10 Migliori Software Amazon PPC Recensiti nel 2026

AdBrew is an Amazon and Walmart PPC management platform that covers sponsored ad automation, DSP campaign management, Amazon Marketing Cloud reporting, and digital shelf analytics across multiple marketplaces.

Who Is AdBrew Best For?

AdBrew is a strong fit for Amazon sellers, agencies, and brand owners managing mid-to-large ad spends across multiple marketplaces who need advanced automation and reporting in one platform.

Why I Picked AdBrew

I've included AdBrew in my top picks because its marketplace-specific reporting goes well beyond standard campaign dashboards. I particularly like how it pulls in Amazon Marketing Cloud data through a no-code interface, so my team can access pre-built AMC reports covering things like full customer journey attribution, new-to-brand customer acquisition costs, and media mix analysis without writing a single SQL query. On top of that, AdBrew's customizable dashboards let you slice performance by marketplace, so if you're running across Amazon US, UK, and Walmart simultaneously, you're not stuck aggregating data manually across accounts.

AdBrew Key Features

• AI-powered bid automation: Automatically adjusts keyword and product target bids based on performance rules and machine learning signals across your campaigns.
• Keyword harvesting: Pulls converting search terms from auto and broad campaigns and promotes them as exact or phrase match targets in manual campaigns.
• Digital shelf analytics: Tracks product rankings and share of voice across search results, so you can monitor organic and paid visibility side by side.
• Bulk campaign launcher: Lets you build and launch multiple sponsored ad campaigns at once using templated structures, cutting down manual setup time.

AdBrew Integrations

AdBrew integrates with Google Data Studio, Google Sheets, Claude, and ChatGPT. It connects to Amazon Ads solutions through specialized APIs, including the Amazon DSP Campaign Management API, Amazon Marketing Cloud, Amazon Marketing Stream, and Walmart Connect. Zapier support and a public API for custom integrations are not clearly documented.

Ad Badger is an Amazon PPC optimization tool designed to enhance advertising performance and profitability for Amazon sellers. It aims to lower the Advertising Cost of Sales (ACOS) while increasing user revenue.

Why I picked Ad Badger: It simplifies the management of Amazon PPC campaigns with smart automation tools. You can reduce ACOS efficiently with features like bid optimization and negative keyword automation. The platform includes educational resources like a PPC course to help you master PPC strategies quickly. This makes it accessible for users of all skill levels.

Standout Features & Integrations:

Features include tools for managing Amazon PPC campaigns, automated bid adjustments, and negative keyword identification. These features help you reclaim wasted ad spend and generate more sales. The platform also offers educational resources to improve your PPC skills.

Integrations include Amazon Seller Central, Amazon Vendor Central, and Kindle Direct Publishing (KDP).

DataHawk is an enterprise-grade marketplace analytics platform that covers Amazon and Walmart ad performance, SKU-level profitability, SEO, and sales forecasting across multi-account setups.

Who Is DataHawk Best For?

DataHawk is a strong fit for enterprise brands and agencies managing large Amazon and Walmart catalogs across multiple accounts who need BI-ready analytics rather than just ad reporting.

Why I Picked DataHawk

I've included DataHawk in my top picks because it's one of the few Amazon PPC tools built specifically for enterprise scale. What I like most is the multi-account dashboard, which lets my team monitor ad spend, organic rank, and SKU-level profitability across every account in one view without jumping between logins. I also rely on the KPI anomaly detection, which flags performance shifts automatically so I'm not manually auditing data to find where something broke.

DataHawk Key Features

• Share of voice tracking: Monitor how often your products appear in Amazon search results for target keywords relative to competitors.
• Google Looker Studio connector: Push DataHawk data directly into Looker Studio to build custom BI dashboards outside the platform.
• Product catalog analytics: Track Buy Box percentage, pricing history, and BSR trends at the individual ASIN level.
• Advertising analytics breakdown: View campaign, ad group, and keyword performance with ACoS and TACoS reporting in one place.

DataHawk Integrations

DataHawk offers 20+ integrations focused on BI and data warehouse connectivity, including Google Looker Studio, Power BI, Google Sheets, Excel, Snowflake, BigQuery, Tableau, Amazon QuickSight, Domo, Qlik, Sisense, Metabase, Mode, NetSuite, Alteryx, and Azure Data Factory. It connects with Zapier and provides an API for custom integrations.

AiHello is an Amazon PPC ads automation software designed to optimize advertising campaigns for sellers on the platform. Its main user base includes Amazon sellers and ecommerce managers looking to enhance advertising efficiency and reduce costs. Essential business functions of AiHello include automated bid adjustments, keyword optimization, and budget management.

Why I picked AiHello: It offers automated bid adjustments and keyword optimization, helping you improve product rankings and save time. The campaign creator simplifies your advertising efforts, making it easier to manage multiple campaigns. With dedicated account management support, users have seen significant sales growth and increased visibility with its user-friendly tools.

