros and Cons
Pros:
- Comprehensive analytics and KPI measures
- Offers diverse ad formats
- Straightforward setup
Cons:
- The system takes a long time to upload the leads list from CRM
- The user interface can be slightly confusing
Criteo is focused on growing ecommerce businesses with automated display ad software. It helps re-engage visitors and shoppers by tracking their movement with AI, especially with targeted video ads.
Why I Picked Criteo: From my experience, the more automated a software is, the better. That’s why I think Criteo is a good choice for making on-demand, personalized video ads.
Criteo Features and Integrations
Standout features include machine-learning optimization, which in my opinion, is one of the best ways to inform video retargeting campaigns. It uses historical data to predict audience engagement for better ad bids. Criteo's relationships with thousands of online publishers help you display video ads on a wide scale.
Integrations that Criteo offers are limited compared to other tools. It does connect with apps like Salesforce and Oracle, to track account activity, but otherwise, its integrations are not the highlight of this software.
Pros and Cons
Pros:
- Predictive analytics
- Detailed performance reporting
- Easy user implementation
Cons:
- Limited mobile friendliness
- Too general and lacking customizability
OptiMonk is a tool for optimizing your website for conversion with personalized display ads.
Why I Picked OptiMonk: Because of its approach to onsite retargeting popup ads, OptiMonk helps you focus on your site visitors. I especially enjoy that it provides a variety of themes and prebuilt templates for quick ad creation.
OptiMonk Features and Integrations
Standout features include ad themes for quick customization alongside readymade messages. While OptiMonk doesn't offer a full scope of design options, it does have a drag-and-drop editor that has saved me so much time in the past.
Integrations include email marketing software (i.e., MailChimp, Klaviyo) to improve lead segmentation and CMS and ecommerce platforms so you can sync lead data and personalized product recommendations. You can also connect to any app via webhooks for real-time updates.
Pros and Cons
Pros:
- Good value for the price
- Segmentation of email list
- Visually appealing ads
Cons:
- Offering is too basic to apply for any context
- Lacks flexible customization
Justuno is an onsite conversion optimization platform for personalized messaging aimed at converting. I personally like it for its ability to hone in on lookalike audiences, or visitors who have shown clear intent via other platforms.
Why I Picked Justuno: Because of its ability to use omnichannel data to retarget potential customers who have engaged with your brand elsewhere. That information can then inform your website endeavors to nurture leads and drive targeted messaging.
Justuno Features and Integrations
Standout features include a variety of creative ad customization options such as popups, SMS captures, product recommendations, banners, and more.
Integrations include various CRM platforms and Google Analytics to consolidate visitor and lead analytics in one place. What I really like about Justuno is that for many of the integrations, there’s no set-up. As long as you’ve input Justuno’s and the other app’s javascript embed code on your site, Justuno auto-detects the other app’s data.
Pros and Cons
Pros:
- Built for ecommerce and SaaS brands
- Analytic driven
- Personalized experience
Cons:
- Difficult to transfer leads to email marketing platforms
- Lacks website visitor tracking
ReTargeter is a remarketing software that has the unique ability to provide contextual targeting, which differentiates it from the rest of the software on this list.
Why I Picked ReTargeter: I’ve found ReTargeter to be unique because it prioritizes context. It hones in on search intent and uses relevant keywords to catch leads at the right time.
ReTargeter Features and Integrations
Standout features that I found useful were its ability to pull real-time lead data, and its audience segmentation feature. You can personalize your ads to your audience while remaining relevant to whatever website your audience is visiting.
Integrations aren’t quite as comprehensive as other software, but ReTargeter is unique in that if offers direct integrations with Native, Video, Mobile, and Audio supply partners for diverse ad creation.
Pros and Cons
Pros:
- Specialized for retargeting ads
- Omnichannel ad campaigns
- Audience segmentation
Cons:
- Lacks integrations with other marketing tools
- Limited ad customization
Altre Opzioni di Software di Retargeting
Ecco alcune alternative di software di retargeting che non sono entrate nella mia selezione principale, ma che vale comunque la pena considerare:
- Retargeting
For Google Ads retargeting
- PixelMe
For Amazon retargeting
- Mailchimp
For multi-channel retargeting
- Outbrain
For recommendation-based retargeting
- Genius Monkey
For programmatic ad retargeting
- Bant.io
For B2B retargeting
- Foundry
For intent-driven ad retargeting
- Meteora
For location-based retargeting
- Scalify
For ready-to-use retargeting audience templates
- SharpSpring Ads
For cross-device retargeting
How I Evaluate Retargeting Software
I evaluate retargeting tools on two levels: baseline capabilities like pixel tracking, dynamic ads, and cross-channel delivery, plus differentiators that separate the right tool for each team.