Standout Features & Integrations:

Features include automated bid adjustments, keyword management, and a complete campaign creator. Your team can manage multiple client profiles within a single account, and the platform supports real-time order fulfillment. The software also includes tools for inventory forecasting and automated customer follow-ups.

Integrations include Amazon, Shopify, and WooCommerce.

AdLabs is an Amazon PPC software that pairs AI-driven bid optimization with manual oversight, combining keyword harvesting, n-gram analysis, placement optimization, and custom reporting dashboards in one platform.

Who Is AdLabs Best For?

AdLabs is a strong fit for Amazon PPC managers and agencies who want AI-assisted bid recommendations without handing full control over to automation.

Why I Picked AdLabs

AdLabs earns its spot on my shortlist because the AI-driven insights it surfaces are genuinely tied to retail media performance, not just click metrics. I like how the Brand Analytics integration pulls data from Amazon Seller Central alongside Amazon Ads, so I can see how ad spend actually moves total sales at the ASIN level. The pivot-style data analysis also lets me shift between granular keyword views and macro account performance without exporting anything.

AdLabs Key Features

• Campaign map: Define harvest paths that move profitable search terms from auto or research campaigns into performance campaigns in two clicks.
• Dayparting scheduler: Adjust bids automatically based on time-of-day performance data to control spend during low-converting hours.
• White-label reporting dashboards: Build custom dashboards that blend total sales and ad performance, then share them via link without exporting.
• Search Query Performance (SQP) reports: Pull and analyze Amazon's SQP data directly inside AdLabs to evaluate branded vs. non-branded search visibility.

AdLabs Integrations

AdLabs connects natively with Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP) and Amazon Seller Central or Vendor Central for total sales data. It also offers an MCP (Model Context Protocol) that connects to AI agents like Claude, ChatGPT, Perplexity, and Google Gemini for advanced analysis.

Optmyzr is a PPC management platform that lets you build custom optimization rules, automated workflows, and performance reports across Google Ads, Microsoft Ads, and Amazon Ads from a single interface.

Who Is Optmyzr Best For?

Optmyzr is a strong fit for PPC agencies and in-house teams managing large Amazon Ads accounts who want to build and control their own optimization rules.

Why I Picked Optmyzr

I picked Optmyzr as one of the best because the level of control it gives you over automation logic is genuinely uncommon in Amazon PPC tools. The Rule Engine lets me define bid adjustment triggers using any combination of performance signals, like ACoS thresholds, impression share, and conversion rate, without touching a single line of code. I also rely on the one-click optimizations, which queue suggested changes for my review before anything goes live, so automation never runs without my sign-off.

Optmyzr Key Features

• Campaign automator: Build multi-step automation workflows triggered by performance conditions without writing scripts.
• Search term analysis: Surfaces converting search terms and flags candidates for exact match or negative keyword lists.
• Custom report builder: Build and schedule PPC reports using drag-and-drop widgets populated with live campaign data.
• Account-level alerts: Set threshold-based notifications for when key metrics like spend or ACoS deviate from targets.

Optmyzr Integrations

Optmyzr connects natively with Google Ads, Microsoft Ads, Amazon Ads, and Meta Ads as its core ad platform integrations, and delivers alerts to Slack, Microsoft Teams, and Trello. It also offers a Looker Studio connector for reporting and connects with Zapier. An API is available on the Enterprise plan for custom integrations.

Perpetua is a retail media optimization platform that handles Amazon PPC campaign creation, bid automation, goal-based execution, and cross-marketplace advertising across Amazon, Walmart, and other channels.

Who Is Perpetua Best For?

Perpetua is a strong fit for mid-market to enterprise brands and agencies managing high-volume Amazon advertising across multiple marketplaces who need automated campaign execution at scale.

Why I Picked Perpetua

I've included Perpetua in my top picks because of how it flips the campaign-building process. Instead of building out ad groups and bid structures manually, you set a strategic objective like growth, profitability, or brand defense, and Perpetua's ad engine handles all tactical execution from there. I like that its conversion-based bidding algorithm continuously adjusts to keep performance on target, and the event-triggered budget rules, like automatically boosting budgets ahead of Prime Day, remove the manual monitoring that eats up time on other platforms.

Perpetua Key Features

• Keyword boost: Manually prioritize specific keywords within a goal to increase their visibility and bid weight without overriding the automated engine.
• Search insights reporting: Review search term performance data across your campaigns through a dedicated reporting view that surfaces spend, conversions, and ACoS by keyword.
• Prism competitive intelligence: Track competitor keyword rankings, share of voice, and digital shelf positioning directly inside the platform.
• DSP and AMC campaign management: Run Amazon DSP display campaigns and access Amazon Marketing Cloud analytics alongside your Sponsored Ads goals from one dashboard.