Core Functionality (Table Stakes for This List)
These core capabilities serve as the acceptance criteria for inclusion on my list of retargeting software:
- Audience Pixel Tracking: I check whether the pixel supports custom events like product views and cart actions, plus server-side options for handling consent and ad blockers.
- Behavioral Audience Segmentation: Segmenting by funnel stage matters—I look for dynamic lists built on URL visits, cart abandonment, and recency windows with AND/OR logic.
- Multi-Channel Ad Delivery: I evaluate which channels each platform actually serves ads across, from display and Meta to TikTok, native, and connected TV inventory.
- Dynamic Product Ads: Product feed sync is key. I look at how each tool pulls catalog data and auto-populates creatives with the exact items a visitor browsed or carted.
- Frequency & Recency Controls: Burning out warm audiences kills performance. I check for per-campaign frequency caps, recency rules, and automatic suppression of converted users.
- Conversion Attribution & Reporting: I evaluate whether the platform reports on view-through conversions, cross-channel ROAS, and CPA—not just click-based vanity metrics.
I rank each vendor on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each criterion.
Vendors need to achieve a minimum average score to be considered for inclusion on my list. From there, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Once I've curated my list, here's how I contrast and compare different vendors in the retargeting software space:
Standout Features
AI bid optimization can drive higher ROAS by adapting spend in real time, especially for brands managing fluctuating inventory. Cross-device identity resolution is essential for teams running omnichannel strategies, ensuring visitors see consistent messaging as they move from mobile to desktop and even connected TV. I also look for platforms offering a built-in creative studio with dynamic creative optimization, which eliminates bottlenecks for growth marketers who need to launch and test personalized ad variations without waiting on external design teams.
Beyond Features
Privacy readiness is a major differentiator as third-party cookies phase out. I evaluate whether platforms offer first-party data strategies, server-side tagging, and consent framework certifications like IAB TCF. Pricing structure matters too—some platforms charge a percentage of ad spend while others use flat SaaS fees, and minimum spend thresholds can lock out smaller teams entirely. I also check how well each tool connects to ecommerce platforms like Shopify or BigCommerce for catalog sync, plus analytics tools like GA4 for unified conversion reporting.
Come Scegliere un Software di Retargeting
È facile perdersi tra lunghe liste di funzionalità e schemi di prezzi complessi. Per aiutarti a restare concentrato durante la selezione del software più adatto a te, ecco una lista di fattori da tenere a mente:
| Fattore | Cosa Considerare |
|---|---|
| Scalabilità | Il software può crescere insieme alla tua azienda? Valuta se supporta volumi di dati e numeri di utenti in aumento senza problemi. |
| Integrazioni | Si integra con i tuoi strumenti esistenti come il CRM o le piattaforme email? Cerca una sincronizzazione fluida dei dati e una riduzione dell’inserimento manuale. |
| Personalizzazione | Lo puoi adattare ai tuoi processi? Verifica la possibilità di creare dashboard e report personalizzati. |
| Facilità d’uso | L’interfaccia è intuitiva per te e il tuo team? Prova lo strumento per assicurarti che non richieda lunghi training. |
| Implementazione e onboarding | Quanto tempo serve per configurarlo? Prediligi soluzioni con setup veloce e risorse formative come video o webinar. |
| Costo | Si adatta al tuo budget? Confronta i piani tariffari e fai attenzione a costi nascosti o contratti vincolanti a lungo termine. |
| Sicurezza | Come protegge i tuoi dati? Assicurati che abbia crittografia, controlli periodici e sia conforme alle normative sulla protezione dei dati. |
| Disponibilità del supporto | Il supporto è disponibile quando ti serve? Valuta orari, canali (come chat o telefono) e tempi di risposta. |
Che Cos'è un Software di Retargeting?
Il software di retargeting è uno strumento che aiuta le aziende a coinvolgere nuovamente potenziali clienti che hanno già interagito con il loro brand online. I professionisti del marketing e gli inserzionisti digitali utilizzano tipicamente questi strumenti per aumentare i tassi di conversione e migliorare il ritorno sull'investimento.
La segmentazione del pubblico, la gestione delle campagne su più piattaforme e la creazione dinamica di annunci contribuiscono alla precisione del targeting e alla gestione del budget. In generale, questi strumenti sono preziosi per aumentare il coinvolgimento dei clienti e massimizzare gli sforzi di marketing.
Funzionalità
Quando si sceglie un software di retargeting, è importante prestare attenzione alle seguenti funzionalità chiave:
- Segmentazione del pubblico: Consente di suddividere gli utenti in base al comportamento o ai dati demografici, rendendo il targeting più preciso.
- Gestione delle campagne cross-platform: Permette di gestire gli annunci su più canali da un'unica interfaccia.
- Creazione dinamica di annunci: Genera automaticamente annunci personalizzati in base al comportamento dell'utente, aumentando il coinvolgimento.
- Analisi del pubblico basata su AI: Fornisce dati preziosi e previsioni sul comportamento degli utenti per ottimizzare il targeting.