Perpetua Integrations

Perpetua connects to Amazon (Seller and Vendor accounts) through the Amazon Advertising API and Selling Partner API, and natively supports advertising on Amazon, Walmart, and Instacart. Through its API partnerships with CitrusAd and Criteo, Perpetua extends reach to additional retailers including Target, Costco, Macy's, Nordstrom, CVS, Walgreens, and Carrefour.

Helium 10 (Adtomic) is an AI-driven Amazon PPC platform built into the broader Helium 10 suite, combining campaign creation, bid automation, keyword harvesting, and performance analytics with access to Helium 10's product research and keyword tools.

Who Is Helium 10 (Adtomic) Best For?

I'd say Adtomic is a strong fit for Amazon sellers who are already using or considering Helium 10's broader suite of product research and keyword tools.

Why I Picked Helium 10 (Adtomic)

Adtomic earns its spot on my shortlist because of how tightly the PPC tooling connects to the rest of the Helium 10 suite. When I'm building a campaign, I can pull keyword data directly from Cerebro's reverse ASIN lookups or Magnet's search volume data, which means my ad targeting is grounded in real product research rather than guesswork. I also like the keyword harvesting rules engine: you can set up logic that automatically promotes converting search terms into exact match campaigns and negates underperformers, all without touching Seller Central. The day-parting feature, which lets you schedule bids to activate or pause at specific hours, adds another layer of control that most standalone PPC tools don't offer at this level.

Helium 10 (Adtomic) Key Features

• Campaign builder templates: Build new campaigns using guided templates designed around specific product lifecycle stages, like launching a new product or liquidating existing inventory.
• Bid automation algorithms: Choose from multiple bidding algorithms, including Max Impressions and Max Orders, to adjust bids automatically based on your campaign goal.
• Search term-level analytics: Review performance data broken down to the search term level, with a keyword breakdown view that surfaces granular insights across your ad account.
• Ad performance suggestions: Get keyword suggestions with timestamps showing when each term was added, so you can track and act on recommendations with clear context.

Helium 10 (Adtomic) Integrations

Helium 10 Ads works for Amazon Seller (10 different countries) and TikTok Ads (just for the US) and Amazon Marketing Cloud (AMC Console). Because Adtomic is a module within the broader Helium 10 suite rather than a standalone tool, it connects directly to Helium 10's product research, keyword, and listing optimization tools like Cerebro, Magnet, and Listing Builder. Zapier support is available through the Portals by Helium 10 connector.

Powered by AI, Teikametrics is a retail media platform that manages Sponsored Ads, DSP, and full-funnel advertising campaigns across Amazon and Walmart from a single, unified ad management system.

Who Is Teikametrics Best For?

Teikametrics is a strong fit for multi-marketplace sellers and agencies managing advertising across both Amazon and Walmart who need a single platform to run full-funnel campaigns.

Why I Picked Teikametrics

Teikametrics earns its spot on my shortlist because it's one of the few platforms where I can manage Sponsored Ads and DSP campaigns across Amazon and Walmart from one place without switching tools. What I find particularly useful is the AMC audience insights access, which doesn't require SQL skills, making it accessible when I'm building full-funnel campaigns. The one-click listing porting between marketplaces also removes a major manual step when I'm scaling to a new channel.

Teikametrics Key Features

• AI-optimized product listings: Teikametrics uses generative AI to populate and edit listing titles, descriptions, and attributes based on campaign performance data.
• Inventory-synced ad spend: The platform reads real-time inventory signals and adjusts advertising automatically to avoid spending on out-of-stock products.
• Unified data dashboards: Pull together marketplace data, competitor data, and business data into a single reporting view across Amazon and Walmart.
• Managed services access: On-demand marketplace strategists work alongside the AI to review account performance, test tactics, and guide budget decisions.

Teikametrics Integrations

Teikametrics integrates directly with Amazon Ads, AMC, Amazon Attribution, Amazon DSP, and Seller Central, enabling inventory-aware pacing, automated bid and budget controls, and unified retail and media reporting. It also connects with Walmart and TikTok Shop as supported marketplaces.

BidX is a software solution designed for Amazon sellers, vendors, and agencies to manage and optimize their Amazon PPC campaigns. It automates the analysis and adjustments of bids and keywords using machine-learning algorithms.

Why I picked BidX: You can automate your bid adjustments and keyword management to save time on manual PPC optimization. The platform offers a customizable dashboard that helps you monitor your campaigns. With features like rule-based automation and machine-learning algorithms, your team can focus on strategic decisions rather than day-to-day ad management. You also get full transparency into your campaign performance, allowing for data-driven decisions.

Standout Features & Integrations:

Features include automated bid adjustments, keyword management, and a customizable dashboard. The platform also offers real-time analytics and reporting to help you track your campaign performance. Additionally, rule-based automation allows for precise control over your advertising strategies.

Integrations include Amazon Seller Central, Amazon Vendor Central, and Amazon DSP.