- Capacità di integrazione: Si collega senza problemi ai tuoi strumenti esistenti come i sistemi CRM, per un flusso di dati efficiente.
- Offerte in tempo reale: Aiuta a partecipare alle aste pubblicitarie ottenendo la migliore posizione a prezzi competitivi.
- Dashboard personalizzabili: Offrono una visualizzazione su misura dei principali indicatori, permettendoti di concentrarti su ciò che conta.
- Tutele di sicurezza: Garantiscono la protezione dei tuoi dati con crittografia e conformità alle normative.
- Risorse di formazione: Includono video, webinar e guide per aiutare il tuo team a imparare rapidamente.
- Assistenza clienti 24/7: Fornisce supporto continuo per risolvere qualsiasi problema tempestivamente.
Vantaggi
L’implementazione di un software di retargeting offre numerosi vantaggi per il tuo team e la tua azienda. Ecco alcuni benefici a cui puoi aspirare:
- Aumento dei tassi di conversione: Targetizzando gli utenti che hanno già mostrato interesse, puoi trasformare più visitatori in clienti.
- Maggiore coinvolgimento del pubblico: Annunci personalizzati basati sul comportamento mantengono il tuo pubblico interessato e fedele al tuo brand.
- Migliore gestione del budget: Le offerte in tempo reale e il targeting preciso aiutano a ottimizzare la spesa pubblicitaria.
- Analisi dei dati più approfondita: Le analisi basate su AI forniscono informazioni preziose per affinare le strategie di marketing.
- Processi ottimizzati: L’integrazione con strumenti esistenti come i CRM riduce il lavoro manuale e aumenta l’efficienza.
- Soluzioni scalabili: Man mano che la tua azienda cresce, il software di retargeting può adattarsi per gestire più dati e utenti.
- Maggior ROI: Con campagne mirate e uso efficiente delle risorse, puoi ottenere un ritorno maggiore dai tuoi investimenti di marketing.
Costi e Prezzi
La scelta di un software di retargeting richiede una comprensione dei diversi modelli di prezzo e delle offerte disponibili. I costi variano in base alle funzionalità, alla dimensione del team, agli add-on e altro ancora. La tabella seguente riassume i piani più comuni, i prezzi medi e le funzionalità tipiche offerte dalle soluzioni di software di retargeting:
Tabella di Confronto dei Piani per il Software di Retargeting
| Tipologia di Piano | Prezzo Medio | Funzionalità Comuni |
|---|---|---|
| Piano Gratuito | $0 | Targeting di pubblico di base, creazione annunci limitata e accesso alle analisi essenziali. |
| Piano Personale | $10-$30/user/month | Segmentazione standard del pubblico, gestione su più piattaforme e strumenti di reportistica di base. |
| Piano Business | $50-$100/user/month | Opzioni di targeting avanzate, creazione dinamica di annunci, capacità di integrazione e analisi potenziata. |
| Piano Enterprise | $150+/user/month | Soluzioni personalizzabili, approfondimenti basati su AI, offerte in tempo reale e servizi di assistenza dedicati. |
Domande frequenti sul software di retargeting
Ecco alcune risposte alle domande più comuni sul software di retargeting:
Il software di retargeting può integrarsi con i miei attuali strumenti di marketing?
Sì, la maggior parte dei software di retargeting può integrarsi con strumenti come sistemi CRM e piattaforme email. Questa integrazione permette un flusso di dati senza interruzioni e migliora le tue strategie di marketing. Prima dell’acquisto, verifica la compatibilità del software con i tuoi strumenti attuali per garantire una configurazione senza problemi.
Come faccio a sapere se il software di retargeting si adatta al mio stack di marketing?
Verifica se si integra con il tuo CRM, i tuoi strumenti email e gli account pubblicitari. Controlla la presenza di connettori nativi e la frequenza di sincronizzazione dei dati. Un’integrazione scarsa limita le prestazioni delle tue campagne.
Come può il software di retargeting prevenire l'affaticamento da annunci?
Scegli un software con limiti di frequenza e rotazione creativa. In questo modo gli annunci rimangono freschi ed eviti di infastidire gli utenti.
Quali errori dovremmo evitare con il software di retargeting?
Evita errori nell’impostazione del pixel, il re-targeting degli utenti già convertiti e l’ignorare l’attribuzione. Chiedi ai fornitori come tracciano le conversioni.
Cosa succede dopo:
Se stai cercando informazioni su software di retargeting, contatta gratuitamente un consulente SoftwareSelect per ricevere consigli personalizzati.
Compila un modulo e fai una breve chiacchierata dove entreranno nello specifico delle tue esigenze. Successivamente riceverai una lista ristretta di software da valutare. Ti supporteranno anche durante l’intero processo di acquisto, incluse le negoziazioni sui prezzi.